Built To Grow Fitness Business

Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
  • 4.8 (86)
  • MARKETING
  • UPDATED SEMIWEEKLY
Built To Grow Fitness Business

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

  1. 4 DAYS AGO

    The Most Important Position In The Gym

    When was the last time you focused on your gym's delta? Last week? Last month? You can't remember? Most gym owners don't have enough time to focus on actual growth because they're too busy putting out everyday fires. Yes, all that grind and constant involvement may feel productive, but it's actually an obstacle that sabotages business scaling. It's ironic, but many gym owners spend most of their time handling tasks that could easily be delegated. So, the turning point for a gym can be handing over the reins to a qualified director.  A strong director can oversee operations, manage staff, and drive growth – allowing you to focus on bigger-picture strategies. Without this role in place, you're stuck in the grind of everyday responsibilities, making it impossible to step away. In this episode, Tim and his fitness director, Zach, pull back the curtain on how their owner-director relationship works. They share why giving a fitness director full autonomy allows a gym to run smoothly while also freeing the owner to focus on higher-level strategies. Zach explains what it's like to manage operations, train staff, and drive sales – all responsibilities that once fell on Tim's shoulders. Tune in as Tim and Zach share how they achieved both operational success and room for business growth. Let's dive in!  Key Takeaways: Intro (00:00)Why gym owners hold too much control (01:30)Director’s duties: management, sales, operations (04:49)Empowering directors boosts business growth (09:09)Fitness directors must master communication with gym owners (11:27)Remove yourself from daily operations (13:41)Best DISC personality types – gym owners vs. fitness directors (15:24)Creating the right environment for a great fitness director (18:29)The key role of a competent director in selling your gym (24:11)Additional Resources: - Get your early bird ticket for the 2025 Growth Summit in Nashville  - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    26 min

  2. 6 DAYS AGO

    Fireside Chat With Tim Grover

    Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn't if sacrifices will be made – it's how much they'll cost you. In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn't a regular podcast episode – it's an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the legendary performance coach to icons like Michael Jordan and Kobe Bryant. Grover opens up about the guilt he faced as a father while building his career and shares the powerful lessons he's learned about obsession, sacrifice, and the mental toughness it takes to push through those dark moments. Grover talks about his struggles with balancing family and career and the lessons he learned about what it really takes to succeed. He also discusses the emotional weight that comes with striving for greatness and challenges listeners to ask themselves if they’re truly ready to make those sacrifices. If you feel the pressure of balancing success with personal life, Grover’s advice will make you think differently about how to handle it all, even when things seem overwhelming. Tune in as Tim and Tim explore what it means to win, how to navigate the sacrifices along the way, and give you a peek into the great conversations at the Growth Summit. Let’s dive into lessons you can use in both your business and your life.  Key Takeaways: Intro (00:00)Grover shares a personal story about family sacrifices (01:55)The concept of obsession and winning (05:37)Can winning be taught or is it in your DNA? (07:50)The importance of embracing dark moments (09:00)Making your circle smaller as you grow more successful (19:34)Teaching children resilience and confidence (26:15)Celebrating wins (29:05)Setting goals and achieving unrealistic expectations (32:20)Closing remarks (36:29)Additional Resources: - Get your early bird ticket for the 2025 Growth Summit in Nashville  - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    39 min

  3. SEP 26

    2024 Growth Summit Recap

    What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question. We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders. They didn’t talk about the flashiest equipment or the most intense workouts – they discussed the systems, strategies, and mindset behind the scenes that make everything in a gym run smoothly. This time, Tim and Randy are talking about many topics covered at the Summit, and here are just a few of them: Creating a gym design that makes you stand out from your competitorsBuilding systems that allow your business to grow without you being there 24/7Using emotional intelligence to lead your teamThe power of long-term financial strategies like infinite bankingWhy it's crucial to focus on profits – not just revenueWant to know how to turn your gym into a well-oiled machine? Join Tim and Randy and learn what the top gyms are doing differently and how you can implement these strategies in your gym business. Tune in now! Key Takeaways: Intro (00:00)Growth Summit overview (00:45)Gym operating systems and marketing strategies (02:00)Real-time success stories from Summit attendees (04:16) The importance of celebrating success in business (05:57)Emotional intelligence in leadership (09:39)Leveraging gym design as a competitive advantage (12:48)Wealth-building strategies through real estate and infinite banking (14:46)Mindset and business success (22:00)The next Growth Summit in Nashville (25:00)Closing remarks (30:56)Additional Resources: - Get your early bird ticket for the 2025 Growth Summit in Nashville  - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    35 min

  4. SEP 24

    Give Yourself Permission To Think Bigger

    Many gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hours, added more services, even joined mastermind groups – yet growth has stagnated. That’s because working harder isn’t always the answer. At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, it’s time to find the open door. And sometimes, it’s not about doing more at all – it’s about changing your mindset. In this episode, Tim and Randy explain why giving yourself permission to think bigger is the key to real growth and why it’s crucial to surround yourself with people who are already where you want to be. (Yeah, you already know – if you’re the smartest person in the room, you’re in the wrong room.) They also share ways gym owners can break through self-imposed limits, work smarter, and adopt new strategies. If you’re tired of doing more without seeing more, this episode is your permission to think bigger. Tune in to learn how a shift in mindset can help you scale your gym without adding more hours to your workweek. Let’s dive in! Key Takeaways: Intro (00:00)Importance of mindset in business growth (00:58)Making quantum leaps instead of incremental progress (02:10)"Permission to think bigger" (03:38)Working differently vs. working harder (05:42)The mindset shift around money (07:53)Moving from self-employed to business owner mindset (13:44)How belief shapes your financial reality (17:56)Introduction to the Iron Circle (21:16)Additional Resources: - Get your early bird ticket for the 2025 Growth Summit in Nashville  - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    23 min

