Built To Grow Fitness Business Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes?
Of course, you have.
But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions often lead to greater success than detailed plans that never get off the ground.
That’s exactly what Tim and Randy dive into in this episode as they discuss "perfection paralysis" — a common trap for many gym owners. They break down the psychology of decision-making and the high costs of indecision.
They also share how simple, daily decisions reflect our ability to tackle bigger challenges. Plus, they share tips on how to stop hesitating and how making fast decisions has driven their business growth.
Got something you've been putting off, waiting for the perfect conditions? Tune in to learn how to break free from perfectionism and why making a move — any move — is better than standing still.
Let’s dive in!
Key Takeaways:
Intro (00:00)Importance of taking imperfect action (00:35)Real-world business adaptations and outcomes (04:58)Decision-making speed as a success indicator (05:09)Detailed discussion on decision-making in business settings (09:01)Price adjustment decisions (13:57)Recap (16:27)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. 
That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner.
If you're eager to make this dream a reality and experience the joy of financial freedom — where you're not just trading time for money — then this episode is a must-listen.
Tim was once where you are now, and one of the things that helped him shift his approach to business management was the book ‘Cashflow Quadrant’ by Robert Kiyosaki. This book literally rewired his brain, and it might just do the same for yours.
In this week's conversation with Randy, they dive into insights from 'Cashflow Quadrant,' focusing particularly on the importance of understanding the different income quadrants and how to transition from being self-employed to becoming a business owner.
They'll discuss developing effective systems and strategies for gym owners, aimed at optimizing operations and enhancing profitability. Plus, they share practical tools and strategies to help you shift from day-to-day operations to overseeing a self-managing business.
Tune in and let them show you how to scale your business and achieve true independence.
Key Takeaways:
Intro (00:00)Growth Summit Chicago (00:56)Significance of ‘Cashflow Quadrant’ (03:36)Explanation of business quadrants (10:47)Strategies for transitioning to business owner (11:50)Benefits of systematic business operations (19:38)Recap (26:03)Additional Resources:
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?
They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.
And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.
In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.
They'll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.
If you join them, you'll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.
Ready to start building a marketing approach that truly reflects the value you offer?
Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.
Let’s dive in!
Key Takeaways:
Intro (00:00)We guarantee 1,000 leads or 1,000 clients (01:03)It's too easy to win, but it's way easier to lose (05:55)Ethical marketing (07:37)Advantages of authentic business practices (11:27)Recap (16:42)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?
Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common.
People usually hit the gym with specific goals in mind, not necessarily to make it a lifestyle. So, don’t take it personally if they left your gym after losing 30 pounds – you could have provided the best service in the world, and they would have quit anyway. 
Calm down, you’ve done your job well. 
But, to keep your clients coming back and to grow your gym, it's crucial to shift your focus. Start building relationships with clients who view fitness as a lifestyle, and aim for consistent, sustainable revenue.
Let’s target a steady $30k a month to start. (That's actually tougher than scaling from $30k to $50k.) Want to know how to reach that first milestone?
Tune into this week’s episode with Tim and Randy. They’ve got tons of great advice and will introduce you to a free resource where you can find answers to any questions you might have – their ProFit Accelerator Facebook group.
So, check out this episode, join their Facebook group, and learn how you can consistently earn $30k+ month after month.
Let’s dive in!
Key Takeaways:
Intro (00:00)The Profit Accelerator Facebook group (01:03)Everybody needs lifestyle clients (03:43)Creating sustainable businesses and recurring revenue (11:36)Recap (14:40)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave.
To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly.
So, are you worried about losing clients if a coach leaves? And how much freedom do your coaches have? If they're crafting their own programs within your gym, you'll definitely want to check out this episode.
This week, Tim and Randy are diving into their systematized training approach, ensuring every client enjoys the best possible workout every time, no matter who they're training with.
Their semi-private Pro system improves client satisfaction and reduces the risks of overly personal coach-client relationships. It's all about consistency and quality, protecting both your gym’s reputation and your clients' experiences.
Tune in to learn more about how to effectively manage your training programs and put these ideas into practice at your gym.
Let’s dive in!
Key Takeaways:
Intro (00:00)Importance of program ownership in gyms (00:44)Risks of personal client-coach relationships (07:00)Protecting the brand through standardized training (10:29)The need for systemic training approaches (15:09)Additional Resources:
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?
Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.
This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the Facebook basket.
So in this episode, they discuss the common pitfalls related to Facebook ads and share their 'Poles in the Water' strategy. This approach makes sure you're not just depending on one platform for all your marketing.
It's about using different marketing strategies together, which helps get your gym noticed and brings in more leads. It's like throwing out several fishing lines at once to increase your chances of catching fish.
Makes sense, right?
If you want to find out more, tune in for this week’s episode and join our exclusive Facebook group, where we continue the discussion and share actionable tips.
Don't miss out!
Key Takeaways:
Intro (00:00)Problems with Facebook ads (00:42)Follow the money to see why ads fail (03:42)The ‘Poles in the Water’ marketing strategy (07:13)Shifts in Facebook ad results from Q4 to Q1 (12:49)The effectiveness of challenges and promotional offers (24:46)Creating genuine, compelling marketing offers (27:42)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- An app designed for semi-private training - Semi Private Pro
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!