Campaign podcast Campaign

The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms. 
Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.
Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa’s “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting. 
Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.
This podcast references the following work:
Online safety: Is threatening prison the best way to get tech companies to protect children?
Sustainable ads: Bupa's 'Healthy People, Healthy Planet' campaign
Jingles in advertising: Get the nation singing (jingles), again


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PHD’s global chief executive Philippa Brown and chief strategy officer Mark Holden join the Campaign podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving.
The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare.
Campaign reporter Shauna Lewis questions how a contentious Sainsbury’s clothing ad that ignored women’s safety could pass muster.
Also, PwC media lead Sam Tomlinson and ISBA media director Steve Chester discuss a landmark study that sheds light on whether transparency has improved in the programmatic supply chain.
Further reading
PwC/ISBA study: ‘Unknown delta’ discovered as programmatic supply chain transparency improves
PHD CEOs describe the lessons of 2022 and the marketing needs of 2023
Sainsbury's pulls clothing ad after complaints around women's safety

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Campaign held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020.
The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in print and online form the basis of this week’s podcast. 
Staff morale, the role of the chief marketing officer and adland’s lack of swagger were among the issues discussed by the host, Campaign’s creativity and culture editor Gurjit Degun, who was joined by UK editor Maisie McCabe and deputy editor Gemma Charles.
The trio went on to review British Airways Holidays and Cadbury Dairy Milk campaigns created by Uncommon Creative Studio and VCCP, respectively. 
Campaign’s Pick of the Week, a Saatchi & Saatchi London tactical ad riffing on prime minister Rishi Sunak’s plan to make all students in England study maths up to the age of 18, was also scrutinised.


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In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023.
These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty.
To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innovation and thought leadership lead Katie Burke.
These trends are based on the following reports:
Wavemaker Growth Trends 
Dentsu Media Trends
Accenture Song Life Trends
Further reading: Dentsu downgrades UK ad spend
The Campaign Podcast will take a short break over Christmas and return in January.

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Campaign's award-winning art director Chris Barker makes a rare appearance on this week's podcast to talk about the latest issue of the magazine, including the Christmas vs World Cup penalty shootout cover story, pitting festive ads against football-related campaigns.
There's also plenty of chat about this year's Lists rounding up the best industry talent and creative work and campaigns (which you can now view online, including our Top 10 brands of 2022), our review of the year and a look ahead to what 2023 may bring, with Chris explaining why psychic Hoovers, goats, owls and cats all make an appearance throughout the pages.
As part of that Year Ahead section (which will appear online next month), Maisie looks at a round-table discussion between four advertising executives, while Matt talks about his piece looking at accelerating trend cycles (again available online next month) and gets rather misty-eyed about 80s youth cults.
Click here to read the latest issue of Campaign.


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