430 episodes

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

You Are The Brand Mike Kim

    • Business
    • 4.9 • 249 Ratings

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

    428: How to Handle Disappointments, Setbacks, and Heartache in Business

    428: How to Handle Disappointments, Setbacks, and Heartache in Business

    In this episode, Robby and I delve into the often-overlooked emotional aspects of dealing with business setbacks. From clients backing out to payment delays, we share personal stories and actionable advice on handling these challenges with empathy, effective communication, and trust in your gut instincts. We explore the significance of validating emotions, maintaining professional boundaries, and building resilient business relationships. Packed with practical wisdom and humor, this episode is a must-listen for entrepreneurs seeking to navigate the ups and downs of business life.
    In this episode, you will hear:
    Why acknowledging your feelings before problem-solving can make all the difference. Robby’s story on validating a client’s emotions instead of rushing to fix their problems. The art of offering advice versus knowing when to step back through a humorous skit. Personal stories on the importance of gut feelings in making business decisions. The critical balance of trust and boundaries in business, and how to protect relationships with strong contracts. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 37 min
    427: What I've Learned From Running My Membership Site - The Good, Bad, and Ugly

    427: What I've Learned From Running My Membership Site - The Good, Bad, and Ugly

    In this episode, we’re talking about what we've learned from running a membership community driven by my book release to the member-driven community it is today. We discuss strategic name changes, the logistics of launches, and how community-based learning has transformed our approach. We also highlight the critical role of consistent involvement, authenticity, and intentional leadership in nurturing a dedicated community. Join us for an in-depth look at what makes a membership community successful and sustainable.
    In this episode, you will hear:
    How member feedback led to pivotal changes in the community’s branding. The importance of live interactions and the unique support they provide. The intentional leadership strategies that drive high engagement rates. Marketing techniques used within the community to keep members excited and involved. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 32 min
    426: How a Corporate Chief Growth Officer Would Grow a Solopreneur Business with Sean Phalon

    426: How a Corporate Chief Growth Officer Would Grow a Solopreneur Business with Sean Phalon

    Dive into the dynamic life of Sean Phalon, a seasoned growth leader who masterfully balances his high-powered career with a fulfilling personal life. We discuss Sean's meticulously structured routines and solo trips that fuel his success both at work and home. Listen in for insights into his evolution from sales to leadership, and learn the strategic approaches he employs to lead a large, remote team effectively.
    In this episode, you will hear:
    Sean’s morning routines that set the tone for a productive day, both for him and his family. Learn how quarterly solo trips become strategic recalibrations for Sean, providing clarity and fresh perspectives. Explore Sean's transition from a front-facing sales role to a strategic leadership position. Sean's strategies for managing a large, remote team and the importance of feedback and strong relationships. How Sean simplifies complex business structures to drive growth and efficiency in his role as an executive growth officer. Connect with Sean
    Sean's LinkedIn Sean's Instagram Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 43 min
    425: How Changes in Your Personal Life Can Grow Your Business with Justin Schenk

    425: How Changes in Your Personal Life Can Grow Your Business with Justin Schenk

    In this episode, we reconnect with Justin Schenk, the host of the "Growth Now" podcast. He shares personal stories of overcoming fears, embracing love, and finding purpose after loss. Our discussion also highlights the importance of self-love, daily rituals for well-being, and the power of building meaningful connections. 
    This episode is a must-listen for anyone navigating significant life changes and seeking to foster impactful relationships.
    In this episode, you will hear:
    How Justin transitioned from singlehood to becoming a step-parent and the surprising insights he gained. About the pivotal role therapy and coaching played in reshaping our approaches to love and family. The emotional and spiritual journey of processing grief and the personal growth that can arise from profound loss. About the "four non-negotiables" that sustain well-being and productivity amidst a busy life. The rewarding experiences of organizing events that focus on building genuine relationships and fostering personal growth. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 43 min
    424: Why Inefficiency in Building Your Business is a Normal Part of Real Growth

    424: Why Inefficiency in Building Your Business is a Normal Part of Real Growth

    Join us in a deep dive into why inefficiency in building your business is a normal part of real growth. Robby is with us again and this episode will leave you with practical takeaways that will help you to navigate the entrepreneurial landscape with more ease and authenticity. Tune in for a blend of humor, wisdom, and actionable advice that will inspire you to embrace inefficiency as a vital component of your unique path and the diverse experiences life offers. 
    In this episode, you will hear:
    A discussion on the unpredictable nature of career paths and personal branding. Practical advice for entrepreneurs on reducing burnout and leveraging relationships. Importance of experimenting with new hobbies and interests without full commitment. Embracing diverse experiences and the value of perseverance in entrepreneurship. Insights on creating space for creativity and the significance of partnerships. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 31 min
    423: What Has Changed About the Personal Brand Industry Since COVID

    423: What Has Changed About the Personal Brand Industry Since COVID

    In this episode, we dive into the world of digital marketing with new co-host Robby Fowler. Robby brings a wealth of experience in guiding solopreneurs, medical practices, and nonprofits in their digital marketing efforts.
    Together, we uncover the secrets to crafting a balanced and impactful digital strategy that seamlessly integrates a robust website with an engaging social media presence. Stay ahead of the curve as we explore the evolving digital landscape, the rise of AI-generated content, and the nuances of contemporary marketing tools.
    In this episode, you will hear:
    Why maintaining a cohesive digital presence is essential and how to balance the strengths of a website with the networking power of social media. About the strategic decision-making process behind prioritizing your website over social media, and the potential pitfalls of each approach. Get practical advice on using lead magnets to grow your email list, even as AI-generated content becomes more prevalent. How to navigate the challenges of content marketing in an AI-driven world and the importance of staying updated with technological advancements. The need to resonate with younger demographics by leveraging current technology and communication channels effectively. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 30 min

Customer Reviews

4.9 out of 5
249 Ratings

249 Ratings

Matt gerlach ,

A mentor that leads by example

Mike is incredible. I learn so much from him. These episodes are packed with wisdom and I truly love this guy.

A Fulmer ,

Launching others, Great message!

I love what you said about leveraging influence to launch others into their calling. It really points out that it’s not just about the person you are opening the door for but all of the people that could benefit from their talent and what they have to share.

Gay&Sweaty ,

A Branding-Must!

This is your ultimate guide to personal branding and business triumph. The host Mike shares priceless insights from his work with top thought leaders and best-selling authors. If you want to learn more about branding, don't miss out on this podcast! ⭐⭐⭐⭐⭐

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