Yoga Boss: Business Coaching For Yoga Teachers Jackie Murphy

Marketing is a skill you can learn and master over time. And one you need to! 

Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets.

Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode:
Marketing is your message. You build and work on crafting it over time. It's like the water you serve people. Media are the tools you use to deliver that message. Like the many different glasses you can serve the water in.When  you know how to master your marketing, and you know the different media you can use to deliver it, you can effectively get your message out there, make more sales, and grow your business!

IN THIS EPISODE, YOU'LL LEARN:
What Earned Media is and how to generate it What Owned Media is and why it's so valuableWhat Paid Media is and how to know when it's time for you to use itGet more!
Grab your Free Ticket for the next masterclass on April 22: How to Grow Your Yoga Business on InstagramFollow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

So many of the Yoga Boss Podcast episodes give you massive information in the form of actions to take and strategies to employ.

In fact, in one of my most popular masterclasses (How to Grow Your Yoga Business on Instagram), I give you step-by-step guide for exactly what to do in your IG Stories, what to post, etc. Grab your Free Ticket for the next masterclass on April 15!

Today, I want to convey the MOST important thing when it comes to creating results in your business. Because it's not just actions you take.

The limitations you face in your business will be predominantly created in your mind. The wins you experience will be too!

Your mind is like a projector. The thoughts you're thinking will project out onto reality.

Today, we're diving into how to understand your thoughts, how to best respond to 6 common limiting fears, and how to build a mindset that will set you up to create AND experience success in your business.
 
Thinking like a business owner is a business skill that you have to acquire.

This is the first step!

IN THIS EPISODE, YOU'LL LEARN:
What happens in your business when you truly understand your mind and your beliefsThe breakdown of where different thoughts come from in your brainThe 6 key fears to look out for as potential "oversensitive smoke alarm" thoughts How to turn "I can't" into "How can I?"Get more!
Grab your Free Ticket for the next masterclass on April 15: How to Grow Your Yoga Business on InstagramFollow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

In Episode 213, I teach you exactly what you should be doing in your after class announcements.

This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner.
Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k.

Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into more revenue.

I didn't have anyone telling me "You need marketing and selling skills, and you need to create an irresistible offer."

I was just hoping my after class announcement would make people want to do a Private Session with me, or join a Retreat with me.

But just saying the logistics of your next offer out loud will not generate revenue.

When you do these announcements right, your students will rave about their experience at your studio or in your class, they'll refer more people to you, and your sales will increase!

IN THIS EPISODE, YOU'LL LEARN:
How to differentiate delivering from sellingWhat most Yoga businesses do wrong hereWhy the Bystander Effect keeps people from jumping on your after class announcementExactly what you need to make a clear, well-crafted offerHow many logistics to include in your announcement (hint: zero)Get more!
Follow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

If you don't follow me on Instagram yet, make sure you do now! @thebusinessofyoga

From time to time, I'll ask you to let me know what questions you have, and create an entire podcast episode around the answers - which is exactly what we're doing today.

These episodes give me chance to share more behind-the-scenes info about who I am and how I run my business.  

And you get answers to the specific questions on your mind!

Question 1: "P+L / Good finance standards to follow?"

Question 2: "Tell us about your relationship with sleep"

Question 3: "Where's the balance between being bold and being pushy when having an initial conversation with leads"

Question 4: "Do you get distracted? What do you do to pull back into consistency, focus and what matters?"

IN THIS EPISODE, YOU'LL LEARN:
Finance standards for your Yoga Business, what to track, and how to evaluate itMy personal approach to and mindset around sleep How to talk to potential clients without being pushy How I use planning to stay focused in my business while still staying open to new ideas, and how I decide what matters most My strategy for staying focused throughout each day (and what I do when I get distracted!)Get more!
Get the free "How to Grow your Yoga Business on Instagram" MasterclassFollow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, message me on IG to learn about the Grow Mastermind: @thebusinessofyoga 

If you want to grow your Yoga Business but don't want to use social media, I'm here to tell you it's possible.

In this episode, I'm giving you five different ways to grow your business that will work online and offline!

PS, if you do want to use the tool of social media to grow your business - I say, let's do it.

I want you to know you don't have to hate or dread posting, or forever struggle to figure out what to say.

(As a member of The Business of Yoga Membership, you get an email every single week with four Reel Prompts, including trending audio, the "hook" language, and text for your caption and call to action. You also get forty-four more ways to grow your business! Get in on this right now!)

IN THIS EPISODE, YOU'LL LEARN HOW TO:
Look at your reasons for not wanting to use social media (and make sure they're really aligned for your business)Become a person of influence in your fieldIntentionally build a referral-based business "Be a host" (and why)Collaborate with other business ownersNail your email marketingGet more!
Follow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, message me on IG to learn about the Grow Mastermind: @thebusinessofyoga 

Today we're exploring a common objection we all encounter in sales: "I'll just do this on my own."

This often sounds like, "I'll do this on YouTube; I'll do it on my own for free; I don't need to pay for yoga."

And as a service provider, you want to know how to handle it!

To clarify, handling this objection does not mean "push someone into buying" or "force them to be a Yes." 

What it does mean is holding space for people to see they're having a thought that's in their way of them achieving the result they want.
 
This thought is holding them back from saying Yes to themselves.

When you're able to handle this objection, you're better equipped to help someone get proprioception in their body, understand mindfulness in their body, and master what they want to learn (with someone there to help them) - things they can't get from watching a YouTube video "on their own"!


IN THIS EPISODE, YOU'LL LEARN:
How to let someone know you're on the same team as them (aka not be confrontational or pushy)How to help them see what the mental, physical and energetic costs of "doing it on their own" can beThe one question to ask someone (and why) when you're having this conversation The crucial reminder people need to hear: that learning about yoga is not the same as actually having the skill to do it on your own
Get more!
If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, the Grow Mastermind is for you! Message me @thebusinessofyoga on IGFollow @thebusinessofyoga on Instagram  In The Business of Yoga Course, you'll learn how to have a sales conversation and talk through different objections: Join here!