333 episodes

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

Brandfetti Anita Siek

    • Business
    • 5.0 • 4 Ratings

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

    From 0 clients to booked out and an increase in revenue by 248% from messaging with Emma Klose

    From 0 clients to booked out and an increase in revenue by 248% from messaging with Emma Klose

    Imagine, going from 0 clients to being FULLY BOOKED, and a monthly revenue increase of 248% in the space of 12 weeks. Well this was exactly what happened for our WYW Alumni Emma Klose, therapist and founder of Thrive Play Therapy.
     
    In this episode, we dive into:
    The struggle of not wanting to sound like a "text-book" therapist but also maintaining professionalism; How one of the activities within WYW completely changed the way she showed up in her business and in Emma's content The 1 thing that really moved the needle for Emma when it came to getting sales and being fully booked.  
    ___
     
    Doors to WYW open on the 30th of April, want to get a taster of what it's like?
    Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words
     
    Join us now: www.wordfettigroup.com/masterclass

    • 39 min
    How to write copy that is sticky and unforgettable

    How to write copy that is sticky and unforgettable

    Now a days when it comes to the online world, it's important to be seen, yes -- but what's also key is to communicate in a way that will also be REMEMBERED, so you can be front of mind.
     
    In this short and sweet episode, I've going to be throwing down on 2 simple ways for you to write copy that is not only attention-grabbing but will be sticky and memorable for your audience.
     
    ___
     
    Doors to WYW open on the 30th of April, want to get a taster of what it's like?
    Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words
     
    Join us now: www.wordfettigroup.com/masterclass

    • 8 min
    How she launched her new website and secured $15K in her first month with Stacey Hatfield

    How she launched her new website and secured $15K in her first month with Stacey Hatfield

    Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.
     
    Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.
     
    In this episode we speak to:
    The gap between having a vision, and not knowing how to best convey it; Finding her brand voice and the 1 activity that really helped her document her voice; How she wrote her website in 2 days; How she navigated through the wobbles of building her 2nd business, and how she approached it differently this time around.  
     
    ___
     
    Doors to WYW open on the 30th of April, want to get a taster of what it's like?
    Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words
     
    Join us now: www.wordfettigroup.com/masterclass

    • 39 min
    CONVERSION SERIES | How to create a sales engine that hums on autopilot

    CONVERSION SERIES | How to create a sales engine that hums on autopilot

    The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.
     
    ___
     
    ***We are hosting a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words on the 30th of April. Want in?!
     
    Join us now: www.wordfettigroup.com/masterclass***

    • 13 min
    CONVERSION SERIES | 3 key shifts to make to drive sales now

    CONVERSION SERIES | 3 key shifts to make to drive sales now

    Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.
     
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    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 15 min
    CONVERSION SERIES | Are you making one of these conversion-killer mistakes?

    CONVERSION SERIES | Are you making one of these conversion-killer mistakes?

    Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.
     
    Could you be making one of these mistakes?
     
    ___
     
    ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.
     
    Grab your ticket now at wordfettigroup.com/challenge***

    • 17 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Rosiebrownuk ,

Good content

I’m working on a solo startup and the content in this podcast is really useful. It would be more pleasant to listen to if the sound quality was better - it’s a bit tinny. Otherwise brilliant 😊

Hadrian🚀 ,

The power of words!

Anita built her copywriting agency from scratch. She knows what works because she's elevated some great clients & brands. If you want to improve your copywriting & let's be honest...who doesn't, then listen to this. I've been trying to teach myself copywriting for a couple of years & wish I'd found this back when I started. Anita covers everything you need to help build your writing hustle right here.

Maria D'Arrigo ,

Maria D’Arrigo

Brandfetti is your one stop shop to providing 100% authentic copywriting tips! Anita and her podcast is a genuine, thorough, and realistic approach with a hint of zest to everything consumer psychology and its ever changing effect down to the very last word your business represents. She is about the little things that makes a huge difference. Definitely a podcast worth investing in if you and you’re business are in need of inspiration.

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