Creating Change Part 1: Know Your Audience Oh, Behave!

This is the first of a four-part series called Creating Change. In this miniseries, we'll be walking you through the four-step process entrepreneurs and non-profit leaders should follow to create an effective program for their audience. This episode will focus on the needs assessment - also referred to as the user-centered approach. We'll discuss how knowing your audience can reduce your risk of creating an unsuccessful product or program and we'll cover the best techniques for gathering the ...