100 episodes

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

What It Means Forrester

    • News
    • 5.0 • 54 Ratings

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

    Predictions 2022: Human Creativity Will Power Technology

    Predictions 2022: Human Creativity Will Power Technology

    Will technical debt get worse in 2022? How about shadow IT? Or the war for tech talent? Find out when VP and Senior Research Director Matt Guarini discusses our 2022 predictions for technology leaders — including one prediction that didn’t make the list.

    • 31 min
    Predictions 2022: How CX Can Shine In A Year Of Shortages

    Predictions 2022: How CX Can Shine In A Year Of Shortages

    “Shortage” will be the name of the game in 2022. CX leaders will have to help their organizations contend with out-of-stock products, understaffing, and unhappy customers. Senior Analyst Judy Weader and Researcher Sam Karpinski explain how CX leaders can shine during a difficult year.

    • 31 min
    B2B Buying Has Changed. How Should Marketers Respond?

    B2B Buying Has Changed. How Should Marketers Respond?

    The B2B buying process has changed dramatically in recent years, and particularly during the pandemic. Are the changes permanent, and what should marketers do to adapt? VP and Principal Analyst Beth Caplow and Principal Analyst Barbara Winters provide insight on What It Means.

    • 33 min
    What’s Next For The CDO?

    What’s Next For The CDO?

    In this preview of our upcoming Data Strategy & Insights event, data executives from TIAA and Humana discuss the challenges and opportunities facing the chief data officer today.

    • 35 min
    How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

    How B2B Marketing Leaders Can Plan For An(other) Unpredictable Year

    Once again, marketing leaders find themselves planning for a year that seems to defy planning. How does the calculus differ this time around? On this week’s What It Means, Vice Presidents Craig Moore and Ian Bruce discuss Forrester’s 2022 Planning Assumptions for B2B marketing executives and how they can position themselves and their teams for success.

    • 31 min
    The Risks And Rewards Of Biometric Data

    The Risks And Rewards Of Biometric Data

    Biometric data use is at a crossroads. Consumers love the convenience it provides but have privacy concerns. In this episode, VP, Research Director Merritt Maxim and VP, Principal Analyst Andras Cser dive into the benefits and risks of biometric data.

    • 30 min

Customer Reviews

5.0 out of 5
54 Ratings

54 Ratings

malfoxley ,

Great show!

Forrester host of the What It Means podcast, highlights all aspects of technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Clarisse Gomez ,

Awesome Podcast!!!

The host of the What It Mean‪s‬ podcast, highlights all aspects of technology and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

firefox2013 ,

Top notch content

This podcast always brings top notch content. The questions raised by moderators are fairly pertinent, genuine and candid. The responses, provided by experts and based on research are almost always on the money. Listeners can alarmist always walk away with CTAs. One thing that I think will make this better is bringing some practitioners and placing them alongside the researchers. For eg: if you’re talking about Employee experience, why not bring on an EX owner/practitioner from an exemplary company?
Big thanks to Forr team for continuing to deliver great content even through the pandemic.

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