729 episodes

Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.

Follow us on all socials!

BestHourofTheirDay.com Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Best Hour of Their Day | Podcast Jason Ackerman / Jason Fernandez

    • Health & Fitness
    • 4.9 • 305 Ratings

Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.

Follow us on all socials!

BestHourofTheirDay.com Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

    704. Turning Leads Into Lifers, Part 3 of 4 | New Client Integration & Onboarding For CrossFit Gyms

    704. Turning Leads Into Lifers, Part 3 of 4 | New Client Integration & Onboarding For CrossFit Gyms

    Integrating new clients into your CrossFit Affiliate can be the linchpin in turning fleeting leads into committed members. The transition from signing up to becoming an integral part of the community involves more than just adding newcomers to the class roster; it requires a meticulous onboarding process tailored to ensure long-term engagement. The initial six months are critical, as they set the stage for building lasting relationships. Onboarding isn't just about teaching movements but rather about making clients feel seen, heard, and prepared for success in classes. It's about fostering an environment where clients feel comfortable and confident, understand the class dynamics, and can seamlessly blend into the gym's culture. This approach not only eases some pressure on the gym's sales efforts but also significantly boosts retention rates. Establishing a systematic method for engaging clients, from personalized follow-ups to integrating them into the gym community, ensures they transition from trying CrossFit to adopting it as a part of their identity.



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    Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

    Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

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    #crossfit #fitness #gym #crossfitgames #podcast #coaching #business



    Here are the main points from the transcript in chronological order with their timestamps:



    (00:00) - Intro

    (01:12) - Onboarding Versus Immediate Class Integration

    (03:40) - Determining the Onboarding Process

    (04:57) - Goals of Onboarding

    (06:16) - Building Long-term Relationships

    (09:17) - Creating a Tailored Experience

    (12:58) - Continued Engagement After Onboarding

    (13:28) - The Impact on Retention

    (13:56) - Assessment During Onboarding

    (20:26) - The Role of Onboarding in Identity Shift

    (22:59) - Strategies for Successful Client Integration

    (23:24) - Importance of Personalized Follow-ups


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    • 25 min
    703. Turning Leads Into Lifers, Part 2 of 4 | Sales

    703. Turning Leads Into Lifers, Part 2 of 4 | Sales

    Mastering the sales process in the fitness industry goes beyond mere transactions; it's about changing lives through a strategic and empathetic approach. To effectively convert leads into active members, gym owners must understand their offerings' value, structure a clear sales pipeline, and personalize the sales experience. Tracking each step allows for optimization and improvement, ensuring potential members feel understood and valued. By focusing on the transformative impact of their services, gym owners can build trust and demonstrate their commitment to their members' success, laying the foundation for a thriving fitness community.



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    Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

    Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

    ______



    #crossfit #fitness #gym #crossfitgames #podcast #coaching #business



    (00:00) - Intro

    (01:08) - Determining the Offer

    (01:56) - Anatomy of the Sales Pipeline

    (02:24) - Reframing the Concept of Sales

    (04:11) - Focus on Impact

    (09:27) - Personalization and Understanding Needs

    (10:23) - Offering a Sample Experience

    (17:30) - Communication and Follow-Up

    (17:56) - Tracking and Optimizing the Sales Process

    (22:08) - Building Trust Through Expertise


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    Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

    • 35 min
    702. Turning Leads Into Lifers, Part 1 of 4 | Leads

    702. Turning Leads Into Lifers, Part 1 of 4 | Leads

    "Turning Leads Into Lifers" dives into effective methods for gym owners to convert inquiries into dedicated members. The episode covers essential topics such as improving lead management, optimizing gym websites for better lead capture, and enhancing member retention strategies. It emphasizes quick, personal follow-ups, the importance of a user-friendly website, and utilizing organic growth techniques like referrals and re-engagement campaigns. This podcast provides gym owners with direct, actionable steps to increase their membership base sustainably.



