Content Is Profit BIZBROS

Today we are going to change the script!
This chat with Deirdre Tshien, founder and CEO of Capsho, was for their new Youtube show. We go over the "secrets" of creating content that captivates and sticks with your audience.
Some people call it "Viral" content...
She came to us a few days ago and asked us to break it down for her community.
Fun challenge since we live a breathe content 😅
We go over several trends happening right now in 2024, but more importantly, we cover how to actually make it work despite your industry and/or style.
These same frameworks and strategies helped our partners, customers, and members create millions of views. They also helped them connect with their audience in a more meaningful way.
We go over importance of agility in our fast-paced digital world, showing how quickly moving from idea to execution can transform your content strategy and keep it timely and impactful.
We also dive into specific examples from people you know and love.
We also talk about what's more important, quality of the message or the quality of the production...
And my personal favorite, should your content be educational, entertainment, or a mix of both?
Lastly, we identify advice from icons like MrBeast on the power of consistency, and the importance of a steady pace in the creation process.
Fun chat!
Deirdre, thanks for having me on!
Enjoy!

Timestamped Overview:
03:37 Consistency in content creation breeds success.
07:40 Assessing content for serving and delivering value.
11:51 Clipping long form content to save time.
15:17 Prioritize resources and capacity for optimal creation.
16:12 Overcoming obstacles to start creating and growing.
22:19 Creating educational content for top of funnel awareness.
22:53 Product makes room smell good, education through debunking.
26:48 Can we use Facebook to generate engagement?
29:42 Podcasting content led to successful business decision.
35:58 Track and mark interview highlights for content.
37:32 Learning from experiences to create valuable content.
40:12 Long-term investment in producing comedy show.
43:58 Appreciation for content, upcoming training, and instructions.

Connect with Deirdre:
Capsho
Instagram
LinkedIn

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you ready to unlock your child's full potential and set them on the path to lifelong success?

Let me introduce you to Jeff Mansen and his son Nate, the dynamic duo behind "The Prodigy Kid" & “The Ultimate Lemonade Stand” method. Their approach is revolutionizing how we think about education and entrepreneurship for kids.

Jeff, the mastermind behind "The Prodigy Kid" book & the Ultimate Lemonade Stand" program, believes in the power of experiential learning.

By immersing his son Nate in the world of business from a young age, he’s not just teaching him how to make money—he’s instilling confidence, self-learning skills, and a strong understanding of marketing and sales.

Starting simple is key. Jeff’s method begins with basic entrepreneurial activities, like selling water or hosting a lemonade stand.

Imagine your child, like Nate, learning to make $200 a week, understanding the importance of investing, and visualizing wealth accumulation over a lifetime. These practical lessons are more than just ways to earn money—they’re foundational skills for future success.

Nate's transformation from a shy kid to a confident young entrepreneur is nothing short of inspiring. Whether selling Capri Suns, Red Bulls, or running his own lemonade stand, Nate's journey provides a roadmap for other kids to follow.

Join Jeff’s mission to challenge the norms of traditional education.

Promote early entrepreneurial activities to help your child realize their full potential.

Don’t wait—empower your child now and pave the way for a brighter future.

Connect with Jeff:
Facebook
The Prodigy Kid Book
LinkedIn

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about.
The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry.
Together they pack decades of content, long form and podcasting experience. They have seen thousands of creators and business owners succeed and also fail in the industry.
They are up to date with industry trends and have the 50,000 feet view most of us in the field miss.
Today you will learn about, the difference between extracting real value and monetization. The “listener a day” strategy Alex uses for his own platform and is highly effective to grow audiences. Why a smaller show can be more profitable that big shows, and how a company like Buzzsprout improves on processes every single day with the help of two stickers.
This episode is truly a masterpiece, and can’t wait for you to dive in with us.

Timestamped Overview:
00:00 Global podcast market valued at $18.5 billion.
04:29 Assigning value to podcasts based on downloads.
07:44 Podcasts essential for industry recognition and connections.
11:05 Podcaster making $1M per year seeks sponsors.
15:46 Creating high-quality audio content requires investment.
16:38 Promote what helps, educate to succeed.
21:23 Success requires effort and consistent hard work.
25:06 Simplified content creation process for podcast launch.
26:01 Efficient process leading to enjoyable podcast production.
32:02 Self-awareness and content audit drive focus.
34:46 Balancing life, prioritize big events, Jesse Isler.
37:07 Prioritizing time management and energy for podcasting.
41:23 Patience and persistence are key in education.
43:01 Serve independent podcasters, inspire and change lives.
45:50 Don't downplay the impact of podcasts. Valuable!

