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20 episodes
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AdMission 9Podcasts
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- Business
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4.9 • 29 Ratings
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Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
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Brand ballads & why the new anti-vaping campaign 'makes no sense!'
Russel Howcroft and Freddie Young discuss one of all time great brand ballads, nuclear energy, explain the "great difficulty" facing the ABC and tear the Federal Government's new anti-vaping campaign to shreds.
Freddie and Good One Creative pitch an alternative ad to get young people off vapes.
See omnystudio.com/listener for privacy information. -
'Hungover is a big market'; The meat industry & Guzman y Gomez goes public
Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public.
See omnystudio.com/listener for privacy information. -
'They have more money than God': Telstra's new campaign and the woes of Gen Z
Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand.
See omnystudio.com/listener for privacy information. -
The ad ‘more popular than babies’ & the durability of Brand Trump
Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment.
Russ has a pitch for Freddie and the team at Good One Creative.
See omnystudio.com/listener for privacy information. -
Inside out advertising, the ‘burger wars’ and Speedo’s new campaign
Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.
See omnystudio.com/listener for privacy information. -
'It's really bloody gross': The decline of dating apps & Apple's big flop
Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand.
Also discuss the come-back of the 'dumb phone'.
See omnystudio.com/listener for privacy information.
Customer Reviews
2nd fave podcast
Fantastic podcast. I could listen to Rus talking about the phone book. I’m fast catching up on all the eps. Could never quite beat my #1 podcast Somehow Related. Sorry boys 🙂
My new favourite podcast!
Enough said
Thought provoking
Love Gruen so am pleased to have a podcast like this available. I’m not in the industry but recall how fascinating I found marketing when studying for an MBA. It’s fascinating how this subject transcends so many aspects of society. Worth listening to!