269 episodes

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
Hosted on Acast. See acast.com/privacy for more information.

Campaign podcast Campaign

    • Business
    • 4.1 • 30 Ratings

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
Hosted on Acast. See acast.com/privacy for more information.

    Media Week Podcast: Media360 special - Risks and rewards

    Media Week Podcast: Media360 special - Risks and rewards

    In this special episode, recorded live at Campaign’s Media360 event in Brighton, the Media Week gang discuss all the highlights from this year’s show, as well as Netflix’s adtech play, Samsung’s creativity clap-back, devious deepfake scams, ROI research and social addiction. 
    Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media.
    Figures quoted in the MediaWeek podcast were accurate at the time of recording.
    Rather than submitting a regular Media Anon (although you can still do that if you want to), we'd like to hear some of your Media Lunch stories. Submit them anonymously here: https://forms.gle/vdne4whY4zeUz1rM9

    Hosted on Acast. See acast.com/privacy for more information.

    • 34 min
    Interview: Election special: Alison Phillips, Camilla Tominey and Pippa Crerar at Media 360

    Interview: Election special: Alison Phillips, Camilla Tominey and Pippa Crerar at Media 360

    Yesterday (22 May), Rishi Sunak announced that the UK general election will take place in six weeks, on 4 July.
    Marking the upcoming elections on both sides of the Atlantic, Campaign's annual Media 360 event hosted a political debate on 21 May featuring Allison Phillips, former editor-in-chief of The Mirror, who moderated Camilla Tominey, associate editor, politics and royals at The Daily Telegraph, and Pippa Crerar, political editor at The Guardian.
    The theme of this year's event was risk, and in this session the trio discussed the issues they believe will define the General Election, and consider what our political landscape is likely to look like in its aftermath. They questioned whether Trump really can win in the US again and debate the mounting threats to global security.  
    Gideon Spanier, Campaign's UK editor-in-chief, introduced the panel with some poignant words on advertisers' dual responsibility: journalism is a great place to advertise because its trusted, but advertisers should also support journalism because it is a civic good.
    Thank you to Newsworks for helping make this session happen.
    Campaign's tech editor Lucy Shelley and senior media reporter Shauna Lewis begin the episode with the top takeaway from the event.
    Further reading:
    UK is trailing behind US in podcast advertising, says Goalhanger founder

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    • 35 min
    News: Shell is targeted by Brandalism | Asda's brand refresh | Are brands pitching for free ideas?

    News: Shell is targeted by Brandalism | Asda's brand refresh | Are brands pitching for free ideas?

    Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.
    The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.
    Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.
    Further reading:
    Halfords appoints media planning and buying agency to £20m account
    Assembly poaches managing partner from Group M
    Group M broadens remit of Wavemaker global chief Toby Jenner
    Craig Inglis re-emerges as Merlin Entertainment’s first CMO
    Mother hires creative directors from Adam & Eve/DDB and Droga5
    Monzo unveils debut work by Uncommon Creative Studio
    East midlands appoints five agencies to roster


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    • 16 min
    Campaign Podcast: How to make inclusive marketing authentic and actionable

    Campaign Podcast: How to make inclusive marketing authentic and actionable

    Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:
    • How to avoid appearing tokenistic
    • How brands can get more involved in inclusivity
    • How AI can be leveraged for good
    • Examples of inclusivity in action
    • Actionable strategies for brands and agencies
    Featuring: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective


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    • 34 min
    Interview: E45 and T&Pm on the ad that won Channel 4's Diversity in Advertising Award

    Interview: E45 and T&Pm on the ad that won Channel 4's Diversity in Advertising Award

    E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award. “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning.
    The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network.
    To delve deeper and talk through the making and inspiration behind this bold campaign, Sally Perry, global skin health category director on E45 at Karo Healthcare, and Mika Alcock associate creative director at T&Pm, are welcomed into the podcast studio.
    Hosted by Campaign's tech editor, Lucy Shelley, Perry and Alcock discuss how they collaborated with the trans community, how E45 will protect its talent from potential backlash and what the brand and T&Pm hope this will achieve for the trans community.
    The ad will go live tonight at 9pm tonight (17 May) on Channel 4, during Gogglebox.
    Content warning: this episode contains the use of hate speech.

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    • 22 min
    News: Apple's 'Crush' ad | PG Tips brand refresh | Pick of the Week

    News: Apple's 'Crush' ad | PG Tips brand refresh | Pick of the Week

    It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...
    In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.
    Further reading:
    The creative backlash against Apple 'Crush' missed the point
    OMD UK head of strategy departs for sustainability startup
    Havas Media Network sets up digital centre of excellence and appoints Paul Bland as leader
    WPP chief exec Mark Read targeted by deepfake scammers
    Peroni Nastro Azzurro launches global creative review
    William Hill to place bets on T&Pm as creative agency


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    • 19 min

Customer Reviews

4.1 out of 5
30 Ratings

30 Ratings

GeorgeHyde ,

Well produced and informative

Really enjoy the podcast - well produced, presented and brilliant guest speakers. Great listening!

Grizzlers ,

Everything you want

A really well produced podcast!

Marty555 ,

Truly awful

As it’s the voice piece of the communication business this podcast is well below par. Guests sound like they were called just before recording and worse lack any depth at all. A better listen is Radio 4’s Media Show.

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