100 episodes

The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

Future Proof Kantar & Saïd Business School, Oxford University

    • Business
    • 4.9 • 16 Ratings

The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

    How does Walmart connect digital and physical retail experiences?

    How does Walmart connect digital and physical retail experiences?

    Lex Josephs tells Jane Ostler how the retail industry has embraced technology and data to shorten the journey from inspiration to sale.

    • 19 min
    Why should advertisers embrace in-content advertising?

    Why should advertisers embrace in-content advertising?

    Tim Jones from Mirriad discusses a less invasive and more innovative approach to improving advertising ROI.

    • 24 min
    How do you launch a sustainable brand?

    How do you launch a sustainable brand?

    Nimble founder Von Sy discusses the challenges and insights from his journey to launch plant-based cleaning products.

    • 16 min
    How can sponsored entertainment support brand purpose?

    How can sponsored entertainment support brand purpose?

    Rupert Maconick discusses the value of sponsored entertainment, and how brands can get involved.

    • 23 min
    How will African brands thrive?

    How will African brands thrive?

    Thebe Ikalafeng talks about Brand Africa, and what is changing in this exciting continent.

    • 18 min
    How does Unilever approach sustainable innovation?

    How does Unilever approach sustainable innovation?

    A Consumer Insight Director shares some of the secrets to better, more sustainable, product design and development.

    • 23 min

Customer Reviews

4.9 out of 5
16 Ratings

16 Ratings

Tansvans ,

Great point of views poor sound

Hi
I listen to these podcasts weekly. All the topics are extremely relevant to my work and inspire my thinking. However quality of volume is poor. It is very hard to understand parts of the content even on full volume especially when you compare to what else is out there. Hence the pod cast usually looses value for me mid way.
Thanks
TA.

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