Brett Trainor Unplugged

Brett Trainor

Brett Trainor Unplugged is for Gen Xers who want to get one step closer to living the life they want—on their terms. After six years of building life beyond the default corporate playbook, thousands of conversations with Gen Xers, entrepreneurs, and experts, and features in Fortune, Fast Company, Forbes, Harvard Business Review, and Inc., Brett Trainor is still on the quest to build his ideal life—and he shares what he learns along the way. Part personal journal, part practical guide, and part curious conversation, this is a candid, lightly produced show about stripping away the noise, rejecting unnecessary grind, and seeing more of what is possible. Brett is a deconstructor, explorer, dot connector, and self-admitted high-functioning lazy person. Through solo episodes and unfiltered conversations with Gen Xers, founders, creators, and experts, he explores the decisions, habits, tools, tradeoffs, and ideas that can help you build a life you actually want to live. The conversations span the areas that make life worth living: money, mind and body, purpose, connections, possibility, and fun. There is no singular path. No hustle theater. No permission required. Just better questions, useful ideas, and real examples that help you see what is possible—and ask: Why not me?

  1. 2d ago

    Bradley Richardson: You're Not Reinventing, You're Remodeling

    Bradley Richardson has been writing about Gen X since we were the young ones. He published one of the very first business books aimed at this generation back in the nineties, then five more on everything from being a dad to starting over. These days he runs Advanced Adulting, which he describes as helping grown adults navigate midlife and beyond. Not the nostalgia version. Not the shuffle dance and testosterone check version. The real stuff: your career, your parents, your kids, your money, and figuring out who you actually are now that nobody's telling you. He just turned 60, which he calls joining the freshman class of old people. A few things in here I haven't stopped thinking about. Reinvention is the wrong word. Everybody sells it like you have to become someone new. His version is remodeling. You strip the house to the studs, and the bones are good. What you're looking for isn't a new person, it's the person you were before the world and your job and everyone's expectations sanded you down. His take on ageism is not the take you've heard. It isn't going away, it's been happening since the dawn of time, and we did it too when we were the young ones complaining about the fifty year olds in our way. That doesn't mean you have no value. It means you have to create your own market now. He's done with the gurus, and he says he used to be one. His words: there are a lot of Gen X midlife b******t artists out there and I've been one, so I can call it. Everybody's got a three step plan and a blueprint. He stopped doing that, because he's still figuring it out himself every day. He also has the best math on criticism I've heard. A third of people will decide they don't like you for no reason at all. A third are situational. A third are your people. That last third is the only one that gets a vote. We also get into the part nobody plans for: the two twenty-five year friendships he lost, not in a blowup but by slow drain, and his rule about it. You don't have to like what I do, you don't have to agree with it, you don't even have to understand it. But you do have to support it. Oh, and the video that got ten million views. "I'm fifty-eight and I'll never get hired again." In this episode: Thirty years of chronicling the same generationWhy forward beats nostalgiaLife in thirds, and what the next thirty actually looks likeAgeism, and the uncomfortable part nobody saysHow Gen X got issued labels and Gen Z didn'tLosing a company in 2000 and having to go get a jobChoosing a school, a major, a job, a spouse on somebody else's expectationsRemodeling instead of reinventingThe friendships that don't survive, and the ones that doWorth is what somebody will pay today, not what you used to makeWhy he'd go blue collar if he were starting overThe baseball rule, and why corporate makes you hit .900Sixty by sixty, and what he's building next TIMESTAMPS 00:01 — Welcome00:28 — Advanced Adulting, and what it isn't00:50 — Thirty years of writing about Gen X, starting in the nineties01:45 — Why he looks forward instead of back02:17 — No pensions, uncertain 401ks, and thirty more years to fund02:40 — Just turned sixty, and why he won't call it midlife03:30 — Life in thirds04:37 — Look back to learn, then stop looking05:30 — Too young to be old, too old to be young06:06 — "You don't know technology." We invented it.06:47 — The ageism take: it isn't going away, and we did it too07:25 — The pro athlete analogy, and the corporate equivalent08:23 — Labels, and what Gen Z does better than we do09:00 — The cocktail party question09:23 — Losing the company in 2000, and having to go get a job10:24 — Identity tied to title, industry, and employer10:57 — Wall Street, Secret of My Success, and buying in11:38 — Expectations, and choosing a life somebody else picked13:23 — You get to choose you now14:13 — Chasing energy15:05 — Who's actually in your corner15:24 — The two twenty-five year friendships he lost16:19 — The four people whose opinion counts17:36 — What's changed in thirty years of watching this generation18:40 — Remodeling, not reinventing20:08 — Stripping away the character corporate made you play20:45 — Two years without an alarm clock21:30 — "What kind of music do you like?" and not knowing the answer22:30 — The Gen X midlife b******t artists, and admitting he was one23:07 — Life keeps handing you things you weren't prepared for24:00 — Why he changed what he does25:00 — The people who shout loudest26:04 — The nine figure founder and the Walmart test27:28 — Caregiving as the great equalizer28:13 — The divorce cluster in Brett's last corporate job28:54 — Married too young, and the no-quitter problem30:14 — Divorced at forty-four, and bringing the same mistakes along30:47 — "You're choosing the same damn thing" in careers too32:36 — History doesn't mean you have a connection32:51 — The "we're family" lie33:05 — Work besties, and how fast that goes35:00 — "I'm fifty-eight and I'll never get hired again," and ten million views36:10 — The trolls, and why it isn't about being lazy36:42 — Why he'd go blue collar if he were starting over38:00 — What something is actually worth39:24 — The Comfort Crisis, and the podcast that took Brett two months to start40:31 — You're not going to be an expert, and you're going to screw it up41:37 — The tennis points stat42:14 — Why corporate makes you hit .90043:09 — How he handles the comments now44:00 — The thirds rule for people45:32 — Where to find him46:01 — Sixty by sixty, and the next thirty ABOUT THE GUEST Bradley Richardson is the creator of Advanced Adulting, a platform about navigating midlife and whatever comes after it. He's the author of six books, starting with one of the first business books written for Gen X in the 1990s, covering careers, fatherhood, and starting over. A former headhunter and a Division I tennis player at Oklahoma, he's been writing about this generation for roughly thirty years. He turned sixty in 2026. Instagram, TikTok and Facebook: @iambradleyrichardsonYouTube: @AdvancedAdulting