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    Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

    Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

    ______



    #crossfit #fitness #gym #crossfitgames #podcast #coaching #business



    (00:00) - Introduction to Lead Management and Optimization

    (00:41) - Understanding Lead Problems

    (01:39) - Defining a Lead Problem

    (02:42) - Website Optimization

    (05:20) - Importance of Lead Management

    (16:01) - Conversion and Retention

    (20:34) - Use of Paid Advertising

    (24:36) - Organic Lead Generation Strategies

    (27:00) - The Bigger Picture


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    Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

    • 28 min
    701. Making A Partnership Work | CrossFit Pushin Weight

    701. Making A Partnership Work | CrossFit Pushin Weight

    The story of CrossFit Pushin Weight beautifully illustrates what it takes to build a successful CrossFit gym. It's about being adaptable, fostering strong partnerships, and, most importantly, nurturing a sense of community. They started with personal training and grew into a flourishing gym, learning along the way to transition from a competitive edge to a more welcoming, community-focused vibe. Their secret? It's all about playing to each partner's strengths and ensuring everyone, from staff to members, stays connected through clear communication. But it doesn't stop there. At CrossFit Pushin Weight, staff development is key. They focus on enhancing both the number and the quality of their team, ensuring every member feels engaged and valued. Personal touches matter too – celebrating personal milestones and fitness successes makes everyone feel part of a bigger family. And let's not forget the power of community events. Whether it's friendly in-house competitions or just hanging out together, these gatherings are the heartbeat of the gym, keeping the vibe alive and members committed. That’s the essence of CrossFit Pushin Weight – a place where fitness goals are met with a smile and a high five.

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    Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

    Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

    ______



    #crossfit #fitness #gym #crossfitgames #podcast #coaching #business



    (00:00) - Intro

    (03:37) - Gym's Development And Partnership Formation

    (07:08) - Challenges In Early Gym Ownership

    (10:23) - Transition From Personal Training To CrossFit

    (15:30) - Shift In Gym's Focus And Membership Growth

    (17:36) - Three-Partner Management Dynamics

    (22:03) - Enhancing Member And Staff Communication

    (26:08) - Staff Development Goals And Challenges

    (31:03) - Prioritizing Personalized Member Experiences

    (49:34) - Community Events And Member Engagement


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    • 1 hr 2 min
    700. Coaching The General Warm-Up

    700. Coaching The General Warm-Up

    This all about the concept and execution of a general warm-up in a CrossFit class. The discussion delves into various aspects of designing and conducting an effective general warm-up, emphasizing its importance in preparing participants physically and mentally for the workout.



    ______



    Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

    Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

    ______



    #crossfit #fitness #gym #crossfitgames #podcast #coaching #business



    (00:00) - Intro

    (01:18) - Purpose of the General Warm-Up

    (02:19) - Design and Execution

    (03:18) - Coaching During Warm-Up

    (10:16) - Demonstration and Clarity

    (13:20) - Warm-Up Duration

    (21:11) - Warm-Up Games

    (23:22) - Late Arrivals


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    Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

    • 29 min
    699. Pricing & Memberships | Selling Just One Option⁠

    699. Pricing & Memberships | Selling Just One Option⁠

    In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.



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    Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

    Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

    ______



    #crossfit #fitness #gym #crossfitgames #podcast #coaching #business



    (00:00) - Intro

    (00:47) - Unique Gym Features and Simplified Memberships

    (02:05) - Avoiding Buyer's Dilemma and Over-Complexity

    (03:08) - Simplification Benefits for Staff and Clients

    (04:53) - Membership Plans and Market Demand

    (06:27) - Selling Lifestyle and Health Benefits

    (08:32) - Challenges with Diverse Rates and Value Focus

    (10:08) - Strategic Pricing and Sales Psychology

    (13:09) - Discount Policies and Valuing Services

    (25:20) - Overcoming Fear in Premium Pricing

    (30:47) - Business Strategy and Community Impact


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    Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

    • 33 min

Customer Reviews

4.9 out of 5
305 Ratings

305 Ratings

jshand42 ,

Must for coaches and owners

If you’re not listening to this as a gym owner, you’re doing yourself a disservice

Vagabond yogi ,

Great for CrossFit... not so much for conspiracy theories

Decent podcast when it comes to to discussing CrossFit, but one of the hosts seems to have gone down the conspiracy theory funnel. It’s not something uncommon to see in some CrossFit circles, but being able to hold information objectively is fairly important. My hope is that spiral out doesn’t continue to make its way into the episodes.

Tim Newt307 ,

A must for any coach or gym owner

If you own a gym or coach you are doing yourself and your members a disservice. These guys have helped me develop more as a coach than anyone else.

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