080 | Relationship Between Error, Quality and Success The FITSPRO Podcast

The relationship I want to discuss today is one that I have lived. I have been aware of this but didn’t put an actual name to it until Dr. Sean Pastuch brought it to my attention during my appearance on the Active Life Podcast. And he said it came from Adee Cazayoux.







I am not positive where this idea originated from, but it’s apparently called the “Success Funnel” and my plan today is to discuss my experience with this idea.







So on that podcast with Sean, I had mentioned that I had hired a branding specialist to finally get a logo and legitimize my brand. Up to this point, five years in, I had jimmy-rigged my brand. Literally EVERYTHING you’ve seen up to this point was just me dinking around in Adobe and Canva in attempt to create a recognizable brand. Which was fine.







But that is no longer acceptable to me or, I believe, my audience and where I want to go. THAT, is where Sean mentioned Adee telling him about the Success Funnel.







If you picture a funnel on it’s side, you’ve got one end with a big ol’ opening, and the other end with a defined itty bitty tiny point.







The wide open end is were we start. That can be in literally ANYTHING NEW. Learning a new skill, starting a business, learning a new job.







Obviously in our example, the success funnel is in regards to building a brand or business. In the beginning, in the open end, there is room for much more error and low quality.







That’s where “just start” comes from. There is less to lose, more room for error and lower quality of content production. Now, you can have high quality content when it comes to value, but not necessarily the production OF said content, right?







So don’t get that twisted.







This idea of the success funnel and the relationship between room for error, quality, and success is an important one to grasp, I think.







Like I said, I’ve lived this without realizing I lived it and am living this now.







For me, the fact of the matter is that in order to move forward in my business, it is no longer acceptable to not have a legitimate brand.







There are stages of business - embryonic, adolescence, and adulthood. Sure you could argue there are phases in between and after those, but for now, let’s stick to those three.







I also address pre-conception and conception when I breakdown my years in building a business. The point is, that in each of these phases, there are things that don’t matter in one phase, but have to matter in other phases.







And let it be clear that what I do in my embryonic and adolescent phases is not what you will do. Not completely. Every business is different.







You may start your business with a complete brand and gorgeous logo immediately. I don’t believe it’s needed in order to build a business and make money. But when you reach a point that you have multiple offers in an offer suite, a full blown website, and are on multiple platforms…it becomes an expectation that your brand is recognizable and cohesive. That it feels put together. It elevates your brand to the next level for sure. And is absolutely a part of separating yourself within your market place.







So you can choose to brand at different stages of business, but there comes a point where it is an expectation. It’s somewhat unacceptable to not be branded. This is OF COURSE, subjective.







I know that I have not purchased from coaches based on not fully grasping their brand even though I know they make six figures or have reached some level of...