Campaign podcast Campaign

Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty?
Campaign speaks to UK advertisers on how the Olympics has changed this year, including Harley O’Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road.
 
Hosted by tech editor Lucy Shelley, they answer "where are all the Olympics ads?", how to approach an Olympic sponsorship and how brands avoid ad fatigue in the summer of sport.
 
The trio discuss their favourite ads including Gravity Road's "1 in 100 million" for the International Olympics Committee's refugee team.
More on the ads discussed in this episode:
Olympics and Paralympics 2024 round-up: watch the ads
Nike unveils Olympics campaign, Winning Isn’t for Everyone
Will Nike’s Olympics campaign reboot its brand?
Aldi’s Kevin the Carrot makes summer debut for Paris 2024
Inside the International Olympic Committee’s marketing playbook for Paris 2024

Hosted on Acast. See acast.com/privacy for more information.

Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review.
Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi.
They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive.
Further reading:
Activists 'hack' billboards to protest against Shell advertising
'I need to be selfish,' says Chris Freeland as he leaves Rapp
Oak Furnitureland puts down roots with new media agency
Tony’s Chocolonely launches global media review
Asda bags social media agency after competitive pitch

Hosted on Acast. See acast.com/privacy for more information.

Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry.
She also shares her behind the scenes preview of 4Creative’s “Considering what?” campaign for Channel 4’s upcoming Paralympics coverage, and all the latest on Neverland resigning Tetley and winning Parkdean Resorts.
The headlines from this episode:
Veriça Djurdjevic to leave Channel 4
Co-op consolidates creative and digital account
Zenith wins Very Group’s £60m media account
TBWA\London hires strategy director 
Opinion:
My experience in Cannes underlined why men must speak up and take action against harassment

Hosted on Acast. See acast.com/privacy for more information.

The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'.
EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division’s Love Will Tear Us Apart.
Ben Mooge, chief creative officer at Publicis Groupe UK, joins the podcast to take us through how to make ads during huge cultural moments, selecting iconic music and how EE goes beyond the sponsorship.
Further reading:
Adidas borrows the Beatles' Hey Jude to put Bellingham at centre of Euros ad
Paddy Power plays on England's reputation in Danny Dyer-led Euros spot


Hosted on Acast. See acast.com/privacy for more information.

Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum.
Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand.
Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the complexities of taking a Barbie doll into space.
This episode was edited by Til Owen.

Hosted on Acast. See acast.com/privacy for more information.

Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks.
As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industry thinks of this. Plus we talk through the broadcaster's "lazy" Channel 4th rebrand encouraging people to vote and BBC's "It's your election" campaign by BBC Creative.
In other Channel 4 news, Lynsey Atkin, executive creative director at 4Creative, has moved to McCann London taking the role of chief creative officer.
Also in this episode, Lucy walks through Elon Musk onstage at Cannes Lions with WPP's chief executive Mark Read with views from the adland on whether it was right for the holdco to platform the controversial figure.
Finally, Beau discusses the shortlist for the Ebay global media pitch, an account worth an estimated £305m ($385m), and gives her view on what the media pitching landscape looks like right now.
Further reading:
Mother hires ECD from Wieden & Kennedy London
Dentsu Creative parts ways with Caroline Pay and Theo Izzard-Brown
M&C Saatchi promotes Jo Bacon to UK group CEO amid further change at the top
IPG turns down investor who made approach to buy MullenLowe
Former Dentsu media CEO Hamish Nicklin takes new advisory role
Campaign podcast: behind the scenes of the Cannes Lions Film and Outdoor juries
Details of our subscriptions are available at campaignlive.co.uk/membership.

Hosted on Acast. See acast.com/privacy for more information.