  2. 5d ago

    How to Quit Corporate Without Blowing Up Your Finances, with Tania P. Brown

    Tania gave her team six weeks’ notice that she’d miss a meeting to close on her house. Four months later, she got blasted for it in her performance review. That was the moment she was done. Today she’s a CFP who helps Gen X leaders quit corporate without wrecking the 30 years of financial security they’ve built, or having to run back before they want to. We get into what the first year really looks like, why so many people head back around month nine, and the blind spots she sees in almost every plan. What we cover: Who’s quitting now, and why it’s changingThe first year: detox, first clients, the month-nine panic, and month-twelve realityWhy niching too soon can box you inWhat are you running to? Why bitterness creates blindness to opportunityWhy you should talk to real self-employed people, not social mediaPollyanna budgeting: planning for the best version of yourselfBenefits blindness: how much your employer quietly pays forWhy open enrollment is your Black Friday if you’re thinking about leavingThe insurance tip nobody uses: ask your provider’s billing officeThe business black hole: why a write-off isn’t a reimbursementPricing for poverty, and the bunny hops between leaping and staying Chapters (times are approximate, so confirm them after the cold open and music are added) 00:00 Cold open 00:40 Welcome Tania 01:35 Helping people quit 04:10 Who’s quitting now has changed 05:40 Death by a thousand corporate cuts 06:35 The house closing review 09:10 Seeing the blind spots from inside corporate 11:00 The emotional side nobody warns you about 14:15 The first year, quarter by quarter 17:25 Not the business she planned 20:15 Niching too soon 26:10 Too many steps ahead 30:00 What are you running to? 31:25 Talk to people who’ve actually done it 33:45 Blind spot: Pollyanna budgeting 35:40 Blind spot: benefits blindness 38:05 Open enrollment is your Black Friday 41:20 Ask your provider’s billing office 42:25 Blind spot: the business black hole 46:00 Pricing for poverty, and bunny hops 47:10 Where to find Tania Connect with Tania LinkedIn: Tania P. Brown, CFP Website: taniapbrown.com Free Quit Smart Scorecard (nine questions to find your biggest blind spot): taniapbrown.com/scorecard Come hang out The Escapee Collective is free. It’s for Gen Xers curious about life outside corporate, whether you’re in, out or just lurking. theescapeecollective.com Get busy living. Brett

  3. Oct 29

    Laid Off Tomorrow? Here’s Exactly What I’d Do

    If I got walked out on a Friday, here’s what I’d do, knowing what I know six years later. This is the escapee playbook, step by step. It’s not the only way, because there isn’t one way. But it’s how I’d shorten the learning curve and skip a lot of the mistakes I made. Even if you plan to land another corporate job, learning to make money on your own gives you options. And you might find out you don’t need corporate at all. What we cover: Why the first move is taking two weeks offThe two questions most of us never answer: what do you want, and what do you really needKnowing your monthly number and dialing it up or downBelief, Action, Momentum, plus the Shark Tank email that took 10 minutesWhy singles and doubles beat chasing home runsPicking one problem to solve, and making it a need-to-solve, not a nice-to-solveThe four things every business owner buys: save time, make money, save money, reduce riskThe LinkedIn job alert move that gets you in front of ownersGood, better, best: how to pitch a small business without calling their baby uglyCoffee with six local business ownersLow-friction, high-margin ideas: car negotiation, travel points, garage organizing, government subcontracting Chapters (times are approximate, so confirm them after the cold open and music are added) 00:00 Cold open 00:40 What I’d do if I got laid off tomorrow 02:55 Take two weeks first 05:15 What do you actually want? 07:35 What do you really need? Know your number 10:45 Belief: flip the mindset 12:30 Action: the Shark Tank email 14:25 Momentum: singles and doubles 16:50 Pick one problem 19:35 Need-to-solve vs. nice-to-solve 21:00 The four things business owners buy 22:20 The LinkedIn job alert move 25:55 Good, better, best 28:10 Coffee with local business owners 30:25 Low-friction, high-margin ideas 33:00 Stack a few small deals 35:15 Wrap Come hang out The Escapee Collective is free. It’s for Gen Xers curious about life outside corporate, whether you’re in, out or just lurking. Lurkers welcome. theescapeecollective.com Want to talk through your situation? DM me on LinkedIn for a free 20-minute strategy session. If this helped, share it with one person who just got the call. Get busy living. Brett

