Ignite Your Estate Agency

Sam Ashdown & Phil Jones
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY
Ignite Your Estate Agency

Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

  1. 6 HR. AGO

    James Cocker debates social media investment with Sam - Who's right?

    James Cocker joins Sam for a debate on the use of social media versus traditional platforms like Rightmove to boost property sales and build your brand. Find out why James believes in the power of social media marketing for estate agency owners, while Sam emphasises the proven returns from traditional direct mail and property platforms. Facebook, Instagram, and TikTok can be used to create engaging content that builds trust and brand affinity, but are they useful platforms to gener...

    39 min

  2. NOV 14

    The 'Gold' Standard of Agency: How to create standards to make your agency stand out above the competition

    Sam is joined by AJ Mastermind’s Client Executive, Emma Heath for this episode and they delve into the core principles that make an estate agency truly remarkable. Learn how curiosity and questions can spark deeper connections and understand the delicate balance of building rapport without letting ego steer the conversation. Gain insights on delivering a world-class customer experience with empathy and avoid generic, insensitive practices.Explore how Ashdown Jones uses training to refine...

    40 min

  3. NOV 7

    Are We Over-Styling Homes? Sam's Eight Golden Rules of Home Styling!

    Are we over-styling homes in our quest to deliver the perfect look? In this episode of Ignite Your Estate Agency we discuss home styling with a focus on balance, efficiency, and truly showcasing a property’s unique charm.Learn why photographic documentation is critical for maintaining client trust and the importance of aligning with client preferences to avoid unnecessary conflicts. This episode will guide you on how to effectively use home styling to sell a house and a lifestyle, without the...

    31 min

  4. OCT 31

    How to be a Confident Estate Agent Without Being Aggressive

    Discover the importance of assertiveness training and how it can transform your interactions with clients and colleagues. Unlock the secrets to becoming a confident estate agent without crossing the line into aggression!We give you techniques to maintain composure using body language, and communication styles that project confidence, ensuring you command respect and reassure clients. Learn from our hands-on experiences and training sessions that highlight the delicate balance between appearin...

    46 min

  5. OCT 24

    Attraction or Interruption Marketing? Which is best for YOUR agency?

    Learn how to navigate the dynamic landscape of attraction and interruption marketing tailored specifically for your independent estate agency!In this episode, we debate which is the best strategy for estate agency owners? Explore the benefits of the self-employed agent model without sacrificing a large portion of your income. Learn how effective branding can set you apart, using successful examples like the Avocado Agency. We also tackle the potential for vendor confusion with mixed branding ...

    43 min

  6. OCT 17

    Trapped and Frustrated? How to Create a Business You'll Love and Loves You Back

    Unlock the pathway to building an estate agency that you not only love but also loves you back!Explore the challenges estate agency owners face when growth stagnates and frustration sets in. Discover why automation may not be the silver bullet and why systemisation is the key to freeing up your time and empowering your team.This episode provides a blueprint to restructure, systemise, and scale your independent estate agency. From competitor analysis to lead generation systems, we reveal actio...

    29 min

  7. OCT 10

    The Lead Generation Success Checklist

    This is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation.Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining a consistent lead generation pipeline, navigating the complexities of small geographic populations, and the nuances of targeting high-value versus ...

    34 min

  8. OCT 3

    How Jo Lines Sold Her Agency for Multi Six Figure - What She did Next

    Listen to Jo Lines' remarkable journey from a psychology student to an independent estate agency owner, and uncover how she defied industry norms by focussing on kindness, long-term relationships, and client growth.Discover the impact of transitioning from estate sales to lettings and property management, and how Jo leveraged diverse income streams to build a profitable and resilient business.Explore Jo's innovative financial restructuring strategies, including tiered service packages and gua...

    47 min
See All (192)

About

Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

Information

  • Creator
    Sam Ashdown & Phil Jones
  • Years Active
    2021 - 2024
  • Episodes
    192
  • Rating
    Clean
  • Copyright
    © 2024 Ignite Your Estate Agency
  • Show Website
    Ignite Your Estate Agency

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada