158 episodes

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.

letstalkbranding.substack.com

Let's talk branding Stef Hamerlinck

    • Business
    • 4.6 • 10 Ratings

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.

letstalkbranding.substack.com

    Brand marketing in B2B-land with Gwen Lafage

    Brand marketing in B2B-land with Gwen Lafage

    Discover what it takes to be a leader in brand for a large B2B tech company.
    Show notes
    * Gwen on LinkedIn
    * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
    Brand strategy course
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 43 min
    The rise of multiplayer brands with Zoe Scaman

    The rise of multiplayer brands with Zoe Scaman

    Show notes
    * The multiplayer brand slidedeck
    * Zoe on LinkedIn
    * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
    Brand strategy course
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 43 min
    Brand pricing power with Dom Boyd

    Brand pricing power with Dom Boyd

    Show notes:
    * Article on Brand difference and pricing power
    * Dom Boyd on LinkedIn
    * BrandZ index
    * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
    Brand strategy course
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.




    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 43 min
    Entertain or die with Dan Salkey

    Entertain or die with Dan Salkey

    How brands can create an unfair creative advantage.
    Show notes
    * Discover the full paper here.
    * Dan Salkey on LinkedIn.
    * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
    Brand strategy course
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 49 min
    Marketing science for the real world with Koen Pauwels

    Marketing science for the real world with Koen Pauwels

    Show notes
    * Professor Pauwels on LinkedIn
    * This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here
    Brand strategy course
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 43 min
    The agency landscape with Bart De Waele

    The agency landscape with Bart De Waele

    Show notes
    * Bart on LinkedIn
    * Bart’s new venture: I know a guy
    Key Takeaways
    * Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.
    * The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness.
    * New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities.
    * Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to future-proofing marketing strategies.
    Learn more about brand strategy
    Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 41 min

Customer Reviews

4.6 out of 5
10 Ratings

10 Ratings

FynnOsborne ,

Buckle Up & Let’s Talk LTB

[You’ll get the title reference if you make the great decision of listening to any of these podcasts.]

You don’t have to read all of this review because the fact that I’ve taken the time to write about how much I love this podcast tells you all you need to know. But here’s to if you want to...

1 or 2 of these podcasts turned into 20/25 over the period of a week so far and I’m sure i’ll finish them all by the end of quarantine!
As someone not involved in the industry at all, but following a recommendation, the world of branding and surrounding aspects has been completely opened to me by Stef and the guests he brings on. His Solo episodes are equally as enjoyable as ones with guests and a great conversational atmosphere is always present.
You can count on the best questions being asked and a host who actually allows the guests to talk without interruption. The audio quality is always great on Stef’s part and the transition between topics makes the whole experience very informative yet easy listening - It’s getting to the point where i’m even a fan of HolaBrief (another pod reference). But honestly I couldn’t recommend this enough. FW

Favourites: 65, 79, 71, 69, 37.

Darthvici ,

Informative

Really informative interviews that cover topics most designers who desire knowlege within brand strategy, brand identity and advice on career upward trajectory. Highly recommended.

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