The Kelly Roach Show

Kelly Roach
  • 5.0 (41)
  • ENTREPRENEURSHIP
  • UPDATED TWICE WEEKLY
The Kelly Roach Show

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. 1 DAY AGO

    1119. The Sales Strategies That Tripled Our Launch Conversions in Q1 (Without Spending More on Ads)

    If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for.  We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates. We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025. In This Episode, You’ll Learn: Why even seasoned launchers hit a wall – and what to do about it How co-working sessions can warm your audience and boost buying behavior The psychological barriers buyers are facing in a trust recession—and how to break them What the Dream 1000 strategy is and how it feeds your launches AND daily sales Why your database is more important than your email list How to lower ad spend without sacrificing top-of-funnel growth Timestamps: 0:30 – Why this episode matters if you want better launches & ROI 0:57 – The myth of “set it and forget it” launching 1:47 – What most people do wrong when launch results drop 3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works 4:53 – Does live launch still work in 2025? Here’s the truth 6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate 8:35 – The power of momentum: why “getting people into action” is everything 10:21 – What made the co-working sessions a game changer 11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000 12:36 – Why your database is your true list of buyers 13:25 – What AI can’t replace: relationship capital 14:30 – How Dream 1000 became a surprise boost to launch performance Resources: Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  Become a Virtual Business School Member: https://go.virtualbusinessschool.com/joinvbs?am_id=ashlyn2359  The Live Launch Method Book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

    19 min

  2. 5 DAYS AGO

    1118. Building and Selling a Multi-Million Dollar Brand with Jaclyn Johnson

    Most businesses never truly monetize – let alone exit. But Jaclyn Johnson did it twice before the age of 35. First, she sold her initial business, and then she scaled Create & Cultivate into a multi-million-dollar brand before successfully exiting. In this episode, Jaclyn breaks down exactly how she built a thriving community, turned it into a business, and leveraged brand partnerships to scale. She shares why not focusing on monetization at first was a key driver of success and how she strategically built an email list, secured sponsors, and made her events go viral. If you’re a business owner looking to build an audience, monetize strategically, or scale faster, this episode is packed with insights you don’t want to miss. What You’ll Learn in This Episode: How Jaclyn built and sold Create & Cultivate after five years of community-building Why the best businesses don’t start with monetization—they start with value The three key strategies she used to grow her email list How she secured high-value brand partnerships to fund and scale her events The strategic decisions that made her events go viral and attract top-tier speakers What business owners should focus on today to scale their brand faster Timestamps: [0:30] Jaclyn’s entrepreneurial journey—building and selling her first business [2:00] The early days of Create & Cultivate—a side project that took off [3:19] Why providing value before monetizing was key to success [5:01] How she used events, content, and email marketing to build a loyal audience [6:49] Funding free events through brand partnerships—how she made it work [9:10] The strategy behind viral events and how to create “must-attend” experiences [12:16] How to secure better brand deals and sponsors for your business [15:03] The moment Jaclyn knew she was ready to sell Create & Cultivate [18:45] What goes into preparing a company for acquisition—metrics that matter [21:32] The biggest mistakes entrepreneurs make when trying to scale [24:20] Why selling a business isn’t always as glamorous as it seems Resources & Links: Connect with Jaclyn Johnson: [Website] | [Instagram] | [LinkedIn] Check out Create & Cultivate: https://www.createcultivate.com/  Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

