137 episodes

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

letstalkbranding.substack.com

Let's talk branding Stef Hamerlinck

    • Business
    • 4.6 • 9 Ratings

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

letstalkbranding.substack.com

    Tom Roach - The wrong and short of it

    Tom Roach - The wrong and short of it

    In this show, I chat with the amazing Tom Roach. A marketing strategist with loads of experience at some of the world's best advertising agencies.
    - The wrong and short of it article
    - Tom's blog (check out the other amazing articles too)
    - The original book by Binet & Field, the long and short of it
    - Tom's currently working at Jellyfish
    If you want to stay up to date, please subscribe on Substack.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 42 min
    Entrepreneurial science

    Entrepreneurial science

    In this episode, I chat with Twitter buddy RJ Youngling, he calls himself an ‘entrepreneurial scientist. We take a deep-dive into the world of maths, Ehrenberg-bass insitute, bro-science and a lot more.
    You can find RJ on twitter here and check out his paid stuff here.
    If you want to stay tuned for more Let’s talk branding news, episodes and videos, subscribe below!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 43 min
    Byron Sharp - Subscription vs Repertoire markets

    Byron Sharp - Subscription vs Repertoire markets

    In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets.
    * What defines such a market?
    * What can we learn from them?
    * What are the implications for marketers?
    * What does it mean for small brands?
    * Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2C
    Important links
    * You can find the paper we discuss here
    * The Ehrenberg-Bass institute
    * Byron on twitter
    * The latest BS show



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 47 min
    Paddy Gilmore - The power of humor for brands

    Paddy Gilmore - The power of humor for brands

    In this episode, I talk with Humor expert Paddy Gilmore. We talk about the power of humor for brands.
    Topics
    * What types of humor are there?
    * And what brands can leverage it?
    * How can you make sure you don’t end up on the dark side of humor?
    * And what is the science behind all of it?
    Explore the serious business of being funny with me in this latest episode.
    Important links
    * Paddy’s studio: Studio Gilmore
    Want to stay up to date for the next episodes on brand-building? Subscribe below!


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 29 min
    Faisal Siddiqui - Challenger positioning

    Faisal Siddiqui - Challenger positioning

    In this latest episode, I chat with Faisal for the second time. We discuss positioning and what the power is for challenger brands. It’s an interesting deep dive into brand marketing, performance marketing, and the role of positioning for brands on a budget.
    Important links:
    * The whitepaper Faisal and his team created
    * Faisal on Twitter
    * Creative business company
    * Our first episode: Building a brand on a budget
    * The brand new BS show on Youtube
    * Austins branding b******t newsletter



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 56 min
    Peter Weinberg - B2B brand building

    Peter Weinberg - B2B brand building

    In this episode, I talk with the legendary Peter Weinberg, head of development at The B2B institute from LinkedIn. We talk about the common misperceptions in B2B marketing, how to build a B2B brand on a budget, and the differences/similarities between B2B and B2C marketing. It's a really great episode full of knowledge bombs so I'll bet you'll enjoy it! 
    Important links:
    The B2B institutePeter on LinkedInIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. 


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

    • 47 min

Customer Reviews

4.6 out of 5
9 Ratings

9 Ratings

FynnOsborne ,

Buckle Up & Let’s Talk LTB

[You’ll get the title reference if you make the great decision of listening to any of these podcasts.]

You don’t have to read all of this review because the fact that I’ve taken the time to write about how much I love this podcast tells you all you need to know. But here’s to if you want to...

1 or 2 of these podcasts turned into 20/25 over the period of a week so far and I’m sure i’ll finish them all by the end of quarantine!
As someone not involved in the industry at all, but following a recommendation, the world of branding and surrounding aspects has been completely opened to me by Stef and the guests he brings on. His Solo episodes are equally as enjoyable as ones with guests and a great conversational atmosphere is always present.
You can count on the best questions being asked and a host who actually allows the guests to talk without interruption. The audio quality is always great on Stef’s part and the transition between topics makes the whole experience very informative yet easy listening - It’s getting to the point where i’m even a fan of HolaBrief (another pod reference). But honestly I couldn’t recommend this enough. FW

Favourites: 65, 79, 71, 69, 37.

Darthvici ,

Informative

Really informative interviews that cover topics most designers who desire knowlege within brand strategy, brand identity and advice on career upward trajectory. Highly recommended.

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