Visionary Life | Marketing & Business Podcast

Kelsey Reidl | Business & Marketing Coach
Visionary Life | Marketing & Business Podcast

"I tune into Visionary Life to get my hit of Entrepreneurial Dopamine!". In each episode we sit down with creative thinkers, masterful marketers, brick & mortar shop owners, brand builders & people just like you who have a story to share or a vision that inspires. Each guest also shares what's working right now to grow their business (& what's NOT working!). Subscribe to this Top Marketing and Business Podcast so that you never miss your dose!

  1. 1 DAY AGO

    354 How To Create Recurring Revenue Through Memberships w/ Stu Mclaren

    Today, Stu McLaren shares his Tips for Creating Sustainable Recurring Revenue through Membership Models.Stu McLaren has extensive experience helping entrepreneurs develop membership models, so this episode explores the exponential growth of the subscription economy and its potential to provide stability and predictable profits for business owners. Stu shares valuable insights on building meaningful relationships in the business world, launching successful memberships with a small audience, and retaining members by ensuring they experience continuous progress. If you're curious about launching a membership or simply want to learn more about sustainable business models, this episode offers essential guidance from The Memberships guy, himself - Stu Mclaren. Connect with Stu: https://www.instagram.com/stumclaren/ (https://www.instagram.com/stumclaren/)Stu's website: https://stu.me/ (https://www.instagram.com/stumclaren/)Grab a copy of the new book: https://stu.me/predictable-profits (https://stu.me/predictable-profits) Time Stamps:10:57 Practical Steps for Building Business Relationships & Growing Your Network15:26 Why Stu prioritizes Thoughtful Gestures16:59 Lighthearted Networking: Building Authentic Connections20:54 Paris Women's Entrepreneurial Networking Event Highlighting Community Building24:05 Eliminating months with low revenue by adding in recurring subscriptions and membership offers29:37 One-on-One Client Model: Why it's Not Scalable & what to do about it40:14 Prioritize Outcomes in how your do your membership marketing50:45 "Iterative Launching and how it accelerates the Path to Success"Episode show notes can be found on my website |https://www.kelseyreidl.com/ (https://www.kelseyreidl.com/)podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermind (https://www.kelseyreidl.com/mastermind)Work with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coaching (https://www.kelseyreidl.com/visionary-marketing-coaching)Rank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ (https://kelseyreidl.lpages.co/seo/) Subscribe to our Email Newsletter |www.kelseyreidl.com/dose (http://www.kelseyreidl.com/dose) The IRL Event You’ve Been Craving Is Finally Here.Most women think that the biggest financial leap will come from that fresh new design on your site, that one reel or a specific Pinterest post. However, in our experience, it is actually the community that you surround yourself with that starts the WAVE of momentum in business growth.

    54 min
  2. JAN 28

    352 How To Manipulate & Bend TIME (squeeze MORE out of YOUR life!!)

    In this episode, I'm sharing my recent thoughts around TIME.Time is so fascinating, isn't it? We've all heard the expression 'Beyonce ALSO has 24 hours in the day...' and then suddenly felt poorly about our lives. But what does the expression actually mean? Yes, we all have 24 hours in the day.But we don't all THINK about those hours equally!In this episode, I ponder the concept of time. And I ask questions like...* can we expand time?* can we contract it?* what does it mean to KILL time?* how do we live multiple days in 24 hours?* do we all treat 24 hours the same?* what are some time management tips?* can I work an '8 hour day' in just 2 hours?And more!Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/ (https://www.kelseyreidl.com/)podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermind (https://www.kelseyreidl.com/mastermind)Work with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coaching (https://www.kelseyreidl.com/visionary-marketing-coaching)Rank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ (https://kelseyreidl.lpages.co/seo/) Subscribe to our Email Newsletter |www.kelseyreidl.com/dose (http://www.kelseyreidl.com/dose)

    30 min
  3. JAN 21

    351 How To Create a Brand Name that STICKS! (w/ The Namer of Wendy’s Baconator!!)

    Is being a 'Professional Namer' a real job? You bet it is!I'm interviewing Alexandra Watkins, the Founder of Eat My Words and The Branding Pro Who Made Wendy’s Baconator A Household Name. Pretty neat, right?Alexandra Watkins is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me. We talk about:* The Importance of Naming* Your brand name shouldn’t look like someone got drunk and played scrabble* Why is naming a brand important* Choosing a name that incorporates surprise, entertaining elements, and dopamine * Whether brand names influence purchases, or not* The painful consequences of bad branding* When to invest in hiring help* Whether your brand name can make or break you* How to even START the brainstorming process of a brand name* Why do we get SO tripped up with naming.* And more!Connect with Alexandra: https://eatmywords.com/our-chefs/alexandra-watkins-brand-name-consultant/Connect on LinkedIn: https://www.linkedin.com/in/alexandrawatkins/Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/ (https://www.kelseyreidl.com/)podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermind (https://www.kelseyreidl.com/mastermind)Work with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coaching (https://www.kelseyreidl.com/visionary-marketing-coaching)Rank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ (https://kelseyreidl.lpages.co/seo/) Subscribe to our Email Newsletter |www.kelseyreidl.com/dose (http://www.kelseyreidl.com/dose)