  4. Oct 23

    Why I'm an Unapologetic Optimist About Gen X

    Almost everything written about Gen X and corporate right now is negative, and some of it is fair. Ageism is real. The profit over people playbook is accelerating. CEO tenures keep getting shorter, which means the pressure for a short-term number keeps getting higher. This episode is the other side of that. Five reasons I'm optimistic, and I mean actually optimistic, not the motivational poster kind. Save this one. Pull it up on a Sunday night when the week ahead looks long. One. You get to design the life instead of fitting a life around the job. For twenty or thirty years, vacations happened when there was a lull or your boss said yes, and dinners got missed because you were paying dues. The question now is different. How much do you actually need, how much do you want, and why. Then you fund that, instead of trying to replace a salary somebody else set. Two. We're going to live longer and stay active longer. Which matters more than it sounds. If you free up all this time and then can't enjoy it, what was the point. Three. You get to reinvent yourself. For decades you were a title, a company, an industry. I'm proof that the thing that lights you up might not even exist yet. Six years ago it would not have occurred to me that TikTok would pay me, that I'd have a podcast, and that writing a newsletter would be the best part of my week. Four. The future of work is solo businesses. Before the industrial revolution it was blacksmiths and bakers and shop owners, and work and life were the same thing. We're heading back there. Look at how a movie gets made, or how a house gets built. Nobody employs the whole crew. They bring in expertise when they need it and everyone goes their own way after. Small businesses already work like this. Corporate will get there, dragging and screaming. Five. AI needs Gen X. This is the one nobody says out loud. AI without context is a problem. AI on bad data is a problem. AI in a business where no process is written down is a problem. Those are the exact problems you spent twenty years fixing. You don't need to be an expert. You need to be two steps ahead of the business owner. In this episode: Why the latchkey thing matters now more than it did thenFunding your life versus replacing your incomeWhat actually happens to your hours when you go soloWhy living longer is an opportunity, not a factEnergy as a better test than purposeHollywood and the general contractorWhy corporate will have to buy back the experience it cutThe three twenty-somethings and the word "bottleneck"Why action beats planning every single time THE FIVE, IN ONE PLACEYou told people to save this episode. Here it is in a form they can actually save. 1. You can design the life instead of squeezing one in around the job. The question stops being "how do I replace $180K" and becomes "what do I need, what do I want, and what's the fewest hours that funds it." 2. You'll live longer and stay active longer. Which means the runway is longer than you think. Thirty productive years is longer than most careers. 3. You get to reinvent yourself. You were a title for twenty years. The thing that lights you up may not have existed when you picked that title. 4. The future of work is solo. Hollywood and homebuilding already run this way. Corporate is cutting experience for cost right now, and it will have to buy that experience back on a project basis. 5. AI needs Gen X. Context, clean data, documented process, knowing where a business actually breaks. AI has none of that. You have all of it. And the thing underneath all five: action beats planning. Every time. TIMESTAMPS00:01 — Why this episode exists, and the negativity it's answering00:40 — Ageism, the profit playbook, and shorter CEO tenures01:20 — The latchkey kid argument01:50 — Save this one for a bad day02:17 — The money reality, and running out before you die02:50 — The two old paths: corporate, or a business with employees03:20 — High functioning lazy03:45 — Reason one: design the life you want04:10 — The questions: what you need, what you want, and why04:35 — Funding the life instead of replacing the income05:10 — Seventeen income streams and counting05:30 — How many of your corporate hours go to the job you were hired for06:20 — What AI takes off your plate06:58 — The gym block, and Friday afternoon golf07:20 — Mini experiments, and why corporate trained them out of you07:50 — Reason two: living longer and staying active08:10 — His own slide in the later corporate years08:40 — Reason three: reinvent yourself09:00 — TikTok, the podcast, the newsletter, none of it on the radar six years ago09:17 — Twenty years old with fifty year old experience09:45 — Chasing energy instead of purpose10:30 — No more weekends, and why that's a good thing11:00 — Reason four: the future of work is solo11:10 — Blacksmiths, bakers, and life before the industrial revolution11:50 — Hollywood12:20 — The general contractor12:50 — Why corporate has to buy the experience back13:46 — Recap of one through four14:10 — Reason five: AI needs Gen X14:40 — Bad data, no process, no automation. Same lesson as 2005.15:20 — Doing the work of three people for one salary, and why it ends15:45 — The three twenty-somethings selling bottleneck removal16:30 — Two steps ahead of the business owner is enough17:10 — Why owners want a person, not a handed-off agent18:00 — Internet, then mobile, now this18:25 — AI helps you fail faster on a broken process18:50 — Unapologetic optimist19:20 — Take action. Don't overplan.19:50 — Close

