111 episodes

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

Let's talk brandin‪g‬ Stef Hamerlinck

    • Marketing
    • 4.5 • 8 Ratings

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

    Samuel Brealey - Marketing on a budget

    Samuel Brealey - Marketing on a budget

    In this episode, we're talking with Samuel Brealey, a marketing consultant based in the UK. We talk about how to help small businesses make more money with marketing. How to build a brand on a budget and a lot more. Samuel has a very pragmatic and 'real' approach to marketing that I really admire.

    • 55 min
    The ugly truth(s) about branding - Austin Franke

    The ugly truth(s) about branding - Austin Franke

    In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.

    • 1 hr
    Cedric Engels - The power of sound

    Cedric Engels - The power of sound

    In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epic sounds so it's a fun little ride through sonic land.

    • 54 min
    Effective branding: A case study by WeWantMore

    Effective branding: A case study by WeWantMore

    In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.

    • 1 hr 1 min
    Bill Kenney - Focus Lab - B2B branding & creativity

    Bill Kenney - Focus Lab - B2B branding & creativity

    In this episode, we talk with Bill Kenney, co-founder and chief creative officer at Focus Lab, a B2B branding agency. We talk about building B2B brands, brand strategy and how to keep projects fresh.

    • 37 min
    JP Castlin - Strategy in complexity

    JP Castlin - Strategy in complexity

    In this episode, I talk with my strategy hero, JP Castlin. We talk about the upcoming Castlin manifesto and how its perspectives on strategy will be quite controversial. For decades, 'deliberate' strategy has been the norm in the different strategy disciplines of marketing and branding, but JP offers an alternative view, 'emergent strategy'.

    • 1 hr 11 min

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

FynnOsborne ,

Buckle Up & Let’s Talk LTB

[You’ll get the title reference if you make the great decision of listening to any of these podcasts.]

You don’t have to read all of this review because the fact that I’ve taken the time to write about how much I love this podcast tells you all you need to know. But here’s to if you want to...

1 or 2 of these podcasts turned into 20/25 over the period of a week so far and I’m sure i’ll finish them all by the end of quarantine!
As someone not involved in the industry at all, but following a recommendation, the world of branding and surrounding aspects has been completely opened to me by Stef and the guests he brings on. His Solo episodes are equally as enjoyable as ones with guests and a great conversational atmosphere is always present.
You can count on the best questions being asked and a host who actually allows the guests to talk without interruption. The audio quality is always great on Stef’s part and the transition between topics makes the whole experience very informative yet easy listening - It’s getting to the point where i’m even a fan of HolaBrief (another pod reference). But honestly I couldn’t recommend this enough. FW

Favourites: 65, 79, 71, 69, 37.

Darthvici ,

Informative

Really informative interviews that cover topics most designers who desire knowlege within brand strategy, brand identity and advice on career upward trajectory. Highly recommended.

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