Dental Marketing Theory - A Podcast by Gary Bird Gary Bird

Pedro Becker, CEO of Becker Alliance, Zenith Dental IT, and Axle, talks with Gary about his unique journey into the dental industry as well as his contributions to digital transformation and cybersecurity. The two discuss how Pedro’s companies integrate technology to streamline dental practices' operations and the vital steps practices can take to protect against the increasingly common threat of cyberattacks.Connect with our Guest Here ⤵️Pedro BeckerFounder and CEO of Becker AllianceWe...

Host Gary and guests Brian Colao and Dee Fischer discuss the upcoming Dykema DSO Conference 2024, highlighting its unique features and the value it offers to attendees. They delve into the new "powerful three hours" segment designed to provide actionable insights for improving EBITDA and the overall value of dental service organizations. The conversation also covers a range of topics, from workshop details to keynote speakers, emphasizing the conference's blend of education, networking, and e...

Dr. Tarryn MacCarthy, CEO of the Business of Happiness and a practicing orthodontist joins Gary to examine the seldom-discussed topic of stress and burnout in the dentistry profession. Dr. MacCarthy shares her personal journey from achieving her dreams in dentistry to confronting deep-seated unhappiness, leading her to redefine success on her own terms and find fulfillment. Connect with our Guest:Dr. Tarryn MacCarthy CEO of The Business of Happiness Transformational Mindset Coaching...

Gary is joined by Allison Lacoursiere, who passionately discusses her upcoming dental event in Bermuda, aimed at enhancing dental practices through focused tracks on implants and aligners. Set in the breathtaking locale of Bermuda, the event promises not just learning opportunities with top-notch industry experts but also an immersive island experience. Allison also reveals exciting offers, including free tickets and exclusive discounts for early responders, making this an unmissable ev...

Gary is joined by Shelly VanEpps of All-Star Dental Academy to delve into a significant cyberattack on the Health Exchange that has severely impacted the dental industry. They discuss the ongoing challenges dental offices face due to delayed insurance payments, how the attack has caused widespread disruptions, and the measures being taken to mitigate the fallout. The episode highlights solutions such as an accessible eBook designed to help dental practices navigate and recover from the financ...

Mark Johnson, a wealth advisor and founder of DentalWealthRx.com and StudentLoansRx.com, joins Gary to talk about why new dentists are carrying more student loan debt than ever and what to do about it.Connect with our Guest:Mark JohnsonWealth Advisors & Founder of DentalWealthRx.com and StudentLoansRx.comWebsite: https://www.studentloansrx.com/Website: https://dentalwealthrx.com/📧 Attend our one-day CE-accredited course virtually, in partnership with BioHorizons. Acquire the expertis...