  5. Oct 14

    Jim Barke: His First 2 Years Going Solo, Unfiltered & Honest

    Almost every escapee story on this show starts with corporate going bad. This one doesn't. Jim Barke spent nearly twelve years at a company he genuinely liked, with what he calls the best team he's ever worked with, and six weeks of PTO. Nobody pushed him out. He wasn't burned out. He hired a career coach because he knew he was at a crossroad, and on their second or third meeting she told him he should quit his job. He laughed at her. He was divorced, single income, with his oldest headed to college. Then he came back to the next meeting and said he was going to do it. What flipped it happened on a walk. He was spinning on how am I going to make money, and realized money isn't actually his top value. Being a present dad is. Being a decent neighbor is. What he wanted was the ability to say yes. And he has the receipts. When a local father went missing and the community put out a call to search, he moved his one meeting and went. During a local emergency he spent about forty hours delivering groceries in a month. Two years in, this is the most useful kind of guest, because he still remembers the numbers. He set written goals before he left. Three months to momentum. Six months to a first client. Twelve months to sustainability, which he's careful to say does not mean replacing his corporate income. It means seeing a path. His first client came from announcing on LinkedIn that he'd left. A guy he used to train for triathlons with had just become chief legal officer at a nonprofit and had a project. His best client over two years came from an email somebody in the Collective sent him about Catalant, a marketplace for consulting work with private equity backed companies. He bid, won it in three days, did good work, and ended up flown to San Francisco to present to the PE firm's leadership. His words: that one email changed the trajectory of my business. He's also honest about the parts that are hard. The loneliness of a basement office after a team he loved. Three kids in college. Income that moves up and down. And the two hundred thousand dollar question nobody in this space answers well: how do you build enough trust in a networking group to actually refer someone's work when you've never seen their work? He doesn't know. He says so. And when I asked whether he'd ever go back to corporate, he didn't give me the usual answer. He said maybe. Under specific conditions. But that he'd be running away rather than running toward, and he doesn't like that feeling. In this episode: Why strategy alone doesn't sell in the mid market, and what AI changedLeaving a job he liked, with six weeks of PTO on the tableThe career coach who told him to quitThe walk where money stopped being the pointTwo months from decision to exit, with no client lined upThe three written goals he set before he leftHow the first client actually came inCatalant, and the email that changed everythingThe loneliness nobody warns you about, and his fix for itWhy a ten o'clock email feels different nowThe $150,000 in commissions he turned downThe trust problem in networking that nobody has solvedWhether he'd go back, and the conditions THE SCOREBOARD Jim wrote these down before he left. This is the most transferable thing in the episode. Month 3 — Momentum. Not revenue. Conversations, calls, referrals, people responding. The test is whether you're moving or staring at a blank screen. Month 6 — First client. He set it that far out on purpose so it wasn't a pipe dream. His came faster, but he says waiting six months would have been brutal, and he planned for brutal. Month 12 — Sustainability. Note what this does not mean. It is not replacing your corporate income. It's seeing that people buy what you sell and that there's a path. Year 2 — The one Brett adds. You stop wondering whether you have to go