6 episodes

Andy McCotter-Bicknell, Tamara Grominksy and Jason Oakley - product marketers (and friends) - share the best product launches in a competition to be crowned winner. The most controversial launch? The best sidecar launch? The best AI release? It’s up to them to bring a better launch than the other two.

A Klue Original Show on The Compete Network.

Find the best shows about Competitive Intelligence and Product Marketing on The Compete Network: https://thecompetenetwork.com/

Ready for Launch The Compete Network

    • Business
    • 5.0 • 1 Rating

Andy McCotter-Bicknell, Tamara Grominksy and Jason Oakley - product marketers (and friends) - share the best product launches in a competition to be crowned winner. The most controversial launch? The best sidecar launch? The best AI release? It’s up to them to bring a better launch than the other two.

A Klue Original Show on The Compete Network.

Find the best shows about Competitive Intelligence and Product Marketing on The Compete Network: https://thecompetenetwork.com/

    The Best Taylor Swift Launch

    The Best Taylor Swift Launch

    In this episode, Tamara, Andy and Jason compete to present the best launch from the best marketer in... history? Let's roll with it, it's Taylor Swift. And she's dropping an album tomorrow so maybe that makes us the best marketers ever.
    REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.
    CREDITS:
    Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley
    Producer: Grayson Ottenbreit
    The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
    TIMESTAMPS:
    (00:00:00) Introduction
    (00:06:02) Launch #1: Tortured Poet's Department
    (00:16:47) Launch #2: 'Taylor's Version' Albums
    (00:28:52) Launch #3: Midnight Collector's Albums
    (00:40:05) And the winner is...

    • 44 min
    The Best Product Launch of the 20th Century

    The Best Product Launch of the 20th Century

    In this episode, Tamara, Andy and Jason compete to present the best product launch from the 20th century... or the best pre-internet launch... or the best non-tech lau- YOU GET IT. It's a good one.
    REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.
    CREDITS:
    Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley
    Producer: Grayson Ottenbreit
    The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
    TIMESTAMPS:
    (00:00:00) Introduction
    (00:04:05) Launch #1: The Michelin Guide
    (00:13:23) Launch #2: Air Jordans
    (00:24:40) Launch #3: The Engagement Ring
    (00:39:08) And the winner is...

    • 42 min
    The Most (Best?) Controversial Product Launch

    The Most (Best?) Controversial Product Launch

    In this episode, Tamara, Andy and Jason compete to present the most controversial product launch.
    REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.
    CREDITS:
    Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley
    Producer: Grayson Ottenbreit
    The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
    TIMESTAMPS:
    (00:00:00) Introduction
    (00:04:11) Launch #1: Google Gemini
    (00:16:48) Launch #2: Humane AI Pin
    (00:28:48) Launch #3: Tesla Cybertruck
    (00:39:30) And the winner is...

    • 44 min
    The Best Sidecar Product Launch

    The Best Sidecar Product Launch

    In this episode, Tamara, Andy and Jason compete to present the best sidecar product launch. A sidecar product is a free (or very low cost) offering that complements a company’s core product - not every company has one, but that’s why you came to watch this show… to see the very best.
    REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.
    SHOW NOTES:
    The Leap Tik Tok: https://www.tiktok.com/@the.leap/video/7286098371717123334
    Senja Mine My Reviews: https://senja.io/tools/review-mining
    Fellow Meeting Cost Calculator: https://fellow.app/enterprise/
    Shopify Meeting Announcement Media Attention: https://www.forbes.com/sites/benjaminlaker/2023/07/14/to-meet-or-not-to-meet-shopify-puts-a-price-tag-on-time/?sh=3b0682fe7131
    CREDITS:
    Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley
    Producer: Grayson Ottenbreit
    The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
    TIMESTAMPS:
    (00:00:00) Introduction
    (00:04:20) Launch #1: The Leap by Thinkific
    (00:15:32) Launch #2: Mine My Reviews by Senja
    (00:25:59) Launch #3: The Meeting Cost Calculator by Fellow.app
    (00:37:55) And the winner is...

    • 42 min
    The Best Product Launch of 2023

    The Best Product Launch of 2023

    In this episode, Tamara, Andy and Jason compete to present the best product launch of last year - 2023. Remember… this show is a COMPETITION, so there will be a winner, voted on by the co-hosts, at the end of every episode. Who’s going to be crowned winner this week?
    DON’T FORGET TO TAKE PART IN OUR CONTEST GIVEAWAY!
    Three of you will be chosen this week to win a FREE seat in the next Ready for Launch cohort. Here’s how you can take part for a chance to win👇
    Subscribe to the podcast wherever you listen to podcasts (and subscribe to Klue YouTube)Post on LinkedIn who you think won this episode, tag the person you think won, and use the hashtag #readyforlaunch *For extra points, share a screenshot of you subscribing to the podcastWinners will be chosen by Andy, Jason and Tamara, and will be reached out to after they have been selected.
    SHOW NOTES:
    James Gunn’s DC Video: https://www.youtube.com/watch?v=wY8XcmrIujE&t=17s
    CREDITS:
    Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley
    Producer: Grayson Ottenbreit
    The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
    TIMESTAMPS:
    (00:00:00) Introduction
    (00:05:28) Launch #1: Loops
    (00:16:14) Launch #2: Passionfroot Discovery
    (00:27:57) Launch #3: The DC Extended Universe Revamp
    (0040:45) The Contest!

    • 44 min
    Trailer - Ready for Launch

    Trailer - Ready for Launch

    Andy McCotter-Bicknell, Tamara Grominksy and Jason Oakley - product marketers (and friends) - share the best product launches in a competition to be crowned the winner. The most controversial launch? The best sidecar launch? The best AI release? It’s up to them to bring a better launch than the other two.

    • 51 sec

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