eCommerce MasterPlan eCommerce Podcast Network
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- Business
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Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
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How to use the B Corp Certification Journey to build a platform for Growth with Sarah Whale
Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future.
She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance.
Hit PLAY to hear:
Sarah’s B Corp journey Why businesses need to work on continuous improvement What B Corp recertification entails Post-certification work for businesses The importance of governance and stakeholder engagement
Key timestamps to dive straight in:
[04:54] B Corp recertification includes review and reverification.
[07:49] Evolving standards, global changes call for action.
[10:19] Annual report publication focused on people, planet, profit.
[13:34] Rethinking business purpose and choices for impact.
[16:52] Emphasizing governance as essential for business success.
[19:36] Sarah’s Top Tips!
Find the notes here: https://ecmp.info/483
Contact SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
How Priory Direct is Changing B2B eCommerce with Sustainable Packaging
Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp.
Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.
Hit PLAY to hear:
How customer feedback became a catalyst for change at Priory Direct Why they run sustainability and purpose-driven business The significance of becoming a B Corp and its impact Their charity rewards program The market shift towards sustainability
Key timestamps to dive straight in:
[02:44] Josh’s eCommerce journey.
[05:49] Transition from eager marketing to validated sustainability.
[07:24] Successful B Corp certification, achieved with pride.
[09:51] Sustainability means people, planet, and profit.
[14:29] Packaging efficiency saves money and promotes sustainability.
[17:49] New job titles reflect changing stakeholder needs.
[19:25] eCommerce brands struggle with physical world impact.
[20:47] Josh’s Top Tips!
Find our notes at https://ecmp.info/482
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits
Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals.
Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire.
Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.
Hit PLAY to hear:
Bare Kind’s family business transformation Why they decided to focus on profitability over growth Their decision to work on their B Corp certification How the certification has impacted the business Lucy’s advice for business that want to get B Corp certified
Key timestamps to dive straight in:
[02:43] Changes in the business.
[04:40] Focusing on profit ahead of growth.
[07:52] Positives from bringing her partner into the business.
[11:36] Fear of doing the certification process because it’s too much work.
[14:41] A checklist for making your business better.
[19:10] Leverage the B Corp network and put the work in.
[24:03] Lucy’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures
Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.
Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden
London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.
This is the first our 4 episode "B Corp" series to celebrate B Corp month.
Hit PLAY to hear:
Paul’s eCommerce backgroundVivo’s mission-driven approachThe Revivo SchemeVivo’s growth strategy and challengsHow they’re approaching their B Corp recertificationWhat they’re doing at Vivo for their digital marketing
Key timestamps to dive straight in:
[03:47] Mission, derivative shoes, escape big corporate world.
[07:35] Team structure and bringing teams in-house.
[11:22] Innovative shoe design and eCommerce platform.
[13:07] Finding the right people makes life easier.
[18:13] How B Corp means differently for different types of businesses.
[20:25] Paul’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
Neem London’s Journey to 6-Figure Success in Men's Fashion
Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing.
He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year.
Hit PLAY to hear:
Nick’s transition from direct mail to ecommerceWhy having physical presence is key for delivering complex sustainability messagesThe founding principles of Neem LondonTheir post-purchase responsibility and engagementHow sustainability is at the core of Neem’s business decisions
Key timestamps to dive straight in:
[04:24] Sustainable supply chain, attractive lease deals, customer interest.
[07:18] Challenging to prioritize sustainability in business decisions.
[13:31] Focus on sustainable fabric and customer engagement.
[17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation.
[18:46] Companies offer tech for product impact estimation.
[20:07] Listen to hear Nick’s Top Tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Checkout the Upflip Podcast https://ecmp.info/upflip
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
How Mozillion Achieved 3x Growth in 12 Months with SEO and More
James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones.
Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.
Hit PLAY to hear:
Their strategy for selling refurbished goodsHow SEO and organic growth have contributed to their successThe importance of customer reviews in growing a businessWhy balancing various sales channels is importantHow Mozillion leveraged TikTok Shop to improve sales and educate customers
Key timestamps to dive straight in:
[04:44] Transitioning from telesales to digital eCommerce.
[07:30] Sales and marketing, mostly online, but adaptable.
[11:34] Early days of Mozillion, focus on customer service priority.
[15:41] Word-of-mouth a key factor for sellers.
[17:59] TikTok and educating audiences through video.
[21:30] CTO improves SEO, organic traffic drives growth.
[23:05] James’ Top Tips!
Find our notes here: https://ecmp.info/478
Contact SHOPLINE >>> https://ecmp.info/shopline
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Customer Reviews
Great Interviewer
Having been on several podcasts I have to say Chloe is a pro with engaging questions and guiding the interview to bring value to the listener. Thoroughly enjoyed it!
Great interview, fantastic show!
Chloe is a great podcast host and fantastic conversationalist. Her vast knowledge and many connections make this show a must listen!!
The Best in the Biz
Chloe is queen. 🙌👑 I have learned so much from Chloe and her guests and it has paid off in the form of hugely increased revenue in the years I’ve been listening to her podcast. I cannot recommend this podcast enough!
No gimmicks, just the concrete steps to take to build a solid business. An absolute must listen.