back. Not because you couldn't, but because you've seen enough cycles that the swings don't rattle you. HOW THE CLIENTS ACTUALLY CAME IN Announced on LinkedIn that he'd left. A former triathlon training partner, newly a chief legal officer at a large nonprofit, reached out with a project. Flat bid, project based. That one relationship has produced several engagements since, and kept producing after the guy moved on.An email from somebody in the Collective pointing him at Catalant, a marketplace for consultants working with private equity backed companies. He found a fit at a hundred million dollar PE owned healthcare company, bid, and won it in three days. Worth noting he says three days is not typical. He has proposals that have been open for three months.That client compounding. The CFO turned out to be a partner at the PE firm, flew him to San Francisco to present to their leadership, and has been his best account for two years. When work slows down he emails them that he has bandwidth and asks what they've got. TIMESTAMPS 00:01 — Welcome, and the different kind of escapee story00:42 — Who Jim is and what sourcing and procurement actually means01:23 — Getting out of bad contracts, and why relationships are the product02:30 — Mid market wants strategy and execution, not just strategy03:13 — How he uses AI on contracts, and where twenty years of judgment comes in04:19 — Two years out almost to the day04:26 — Brett on the two year mark05:02 — Twelve years at one company, and why that was unusual for him05:30 — Six weeks of PTO, and leaving anyway05:50 — The career coach who told him to quit06:10 — Divorced, single income, oldest headed to college07:07 — The walk, and the moment money stopped being the driver07:40 — The search for a missing father, and what saying yes looks like08:20 — Forty hours delivering groceries during a local emergency09:15 — Two months from decision to exit09:30 — Why he couldn't build anything before he left09:44 — Brett on finding your first dollar outside corporate10:43 — What he actually sells, and why he still sells it11:00 — The part nobody tells you: you get to dream12:00 — The first week, and the Ron Burgundy glass case of emotion12:22 — Two years later the swings are monthly, not daily13:27 — The honest part: three kids in college14:10 — Loneliness, and the team he misses14:50 — Out of the basement once a week15:02 — Brett on not telling anyone he'd gone solo15:40 — The circle of ten, and why Brett started with five17:07 — Corporate isn't the enemy, it's the trade-off17:55 — Answering email at ten at night and why it feels different19:43 — Clients only send you the high value stuff20:17 — Six hours of Zoom you were invited to21:35 — The walk as work time, and getting over the guilt22:00 — What he thinks of expensive consultants now that he is one23:18 — The 20 to 30 percent rule24:29 — The ninety pound coworker25:00 — Executives who block time to think25:44 — Walking notes, voice memos, and the folder of things you can't decipher later26:56 — Podcasts and silence, fifty fifty27:18 — Rediscovering the joy of learning28:25 — The three written goals29:30 — The first client, and the triathlon connection30:22 — The Collective email, and Catalant31:19 — San Francisco, and the client that's carried two years32:18 — Why the second and third clients are the hard ones33:28 — The trust problem in networking34:48 — How Brett handles a referral when he doesn't know the work36:12 — From chasing six figure deals to the four to six week roadmap project37:27 — His dad, two jobs, seven days a week, and what it taught him38:35 — The commissions he's turned down, and the 25% offer39:33 — Where that revenue stream is legitimate for other people40:54 — Would you go back to corporate?41:07 — The conditions, and why it would be running away44:26 — The nurse line, and 30% of calls that didn't need a nurse47:09 — Where to find Jim

