217 episodes

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

Unthinkable with Jay Acunzo Jay Acunzo

    • Business
    • 4.9 • 151 Ratings

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

    Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency

    Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency

    The planning fallacy plagues most people, regardless of profession. We under-estimate how long something will take in the near-term, i.e. we over-estimate how ambitious we can be today. This then hurts our ability to be MORE ambitious long-term. In this story, we explore the idea of creative streaks and learn to reconcile our short-term and long-term projects and aspirations.

    • 49 min
    How to Find Great Stories

    How to Find Great Stories

    How do stories really happen?

    • 16 min
    The Difference Between Forgettable and Favorite

    The Difference Between Forgettable and Favorite

    What's the difference between creating content that others find and consume, and creating things that others adore?

    • 54 min
    Be Honest | One-Shot #26

    Be Honest | One-Shot #26

    A question to increase the power of your ideas which we're just not asking often enough.

    • 16 min
    Create to Find Your Answers (Overcoming the Gap)

    Create to Find Your Answers (Overcoming the Gap)

    An idea to embrace when you want or need to create, but you sense your work isn't quite where you want it to be yet.

    • 38 min
    Twas the Night Before Launching (2023)

    Twas the Night Before Launching (2023)

    A holiday tradition on the show. I rewrote a class poem just for our purposes as content creators, storytellers, and marketers.

    • 4 min

Customer Reviews

4.9 out of 5
151 Ratings

151 Ratings

ATorb ,

Teaches storytelling by telling great stories

Jay is a genius at putting stories together. Each podcast is like a master class in storytelling 🙏

Ryan_R.T. ,

Really powerful stuff.

I don't normally write podcast reviews on iTunes since I switched to Android but I resurrected my Apple ID for this review because I feel so strongly about this show. As a designer in a business world, I've always been weary of using the word "art" when it comes to business, but as Jay describes in his episode "The Thing About Art", making art (AKA good content) is exactly what businesses should be trying to do to differentiate themselves.

Not just become another commodified expert, but make work that resonates with real people, asking questions with uncertainty and creating true impact by not saying "trust us, this is how you should do things" but instead "why do we do things this way? I don't know, but let's figure this out together." It builds trust rather than forcing it.

Every episode I've listened to has left me feeling inspired and eager to learn more and think differently about the challenges I'm facing. Seriously, if you're creating content or building a brand and you're NOT subscribed, you're totally missing out!

J. Barshop ,

I love discovering new ideas here

Unthinkable is easily one of the most genuine and value-packed podcast for creators and entrepreneurs of any stage. This show needs to be part of your weekly content diet. I appreciate the variety of episodes, the super practical takeaways, and the sincere humility of Jay to give all this amazing knowledge to the listeners for free. Thanks for all you do and keep up the incredible work! 🙌

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