Clients from Content

Josh Spector
Clients from Content

Clients From Content is a no-fluff podcast that gives you proven strategies to get more leads, sales, and customers from the content you create. In each episode, you get to eavesdrop as content strategist Josh Spector coaches one of his clients on how to use content to grow their business and accomplish their goals.

  1. FEB 5

    How to get more buyers (10 expert tactics)

    How to get your ideal clients to buy. My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/ 12 things you'll learn in this episode: 04:00: The most important thing to learn when interviewing your customers09:00: How to apply the "jobs to be done" theory to your product13:00: The difference between understanding buyers and understanding why they bought a product19:00: How to combine customer research with customer conversations you already have24:00: The two questions I ask everyone who buys from me27:00: 3 powerful questions to ask in a customer discovery call33:00: 3 assumptions marketers make that are usually wrong41:00: The one thing you should assume drives most customer decisions46:00: How to get more conversions from your headlines47:00: How to improve your call to action50:00: The best way to improve your email list signup page1:01:00: The best news perfectionists will ever hear Show Notes: The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkRThe Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBn Breakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZ To Connect with Katelyn Bourgoin:  Website: https://learnwhywebuy.com/Twitter: https://x.com/KateBour LinkedIn: https://www.linkedin.com/in/katebour/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/  Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat

    1h 4m
  2. 12/04/2024

    Design Tips for Non-Designers

    Simple ways to improve the look of your creations without hiring a designer. My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/ 8 things you'll learn in this episode: 02:00: How to audit your current designs in 10 minutes 05:00: How to choose fonts and colors 11:00: An unexpected place to find design inspiration 17:00: The 3 biggest decisions to make when designing your brand 25:00: The one mistake that will doom your rebrand 30:00: How to design your brand when you're not sure what your brand even is 32:00: How to decide when to rebrand 37:00: A huge list of design tools to help you Show Notes: Tools:  Design: https://www.figma.com/ Canva: https://www.canva.com/ Photos/Visuals: https://visualelectric.com/ Fonts: https://fonts.google.com/  Fonts: https://fontshare.com/ Fonts: https://www.myfonts.com/ Fonts: https://www.latinotype.com/ Colors: https://colorai.app/ Colors: https://www.realtimecolors.com/ Copy: https://www.typingmind.com/ Moodboard: https://www.playbook.com/ Mind Mapping: https://whimsical.com/ Headshots/Photography: https://photoai.com/ Newsletter: https://kit.com/ Website Design: https://www.framer.com/ Books:  The Brand Gap by Marty Neumeier: https://amzn.to/4icgIIK Building a StoryBrand by Donald Miller: https://amzn.to/4ik2dT9 Thinking with Type by Ellen Lupton: https://amzn.to/3VoGyiS To Connect with Nate Kadlac:  Website: https://www.kadlac.com/  To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/  Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat

    46 min
  3. 11/13/2024

    How to craft the perfect offer (for you and your clients).

    What to offer, how to deliver it, and how to communicate it. My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/ 9 things you'll learn in this episode: 03:00 - The most important thing to beware of when defining your niche 08:00 - Why I ask clients to write down their answers to my questions 13:00 - How choosing a nemesis helps you attract your ideal clients 14:00 - A simple exercise to identify your own superpower 25:00 - How to turn a discovery call into a client 27:00 - How to choose the way you want to work with clients 35:00 - 7 key questions to ask yourself when creating an offer 41:00 - The biggest misconception about paid communities 46:00 - 5 keys to structuring a successful recurring revenue product Show Notes: Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestly: https://amzn.to/4fINM9o  To Connect with Jessica Williams:  Website: https://techbizgurl.com/  Twitter: http://twitter.com/techbizgurl LinkedIn: http://linkedin.com/in/jessicalavernewilliams  Instagram: http://instagram.com/techbizgurl Facebook: http://www.facebook.com/techbizgurl  Jess Picks Newsletter: https://techbizgurl.com/jesspicks/  To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/  Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat

    57 min
5
out of 5
25 Ratings

About

Clients From Content is a no-fluff podcast that gives you proven strategies to get more leads, sales, and customers from the content you create. In each episode, you get to eavesdrop as content strategist Josh Spector coaches one of his clients on how to use content to grow their business and accomplish their goals.

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