64 episodes

The Beauty Business Game Changer Podcast is a podcast for Hair Stylists that want to learn how to build and grow a successful business in the beauty industry. If you believe that you want more out of your career and life then this is the place to be. Award-winning stylist and host, Jennifer Alvarez, and special guests share their best tips and strategies on business, branding, marketing, and entrepreneurship. Her coaching will remove the roadblocks so you can overcome fear, shift your mindset and create your dream business and life.

For more resources visit linktr.ee/jenniferjadealvarez Support this podcast: https://anchor.fm/jennifer-alvarez0/support

Beauty Business Game-Change‪r‬ Jennifer Jade Alvarez

    • Entrepreneurship
    • 5.0 • 7 Ratings

The Beauty Business Game Changer Podcast is a podcast for Hair Stylists that want to learn how to build and grow a successful business in the beauty industry. If you believe that you want more out of your career and life then this is the place to be. Award-winning stylist and host, Jennifer Alvarez, and special guests share their best tips and strategies on business, branding, marketing, and entrepreneurship. Her coaching will remove the roadblocks so you can overcome fear, shift your mindset and create your dream business and life.

For more resources visit linktr.ee/jenniferjadealvarez Support this podcast: https://anchor.fm/jennifer-alvarez0/support

    Marketing Monday's - 3 strategies you need to implement in your business! ep. 62

    Marketing Monday's - 3 strategies you need to implement in your business! ep. 62

    Join the Salon Business Masterclass! April 12th at 11:00 AM CST I am going to share with you the five strategies you need to prepare and organized before you open a salon.




    3 strategies you need to implement in your business:

    1. Find your Target Market's favorite local business

    2. Create the opportunity to connect 

    3. Create Value that makes it irresistible not to work with you 




    ---

    Send in a voice message: https://anchor.fm/jennifer-alvarez0/message
    Support this podcast: https://anchor.fm/jennifer-alvarez0/support

    • 24 min
    What is all the buzz about Clubhouse?!- ep 61

    What is all the buzz about Clubhouse?!- ep 61

    Sign up here 👉 April 12th Salon Business Masterclass 



    What Is clubhouse?  It’s an interactive podcast where many industry experts and motivated stylists are hanging out.  Its available for apple phone users only at the moment

    Catch me every Mondays and Wednesdays on the club- Marketing Mondays 11:30 and Salon Owner strategies on Wednesdays 6pm 

    How to use it-

    Creating an account- Download the app. Create a name, use the same picture that you do on most of your platforms, create a bio, use the first few lines to write your specialty, then dive into your passion/purpose or mission.  If you are creating rooms list the rooms your are in, topic and the times and / or dates.

    You want to keep it consistent as much as possible so that you can gain a following

    If you have any rooms that you have rules for list them there such as no self promotions, mute your mic when you come on stage, only come on stage once and any other rules that you want in place

    If you have any products or services or classes  coming up put them in this area as well

    This Real-estate is gold so use it to your advantage

    Link your twitter and IG handle so people can find you there too.

    If you are a part of any club rooms or created one yourself it will show up on the bottom too

    Mine says my club room called Salon CEO Club- which is for salon owners and those that want to be

    Scheduling a room- Create an attracting room topic and name to captivate your potential audience and students.  You are the monerator and you can invite others to your room to help assist with controlling the room


    Promoting your room- IG, facebook, email are all ways to promote your room.
    How to get visible- Join other rooms, participate
    Add Value\
    Ask questions
    Get engagement
    respect to those that ask questions

    Joining a room:


    Listen/ take notes
    Raise hand
    Unmute your mic and when to mute your mic
    Introducing yourself- elevator pitch
    Ask A question
    Have etiquette and respect for the moderators  and respect to those that ask questions
    Some people will jump on stage to self promote their products, services and classes.  Don’t be afraid to tell them what is appropriate and move them back to stage.  Sometimes people need to be called out.

    When hosting a room- Gather up information on your  topics, tips, strategies


    Introduce room
    Give a few hot tips then invite people to speak on stage
    When you invite them on stage click the mic to bring them up, click on their name to read their bio if they have one
    Ask them what their question is or if they have value to add to the room


    ---

    Send in a voice message: https://anchor.fm/jennifer-alvarez0/message
    Support this podcast: https://anchor.fm/jennifer-alvarez0/support

    • 36 min
    Becoming The Retail Boss with Kinah ep. 60

    Becoming The Retail Boss with Kinah ep. 60

    Sign up for the Salon Business Masterclass April 12th 11am CST 

    \



    About our guest

    Kihna has been a licensed Cosmetologist for over 20plus years graduating fromFreehold Vocational Program in1995-1996 and continued hair education at Dudley CosmetologyUniversity, Kernersville, NC in 1996-1997. It was there where she received her instructor training with honors graduating at the top of her class. She was licensed as aCosmetology Instructor in 2001 int he District of Columbia. The passion for teaching Cosmetologywas in her from day one of entering school. And going to Dudley helped to develop the skill of teaching and enhanced her gift.

