Campaign podcast Campaign

Campaign’s Brittaney Kiefer, Gideon Spanier and Kate Magee discuss the May issue cover feature on best places to work.

As Covid is shifting the workplace landscape, what makes a “best place to work” in 2021? Kiefer, Spanier and Magee talk about how material perks aren’t quite enough anymore as more people reassess what they want from life.

Then they talk about what makes a bad place to work, the industry’s problematic long hours culture and what can be done to change toxic patterns. 

This episode was hosted by Campaign’s creativity and culture editor Brittaney Kiefer with UK editor-in-chief Gideon Spanier and associate editor Kate Magee, and edited by Lindsay Riley. 

Campaign’s Brittaney Kiefer and Omar Oakes talk about Fifa’s latest campaign and what it teaches advertisers about diversity and authentic storytelling. 

Fifa’s campaign, which won Channel 4’s annual Diversity in Advertising Award, depicts the Midnight Ramadan League, a grassroots club in Birmingham that helps Muslims continue to play football during the month of Ramadan. Kiefer explains unique aspects of the creative process and why it is a significant step forward for the ad industry. Director Bassam Tariq called it an "unapologetically Muslim commercial" and it holds lessons for other marketers. 

Kiefer and Oakes also discuss Channel 4’s new pregnancy loss policy and why it could represent a shift in the industry’s workplace culture. 

Campaign’s Brittaney Kiefer, Maisie McCabe and Kate Magee lift the curtain on the School Reports, which evaluate how advertising and media agencies have performed over the past year. 


After a difficult year, what do the School Reports reveal about the health of the industry and its future? How was the diversity of businesses scrutinised this year? And what does it take to get a top score?


Plus, the team discuss a debate that reignited recently about whether in-housing poses a real threat to the creativity of agencies.

Campaign’s Omar Oakes and Brittaney Kiefer wade into the controversy surrounding media coverage of Prince Philip’s death. 

The BBC received a record-breaking 100,000 complaints from members of the public after it cleared its schedules to cover the Duke of Edinburgh’s death. Was the BBC right to take this approach, and is it indicative of a larger problem at the corporation? 

Oakes and Kiefer also discuss whether marketers should take more responsibility for the welfare of agencies during pitches. It is a significant question as the pandemic accelerates changes in work cultures. 

Plus: Tesco showed some generosity in its advertising by urging people to visit their local after pubs reopened in England.This episode was hosted by Campaign’s media and technology editor Omar Oakes with creativity and culture editor Brittaney Kiefer and edited by Lindsay Riley. 

Uncommon Creative Studio founders Lucy Jameson, Natalie Graeme and Nils Leonard talk to Campaign's UK editor Maisie McCabe about winning Campaign's UK creative agency of the year, despite being a three-year-old business and having to navigate the Covid-19 pandemic.Some Campaign articles to aid your listening experience (all links to campaignlive.co.uk):- Uncommon wins agency of the year- Broadcasters' joint ad campaign promoting power of TV- B&Q's relaunch ad in SeptemberAnd here is Facebook EMEA VP Nicola Mendelsohn speaking on the Campaign podcast last October.  Her new podcast is called "Now, Then Ten". This episode was edited by Lindsay Riley.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group

The7stars' Jenny Biggam and The Aperto Partnership's Scott Moorhead discuss whether the role of media agencies are at a "crossroads", with two conflicting business models causing potential issues for their relationships with advertisers. Omar and Maisie also imagine what a rumoured Publicis Groupe merger with Havas could look like, whether WPP CEO Mark Read is right that not enough attention is paid to the creative used in targeted online advertising, and B&Q's new "farewell to winter" spot.Episode notes (links to stories on campaignlive.co.uk):1:00 Could Publicis really merge with Havas?4:45 Is Mark Read sending a message to WPP agencies about creativity?11:00 B&Q "We will grow again" by Uncommon Creative Studio16:00 Jenny Biggam and Scott Moorhead interview- See Moorhead and Andrew Mortimer's piece: "The role of the media agency is at a crossroads"This episode was hosted by Campaign's media & technology editor Omar Oakes with UK editor Maisie McCabe and edited by Lindsay Riley.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group