    22 min

  3. 31 MAR · VIDEO

    1117. The Art and Science of Business Reinvention for Rapid Business Growth

    Business growth in a 2025 economy requires agility, innovation, and reinvention.  And even though reinvention is a necessary component of sales growth and expansion, it is one of the most complex challenges that entrepreneurs face.  Whether you’re feeling misaligned with your current business model, struggling to adapt to economic shifts, or simply sensing it’s time for a change, this episode is your guide to navigating a successful business transformation without losing credibility or breaking trust with your audience. Kelly shares insights from her Business Reinvention Playbook, a 38-page guide that breaks down the art and science of radical reinvention.  Learn how to evolve your brand strategically, bring your audience along for the journey, and ensure your next chapter is even stronger than the last. Key Takeaways: Why Reinvention is Inevitable – The business landscape is shifting faster than ever, and reinvention is no longer a 2-5 year cycle—it’s happening every 6-12 months. The #1 Mistake That Breaks Trust – Why sudden, overnight pivots confuse and alienate your audience—and how to communicate change effectively. The Strategic Approach to Reinvention – How to transition smoothly by creating a through-line between your past expertise and your new direction. The Power of Alignment – Why reinvention must be based on your long-term vision, not short-term opportunity, to create lasting success. Communicating Change to Your Team & Clients – The four key areas (team, business model, offers, and clients) that require strong communication to prevent friction and frustration. Why Your Past Experience Matters – How everything you've done before, from past jobs to previous business models, equips you for your next season. God’s Role in Your Reinvention – How to seek discernment and align your reinvention with your ultimate purpose. Timestamps: 0:29 – The importance of evolving your brand without losing credibility 1:37 – The Business Reinvention Playbook and why it’s needed now more than ever 4:36 – The biggest mistake that destroys trust during a brand pivot 7:17 – How to connect your past to your future so your audience follows your journey 9:47 – Why communication is the cornerstone of a smooth reinvention 12:46 – The importance of aligning reinvention with long-term goals, not just quick wins 15:11 – How visionary leaders navigate reinvention with flexibility and focus 16:51 – The spiritual perspective: trusting God’s guidance in your reinvention journey Resources: Download the Business Reinvention Bundle: https://thekellyroach.com/bundle  Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

    18 min

  4. 27 MAR · VIDEO

    1116. How Educators Can Build 7-Figure Businesses with Dr. Erica Jordan-Thomas

    As an educator, you are not simply tied to the classroom – there are so many opportunities for you to build massive wealth for you and your family.  In this episode, Kelly Roach sits down with Dr. Erica Jordan-Thomas, a former school principal turned 7-figure business owner, to discuss how educators can leverage their skills to build thriving businesses.  Dr. Erica shares her strategic approach to planning for massive growth, the importance of leading with empathy, and how educators can transition from the classroom to entrepreneurship.  If you're ready to transform your expertise into a profitable business, this episode is packed with insights you can’t afford to miss. Key Takeaways: ✅ The Power of Choice in Business Models – Why you don’t have to limit your revenue potential, even if you’re stepping away from traditional roles. ✅ The 10X Mapping Process – How to plan your next 5–10 years in business and break it down into actionable steps. ✅ Quarterly Strategic Planning – Why planning too far ahead can backfire and how to effectively map out your business growth in 90-day sprints. ✅ Leading with Empathy – The leadership lessons Dr. Erica brought from education that help her build high-performing teams in business. ✅ The Four Priorities of a CEO – Why balancing people, product, process, and profit is key to sustainable success. ✅ The Million-Dollar Mindset – How thinking like a millionaire before you hit 7-figures sets the foundation for success. ✅ B-School for Educators – How Dr. Erica helps educators turn their expertise into profitable businesses, starting with the skills they already have. Timestamps: [03:45] Transitioning from principal to business owner [07:30] The 10X mapping framework for scaling a business [12:15] Breaking down strategic planning: 1-year, 3-year, and 5-year visions [18:50] Why leading with empathy is a non-negotiable in business [23:20] The 4 pillars of business success: People, product, process, profit [27:10] The psychology of a millionaire & how to cultivate it [30:45] B-School for Educators: Turning teaching skills into a 7-figure business [35:00] How to sign up for Dr. Erica’s free 5-day workshop Resources & Links: Join Dr. Erica’s 5-Day 7-Figure Business School – www.7figuredbusinessschool.com (Completely Free!) Connect with Dr. Erica Jordan-Thomas: https://www.instagram.com/e_jordanthomas/  Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=ashlyn8172  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

