App Marketing by App Masters

Steve Young
  • 4.7 (130)
  • MARKETING
  • UPDATED WEEKLY
App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. 6 DAYS AGO

    Scaling a $1M Membership Business into an App-Based Model

    In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model. We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later. We'll also discuss idea validation, unique challenges, and strategies involved in making this transition. You will discover: -Insights on idea validation and the journey for transitioning to an app-based model -Effective ways to collect user data and make data-driven decisions -How to build a loyal social community and drive app growth Learn More: https://outfitformulas.com https://alisonlumbatis.com https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832 App Audit: App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328 App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt You can also watch the video: https://youtube.com/live/0RBzDeO1ovg Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    56 min

  2. OCT 16

    Get MASSIVE Results with These 9 Simple Tiny A/B Testing Hacks!

    Progress over perfection. Why take 2 months revamping your onboarding, paywall, and/or product only to see a fraction of an increase in your KPIs? We've done hundreds of tests and will share A/B tests that you can run in 5 minutes or less, instantly increasing your retention and monetization. This talk was originally recorded and presented at App Promotion Summit SF in Sept 2024. https://apppromotionsummit.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    17 min

  3. OCT 12

    Ex-Lyft Designer’s Secrets to Data-Driven App Design

    This week's guest will guide you through data-driven app design and icon/screenshot experiments. Seven Shurygin, former Lyft designer and founder of Sprocket — the #1 app for selling bicycles — will share his expertise on icon and screenshot experimentation, data-driven app design, and social media marketing. You’ll gain expert insights into making data-driven design decisions, running effective A/B tests for screenshots and icons, and leveraging social media as a powerful growth channel. You will discover: -Expert tips for icon and screenshot experiments -Data-driven app design strategies -Using social media as a growth channel Learn More: https://www.linkedin.com/in/sevenshurygin https://apps.apple.com/us/app/sprocket-sell-buy-bicycles/id899907986 https://play.google.com/store/apps/details?id=com.retrographic.sprocket App Audit: App 1: iOS Link: https://apps.apple.com/us/app/macro-tracker-caloriekit/id6502718562 GP Link: https://play.google.com/store/apps/details?id=me.aravi.calfox&referrer=utm_source%3Dapp-landing-page%26utm_medium%3Dcta App 2: iOS Link: https://apps.apple.com/us/app/headbands-charades-guess-up/id1160484607 GP Link: https://play.google.com/store/apps/details?id=pt.cosmicode.guessup You can also watch the video: https://youtube.com/live/5lbUxfZw9kk Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1h 4m

  4. OCT 9

    How to Succeed with Affiliate Marketing in 2024

    Maximize your app's potential with affiliate marketing! Whether it's a simple Amazon link in your settings or a full affiliate-based model, it's an easy way to boost revenue. Even small additions like recommending products can make a big impact, just like one of our clients who made hundreds from a single email! Don't sleep on this—affiliate marketing could add that extra 10-20% to your monetization strategy. Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    5 min

  5. OCT 5

    This AI App Founder Made $1M in Sales by Himself

    In this interview, we will discuss the phenomenal success of Parallel Live, an AI app that has surpassed $1M+ in sales. And the best part, Ethan did it all by HIMSELF - building, scaling, and marketing the app. Ethan Keiser is an ex-TikTok Senior Engineer, current TikTok influencer with 1 million followers, and Founder of Parallel Live. Parallel Live is a groundbreaking fake live-streaming app that creates the illusion of real-time interaction with countless AI-generated viewers. We will dig into social AI and how app developers can monetize it. You will discover: -How he built, scaled, and marketed the app by himself -How he’s been able to drive 75% organic growth through IG -How to leverage organic social media as a growth channel Learn More: https://parallellive.onelink.me/WOuo/f2uh7nn5 App Audit: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328 https://play.google.com/store/apps/details?id=com.oceanmtech.dmt You can also watch the video: https://youtube.com/live/Wpfq7fvvvno Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    1h 2m

  6. OCT 2

    Pre-launch strategy to get your first 100 users

    How to Get Your First 100 Users BEFORE Launching Your App 🚀 Discover the secret to a successful app launch! Learn how to build a loyal fanbase and create pre-launch buzz with a powerful Instagram strategy. From zero to half a million followers in just a year and a half! 🤯 Learn about: -Building a strong Instagram following -Creating a loyal community of early adopters -Developing a profitable paywall strategy for your new app Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    8 min

  7. SEP 28

    App Install Ads on Facebook for Beginners

    There is a lot of advice about how to run app install ads on Facebook, but we’ve seen it all! You will discover the exact strategies working for our clients that go AGAINST what other experts tell you. And we’ll reveal the real numbers behind each campaign. Topics covered in this video: -How you can get started for just $50 a day on Meta -How to design ads all on your own -How to find the best and most affordable UGC creators App Audits: https://apps.apple.com/in/app/acko-insurance/id1621244359 - PPT https://play.google.com/store/apps/details?id=de.combike&hl=en - How to get better keyword rankings You can also watch the video: https://youtube.com/live/eAH37yJKuBE Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    59 min

  8. SEP 25

    My Secret App Monetization Strategies

    Here are effective, previously undisclosed strategies to skyrocket your app downloads and revenue. 🤑 1. Pay What You Want: Let users choose their own discount or price, offering flexibility that can increase conversions. 2. Win-Back Trial Cancel: Bring back users who canceled their free trial with personalized offers that increase retention. 3. Email Campaigns: Use creative and personalized emails to engage users, offer discounts, or encourage app sharing for increased loyalty. 4. Cart Abandonment: Send reminders to users who added items to their cart but didn’t complete the purchase, helping recover lost sales. 5. Timed Discounts: Offer limited-time discounts at key moments, like after users interact with premium content, to drive subscriptions. Watch now to see real examples of these strategies in action and take your app to the next level! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

    16 min
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4.7
out of 5
130 Ratings

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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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