The Smart Marketer Podcast Smart Marketer

Do you want to attract die-hard fans and turn them into loyal customers? 
The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification. 
You Will Learn, How To You Build A Brand With High Repeat Rate
What Types of Content Resonate the Most
The Power Of A Tag line
What You Need to Know About Technology 
And more!
"Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone
Links Ezra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/
Ezra Firestone, https://smartmarketer.com/about/
Follow and Tag @EzraFirestone on Socials
 
Time Stamps 01:10 Ezra Begins With His Family History
05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone 
05:46 What Is A Real Brand?
11:42 The Faceless Brand Is Dying
17:16 "The How": The Engage And Filter Method
20:45 Video Tips and Winning Formulas
23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product."  Ezra Firestone
36:57 Molly Speaks To Those Looking For Direct Response Results
31.43 Other Content Strategies For Building A Brand
33:03 The ICOSA System
37:40 A Note About Technology
39:38 Brand Identity Affirmation
47:06 Amplification: This Is How You Create Engagement
49:36 It's About Resource Generation
51:08 We Can Help You Do This: Train My Social Media Manager
55:00 There Are Two Types Of Businesses
YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit.
 
 

The most surprising part about today’s update from Molly, is that she doesn’t seem to be sweating it, at all. 
In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what’s going on in multiple facets of her life. You’ll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what’s happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the business.
As you’ve come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.
 
LINKS Molly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Morley’s https://morleysky.com/
Smart Marketer Live, https://smartmarketer.com/live/
TIME STAMPS 02:16 Let’s Dive In
04:02 The Wedding
08:53 The Restaurant
12:41 The Transformation 
“And in my career, I feel like my personal contribution has 3X’d over the last few months (without me working more hours).” Molly Pittman.
15:49 The Dog Rescue
18:50 The Down Days
19:17 The Next Big Thing
 
YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.

Learn How To Power-Up Your Click-Through Rates And Boost Profits!
If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today. 
John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency.   
You Will Learn: The most important, most profitable campaign that you need to have running
A Small tweak in your Newsletter layout that might give you a 25% lift in click rate.
The Button that could give you a 200% Lift in Click-Throughs and Purchases
"So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw.
 
LINKS For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
 
TIME STAMPS 03:03 Abandoned Cart Campaigns
05:02 Case Study 1 - The Newsletter Email
11:08 Key Takeaways From Case Study 1
13:22 The Second Split Test
17:03 Discount Code Links
18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw
19:42 In Summary
20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help!
Visit https://smartmarketeragency.com/
 
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

Are you Boot-strapping your business? You’re not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. 
If you’re tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again. 
He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you’re starting out, starting again, or if everything you’ve tried isn’t working, this episode will give you clarity and confidence on how to proceed. 
YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. 
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…
Serve the World Unselfishly and Profit.
 
LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285
The Smart Marketer Agency, https://smartmarketeragency.com/
  TIME STAMPS 01:00 Let's Dive In: Everybody Starts Somewhere
02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen
05:33 First, Let's talk about your Product.
09:24 The best advice regarding sales pages, product pages, pre-sale articles
11:25 How to set up your Ad account 
14:23 Where to start with your Creatives
15:34 A few notes about Ad Copy
17:15 What to do when you launch your 32 Ads
18:23 Look at these metrics
22:25 In Summary

The excitement is palpable. The latest "What's Working Now" episode is here, and all the Meta Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients. 
Whether you're serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will hear how Pep and his team are shifting their campaigns to best serve their clients.
You Will Learn: The Campaign Type that is DOMINATING right now Where to start your daily budget How do you run Creative Isolation to get more scale out of your account? Which creative types are working really well right now, And more
"Creative isolation is something that we use in almost every single ad account -and highly recommend it." Pepijn Hufen
LINKS More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
 
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
 
TIME STAMPS 00:30 Let's Dive In: Campaign Types That Are Working Great Right Now
03:27 What's shifting with Creatives?
06:35 What's the best way to test Creatives?
07:26 Creative Types that are working well right now
09:38 A Note about Targeting
11:20 "Our job as marketers and entrepreneurs is not as much to say; what is the 100 percent accurate attribution model? No, it's our job to understand each attribution model's possibilities and limitations." Pepijn Hufen
12:30 What's working for Lead Generation?
13:30 In Summary
 

Does your brand have a soul? 
Molly Pittman talks with special guest Marshall Morris in this inspiring episode for Marketers and Entrepreneurs. Morris believes that Businesses have the power to solve most of the world's problems, and by the end of this episode, you will, too. 
Morris is the Inc 500 Founder of Home Life Media, a portfolio of E-commerce and media brands that focus on people and their pets. They've donated over 1 million to veterans with PTSD and fed over 30 million shelter pets. Listen for how he launches all of his brands with "Passion Groups," how you can move toward more meaning and purpose as a marketer, and why you can be excited about AI's role in the world.
You Will Learn:
That whatever you're selling can be a tool for something greater
The power of building your own communities and "passion groups."
Tactical ways to wrap your purpose into the Identity of your company (and remain profitable)
Why many brands fail in their attempts to have an impact 
How do you identify what purposes you should align with?
"If you are not willing to actually care about a group of people and how they feel and what they want, I honestly don't even believe that you deserve to be selling the product any longer." Molly Pittman LINKS Marshall Morris, https://www.linkedin.com/in/marshallsmorris/
More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
 
YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS 00:00 "We have a portfolio of companies, not because we go out and acquire them. But just because we find a product and service and we find a purpose. And those things sometimes just have a life of their own, and we just allow it to expand and run its race." Marshall Morris
02:33 "Marketing Can Be A Dirty Word"
09:07 Build Your Audience First
11:39 A Brand Has To Have a Soul
13:40 Three Phenomenal "Passion Groups"
20:12 Where most brands fail
22:56 Two Components To Giving Back (The Impact and The Story You Can Tell)
26:00 Products That Invoke Head and Heart Decisions
27:28 Should you structure your business as a non-profit?
33:55 "I'm most excited about AI because it creates a world where Creativity wins. It will win. If everyone can code and everyone can design - the creation of the IDEA will become the most valuable asset." Marshall Morris
34:33 How to identify what purposes you should align with.