405 episodes

Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.

Designed by Wingnut Social | Interior Design Business Darla Powell

    • Arts
    • 4.9 • 235 Ratings

Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.

    How to Make Luxury Design Accessible

    How to Make Luxury Design Accessible

    Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio!
    We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility.
    ***
    📲CONNECT with Decorelle Studio:
    Website: https://www.decorelle.com/
    Instagram: www.instagram.com/decorelle.co/
    📲CONNECT with Darla:
    Instagram: https://www.instagram.com/thedarlapowell
    📚Resources & People Mentioned:
    Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
    "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
    "Great CEOs Are Lazy" by Jim Schleckser
    "Outliers: The Story of Success" by Malcolm Gladwell
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    🎧SUBSCRIBE to The Wingnut Social Podcast:
    Apple Podcasts: https://apple.co/3RJzmtK
    Google Podcasts: https://bit.ly/designedongooglepodcasts
    TuneIn: https://bit.ly/designedontunein
    YouTube: https://bit.ly/designedonyoutube

    • 47 min
    How to Get Your Design Work Published in a Magazine

    How to Get Your Design Work Published in a Magazine

    Are you an interior designer looking to get into magazines? Avoid these mistakes in 2024 that could prevent you from magazine placement! Today’s guest, Molly Schoneveld, shares lots of tips on design staging, the digital scene for magazines, and best practices for social media to get discovered by publications.
    Molly Schoneveld began her career in Hollywood working forAcademy Award-winning producer Brian Grazer. She was soon recruited to powerhouse entertainment firm PMK, where she worked with A-list talent. She started her PR firm, in 2008, and soon developed a niche expertise at the intersection of entertainment and lifestyle. Since then, she has worked with design and lifestyle clients across the country, helping to publish their projects, launch their stores, books and product lines.
    ***
    📲CONNECT with Molly:
    Website: https://www.thestoriedgroup.com/
    Molly's Instagram:  @molly.schoneveld
    The Storied Group Instagram: @thestoriedgroup
    📲CONNECT with Darla:
    Instagram: https://www.instagram.com/thedarlapowell
    📚Resources & People Mentioned:
    Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
    "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
    Ashley Marques' Episode: https://youtu.be/cMqdMzq-_6I?si=nfomOhSJIddTGVoU
    AD YouTube: https://www.youtube.com/@UC0k238zFx-Z8xFH0sxCrPJg 
    Library Card: https://www.thestoriedgroup.com/library-card-membership
    "One Day" by David Nicholls
    "Clockwork: Design Your Business to Run Itself" by Mike Michalowicz
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    🎧SUBSCRIBE to The Wingnut Social Podcast:
    Apple Podcasts: https://apple.co/3RJzmtK
    Google Podcasts: https://bit.ly/designedongooglepodcasts
    TuneIn: https://bit.ly/designedontunein
    YouTube: https://bit.ly/designedonyoutube

    • 42 min
    From Passion Projects to a Million Dollar Design Business in 3 Years

    From Passion Projects to a Million Dollar Design Business in 3 Years

    Today’s guest, Liz Potarazu, tells us about her journey to creating an almost million-dollar interior design business in just 3 years. Liz also shares her health and wellness routine that keeps her in tip top shape to run her business. Stay tuned!
    Liz Potarazu is the CEO and Principal Designer of LP & Co, a residential and commercial office interior design firm. Liz started her career in NYC in B2B sales before earning an MBA in San Francisco and pivoting into corporate marketing. Interior Design is a second career for Liz, one filled with passion, purpose. She resides in Potomac, Maryland, right outside of Washington, D.C. with her husband and three young children.
    ***
    📲CONNECT with Liz:
    Website: https://www.lpandcodesign.com/
    Instagram: https://www.instagram.com/lpandcodesign/
    YouTube: https://www.youtube.com/@UC4oEBg5pzm0bN_oOwassV2w
    📲CONNECT with Darla: Instagram: https://www.instagram.com/thedarlapowell
    📚Resources & People Mentioned:
    Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
    "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
    The Standard: https://interiordesignstandard.com
    DESIGN FOR CONSTRUCTION 101: https://luannnigara.com/design-for-construction-101/
    Guide to Construction Management: https://www.reneedevignierdesign.com/renovation-management-interior-designers
    Cheryl Kees Clendenon: https://www.indetailinteriors.com Mel Robbins: https://www.melrobbins.com
    Andrew Huberman: https://www.hubermanlab.com
    "Anatomy of the Spirit: The Seven Stages of Power and Healing" by Caroline Myss
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    🎧SUBSCRIBE to The Wingnut Social Podcast:
    Apple Podcasts: https://apple.co/3RJzmtK
    Google Podcasts: https://bit.ly/designedongooglepodcasts
    TuneIn: https://bit.ly/designedontunein
    YouTube: https://bit.ly/designedonyoutube