    33 min

  5. 24 MAR · VIDEO

    1115. Trusting God's Plan: Embracing God’s Redirection in Business Growth and Life

    Today, I’m sharing a deeply personal story of one of the most heartbreaking moments in my career – one that left me questioning everything.  But through the grief and uncertainty, God showed up in an undeniable way, revealing a greater plan I never could have orchestrated on my own. This episode is all about the power of trusting God’s redirection, even when it feels painful or confusing. If you've ever felt lost, stuck, or resistant to change, this episode will help you reframe those moments as divine interventions guiding you toward something even better. Key Takeaways: How to recognize when God is redirecting your path – even through disappointment The danger of waiting too long to make the moves you know you need to make Why fear and overwhelm often hold us back from stepping into God’s plan The importance of creating space for God to work in your life and business How perseverance through painful transitions leads to extraordinary growth Timestamps: [0:43] One of the most heartbreaking experiences of my career [1:49] Wrestling with doubt and asking God for clarity [2:49] A divine intervention: the unexpected email that changed everything [3:40] The bigger mission God is calling me toward [5:24] The cost of waiting – why delay keeps us from our purpose [7:21] How God nudges us before making radical shifts [8:10] Fear vs. faith: what’s really holding you back? [9:42] The most powerful prayer you can pray for alignment [11:24] The moment most people quit – and why you shouldn't [13:29] Creating space to see God’s opportunities [14:24] Walking by faith, not sight – trusting the unseen plan Resources: Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

    17 min

  6. 20 MAR · VIDEO

    1114. How to Leverage Storytelling for Increased Sales and Business Growth with Matthew Dicks

    What if you could effortlessly stand out in a crowded market, connect deeply with your audience, and drive sales on a daily basis?   Storytelling expert Matthew Dicks joins us on today’s episode to break down why mastering storytelling is one of the most powerful skills for business leaders, marketers, and entrepreneurs – and how you can start using it today.   Matthew shares the science behind why stories captivate people, how storytelling influences decision-making, and why people remember stories far more than facts, features, or statistics. He also reveals a simple yet powerful method for discovering, refining, and delivering compelling stories that drive engagement and sales.   If you’re looking to build trust with your audience online and multiply your sales – this episode is for you!   Key Takeaways: The hidden power of storytelling in leadership and business—and why most people overlook it. How to use personal storytelling to make your brand unforgettable. Why stories influence buying decisions more than product features. A real-world example of how a scientist used storytelling to generate more leads than his entire team combined. Why AI-generated content is making authentic storytelling more valuable than ever. How to become a better storyteller—even if you don’t think you have any good stories to tell.   Timestamps: [07:30] Why storytelling is more persuasive than data [12:45] The 5-minute daily habit that will improve your storytelling skills [17:30] A biotech scientist’s storytelling success story [22:00] Why storytelling is becoming a competitive advantage in the AI era [25:00] Where to learn more from Matthew   Resources & Links: Get Matthew’s books: Storyworthy and Storyell https://matthewdicks.com/Books/storyworthy/  Join Matthew’s free storytelling academy: https://www.storyworthymd.com/  Follow Matthew on Instagram: https://www.instagram.com/matthewdicks/?hl=en  Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