Connect with Alex:
Facebook
Podmatch

Connect with Tom:
LinkedIn
Buzzsprout

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wonder how some content creators skyrocket their growth and create a buzz around their brand?

Here's the secret—smart growth partnerships!

Today Content is Profit, we debrief a call I had with our partners from Hubspot.

We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors.

First up, do your best to diversify your content.

Instead of sticking to one format, why not multipurpose your core content across audio, video, and text?

A lot of people are talking about this one, but we see just a few executing correctly. Take advantage of this!

Next, we talked about how important is a multichannel strategy.

It's not just about being everywhere; it's about being where it matters most. By collaborating with partners who share your vision, you can cross-promote and tap into new audiences seamlessly.... the best part, is not that complicated ;)

We also touched on the power of centralizing your efforts.

Having a dedicated hub for your content, like a website that showcases your work and dives deeper into your topics, can draw in more organic traffic and keep your audience coming back for more.

Again, most people preach this, but hard to execute. We share a very simple way for you to get started today... no lie.

Lastly, Personal Branding made an appearance.

Connecting with your audience on a personal level by showing the real people behind the content humanizes your brand and builds stronger, more meaningful partnerships.

(Spoiler alert, this is not for everyone)

Ready to take your content strategy to the next level and forge partnerships that propel your business forward?

Enjoy!

Timestamped Overview:
01:30 Maximizing impact through strategic multimedia partnerships.
03:28 Company investment in platform for long-term growth.
10:11 Sustainable workflows, investment in long-term success.
11:01 Simple solutions for sustainable multimedia content creation.

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever feel like your business is stuck in a rut or you're not making the most of your customer connections?

Natalie, an expert in streamlining operations, has some fantastic insights on how tweaking your processes and really understanding your customer journeys can make a world of difference.

We dove into everything. From cutting down customer dropout rates to using the latest tech tools to make managing your business a breeze. (My dream haha!

Natalie shared how improving her onboarding process slashed her dropout rates from 10% to just 3%!

She talked about the importance of making those first customer interactions smooth and engaging, and how to actually do that.

We also explored tools some tools (ewe know you love that!)

Natalie also shared tips on building deeper customer connections. She shared two things you can do today without spending a dime!

If you're ready for some small but powerful changes that can take your business to the next level, check out this episode with our freind Natalie Skinner.

Enjoy!

Connect with Natalie:
Website
Instagram
LinkedIn

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with Luisda:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Do you ever feel overwhelmed by the crazy demands of social media?

Today we spoke with our friend Katie Brinkley, fellow Podcaster, agency owner, and author of the book The Social Shift.

She shared her unique approach to social media strategy that promises to simplify your life and drastically improve your business's reach.

When I first heard her strategy it seemed like the complete opposite of what we’ve always talked about, but the more I listened, the more complementary they became!

Imagine boosting your engagement by up to 1100%! This is her simple framework can help you achieve!

Katie's 4-post method isn't focused on increasing quantity but on enhancing the quality of your posts.

We began by fixing the awareness problem. We pinpointed the real challenges your audience faces. Then, we crafted messages that deeply resonate with them.

We also chatted about how to create and maintain an actual loyal and engaged community!

We wrapped the show by walking through the last step and digging deep into how to actually execute this in just 30 min per day.

It is a no brainer!

Katie's strategy is designed to slice through the clutter, align each post with a specific purpose, and drive tangible results—all while preventing burnout.

We had a blast and learned a ton!

Are you ready to shake things up?

Timestamped Overview:
04:45 Challenges facing business owners and sports parents.
08:35 Content should resonate and be accessible to all.
10:28 Consistency and elaboration are essential for growth.
16:07 Creators feeling overworked, prioritizing message over production.
19:12 Creating problem awareness led to successful strategy.
23:57 Struggling with professional creativity and marketing strategies.
25:14 Focused user engagement on various platforms is crucial.
30:33 Engage with ideal clients using high-tech tools.
33:34 Transitioning from content to engagement strategy examples.
35:57 Encourage audience engagement for valuable listener interaction.
38:23 Desensitization to viral content; Power in conversation.

Connect with Katie:
Website
Facebook
Instagram
LinkedIn
Twitter

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.