    • 34 min
    How to Create Themed Design Projects Based on Your Favorite Movies

    How to Create Themed Design Projects Based on Your Favorite Movies

    Have you ever wanted to design a room based on a space from your favorite movie? Today’s guest, Mike Verta of The Verta Creative Conspiracy, specializes in themed design projects and ultra-high-end collectible replicas. How did he find his way to this very specific niche, and what does it take to create high-end, themed rooms? Stay tuned to find out!
    Mike Verta began his career as a film & television composer, session keyboard player, and recording artist before his motion graphics and visual effects hobbies accidentally became parallel careers. Over the past 30 years, his work in numerous areas of entertainment production and post-production on projects for marquee clients have earned him numerous awards and accolades internationally. His latest endeavors have been focused on themed design projects and ultra-high-end collectible replicas.
    ***
    📲CONNECT with Mike:
    Website: https://vertacreative.com/
    Facebook: https://www.facebook.com/VertaConspiracyCo/
    YouTube: https://www.youtube.com/@MikeVerta
    📲CONNECT with Darla:
    Instagram: https://www.instagram.com/thedarlapowell
    📚Resources & People Mentioned:
    Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
    "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
    John Wick Man Cave: https://www.youtube.com/watch?v=Z67tohHjyTs
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    🎧SUBSCRIBE to The Wingnut Social Podcast:
    Apple Podcasts: https://apple.co/3RJzmtK
    Google Podcasts: https://bit.ly/designedongooglepodcasts
    TuneIn: https://bit.ly/designedontunein
    YouTube: https://bit.ly/designedonyoutube

    • 38 min
    Growing Your Business by Choosing Purpose Over Profit

    Growing Your Business by Choosing Purpose Over Profit

    Is it possible to prioritize a cause you care about while still maintaining a profitable business? Putting purpose at the center of your business can help attract the type of clients you want to work with. Today's guest, Taylor Ross, shares how he followed his purpose around the globe and ended up connecting with designers, artists and buyers all over.
    With 4 shops on 4 continents, Founder of Chronicle Home, Taylor Ross, is the furniture designer with the capabilities to provide the bridge between elite interior designers and craft artisans at volume. Ross’ claim to fame are his wooden bathtubs and sinks; his pieces have been featured by ICFF Miami, ICFF NYC, Wall Street Journal, KBB, and At Home Arkansas. For more information and to get help with a project, please visit https://thechroniclehome.com/contact.
    ***
    📲CONNECT with Taylor:
    Website: https://thechroniclehome.com
    Instagram: https://www.instagram.com/thechroniclehome/?hl=en
    📲CONNECT with Darla:
    Instagram: https://www.instagram.com/thedarlapowell
    📚Resources & People Mentioned:
    Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
    "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    🎧SUBSCRIBE to The Wingnut Social Podcast:
    Apple Podcasts: https://apple.co/3RJzmtK
    Google Podcasts: https://bit.ly/designedongooglepodcasts
    TuneIn: https://bit.ly/designedontunein
    YouTube: https://bit.ly/designedonyoutube

    • 32 min
    How to Achieve Financial Success With Your Design Business

    How to Achieve Financial Success With Your Design Business

    Do you need some more confidence when it comes to pricing your interior design services? Do you even know where to begin? Well, on today's show, we discuss that and more with one of our favorite guests, Rebecca Hay. Stay tuned!
    Designer. Speaker. Educator. Brick by brick, Rebecca Hay strategically developed the foundation for her now seamlessly run 7-figure design firm. Millions in profits, a savvy team, and countless residential projects later, she now only spends 20 hours a week in her firm. After years of being asked, “How did you do it?” Today, her mission is to educate fellow design firm owners to build confidence and professionalism in their business through her transformative 8-week course Power of Process.
    ***
    📲CONNECT with Rebecca:
    Website: https://rebeccahay.com
    Instagram: https://www.instagram.com/rebeccahaydesigns/
    TikTok: https://www.tiktok.com/@designercoach
    📲CONNECT with Darla:
    Instagram: https://www.instagram.com/thedarlapowell
    📚Resources & People Mentioned:
    Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
    "The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
    Designer's Room: https://rebeccahay.com/designers-room/
    Pricing with Confidence: https://wingnut--rebeccahay.thrivecart.com/pricing-with-confidence/
    Rebecca's Podcast: https://rebeccahay.com/podcast/
    "Meet Me at the Lake" by Carley Fortune
    🖼️DARLA’S BACKGROUND:
    🏠Designed by Liz Potorazu, LP & Co. Design
    Website: https://lpandcodesign.com
    Instagram: @lpandcodesign
    📸Photographed by Angela Newton Roy Photography
    Instagram: @angelanewtonroyphotography
    🎨Styled by Limonata Creative
    Instagram: @limonatacreative
    🏠FOLLOW Wingnut Social:
    Website: http://www.wingnutsocial.com
    Facebook: https://www.facebook.com/WingnutSocial/
    Twitter: https://twitter.com/wingnutsocial
    Instagram: https://www.instagram.com/wingnutsocial/
    Wingnut Webinars: https://wingnutsocial.com/webinar
    🎧SUBSCRIBE to The Wingnut Social Podcast:
    Apple Podcasts: https://apple.co/3RJzmtK
    Google Podcasts: https://bit.ly/designedongooglepodcasts
    TuneIn: https://bit.ly/designedontunein
    YouTube: https://bit.ly/designedonyoutube

    • 45 min

Customer Reviews

4.9 out of 5
235 Ratings

235 Ratings

MollyTS ,

Love Darla's Humor and Insight

Darla always brings the humor and lightness to what can be a very stuffy industry that takes itself very seriously. She has really insightful guests across a broad range of topics that can help an interior designer at any stage in their career.

Crimson peony ,

Jasmin Crocket interview

Just finished listening to the latest podcast episode featuring interior designer extraordinaire Jasmine Crockett, and let me tell you, it was pure inspiration! Jasmine's relatable and down-to-earth approach to design had me nodding along and feeling like I could tackle any home project. This episode a must-listen for all design enthusiasts. Keep up the fantastic work, and bring on more incredible guests like Jasmine!

JenTracy7 ,

Amazing Show

Amazing show with great content and resources! Thank you Darla!!

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