  5. SEP 19

    Simplify To Scale

    Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling. That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business. It’s simple logic: when you pour your energy into what works – like semi-private training, where clients stay longer and pay more – you stop wasting time and resources on services that drain your business without bringing in revenue. This might sound too good to be true, but simplifying your business model can make your clients more loyal and your profit margins wider. All you need to do is focus on fewer, more profitable services. That’s exactly what Tim and Randy did when they transitioned from large group sessions to a semi-private training model. In this episode, they share the strategies that took their gym to the next level by focusing on data and cutting the fat. Tune in and learn how to transform your gym into a profit machine by focusing on what works. Don’t waste your energy on services that don’t bring results – simplify to scale! Key Takeaways: Intro (00:00)Nashville Growth Summit and future events (01:27)Challenges in reaching a million-dollar gym revenue (02:38)Client retention - large group vs. semi-private (04:10)Importance of revenue per hour (07:02)Emotional attachment to services as a barrier (08:22)Surround yourself with successful people (10:51)Data drives better business decisions (14:43)Closing thoughts (20:12)Additional Resources: - Get your early bird ticket for the 2025 Growth Summit in Nashville  - Get access to the 2024 Growth Summit recordings - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    21 min

  6. SEP 17

    The Key to Your Gym's Financial Success

    Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet. Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress. To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create a solid foundation that keeps your business afloat, month after month, without the constant hustle. In this episode, Tim and Randy break down exactly how you can shift your focus from quick sales to recurring revenue and why this is the secret sauce to long-term success. Tune in and start building a profitable, sustainable gym business today. Let’s dive in! Key Takeaways: Intro (00:00)Recurring revenue is key (01:46)The problem with short-term sales tactics (03:38)The compounding effect of consistent revenue (07:05)The dangers of desperation (08:29)Why patience pays off in gym business (09:24)Avoiding shiny object syndrome (12:44)Additional Resources: - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    17 min

  7. SEP 12

    Interest vs. Impact

    We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side. But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business? If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortable. And that’s exactly why most gym owners instinctively avoid them. But that’s exactly what’s holding their business back. To help you avoid such a scenario, in this episode, Tim and Randy explore the challenges gym owners face when balancing their passion for fitness with the need to run a profitable business. They explain the importance of continuous business education, understanding key metrics, and shifting from fitness training to leadership and operational excellence. Tune in to learn how to stop getting distracted by trends, make a real impact in your gym business, and start making decisions that push your business forward. Let’s dive in! Key Takeaways: Intro (00:00)Recap of Perform Better Summit (00:45)Importance of business-focused sessions (02:28)Trainers vs. gym owners (04:40)Interest vs. business impact (05:50)The importance of understanding financials (09:30)Aligning decisions with business growth strategy (12:23)Additional Resources: - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    15 min

  8. SEP 10

    Attrition Problems? This May Sting a Bit…

    When was the last time you looked at your client retention rate? Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back. But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost. It feels like a never-ending race to maintain your client numbers and keep the money flowing each month. But wouldn’t it be great if you only had to replace 5 members instead of 10 each month? That’s the topic of this week’s episode. Join Tim and Randy as they discuss attrition issues and how retention is the hidden key to scaling your gym. They break down the numbers, show you how to calculate your average membership length, and share proven strategies to keep clients coming back. Tune in to learn how to reduce attrition by focusing on client retention and the overall customer experience rather than constantly trying to attract new members. Let’s dive in! Key Takeaways: Intro (00:00)Attrition vs. retention (01:10)Formula to calculate membership length and client lifetime value (03:54)Improving client retention through service delivery (05:22)Targeting the right type of clients for retention (08:20)Maintaining consistency in client experience (09:59)The impact of staffing changes (12:15)Challenges with providing extra services like yoga or spin classes (14:49)Communicating changes to members to avoid attrition (16:14)Making strategic changes like transitioning to semi-private models (18:47) Additional Resources: - Tim's new book - Built to Win by Tim Lyons  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - A tool for deciding on new gym services – 5-Question Matrix  - SOP in a Day Workshop  - An app designed for semi-private training - Semi Private Pro  - Check out our Switch to Semi-Private course  - Business Accelerator Program   - Learn more about The Iron Circle  --- If you haven't already, please rate and review the podcast on Apple Podcasts!

    24 min
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4.8
out of 5
86 Ratings

About

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

Information

  • Creator
    Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
  • Years Active
    2019 - 2024
  • Episodes
    581
  • Rating
    Clean
  • Copyright
    © 2019 - 2023 Built To Grow
  • Show Website
    Built To Grow Fitness Business

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