What’s Treading with Tire Review

Babcox Media
What’s Treading with Tire Review

What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

  1. NOV 5

    What the last-mile delivery boom means for Hercules Tires in 2025

    It shouldn't be news to anyone that the last-mile delivery segment is going absolutely bananas. Supercharged by the COVID-19 pandemic, online retail isn't slowing down; in fact, according to researchers at Statista, global retail e-commerce sales reached an estimated $5.8 trillion last year. Projections indicate a 39% growth in this figure over the coming years, with expectations to surpass $8 trillion by 2027. To understand the effect this incomprehensible amount of dollars intends to have on the tire industry, we're sitting down with Marshall Gillespie, director of proprietary brand commercial merchandising at American Tire Distributors (ATD). Gillespie discusses emerging trends in the medium-duty truck tire market, the growing acceptance of value-oriented brands like Hercules Tires and the impact of economic conditions on purchasing decisions. He also shares how fleet owners and operators are more open to exploring new brands to achieve cost savings without sacrificing quality, a shift ATD is capitalizing on as the company expands its portfolio to meet this demand.  “We’re really leaning into [last-mile delivery] in terms of our product portfolio, our ideas for new product development, and our stocking strategies,” he says.  Additionally, Gillespie touches on the return of market stability in 2024 after a challenging 2023 and forecasts modest growth for 2025, driven by increased utilization in Class 8 trucks.  Tire Review: www.tirereview.com  AAPEX: www.aapexshow.com

    15 min
  2. OCT 9

    How leadership, trust and family values help propel the growth of RNR Tire Express

    There's running a business, and then there's running a family business – and as it turns out, many running a tire business are in the latter. Building a company is difficult on its own, and adding family dynamics into the mix can throw a serious wrench into traditional notions of what qualifies as success in terms of leadership, expectations, value, accountability, legacy, and a whole lot more. This isn't necessarily a bad thing, but it does bring its own set of challenges. Of course, a business built upon family values comes with a host of huge positives as well, like a company culture strengthened by incredibly deep roots. At RNR Tire Express, those positives really shine, encapsulated by the relationship between Founder Larry Sutton and his son and CEO, Adam Sutton.  “We have an instant baked-in trust that usually takes years to develop… when you’re working off the same set of core values, it makes it a lot easier,” Adam says.  In this episode of What's Treading with Tire Review, Larry and Adam take us through their respective entrepreneurial journeys, from Larry's early days in the rent-to-own industry to the founding of RNR Tire Express, which initially focused on custom wheels. The duo shares how they made the shift to concentrate on passenger tires, growing the business into a nationwide chain with 200 stores in 30 states, and gives an honest and insightful look at the dynamics of running a family business.  Tire Review: www.tirereview.com  AAPEX: www.aapexshow.com

    32 min
  3. SEP 6

    Zeroing in on ZC Rubber's tire production plans in Mexico

    Flying into Monterrey, Mexico, the first thing you'll notice is the serene & green mountain ranges all around you. After getting off the plane, the next thing you notice will be the restroom you just missed before joining the international customs line, as your brain hurriedly looks for another one. But we put that crisis behind us before joining employees from ZC Rubber for a special event. Tire Review recently flew down to Mexico to witness the groundbreaking of ZC Rubber's third overseas manufacturing facility—and to get to the site where the facility will be, we had to take a short drive to the nearby city of Saltillo, specifically stopping in the Alianza Industrial Park. Though it's mostly a field for now, soon it will be home to ZC's third international manufacturing facility, and at a size of 600,000 sq. m., this plant is going to be big. For the ceremony, ZC executives and local government officials took turns thanking one another for the opportunity, and celebrating what they expect to be a fruitful partnership, before digging in with gilded shovels. ZC said this plant will be highly automated and follow the company's "future factory" model. The company said this automation increases speed, safety, consistency, and warehousing and shipping capabilities. Despite the advancements, ZC expects to employ about 2,000 locals at the plant when it's up and running. Speaking of, the timeline to get things running is short. The company expects the first tires to roll off the line by late 2025 or early 2026. "Actually, I already got some orders," said Henry Shen, ZC Rubber's vice president and secretary of the board of directors. Shen sat down with Tire Review for an interview during our time in Mexico, to break down details of this new project. He said even before construction began, customers were showing interest. "I already got some orders when I flew from Shanghai to Los Angeles, and Los Angeles to here," Shen added. "People like Mexican products because there is a much shorter lead time and they can get tires within several days. The other very important reason for U.S. or Mexico customers this what they call a 'sustainable supply.' Thailand, Vietnam and China all have tariffs andy they travel a long distance. There's a lot of uncertainty there.” The plant is expected to have a starting annual capacity of more than 13,000,000 passenger car tires and over 50,000 tons of off-the-road (OTR) tires, which Shen tells us will help supplement growing demand in the North American and Latin American markets. "We studied a lot of places. This whole program started two years ago with people coming here to see different options,” he said. In our interview, Shen also explains how ZC settled on Saltillo as the site to plant its flag, what goes into an automated facility like this, future plans the company has for this area and more.  Tire Review: www.tirereview.com  AAPEX: www.aapexshow.com

    9 min

Ratings & Reviews

5
out of 5
9 Ratings

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What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

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