    Mrs. Merriweather (aka TheRetailBoss) is an Englishtown, NewJersey native. She has an extensive career as a cosmetology educator. She has also instructed cosmetology as well as nail technician professionals atTrident Technical College Charleston,SC. And took on the role of lead educator as Texture specialist, FinalPhase specialist, Clinic Floor Lead educator, at The Paul Mitchell school in Charleston, SC and The PaulMitchell School Esani in Roswell, GA

    https://www.retailbossbiz.com/my-store

    Kinah Bio


    ---

    Send in a voice message: https://anchor.fm/jennifer-alvarez0/message
    Support this podcast: https://anchor.fm/jennifer-alvarez0/support

    • 43 min
    Creating a business and products that make money with Kasey Boone ep 59

    Creating a business and products that make money with Kasey Boone ep 59

    Register for the Salon Business Masterclass April 12th 11 AM CST 



    Follow our guest Kasey Boone

    Bio- Spa owner and esthetician, Kasey Boone has made a name for herself within the beauty industry by building her studio, GLOW Skincare, and also in creating Skin and the City her magazine and podcast. A former dancer, Kasey fell in love with the world of glamour and make-up at a very young age. She has always found herself inspired by the way beauty products and skincare could transform how a person looks and feels about themselves. She began training in the industry at the age of 18, and by 23 had launched GLOW, her first business.

    Now, fifteen years later, Kasey has positioned herself as a leader in the industry. In 2018, she was honored to be named “The National Esthetician of the Year” by Cosmedix skincare. She has had the opportunity to appear on several TV shows including; Bravo’s Real Housewives of Beverly Hills and TruTV’s Upscale with Prentice Penny. She was even in an American Express Small Business Saturday radio ad.

    Since its launch, GLOW Skincare has grown into a skincare-service studio in Woodland Hills, an area of Los Angeles. It specializes in custom skincare and skincare tools. GLOW offers custom facials, peels, hydrodermabrasion, and more. Their line of skincare tools includes the hugely popular cold rollers and #1 seller, Glow Towels™ which were created specifically with estheticians in mind. Since giving back is an important part of the business, GLOW has organized  “Cold Rollers for a Cause”, a charity campaign that is running multiple times throughout the year.

    Kasey believes in being open about her business in an attempt to help others within the beauty industry find the same success that she has had.

    Though Kasey has come a long way within the beauty industry, she has never lost her enthusiasm for the glamour, the products, or the sheer fun of the job. She looks forward to growing her business into other areas and finding new ways to empower people both in their own businesses and in their own skin.

    website www.glowskincarela.com

    IG @glowskincarela @skin.andthe.city

    podcast https://podcasts.apple.com/us/podcast/skin-and-the-city/id1549004314


    ---

    Send in a voice message: https://anchor.fm/jennifer-alvarez0/message
    Support this podcast: https://anchor.fm/jennifer-alvarez0/support

    • 53 min
    Why you should become an affiliate marketer with Michelle Pritchard- ep. 58

    Why you should become an affiliate marketer with Michelle Pritchard- ep. 58

    Join Our Free Facebook Group www.facebook.com/groups/salonandsuitebusiness

    About Michelle 👇

    Founder of The Empowered Stylist, coaching program for selling professional haircare online.  Learn how to make money Beyond the Chair for Hairstylists

    🔥Affiliate Expert for Professional Haircare brands. I don’t just talk the talk, I walk the walk!

    ✨Haircare Content Creation collabs: L’Oreal, Redken, Amika, R+Co, Verb, GHD, T3, Kitsch, etc.

    💥Featured: Modern Salon Magazine, Beauty Launchpad Magazine and Industry Pro Haircare Brands such as R+Co & Amika as a leading expert in marketing your business online for hairstylists.

    🛍I teach hairstylists how to sell professional haircare online and create content that converts on all social platforms.

    ‼️TikTok, IG and Pinterest Content Creator

    @michelepritchardhair (content creator page)

    @theempoweredstylist (coaching page)

    I’m launching “make money beyond the chair” online course March 1st. It’s a 6 week course that teaches hairstylists how to monetize online by becoming affiliates with professional Haircare brands.  Learn how to sell pro Haircare online abs create content that converts. Get paid behind and beyond the chair!


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    ---

    Send in a voice message: https://anchor.fm/jennifer-alvarez0/message
    Support this podcast: https://anchor.fm/jennifer-alvarez0/support

    • 48 min
    How to have a Money Mindset with Anita (The Makeup Mentor) ep. 57

    How to have a Money Mindset with Anita (The Makeup Mentor) ep. 57

    Join the Free Facebook Group Makeup Mentor Mastermind, doors open 2/22-Doors close 2/27

    https://makeupmentorpodcast.com/makeup-mentor-mastermind

    for those who are beginners at Manifesting and want to learn how to use it to manifest MONEY, I highly recommend starting with the 3 day Manifesting Money Workshop

    https://anita-s-school-b8ea.thinkific.com/courses/manifesting-money-workshop


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    ---

    Send in a voice message: https://anchor.fm/jennifer-alvarez0/message
    Support this podcast: https://anchor.fm/jennifer-alvarez0/support

    • 47 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Juliekelley528 ,

Motivating and insightful

Found out about this podcast from Jen herself in the behind the chair Facebook group and have been so glad that I did. Unfortunately I have some coworkers who are not positive people and this podcast has been a great balance to help me think about all of the elements of opening my own salon while being both excited and realistic. Thanks so much!

reginakelly ,

I love this podcast

Jennifer helps inspires me and grow in the beauty business game! I always look forward to her new podcast!

dbchicago1 ,

Inspiration for all business owners

Jennifer, thank you for motivation and inspiration today! Jennifer gives great advice not only to cosmetology professionals but all business owners. The knowledge and resources she discusses are invaluable and will definitely help your business grow, no matter what industry you work in.
5 stars! Listen, learn and enjoy!

Top Podcasts In Entrepreneurship

Listeners Also Subscribed To