  6. Oct 14

    You Don't Need to Replace Your Salary. You Need to Fund Your Life- Here’s How

    Join the Escapee Collective: A Free Community for Gen X Most people stay stuck in corporate because they think there are only two options: find another job, or start a business that eats five years of your life before it pays you. There's a lot of room between those. This one is about how you actually make money after corporate, and the first thing to get straight is what you're aiming at. Replacing your salary and funding your life are two different targets. One is a number somebody else set for you. The other is the number you need, plus the life you want, with a dial you control. I go through the three stories that keep people from ever starting: Entrepreneurship sounds as bad as corporate. True for the traditional version. Not true for solo done right, which is fewer hours, no employees, and a lot less complexity. I don't have the skills. You already ran a solo business. It had one client, you went through a five-round sales process to land it, and you traded a lot of hours for the contract. We called it a job. I can't sell. Selling is problem solving. When I ran sales ops, I studied our best reps across every segment to find the common trait. It was simple. The customer believed that person understood their problem and could fix it. That's it. Then the five paths: gig work, starting a traditional business, buying a business, buying a franchise, and building a solo business. I spend most of the time on the last one, because that's where I see escapees actually winning. Inside solo there are two roads. Monetize what corporate taught you, which is consulting, fractional and advisory work, and makes a good cornerstone. Or build low friction, high margin income streams, which is the part most people have never considered. Nine real examples in here, including the guy who makes three hundred thousand a month negotiating car deals, the guy who gets paid to turn business owners' unused credit card points into trips, and the woman charging eight hundred dollars to organize a garage in a couple of hours. Stack three or four of those and you're at ten thousand a month on a handful of hours a week. In this episode: Funding your life versus replacing your incomeThe three stories that keep people in corporateWhy your corporate job was already a solo business with one clientWhat I learned studying our best salespeople across every segmentThe five paths, and who each one is actually forWhy buying a business is the most underrated option right nowThe two roads inside going soloNine low friction, high margin examplesMust solve versus nice to solveThe only four things anybody pays for THE NINE EXAMPLES, ORGANIZED They come out of the episode in sequence. Here they are grouped, so a listener can find the one that fits. Things that use something you already know UGC for brands. Record short videos for brands that want Gen X and boomer faces. Around $500 for a couple of hours. People are doing $10K a month once a brand keeps re-upping.Credit card points optimization. Small business owners run everything through one Amex or Chase card and sit on piles of points they never use. Learn the redemption game, plan the trip, charge about a thousand dollars.Car purchase negotiation. A decade inside a dealership finance office turned into a flat $1,000 fee per deal, three hundred deals a month. Things any competent adult can do well Websites for local businesses. In my town of about forty thousand, I found forty one local non-franchise businesses. Half had no website at all.Google Business Profile cleanup. Fill out the profile, build a process for responding to every review, and ask for new ones. Reviews matter more now that AI is reading them.Garage cleaning and organizing. $800 to $1,000, a couple of hours. People will happily pay not to do it themselves. Things that are arbitrage or access Marketplace arbitrage. One guy buys VCRs cheap on Facebook Marketplace and sells them at a premium on eBay. Not for me. Real money for him.Government subcontracting. Primes are encouraged to subcontract and don't have time to go find capable small businesses. Be the connector.ADA website advisory. Accessibility is a live legal risk for businesses with public-facing sites. See the note at the bottom before you build an offer here. THE TWO FILTERS Is it a need to solve problem? Must solve and need to solve close. Nice to solve drags. If it's something the owner would like done but isn't a priority, you'll work twice as hard for the same fee. Does it do one of four things? Everything anybody pays for comes down to: Save them timeSave them moneyMake them moneyReduce their risk Hit a need to solve problem that checks two or three of those and you can start generating income fast. You don't need a website. You need conversations. TIMESTAMPS 00:01 — Why income is the thing that keeps people stuck00:40 — Two million Americans between 45 and 64, and what most of them are doing about it01:30 — The 83% only looking for another corporate job02:00 — The entrepreneur stereotype, and why it's half right02:50 — Hundreds of ways to make money, and why experience expands your options03:20 — Funding your life versus replacing your income04:00 — Cash flow thinking instead of paycheck thinking04:42 — It's hard work either way. The difference is who keeps the upside.05:30 — 17 ways and counting, and why that's not a flex06:50 — Story one: entrepreneurship sounds as bad as corporate07:30 — Story two: I don't have the skills. Your job was a solo business with one client.08:40 — You can go solo without burning the boats09:00 — Story three: I can't sell09:20 — What the best reps in every segment had in common10:20 — The Microsoft story11:40 — The five paths11:50 — Path one: gig work12:50 — Path two: start a traditional business13:20 — Path three: buy a business, and why it's underrated14:01 — Path four: buy a franchise15:00 — Path five: build a solo business15:40 — Road one: monetize what corporate taught you16:16 — Why small businesses need foundational help, not level three work17:20 — Road two: low friction, high margin18:00 — Why the $5K engagement beat chasing six figures19:00 — UGC20:00 — The credit card points guy21:00 — Tommy, and $300K a month negotiating car deals22:20 — Websites in a town of forty thousand23:16 — Google profiles, reviews, and ADA24:20 — VCR arbitrage24:50 — Garages at $300 to $400 an hour25:00 — Government subcontracting25:24 — Stack three or four and you're at 10K a month26:00 — High functioning lazy26:40 — Must solve versus nice to solve27:00 — The only four things people pay for27:39 — You don't need a website. You need conversations.28:30 — Why this isn't like a job interview29:00 — The AI episode coming next29:30 — Close LINKS Got something working? Drop a note, and if it's replicable let's get you on the show. bt@bretttrainor.com

