78 episodes

How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them?

Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022.

Lauren’s goal is to empower you with the business strategies you need to transform lives, including your own. You’ll learn how to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible.

If you’re questioning whether all the hours you’ve spent qualifying were actually worth it, then this show is for you.

If you ever feel like you’re giving it your all but just don’t seem to be getting the results you want, you’re in the right place.

If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here.

Every Thursday you’ll get a new episode with clear, actionable strategies to help you become a profitable wellness expert… plus, guest interviews with global go-to experts in the wellness industry who’ll inspire you with their journey to success.

The Profitable Wellness Expert Lauren Armes

    • Health & Fitness
    • 4.8 • 43 Ratings

How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them?

Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022.

Lauren’s goal is to empower you with the business strategies you need to transform lives, including your own. You’ll learn how to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible.

If you’re questioning whether all the hours you’ve spent qualifying were actually worth it, then this show is for you.

If you ever feel like you’re giving it your all but just don’t seem to be getting the results you want, you’re in the right place.

If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here.

Every Thursday you’ll get a new episode with clear, actionable strategies to help you become a profitable wellness expert… plus, guest interviews with global go-to experts in the wellness industry who’ll inspire you with their journey to success.

    Ep 77. What You Think Clients Want Vs. What They Really Need

    Ep 77. What You Think Clients Want Vs. What They Really Need

    So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session.
    In this episode, I’m talking about the key differences between what you think your clients want versus what they really want, including: 
    ➖ Why volume doesn’t correlate with value
    ➖ How to create a safe and emotionally connected space in which your client can realise change
    ➖ The importance of mastering the psychology of habit change as well as your expertise
    ➖ Why people want to pay you for help to implement (not give them more information)
    ➖ The thing every single client wants from you those most wellness experts are skipping
    If you’re bogged down in client delivery or feel like your business lacks boundaries… or, like you have an amazing service but just don’t seem to be attracting paying clients… then this episode is for you.
    Your inner critic tells you that you need more qualifications… but this episode reveals what you really need.
    You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
    AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… 
    Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
    In this (FREE!) course, you’ll learn:
    ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
    ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
    ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
     

    • 18 min
    Ep 76. The Identity Of A Profitable Wellness Expert

    Ep 76. The Identity Of A Profitable Wellness Expert

    Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future.
    In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to:
    ➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth
    ➖ Have full permission to do life-changing work and make life-changing money
    ➖ Find the right balance between mindset work and understanding business strategy
    ➖ Why you never need to convince anyone to buy from you again
    ➖ Why, when you audience see your unshakable commitment, they’ll follow you anywhere
    All of this is possible for you – and will be the catalyst for you making 10k, 20k, or even 50k months. My clients are living proof, and this episode is your starting point.
    You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
    AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… 
    Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
    In this (FREE!) course, you’ll learn:
    ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
    ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
    ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
    Get instant access now.
    Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop 
     

    • 17 min
    Ep 75. How Storytelling Can Explode Your Business As A Wellness Expert

    Ep 75. How Storytelling Can Explode Your Business As A Wellness Expert

    The art of storytelling has the potential to explode your business beyond comprehension.
    Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future.
    In this episode, I’m explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience.
    You’ll learn:
    ➖ The power of both personal storytelling and sharing the journey your clients go on
    ➖ Exactly how to frame the story through 5 key parts
    ➖ How these stories stir up action and create empathy and trust
    ➖ Why personal storytelling saw my client book 3 clients in 24 hours
    ➖ Exactly how to integrate this into your business today.
    Knowing how and why to tell stories to your audience is critical. Particularly as a wellness expert or health practitioner, where trust and connection are fundamental to the buyer’s journey.
    If you’re offering discovery calls, talking about your program, but not getting much traction – then this episode is for you.
    You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
    AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… 
    Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
    In this (FREE!) course, you’ll learn:
    ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
    ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
    ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
    Get instant access now.
    Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop 
     

    • 21 min
    Ep 74. How The Wellness Industry Is Changing For Experts in 2024

    Ep 74. How The Wellness Industry Is Changing For Experts in 2024

    Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant.
    In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including:
    ➖ The way in which technology is driving greater personalisation of health and wellness
    ➖ Why this points to a greater need for specialists over generalists
    ➖ How this influences your messaging and the need for more tangible promises
    ➖ Ensuring that you have a business model that will give you the greatest leverage
    ➖ Why you need to be creating more than you’re consuming
    If you feel like things are changing quickly and it’s hard to keep up – then this episode is for you. 
    You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
     AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… 
    Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
    In this (FREE!) course, you’ll learn:
    ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
    ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
    ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
    Get instant access now.
    Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop 
     

    • 19 min
    Ep 73. How To Learn From Other Wellness Experts (Instead Of Comparing Yourself To Them)

    Ep 73. How To Learn From Other Wellness Experts (Instead Of Comparing Yourself To Them)

    Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you?
    Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer.
    In this episode, I’m talking about how:
    ➖ You can start using social media as a learning tool rather than for procrastination
    ➖ How to unpack what’s working for other wellness experts and adopt that same thinking
    ➖ Why it’s important to zoom out and ask yourself how certain content makes you feel
    ➖ Shifting the lens through which you use social media so that it grows your business rather than sucks time from your day
    This episode will change the way you think about comparison forever… AND give you a big insight into how other wellness experts get good at marketing, fast.
    You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
    AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… 
    Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
    In this (FREE!) course, you’ll learn:
    ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
    ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
    ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
    Get instant access now.
    Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop 
     

    • 20 min
    Ep 72. 4 Lessons From Our Highest Revenue Month

    Ep 72. 4 Lessons From Our Highest Revenue Month

    I don’t usually use the podcast to share with you, directly, what I’m doing in my business. 
    In this episode, I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that. 
     Then, I unpack the key lessons I learned from our highest revenue month to date, including:
    ➖ My recent reminder of the importance of finding a mentor – and a warning on what to avoid!
    ➖ Whether you actually need to believe that success is possible?
    ➖ Why it’s easier to build a very complex business and how we’ve simplified everything
    ➖ The downsides of automation (and why it can leave you disconnected for your ideal client)
     If you’ve not had the start to 2024 that you hoped for… then this episode will help you get back on track, focus on the right things, and shed some light on what’s working in my world.
     You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
     AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… 
     Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
     In this (FREE!) course, you’ll learn:
    ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
    ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
    ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
    Get instant access now.
    Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

    • 31 min

Customer Reviews

4.8 out of 5
43 Ratings

43 Ratings

Danielle_C_Leeds ,

Inspiring!

So happy to have found this podcast! I am setting up my coaching business and listening to Lauren and her amazing guests has given me so much actionable info, as well as mindset shifts. Thank you Lauren 🙌

Incy1983 ,

Motivational

Really motivational and full of information to help you grow your business. Thank you Lauren

inaplesca222 ,

I will be back for more :)

Thank you for creating this platform Lauren. I can’t wait to hear more stories from your future guests ❤️

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