Fintech Marketing Podcast by 11:FS The 11:FS Team

Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.


Today's special guest is Carolyn Feinstein, CMO at Varo Bank.


We take a look at her journey, how she finds what fuels her creatively and funnels that into her work, and discuss what it's like joining a company in a full pandemic - only on zoom .


She highlights the importance of understanding your limits as a human being, staying curious in such a fast paced and overwhelming world, and gives some great actionable advice to our listeners. Tune in to find out more!


This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.


If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.


Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guest: Carolyn Feinstein.


Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.


Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale.


We take a look at her journey, why being a fan of transformation is vital, being clear about what your differentiating factor is, and why the customer is always right.


She highlights the importance of working on the link with the customer experience, helping nurture new marketers to become the next leaders, and gives some great actionable advice to our listeners. Tune in to find out more!


This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.


If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.


Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guest: Noémie Ellezam.


Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.


In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting B2C tactics from community building to guerilla marketing. What can we learn from them? How do you strike a balance between appealing to an audience making more rational decisions and standing out in a crowded space? And how do you stay human when money is still so centred in trust?


All of this and much more on today's show!


We are joined by:



Derik Sutton, VP of Marketing, at Autobooks

Alisa Copeman, MD Marketing, Payments at Barclays 

Erin Renzas, SVP Marketing, Checkout.com





This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.


If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.


Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guests: Alisa Copeman, Derik Sutton, and Erin Renzas.


Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.


Today's special guest is Adrian Farina, Europe CMO at Visa.


We take a look at his journey from falling in love with marketing before 'marketing' was in his vocabulary to working his way up the ladder by being led by purpose, and how to not just keep up with change - but lead it.


He highlights the importance of curiosity being a fundamental trait, investing in your customers, and gives some great actionable advice to our listeners. Tune in to find out more!


This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.


If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.


Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guest: Adrian Farina.


Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.


Today's special guest is Steven Kalifowitz, CMO at Crypto.com.


We take a look at his journey from HBO producer to CMO at Crypto.com, brand NFTs, email marketing, and how to keep challenging yourself and 'move on from your pot once you've outgrown it'.


He highlights the importance of asking a lot of questions, and not putting yourself into a straightjacket when it comes to marketing, and gives some great actionable advice to our listeners. Tune in to find out more!


This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.


If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.


Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guest: Steven Kalifowitz.


Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the fourth roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing.


In today’s episode, we look at how fintechs use prerformance marketing for growth. What role should performance marketing play in a healthy marketing mix? How scalable is performance marketing? And how do startups get performance marketing right?


We’re going to speak to companies that invested in performance marketing, what they’ve learnt, and the role that it plays in their business growth. We also look behind the scenes of 11:FS’ own performance marketing to share our insights. All of this and much more on today's show!


We are joined by:



Christoffer Pettersson, Head of Growth, Minna Technologies

Bethany Wilson, Paid Media Director, FNBO

Harry Eddowes, Performance Marketing Manager, 11:FS



This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.


If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.


Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!
Special Guests: Bethany Wilson, Christoffer Pettersson, and Harry Eddowes.


Learn more about your ad choices. Visit megaphone.fm/adchoices