  7. Oct 7

    Hana Kim: I Left 3 Months Before My Pension Vested

    Hana Kim did almost everything you're not supposed to do. She spent seventeen years in corporate, all of it in insurance, and made VP. Then she took a bigger VP role that required moving her whole family from Southern California to Arizona during the pandemic. House to sell, house to buy, a dog, and her mom, who lives with them. She landed in mid-June when it was a hundred and fifteen degrees. The job was great, until it wasn't. She describes the feeling the way a lot of us would recognize. Not burnout exactly. More like wearing a suit that kinda fits. Day by day you notice the fit is off, and then one day you have to take it off or lose your mind. She joined the Escapee Collective in October of 2024, gave herself until the end of 2025 to decide, gave notice in July, and walked out in December. Two or three months before her pension vested. On paper, a terrible decision. She'll tell you she had no choice. Then she made it harder. Insurance is a small world, and the easy path out is referrals and consulting gigs inside the industry you came from. She left the industry too. Which meant starting over with about three hundred LinkedIn connections, more than half of them in a business she was never going back to. What she says about that period is the part I keep thinking about. Being excellent in corporate doesn't mean you know how to talk about your work. Her reputation was built inside the walls of one office and one industry, and none of it came with her. The back half is her actual craft, and it's good. Her idea of building a neighborhood instead of an audience is the best framing I've heard on LinkedIn, and I'm stealing it. Not finding your ICP and bombarding them. Building a street where some people hire you, some people refer you, and some people are just people you talk to. ABOUT THE GUEST Hana Kim is a personal brand strategist who works with solopreneurs and founders. Before going solo in December 2025, she spent seventeen years in B2B marketing in the insurance industry, finishing as a VP. She started out as a freelance writer and editor, went to law school, and practiced as an attorney before moving into corporate. She is intentionally a solo operator and has no plans to build an agency. LinkedIn: https://www.linkedin.com/in/hanakim/ She also has no content pillars, on purpose, and she'll explain why. In this episode: Seventeen years in one industry, and the VP job that required moving statesWhy she doesn't call it burnoutFalling out of favor, and how it's never one big thingThe pension she walked away fromInterviewing for a C-suite role and realizing she didn't want itWhy the SVP math stopped making senseLeaving the industry, not just the jobRebuilding a network from three hundred connections, most of them deadThe post that went semi-viral and brought the first clientYear zero, and the seven or eight offers nobody remembersBuilding a neighborhood instead of chasing an ICPWhy she has no content pillarsDeciding what you don't want to be known forThe rented land problem, and why she's planning her exit from social THE NEIGHBORHOOD, ASSEMBLED Hana's core idea, pulled into one place. The wrong model: find your ICP, connect with your ICP, bombard your ICP with information until they like you enough to hire you. The right model: a neighborhood. Not everyone on your street is a customer. Some are people you chat with. Some will refer you to the person who needs what you do. The value of the street isn't that everybody on it buys from you. What that changes in practice: You talk to people who will never hire you, on purpose.You stop optimizing every post for conversion.You control what you can control, which is how you show up, because the algorithm is not yours.You decide what you want people to say about you when you're not in the room, and then you stay on brand even in the throwaway posts.You pick what you don't want to be known for, and you walk away from content that works but points the wrong direction. And the one that takes the pressure off: nobody remembers your early offers, and nobody remembers your failed ones. Hana tested seven or eight in her first year and can't recall what was in most of them. TIMESTAMPS Taken from the raw transcript. Shift for cold open and sting. 00:01 — Welcome00:46 — English degree, law school, attorney, caregiving break, seventeen years in corporate01:40 — Joined the Escapee Collective in October 2024, and the deadline she set herself02:56 — Why she wouldn't call it burnout03:00 — The VP opportunity, and what it cost03:30 — Uprooting the family to Arizona during the pandemic04:30 — Sunday scaries, and thinking everyone had them05:09 — Landing in mid-June at a hundred and fifteen degrees05:20 — Finding Brett on LinkedIn, and "corporate gave up on you"05:40 — Falling out of favor, and how it's never one big thing06:00 — The process of elimination: the job, the company, or the work itself06:45 — The pension she left on the table06:56 — Brett on purgatory and the Geoff Curtis episode08:18 — A suit that kinda fits09:02 — A long notice period, and leaving before next year's projects09:30 — Walking away from the industry, not just the company10:00 — Turning fifty. "Too old. Maybe tired is the word."11:36 — Caregiving and what corporate flexibility actually means13:16 — Interviewing for a C-suite job and not wanting it13:53 — The SVP math: a lot more responsibility for a little more money14:40 — Six months of experiments15:00 — Being excellent in corporate doesn't mean you can talk about your work15:22 — A reputation built inside one office16:00 — Three hundred connections, and starting LinkedIn over16:46 — Build quietly, or build somewhere your peers won't look18:57 — The post that went semi-viral20:16 — The first contract and the first inbound client21:00 — Brett on what happened when he got polished21:47 — Solo on purpose, and saying no to an agency22:30 — Sustainable, and where your energy goes24:00 — Not building a light version of your corporate career24:30 — Year zero24:54 — When AI told her the target audience was "marketers who want revenue"26:00 — High functioning lazy, and the world-class lollygagger26:48 — There is no one path27:48 — The neighborhood28:34 — ICP bombardment versus actual neighbors29:19 — LinkedIn's identity crisis29:56 — Control what you can control30:14 — Why she has no content pillars30:24 — The content that worked, and why she dropped it31:08 — Hana asking Brett if he was walking away from the Escapee brand31:31 — Brett on how AI quietly boxed him in32:19 — Nobody remembers your failed offers33:18 — Building in public, intentionally33:51 — Deciding what not to be known for35:42 — Brett on optimizing the next thirty years37:05 — Separate the money from the mission37:36 — Get offline. Chamber of commerce. Actual neighbors.39:20 — The rented land problem39:30 — Why she's investing in her own site40:03 — Locked out of LinkedIn, with no way back in40:30 — The guy who walked into office parks and left with three engagements41:28 — Business owners don't care about your label, they care about the problem42:08 — Where to find Hana LINKS: Questions or guest ideas? bt@bretttrainor.com

