792 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 • 125 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Insights From Running $20M in Rewarded User Acquisition Campaigns

    Insights From Running $20M in Rewarded User Acquisition Campaigns

    In this live stream, we have Alexander Hrankin who has spent over $20M for 20 different rewarded ad channels before he decided to fix the problems he saw with rewarded user acquisition.

    You will discover the ins and outs of rewarded user acquisition, including when to integrate it into your marketing strategy

    Alex’s journey in the marketing and advertising industry began at TapMedia, where he demonstrated impressive growth in app performance campaigns and major partnerships. Later, at MYAPPFREE, Alexander played a pivotal role in scaling the company’s revenue dramatically from $1.2M in 2018 to $22M in 2021.

    Alexander is currently the CEO and Co-Founder of Scrambly, a rewarded-discovery platform focused on user gaming and app discovery, and he will dive into the complexities of rewarded user acquisition which he is an expert on.

    You will discover:
    -The biggest hurdle to overcome with rewarded UA
    -The various models and placements for rewarded traffic
    -Key metrics for evaluating the success of your rewarded UA campaign
    -Potential risks associated with rewarded UA and strategies to mitigate them
    -The return on ad spend (ROAS) you can expect with rewarded UA

    Learn More:
    https://scrambly.io/https://www.linkedin.com/in/alexander-hrankin-181780138/

    App Audits:
    https://play.google.com/store/apps/details?id=com.stimulerhttps://apps.apple.com/us/app/animath-math-solver-helper/id1615638274

    You can also watch the video: https://youtube.com/live/YbbMPkhm7jc

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/

    *********************************************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    *********************************************

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************

    • 1 hr 9 min
    How to Transform ANY Business into a Profitable APP Business

    How to Transform ANY Business into a Profitable APP Business

    Hear it straight from the source! This SubSummit interview dives into the groundbreaking strategy for creators to build a successful app and achieve PRODUCT-MARKET FIT.

    Discover:

    - The NEW Playbook for creators to launch the THRIVING app

    - How to leverage your audience for a successful PAID app launch

    - The SECRET to validating your app idea

    - Crucial insights on iOS vs Android PRICING strategies

    - CRITICAL mistakes to AVOID for a smooth app launch (Based on REAL Experience!)

    This SubSummit interview is a MUST-WATCH for creators who want to:

    - Become app entrepreneurs

    - Achieve product-market fit with their audience

    - Build a sustainable, high-margin income stream

    - Learn from the best and take your creator business to the next level!

    You can also watch the video: https://youtu.be/XAQoQ08ilbg

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/

    *********************************************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    *********************************************

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************

    • 44 min
    Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

    Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

    Our guest for this episode will reveal strategies to run successful ad campaigns on Meta.

    In this live stream, we have Marcus Burke, an expert in user acquisition and growth strategy with a focus on Meta Ads, Web2App flows, and creative strategy.

    Recognized as a Top 5 App Marketer of the Year by the App Promotion Summit and an App Leader by Business Of Apps, Marcus’ LinkedIn content has guided many app founders and marketers trying to crack Meta for their products.

    You will discover:

    - Why you can’t treat Meta as a singular channel

    - The intricacies of SKAN, AEM, and Web2app

    - How to dial in your funnel for Meta

    - The creative testing process that converts

    - Strategies to scale your successful campaigns

    Learn More:

    https://www.linkedin.com/in/marcusburke/

    App Audits:

    https://apps.apple.com/app/stolen-check-report-retrieve/id1630145248

    https://play.google.com/store/apps/details?id=com.Freezerz.BubbleShooterGame

    You can also watch the video: https://youtube.com/live/yaSBsMhnygU

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/

    *********************************************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    *********************************************

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************

    • 1 hr 26 min
    iPad is the Blue Ocean of the App Business

    iPad is the Blue Ocean of the App Business

    Do you know that you may be ignoring a massive, untapped market for your app?

    Here's what you'll discover:

    -Essential iPad app optimization strategies to skyrocket conversions.

    -Monetization tactics specifically designed for the iPad user experience.

    -Real-world examples of successful iPad apps to inspire you.

    -Ready to unlock your iPad revenue potential? Watch now and start maximizing your app's potential.

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/

    *********************************************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    *********************************************

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************

    • 7 min
    7-Figure App Exit: How It Happened & What He Did Next

    7-Figure App Exit: How It Happened & What He Did Next

    Today’s guest reveals his strategies for building, scaling, and exiting his app for 7-figures.

    Nordin has extensive experience leading teams at successful companies, developing and launching impactful products.

    You will discover:

    -Nordin's journey, passion for building apps, and the path that led him to success

    -The secrets behind achieving a 7-figure exit and navigating what comes next

    -Why did he decide to acquire another app after the exit

    -Building and growing successful apps from the ground up

    Learn More:

    www.flipdapps.com

    https://www.linkedin.com/in/nordinahnifi/

    You can also watch the video: https://youtube.com/live/MkWVHN3N8xw

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/

    *********************************************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    *********************************************

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************

    • 1 hr 7 min
    Ask Me Anything: The Technical Version (and Marketing too!)

    Ask Me Anything: The Technical Version (and Marketing too!)

    Struggling with technical hurdles in your app development journey? We've got you covered!

    Join us for a live Q&A session with Chaim Sajnovsky, a seasoned software development expert with over a decade of experience guiding startups from concept to launch.

    Chaim is the owner of B7 Dev, a company specializing in designing and building high-performance apps, websites, e-commerce systems, and automation tools.

    He has a deep understanding of building scalable apps on a budget, effective project management, and navigating the world of outsourced development.

    You will discover:

    - The biggest mistake that first-time app founders make

    - The tech stack to validate your minimum viable product (MVP)

    - How to build successful apps even with limited resources

    - Pros and cons of outsourcing development

    - The art of effective software project management

    - Let's talk tech, have some fun, and turn your app idea into a reality!

    Links:

    https://www.linkedin.com/in/chaim-sajnovsky-5003494/

    http://www.b7dev.com/

    App Audits:

    https://cryptowulf.app

    https://play.google.com/store/apps/details?id=com.sesa.cryptowulf

    https://www.qrcardapp.com

    https://apps.apple.com/us/app/qrcard-digital-business-card/id1499682048

    You can also watch the video: https://youtube.com/live/OLuK7dFktjU

    Work with us to grow your apps faster & cheaper:
    http://www.appmasters.com/

    *********************************************

    SPONSORS

    Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis.

    Designed from authentic content, our custom emojis convey genuine emotions and meanings.

    Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms.

    *********************************************

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com.

    *********************************************

    Follow us:

    YouTube: ⁠AppMasters.com/YouTube⁠
    Instagram: ⁠@App Masters
    Twitter: ⁠@App Masters
    TikTok: ⁠@stevepyoung⁠
    Facebook: ⁠App Masters⁠

    *********************************************

    • 1 hr 16 min

Customer Reviews

4.7 out of 5
125 Ratings

125 Ratings

oliviabaker13 ,

A must-listen 🔥

If you’re in the business of apps, this podcast is a must-listen! Each episode is packed with valuable strategies and insights that could help your app shoot up the charts. Highly recommend tuning in!

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

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