531 episodes

Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.

Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

eCommerce MasterPlan eCommerce Podcast Network

    • Business
    • 4.9 • 62 Ratings

Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.

Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    Flavers’ Journey from Dragons’ Den to Sustained Growth with Shabbir Mookhtiar

    Flavers’ Journey from Dragons’ Den to Sustained Growth with Shabbir Mookhtiar

    Shabbir Mookhtiar is the co-founder and CEO of Flavers, a home delivery service for home cooked food. Number 50 on the Startups 100 2024 they’re growing fast. Founded in 2020 they now have over 100 chefs and over 10,000 paying customers. 
     
    Hit PLAY to hear: 
    Identifying and solving real-world problems Adapting business models to market demands Importance of custom tech solutions Strategic rebranding How Flavers maximized their exposure on Dragons’ Den 
     
    Key timestamps to dive straight in: 
    [04:32] Busy professionals hire neighbors for home-cooked Indian food. 
    [09:20] Diverse customer base embraces unique global cuisines. 
    [10:56] Business evolved from local to premium world cuisines. 
    [16:56] Dragon's Den appearance leads to major sales boost. 
    [18:12] Dragon's Den exposure yielded significant free exposure. 
    [19:59] Listen to Shabbir’s Top Tips! 
    Full episode notes here: https://ecmp.info/499
    Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

    Be part of our episode 500 celebrations... https://ecmp.info/500
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 27 min
    Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane

    Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane

    Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000. 
     
    Hit PLAY to hear: 
    The importance of sustainability and consumer trust Adopting innovative technologies Meeting diverse customer needs Expanding into B2B market opportunities Continuous innovation and community building 
     
    Key timestamps to dive straight in: 
    [05:29] Founder passionate about sustainability, integrating into platform. 
    [07:08] Pushing for higher eco and ethical standards. 
    [10:05] Choosing quality, sustainable products for lasting value. 
    [13:50] Decision: challenging, successful, impactful, led to growth. 
    [17:18] Sustainability-driven business moves toward B2B sales. 
    [20:29] "Swaps feature encourages sustainable decisions, mental health." 
    [22:17] Listen to Hugo’s Top Tips! 
    Full episode notes here: https://ecmp.info/498
    Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

    Be part of our episode 500 celebrations... https://ecmp.info/500
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 32 min
    Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie

    Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie

    Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. 
     
    Hit PLAY to hear: 
    Why adaptability has been a key business strategy for Rapscallion Soda Sustainability as the brand’s core principle The importance of having direct relationships with both suppliers and customers How innovation plays a role in the brand’s operations How limited edition and seasonal products can boost your sales 
     
    Key timestamps to dive straight in: 
    [03:32] Transitioned from wholesale to digital, achieved growth. 
    [08:06] Passionate about nose-to-tail, from fruit. 
    [11:59] Efficient facility for long-term, sustainable operations. 
    [13:39] Improving soft drink production for environment. 
    [17:31] Business prioritizes transparency, seeks customer understanding. 
    [21:24] Scotland's diverse producers, plans for Scottish citrus. 
    [22:52] Listen to Gregor’s Top Tips! 
    Full episode notes here: https://ecmp.info/497
    Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

    Be part of our episode 500 celebrations... https://ecmp.info/500
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 34 min
    Want more Speaking Gigs? with Look Fabulous Forever’s Janis Thomas

    Want more Speaking Gigs? with Look Fabulous Forever’s Janis Thomas

    Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. 
    Hit PLAY to hear: 
    The importance of public speaking in business Why you need to overcome your fear of public speaking Where to start your speaking journey Practical tips to prepare for your speaking gig Crafting your message and practicing your delivery 
    Key timestamps to dive straight in: 
    [04:22] Public speaking requires practice and training. 
    [07:06] Start with your passion, genuine enthusiasm, expertise not necessary. 
    [11:49] Network at events, build LinkedIn profile. 
    [15:15] Prepare, know your content, pitch confidently. 
    [17:01] Structure helps, no script, rehearse after drafting. 
    [21:23] Prepare for presentation with personal methods/questions. 
    [22:50] Understanding what audience and organizer want is key. 
    [34:13] Prepare answers, involve audience, prime for questions. 
    [35:23] Listen to Janis’ Top Tips! 
    Full episode notes here: https://ecmp.info/496
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Be part of Episode 500 >>> https://ecmp.info/500

    Be part of our episode 500 celebrations... https://ecmp.info/500
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 47 min
    2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison

    2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison

    Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.
    The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. 
    Hit PLAY to hear: 
    Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making 
    Key timestamps to dive straight in: 
    [04:44] Different businesses require unique strategies for success. 
    [08:22] Tech landscape has changed in the last decade. 
    [10:38] Optimize tech strategy, understand market to succeed. 
    [13:37] Varied strategies needed for diverse paid ad platforms. 
    [16:41] Knowing when to stop, learn, and test. 
    [18:44] Don’t try and do everything at once. 
    [20:06] Listen to Marianne’s Top Tips! 
    Full episode notes here: https://ecmp.info/495
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Be part of Episode 500 >>> https://ecmp.info/500

    Be part of our episode 500 celebrations... https://ecmp.info/500
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 31 min
    The SEO Strategy for High-SKU Stores (Hear How It 10Xed Sales) with Blink SEO’s Sam Wright

    The SEO Strategy for High-SKU Stores (Hear How It 10Xed Sales) with Blink SEO’s Sam Wright

    Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002. 
    Hit PLAY to hear: 
    Why you should prioritize your category pages How to do on-page optimization Why it’s no longer about backlinks The different SEO strategies for high and low SKU count businesses 
    Key timestamps to dive straight in: 
    [04:11] Customers' desire critical for SEO and marketing. 
    [08:57] Analysis reveals 60% organic revenue from Shopify. 
    [11:18] Rule of thumb for collection pages. 
    [12:25] Macaroni analyzes Shopify tags to optimize categories. 
    [14:23] Listen to Sam’s Top Tips! 
    Full episode notes here: https://ecmp.info/494
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Be part of Episode 500 >>> https://ecmp.info/500

    Be part of our episode 500 celebrations... https://ecmp.info/500
    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    • 27 min

Customer Reviews

4.9 out of 5
62 Ratings

62 Ratings

e_the_marketer ,

Great Conversations

Chloe is a wonderful podcast host and conversationalist! I always learn so much from her and her guests. Worth a listen!

&dontbuythis! ,

Great Interviewer

Having been on several podcasts I have to say Chloe is a pro with engaging questions and guiding the interview to bring value to the listener. Thoroughly enjoyed it!

CNSNoDak ,

Great interview, fantastic show!

Chloe is a great podcast host and fantastic conversationalist. Her vast knowledge and many connections make this show a must listen!!

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