135 episodes
Future Proof Kantar & Saïd Business School, Oxford University
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- Business
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4.8 • 18 Ratings
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Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/
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Bloom & Wild’s Story of Gifting Innovation
In this episode of Future Proof Dr Nicki Morley from Kantar talks to Charlotte Langley, the Chief Customer Officer of Bloom & Wild, a leading Direct-to-Consumer (D2C) company that has been revolutionising the way we experience and share flowers and gifts, joins us.
Delve into the fascinating world of Bloom & Wild's success story, guided by their unwavering commitment to innovation.
Charlotte takes us behind the scenes, revealing her pivotal role in shaping Bloom & Wild's customer-centric approach. She shares insights into the company's innovative strategies, how they've adapted to changing customer behaviours, and their relentless pursuit of new opportunities and moments that matter to their customers.
Discover what Bloom & Wild has learned on their journey, the challenges they've encountered, and the secrets behind their remarkable success. If you're curious about the future of D2C and the role of innovation in staying ahead in the market, this episode is a must-listen.
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Revolutionising marketing with Kantar's AI-Powered insights
Can AI pave the way for a new era in consumer understanding? In this episode, Jane Ostler sits down with Kantar experts, Ted Prince, Chief Product Officer, and Ashok Kalidas, Head of Data Science and Innovation, as they unravel the game-changing impact of AI in marketing.
From expediting insights delivery to reimagining ROI measurement, Kantar's pioneering approach is poised to revolutionise how businesses connect with their consumers. Tune in to this episode for a captivating exploration of how Kantar's AI-driven market research is pushing boundaries to provide clients with actionable insights.
Know more about our AI-powered solutions here.
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Future Proof: Does digital advertising earn its keep?
Alfonso Calatrava, EMEA Third Party Measurement Lead at Facebook, Meta, joins Kantar’s Kerry Corke to talk about the role of digital advertising in building the buyer base.
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Insights from Brand Builder Series – A conversation with Ravi Santhanam, CMO, Head Corporate Communications, HDFC Bank
As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Ravi Santhanam, CMO, Head - Corporate Communications, Head - Liability Products & Managed Programs at HDFC Bank.
HDFC Bank first entered the Global Top 100 in 2015, and this year rose five spots to reach number 56. Hear more about how India’s leading bank has accelerated its progress in digital, sustainability and more.
Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report.
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39. How behavioural science can drive commercial innovation
Join Dr. Nicki Morley as she discusses with Rory Sutherland, Vice Chairman at Ogilvy, the opportunities and issues surrounding Behavioural Science.
Rory shares his experience and provides inspiration around some of the success stories where behavioural science helps unlock commercial innovation.
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Insights from Brand Builder Series – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA
As part of our report on the world’s valuable global brands, Martin Guerrieria, Head of Kantar BrandZ speaks with Stuart Spencer, Group Chief Marketing Officer, AIA. AIA rose four places this year in the Kantar BrandZ Global Top 100 ranking amid continued expansion into health insurance and health services. Hear more about how AIA approaches industry challenges, maintaining a solid relationship with consumers and drives a strong sustainability agenda.
Discover extensive analysis on the most valuable global brands in the Kantar BrandZ global report.
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Customer Reviews
Insightful but terrible sound
Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you
Great point of views poor sound
Hi
I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.
Thanks
TA.