eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty‪.‬ Steve Hutt | Shopify Expert and eCommerce Expert

Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success.
Together with our host, Steve Hutt, we’ll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets.
Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don’t miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today’s episode of eCommerce Fastlane!
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their early challenges with Shopify and scaling sample boxes of vitamins and supplements to becoming a go-to partner for brands big and small, Bulu has truly reshaped the logistics landscape.
In this episode, Paul will dive deep into how they’ve adapted during the pandemic to help smaller businesses thrive through complexities in logistics and shipping. He'll shed light on their learn-from-mistakes approach, cost-saving strategies, and the critical importance of having the right industry connections.
We will also explore how Bulu manages both direct-to-consumer and B2B fulfillment for Shopify and Amazon, balancing the need for customized solutions with the efficiency demanded by today’s market. Paul will reveal the pivot towards helping brands stand out with meaning and values, all while showcasing their comprehensive services on platforms like Amazon.
So fasten your seatbelts as we discuss everything from the influence of TikTok influencers to the essential post-purchase experience and fulfillment strategies that make or break e-commerce businesses. Paul's journey from a trailer park to raising impressive capital and handling large-scale brand logistics demonstrates the drive and innovation at the heart of success in the e-commerce arena.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye.
In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to use heat mapping, customer recordings, and analytics to pinpoint areas ripe for improvement and testing. He’ll discuss the ICE method for prioritizing tests and why significant changes, like shipping guarantees, are worth your focus.
We'll also explore the partner ecosystem in Shopify, and Chase will recommend some game-changing optimization apps to further enhance your store’s post-launch performance. Plus, we'll dive into Electric Eye's service, Store Tester, which partners with brands to improve their KPIs and ensure their eCommerce engines are running at peak performance.
If you’re a merchant navigating the complexities of migration and data transformation, or looking to upshift your website's user experience, this episode is tailored for you. From handling legacy data to choosing the right design approach for your store and leveraging the latest tools for conversion maximization, Chase has insights that can turbocharge your results.
So buckle up and let's get started—because in the fast lane of eCommerce, every second and every click matters.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires.
With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global app installs, Neil's expertise transcends industries. His ecommerce journey began with the launch of his first seven-figure brand in 2013, marking the start of an illustrious career as a direct-to-consumer marketer and operator.
Neil's vision for Voltage DM is to empower brand operators with data-driven strategies, ensuring long-term profitable growth across platforms like Amazon, Shopify, and TikTok Shop. Tune in as Neil shares invaluable insights into navigating the complexities of modern ecommerce, leveraging emerging channels, and building a resilient brand poised for a lucrative exit.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I’m your host, Steve Hutt, and today we've got a thrilling episode lined up for you!
Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that’s making waves in the ecommerce world. Ashu is here to reveal the inner workings of a solution that’s not only helping brands maximize profitability but also ensuring efficiency through a unique AI lens.
Today, we'll delve into the founding story behind Glean AI and the passion that drives its cutting-edge technology. As we explore the platform that boasts non-hallucinatory responses and supports over 90 languages, we'll discover how it seamlessly integrates with Shopify and elevates the capabilities of non-tech professionals in marketing, customer support, and sales.
Did I mention an exclusive offer? That's right, Ashu's generously offering our listeners $2.50 in conversation credits on their paid plans, so be sure to listen out for the special link to sign up.
And for all you hot sleepers out there, don't miss Ashu's top pick, the Puffy Cooling Cloud Foam Mattress – a game-changer recommended just for you.
Ready to dive into the truth about AI in ecommerce? Let's debunk some misconceptions, learn about keeping brand tones in AI responses, and find out why integration, not replacement, is the key to leveraging AI tools. Buckle up; it's going to be an enlightening ride on eCommerce Fastlane!
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics.
Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, eCommerce brands are facing a situation where a significant portion of their traffic remains untracked, making their data less reliable. This challenge has created a state of uncertainty for businesses, particularly about conversion rates and the understanding of website visitors.
In this discussion, Ed will provide insights into Littledata's seamless integration with platforms such as Klaviyo, focusing on effectively engaging the vital 3% of site visitors who are email subscribers yet to make a purchase. Additionally, we'll explore Littledata's strategies for accurately tracking return customers, especially within the challenging confines of Apple's Safari browser.
Littledata's mission is centered on delivering clear, actionable insights to enhance marketing performance. Ed shares how Littledata improved the basic connection between Shopify and Google Analytics, offering advanced analysis of critical factors such as the influence of refunds, subscription management, and upsell activities on financial outcomes.
This session is crucial for anyone dealing with the complexities of advertising spending and the numerous marketing touchpoints or for those striving to succeed in the changing environment after the "cookie era." Get ready to dive into the detailed, data-driven world of eCommerce through Littledata's perspective as we uncover insights that could significantly alter the course of your brand.
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Hosted on Acast. See acast.com/privacy for more information.