421 episodes

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

You Are The Brand Mike Kim

    • Business
    • 4.9 • 246 Ratings

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

    419: How to Budget for Big Dreams, Business, & Financial Success for Solopreneurs with Deb Meyer

    419: How to Budget for Big Dreams, Business, & Financial Success for Solopreneurs with Deb Meyer

    In this episode, we dive deep into the financial challenges and triumphs of being a solopreneur with our guest, Deb Meyer, a seasoned finance expert. We uncover the strategies that will not only help you manage your money effectively but also align your financial goals with your personal aspirations. If you're ready to take control of your financial future while pursuing your passion, this episode is packed with insights you can't afford to miss.
    In this episode, you will hear:
    The art of budgeting that turns your entrepreneurial dreams into a sustainable financial plan. The secret to balancing personal branding with your business finances for long-term success. The psychological aspects of money and how to combat a scarcity mindset that may be holding you back. Insights into the real meaning of success and why traditional financial milestones might not be the benchmark you think they are. The importance of generosity and how to extend your impact beyond monetary contributions. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 37 min
    418: Solopreneurs Still Need to Lead Teams, Here's How with Jim Salvucci

    418: Solopreneurs Still Need to Lead Teams, Here's How with Jim Salvucci

    In this episode, leadership sage Jim Salvucci unpacks the nuances of managing global teams. From solopreneurs to seasoned leaders, discover the strategies that foster growth, empathy, and a culture of collaboration in the remote workspace. Prepare to be inspired and equipped with the tools you need to excel in the world of virtual leadership. Don't miss this conversation that's sure to change the way you lead, no matter where your team logs in from.
    In this episode, you will hear:
    Why every leadership challenge is a teaching opportunity and how staying teachable is your secret weapon for growth. How sharing uncertainties can build trust and why it's crucial to balance transparency within your team and in the face of competition. Why fostering a collaborative mindset can lead to greater success than a zero-sum approach in business. Insights into providing feedback that's honest yet caring and how it can strengthen your team dynamics. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 30 min
    417: How to Set Higher Fees and Price for Profit with Robert Fukui

    417: How to Set Higher Fees and Price for Profit with Robert Fukui

    Are you ready to break through the barriers that have been capping your earnings and holding back your business growth? In this episode, we sit down with the mastermind consultant Robert Fukui to dissect the financial strategies that will revolutionize the way you think about pricing, productivity, and profitability. Whether you're a solopreneur or a seasoned business owner, this conversation is your golden ticket to scaling your enterprise and commanding the fees you truly deserve. 
    Prepare to dive deep into the insights that could redefine your entrepreneurial journey. Tune in now to ensure your business not only meets customer needs but also fulfills your personal and financial aspirations.
    In this episode, you will:
    Discover why doubling your prices might be the smartest move you could make, and how to do it without losing clients. Learn to reframe how you view expenses and maximize every dollar for strategic business growth. Understand the critical difference and why it matters for your business's future. Find out how AI and tech advancements can be opportunities, not threats, for your business. Get the motivation to demand higher fees and insights on avoiding the common pricing pitfalls that are stunting your business's potential. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
     

    • 43 min
    416: Fractional Consulting Gigs Are All the Rage, Here’s How to Find and Land Them with Jen Ternay

    416: Fractional Consulting Gigs Are All the Rage, Here’s How to Find and Land Them with Jen Ternay

    Unlock the secrets to thriving in the dynamic world of fractional consulting with Jennifer Ternay. This episode is a treasure trove of insights into the art of leadership in temporary roles.
    In this episode, you will hear:
    The concept and nuances of fractional consulting, including the differences between interim and ongoing roles. Strategies for handling team dynamics and skepticism as a temporary leader, and the significance of discretion when leveraging past experiences. Pricing and packaging services for client engagements, maintaining confidentiality, and integrating personal lifestyle into work. Tips for building a successful lifestyle business in fractional consulting and securing diverse income streams. Connect with Jennifer:
    jenniferternay.com Jennifer on LinkedIn Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
     

    • 38 min
    415: How to Prep For and Get the Best Out of Your Next Photo Shoot with Charissa Yong

    415: How to Prep For and Get the Best Out of Your Next Photo Shoot with Charissa Yong

    Unlock the full potential of your personal brand with the insights shared by the incredible Charissa Yong. If you've ever felt camera-shy or uncertain about what to wear, our discussion on using props, colors, and strategic wardrobe choices will transform your approach to photo shoots, ensuring your images leave a lasting impact and authentically represent the professional you are.
    In this episode, you will hear:
    Personal branding photography tips to enhance professional image and resonate with audiences. Overcoming confidence issues and using props, colors, and wardrobe choices to convey personality in photos. The significance of photographer-client chemistry. Preparation for a photo shoot, including creating a comprehensive shot list and outfit selection reflecting brand identity. Importance of maintaining a fresh digital persona with updated images on websites and social media. Logistics of photoshoot day, focusing on nutrition, rest, and managing the physical demands of modeling. Connect with Charissa
    charissahyongphotography.com instagram.com/charissahyongphotography linkedin.com/in/charissahyong Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

    • 35 min
    414: Authenticity Will Always Have an Audience with Ryan Koral

    414: Authenticity Will Always Have an Audience with Ryan Koral

    Join us in this conversation with Ryan Koral, a master of genuine narrative and storytelling. In this episode, we peel back the layers of what makes stories stick and explore the journey of a filmmaker who chooses authenticity over the allure of Hollywood. Dive deep into the mind of a creative whose life experiences and passion for real connections have shaped his approach to video production and the evolving landscape of content creation.
    In this episode, you will hear:
    The impact of fleeting moments and authentic relationships on our life choices. The evolving nature of personal and business identities and why embracing your current narrative is crucial to authentic living. Ryan's candid take on the challenges marketers face in an age where storytelling sometimes borders on exaggeration. An insider's perspective on the art of modern storytelling. Connect with Me on Social
    Instagram LinkedIn Facebook Twitter YouTube Follow and Review:
    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

    • 38 min

Customer Reviews

4.9 out of 5
246 Ratings

246 Ratings

Gay&Sweaty ,

A Branding-Must!

This is your ultimate guide to personal branding and business triumph. The host Mike shares priceless insights from his work with top thought leaders and best-selling authors. If you want to learn more about branding, don't miss out on this podcast! ⭐⭐⭐⭐⭐

1543684 ,

❤️‍🔥Kathy Brown & Goal setting

I loved listening to the most recent episode - where Kathy Brown goes into her thought-provoking goal-setting strategies!

Yes to the idea of broadening our scope beyond material success & aligning goals with a greater purpose to create a more fulfilling life.

This goal-setting podcast is a gem for anyone seeking inspiration & guidance in growing & moving forward. The storytelling and thought-provoking dialogue leave a lasting impact, prompting listeners to think deeper & aim higher. I highly recommend this episode to anyone wanting to reframe their current reality.

Miriam Schulman ,

whoa! great guests!

i have a lot of interviews to catch up on! binged at least 5 yesterday while in my studio

@schulmanArt host of The Inspiration Place podcast

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