    54 min
  4. JAN 9

    349 We're BACK with Season 15! New Years Update + Marketing Predictions for 2025

    We're BACK with Season 15, baby! Not only are we celebrating 15 seasons of the podcast, but we're also celebrating 7 years of the Visionary Life Podcast.Yes, you read that right. We have been creating, producing, and sharing weekly episodes for 7 whole years.I still remember when I started this podcast with NO clue what I was doing, and I would travel around Toronto on public transit and show up at people's studios, offices, apartments and bring them to my tiny bachelors apartment to record with a $150 microphone.Let's just say, a lack of equipment didn't ever hold me back!7 years later, we're still here and I think we've made some SIGNIFICANT upgrades.Let's get into this weeks episode where I share some New Years Update + Marketing Predictions for 2025.Some of the trends discussed include:* why memberships are slowly dying off* a return to supporting our local community and boost in IRL events* having friends who are entrepreneurs is vital* should you worry about scaling if you're not even making money?* and so much moreGET ON THE WAITLIST FOR OUR MARCH EVENT: https://www.kelseyreidl.com/paris2025Episode show notes can be found on my website |https://www.kelseyreidl.com/ (https://www.kelseyreidl.com/)podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermind (https://www.kelseyreidl.com/mastermind)Work with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coaching (https://www.kelseyreidl.com/visionary-marketing-coaching)Rank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ (https://kelseyreidl.lpages.co/seo/) Subscribe to our Email Newsletter |www.kelseyreidl.com/dose (http://www.kelseyreidl.com/dose)

    43 min
  5. 12/12/2024

    348 A Week with Kelsey: Balancing Family, Fitness, and Running a Company

    This week, I’m pulling back the curtain on what a week in my life really looks like.Of course, every week is different. But I wanted to sit down 7 days in a row, and record what happened behind the scenes.I chronicle:* what I eat to stay fueled (and how I keep meals mega simple around here)* what I do during my 2 days of child-care* how we fit in a 1x weekly date night* spending as much time as possible with Freddie each week, and taking him on adventures* and more!Like many of you, I (try to) juggle all the hats—mama, entrepreneur, friend, creative, wife, home chef, workout enthusiast... it's a lot!And I'm far from having it figured out, but I can say with certainty that I have more energy in this phase of life than I've ever had before because I'm clear on my priorities.Enjoy!Episode show notes can be found on my website |https://www.kelseyreidl.com/ (https://www.kelseyreidl.com/)The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermind (https://www.kelseyreidl.com/mastermind)Work with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coaching (https://www.kelseyreidl.com/visionary-marketing-coaching)Rank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ (https://kelseyreidl.lpages.co/seo/) Subscribe to our Email Newsletter |www.kelseyreidl.com/dose (http://www.kelseyreidl.com/dose) Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama (https://www.kelseyreidl.com/mama)

    49 min
  6. 12/05/2024

    347 Three Effective Ways to Grow Your Business Without Social Media

    Growing Your Business Beyond Social Media in 2025: "One of the things that I hear from my clients is that they feel like they don't want to be on social media forever or that they hate social media.".What about you? Are you...* Frustrated with the Social Media Algorithm?* Not seeing the results you once were?* Wondering if there's a better way to build your business that doesn't rely on Social Media?We're diving into growing your business without relying on social media in this episode of the podcast. In this episode, Kelsey talks about...* Her personal journey balancing motherhood and entrepreneurship and wanting to be more 'offline'* Three impactful ways to grow your business beyond the social media hamster wheel.* Results from hosting workshops* How to pursue meaningful partnerships and collaborations* Getting more word of mouth marketing strategies in place* & moreThanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/ (https://www.kelseyreidl.com/)The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermind (https://www.kelseyreidl.com/mastermind)Work with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coaching (https://www.kelseyreidl.com/visionary-marketing-coaching)Rank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ (https://kelseyreidl.lpages.co/seo/) Subscribe to our Email Newsletter |www.kelseyreidl.com/dose (http://www.kelseyreidl.com/dose) Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | https://www.kelseyreidl.com/mama (https://www.kelseyreidl.com/mama)

    29 min
5
out of 5
11 Ratings

About

"I tune into Visionary Life to get my hit of Entrepreneurial Dopamine!". In each episode we sit down with creative thinkers, masterful marketers, brick & mortar shop owners, brand builders & people just like you who have a story to share or a vision that inspires. Each guest also shares what's working right now to grow their business (& what's NOT working!). Subscribe to this Top Marketing and Business Podcast so that you never miss your dose!

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