  8. Sep 30

    Janet Tanguay: Spitballs, Sweater Vests, & 4 Days in Banking

    Join my Substack: https://bretttrainor.substack.com/ Episode Overview: Janet Tanguay got spitballed by her own colleagues in a corporate training for going off script. She lasted four days in her next job. Now she helps people build the life they actually want, and she has the most practical approach to it I've come across. Janet Tanguay is a serial entrepreneur who has run a record label and an art business, and now runs Hammock Way of Life, helping people and companies get clear on what they actually want through vision boarding. She's the author of Hammock Way of Life: Leaping Toward Joy, part memoir and part business book, available in print and audio. GUEST LINKS https://www.linkedin.com/in/jazzyjan/ https://hammockwayoflife.com/ In this episode: The spitball training, and the ten years she stayed anywayFour days in banking and the sweater vest that ended itThe boss who told her at a book signing that she almost made him quitWhy the questions stop after enough years insideFinding the work by accident at a chamber of commerceThe five whys, and why the fifth one is the real answerThree values as the filter for everything you say no toHow to actually build a board, and the words to keep off itWhat she does with people who have four ideas at onceVision boarding inside companies, and what it turns up THE METHOD, ASSEMBLED Janet laid this out across the whole conversation. Here it is in one place. 1. Run the five whys. Start with one question. "Why do I want to leave?" Answer it, then ask why again, five times. The fifth answer is usually the real one. 2. Pick three values. Start with a list of ten, cut to five, then three. These become your North Star. When something lands in front of you, you check it against the three, and that's how you say no to things that look good but aren't yours. 3. Build the board around one center. Put the single most important thing in the middle. Cluster everything else around it. If you scatter it, your dreams come out scattered. 4. Get specific. Numbers, timelines, how many people, how much money. "I want to be rich" isn't a goal, it's a mood. 5. Watch your words. Nothing with a double meaning. Janet's examples: "nailed it," "crushed it," "a family affair." These things manifest in ways you didn't intend. She put a Buddha in the center of a board because she wanted more yoga and more stillness, and ended up sent to China to the largest Buddha temple in the country. 6. If you have four ideas, make four boards. Then talk through each one out loud with somebody. The one where your eyes light up is the one. Janet says it happens every time. 7. Take the free step. Not the big step. The free one. Go to the open house. Test drive the car. Send one email. She almost didn't test drive a car because she assumed she couldn't afford it, then drove it off the lot. 8. For a business, use the business model canvas as the board. Revenue streams, resources, partners, value proposition. Same exercise, different frame. Questions or guest ideas? bt@bretttrainor.com TIMESTAMPS Estimated from the transcript. Spot-check and shift for cold open and sting. 00:00 — Welcome, and where the company name came from01:35 — The spitball training02:33 — Ten years in anyway, then done03:11 — Four days in banking03:29 — Day two: all the ways you could be killed on the job03:46 — The sweater vest, in the parking lot, at ninety nine degrees04:33 — The old boss who showed up at her book signing04:50 — The four column form nobody could explain05:30 — What happens when you stop asking why06:36 — No plan, and what came next06:48 — The chamber of commerce, and finding the work by accident07:47 — Why lenders squash dreams, and why she wanted a room where they couldn't08:11 — Your life experience qualifies you for more than you think08:46 — The ski instructor is only a few lessons ahead09:26 — Getting past the fear of judgment11:14 — Breaking the rut while you're still in it12:05 — The book, and what's in it15:47 — The five whys16:00 — Three values, and how to get to them16:30 — Using the three to say no18:00 — Asking other people how they see you19:25 — Clearing the old stuff out19:54 — Cutting the negative people, and how easy it turned out to be20:55 — The gossip in the office, and the woman who ended it with one sentence22:34 — Asking for a sign, and the fish sign23:50 — Why she asked for eagles25:35 — How to actually build a board26:43 — Numbers, timelines, and specificity27:00 — The words to keep off your board27:40 — The Buddha, and the trip to China28:00 — Using the business model canvas for a company29:30 — Brett's half marathon, and day eleven of 75 Hard30:20 — It isn't about thinking anymore. It's about feeling.30:45 — "That's coming to me now"31:31 — What does joy actually feel like32:29 — Small steps that break the pattern33:27 — Connecting dots across 370 conversations34:07 — Why AI won't connect those dots for you35:22 — Take the free step. The open house. The test drive.36:53 — Four ideas, four boards, and watching which one lights you up38:25 — What happens when you run this inside a company • • 40:49 — Where to find Janet

4.9
out of 5
39 Ratings

About

Brett Trainor Unplugged is for Gen Xers who want to get one step closer to living the life they want—on their terms. After six years of building life beyond the default corporate playbook, thousands of conversations with Gen Xers, entrepreneurs, and experts, and features in Fortune, Fast Company, Forbes, Harvard Business Review, and Inc., Brett Trainor is still on the quest to build his ideal life—and he shares what he learns along the way. Part personal journal, part practical guide, and part curious conversation, this is a candid, lightly produced show about stripping away the noise, rejecting unnecessary grind, and seeing more of what is possible. Brett is a deconstructor, explorer, dot connector, and self-admitted high-functioning lazy person. Through solo episodes and unfiltered conversations with Gen Xers, founders, creators, and experts, he explores the decisions, habits, tools, tradeoffs, and ideas that can help you build a life you actually want to live. The conversations span the areas that make life worth living: money, mind and body, purpose, connections, possibility, and fun. There is no singular path. No hustle theater. No permission required. Just better questions, useful ideas, and real examples that help you see what is possible—and ask: Why not me?

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