    26 min

  7. 17 MAR · VIDEO

    1113. How a Trust-Building Offer Can Skyrocket Your Sales and Multiply Business Growth

    What if you had a paid audience of raving fans – people who eagerly engage with your content, show up for your live streams, and want to buy everything you offer?  That’s exactly what a trust-building offer can do for your business. In today’s episode, Kelly Roach reveals the #1 strategy that’s transforming the way entrepreneurs sell in today’s slow-moving market.  Unlike traditional low-ticket offers that often attract disengaged buyers, a trust-building offer creates extreme trust and nurtures long-term customer relationships.  This approach not only boosts daily sales but also accelerates high-ticket conversions by keeping people engaged in your ecosystem.   Key Takeaways: What a Trust-Building Offer Is – And how it differs from a traditional low-ticket offer. The Key to Customer Retention & Lifetime Value – How to create an offer that serves as both an entry point and an ongoing engagement tool. Why Most Low-Ticket Strategies Fail – The biggest mistake entrepreneurs make and how to avoid it. How to Use a Trust-Building Offer for Daily Sales & Stronger Launches – The secret to turning one-time buyers into lifetime customers. Practical Steps to Implement This Strategy in Your Business – The exact steps you can take today to create and sell your trust-building offer. Timestamps: [03:45] The problem with traditional low-ticket offers (and how to fix it) [08:10] What makes a trust-building offer different? [12:30] How a trust-building offer fits into your business ecosystem [18:20] The power of a paid audience and internal launches [22:45] Why this strategy leads to faster high-ticket sales [26:10] The best formats for trust-building offers [30:40] How to start implementing this in your business today   Resources & Links: Join the Virtual Business School – Get access to the exact strategy and templates to create your trust-building offe for only $539/year (normally $639) or $49/month (normally $59):  https://go.virtualbusinessschool.com/joinvbs?am_id=kelly6120  Join the FREE Profit Push Workshop on April 7th – Make a massive cash injection in your business to kick off Q2: https://go.virtualbusinessschool.com/profitpush?am_id=kelly6388  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

    16 min

  8. 13 MAR

    1112. The Power of Smart Investing: How to Build Wealth with Strategy and Purpose with Lynn Kitchen

    Financial literacy is a necessity when it comes to creating success and security for yourself, your business, and your family.  In this episode, we sit down with Lynn Kitchen, an expert investor and financial mentor, to talk about strategic wealth-building, smart investing, and financial empowerment. Lynn shares the core principles of successful investing, how to analyze stocks with confidence, and why having a values-based investment strategy is key to long-term financial success. We dive into how to navigate market volatility, the importance of cash flow in investment decisions, and how interest rates impact your portfolio. Plus, Lynn breaks down the exact charts and analysis she uses to determine when to buy, hold, or sell stocks. This episode is packed with actionable insights to help you build long-term wealth, make informed financial decisions, and become an active participant in your financial future. Key Takeaways: The Foundation of Smart Investing – Why quality investments at a good price are the key to building long-term wealth. How to Analyze a Stock Before Buying – The fundamentals of stock analysis, including cash flow, earnings, and long-term trends. The Role of Market Charts in Investing – How chart analysis (including Point and Figure Charts) helps determine the right time to buy or sell. Why Interest Rates Matter – How interest rate trends impact the stock market and what to watch for in the coming years. The Biggest Investment Mistakes to Avoid – How to avoid a “hodgepodge” portfolio and make intentional, strategic investment decisions. Values-Based Investing – How to align your investments with your personal values, whether it’s education for your kids, retirement planning, or philanthropy. How to Work with Lynn – Lynn shares her mentorship programs, group investment clinics, and ways to work with her one-on-one. Timestamps: [02:15] Why smart investing is about quality investments at the right price [06:42] The fundamentals of stock analysis: cash flow, earnings & long-term trends [12:55] How chart analysis helps predict stock movement (Point & Figure Charts explained) [19:30] Why market volatility is normal—and how to manage risk [24:45] How interest rates shape the stock market and investment opportunities [32:50] Why most investors make big mistakes—and how to avoid them [38:10] How to work with Lynn: mentorship, financial clinics & investment education Resources & Links: Download Lynn’s Free Guide on the 5 key investment principles → https://docs.google.com/document/d/1EB0kMHW1M57CFSOeI1Ghm82U3AwiEyrbe36yEKz5Fus/edit?usp=sharing  Free Ticket to Next Wealth Building Masterclass on June 4th → https://lynnekitchen.com/billionaire/ Book a Call with Lynn to review your financial strategy → https://calendly.com/lynnkitchen/personalcall  Join Lynn’s Wealth Builders Express Group for live investment insights → https://lynnekitchen.com/wealth-builders-express/  Visit Lynn’s Website to learn more → https://lynnekitchen.com/  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  Register for the FREE 5-day workshop – The 4X Code:  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

    39 min
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    5
    out of 5
    41 Ratings

    About

    Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

    Information

    • Creator
      Kelly Roach
    • Years Active
      2015 - 2025
    • Episodes
      1.1K
    • Rating
      Clean
    • Show Website
      The Kelly Roach Show

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