Funky Marketing: Bold Strategies for B2B Growth and Revenue Nemanja Zivkovic

In today's world, where the digital landscape is constantly evolving, having a focused strategy on LinkedIn and account-based marketing (ABM) is not just an option but a necessity for B2B companies. I recently had a deep dive into these subjects with Tomasz Maciejewski, an expert in the field, and the insights gleaned from our conversation were nothing short of transformative.



Here are some key takeaways from our chat:



- Simplified ABM Frameworks: The essence of ABM lies in its simplicity and directness. By focusing on a select list of accounts and tailoring your marketing efforts to these, you can drive more meaningful engagements and, ultimately, sales.

- B2B Growth and List Experiments: Experimentation is at the heart of growth. Whether it's trying out new LinkedIn strategies or tweaking your ABM approach, the key is to iterate and find what resonates with your target accounts.

- The Power of Networking Events: Both online and offline networking events offer invaluable opportunities to connect with potential clients and partners. The personal touch these events provide can significantly amplify your ABM efforts.

- Content Creation and Distribution: Leveraging content to establish thought leadership and engage with your targeted accounts on LinkedIn can significantly influence their perception and decision-making process.



The dialogue also underscored the importance of creating and nurturing relationships, whether through LinkedIn, content marketing, or face-to-face at events. The digital nomad lifestyle Tomasz and I both embrace has shown us the power of global connections and the magic of being able to run a successful business from anywhere in the world.



Timestamps:



0:00 Intro

0:14 Boosting B2B sales through LinkedIn and ABM

3:25 Networking events, marketing strategies, and personal growth

8:11 Marketing strategies and tactics for small businesses

14:03 ABM strategies and networking at a conference.

18:08 Simplifying sales strategies and targeting clients.

24:12 Targeting specific industries for podcast success

29:58 Marketing strategies and client relationships

34:43 Podcasting, sales, and building relationships

40:58 Podcasting, networking, and personal branding

50:28 Marketing strategies and language targeting



Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.



Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing



Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4



And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/



#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity


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Are you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans.



In this episode, you'll uncover:



- The ongoing debate: In-house marketers vs. consultants – who really brings more value to events?

- Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies.

- Future of marketing: How AI and personal branding on LinkedIn are shaping the landscape.

- Real talk: The truth about selling at conferences and why everyone's doing it – yes, even in-house marketers.

- The power of execution: Why actual results trump theoretical knowledge every time.



Ashley and Mark share their firsthand experiences, debunking myths and revealing how conferences can be more than just a sales pitch. From interactive panels to rethinking networking, this episode is packed with actionable insights.



🌟 Key takeaways include:



- The importance of authenticity and real-world application in presentations.

- How to leverage AI without losing the human touch.

- The evolving role of conferences in building genuine connections and fostering community.



This isn't just another marketing discussion; it's a roadmap to navigating the shifting sands of the industry with grace and strategy. Whether you're organizing events or looking to elevate your marketing game, there's something in here for you.



Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/

Connect with Mark: https://www.linkedin.com/in/markev/



Timestamps:

00:00 Intro

0:14 Event organizers inviting in-house vs. consultant marketers to speak

1:37 Marketing and sales tactics at conferences

5:56 Perception of sales pitches in conference talks

9:22 Conference sponsorships and speaker credibility

10:50 Marketing strategy and execution insights

18:50 Improving conferences with interactive panels and intentional networking

20:37 Event networking and matching goals

28:00 Organizing a conference with a unique format

29:37 Event size and attendee demographics

34:35 Marketing trends, AI, and personal connection

41:40 Marketing trends in 2024, focusing on storytelling and personal connections.

43:38 B2B marketing strategies and conference attendance



Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.



Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing



Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4



And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/



#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity


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Ever wondered how original research can transform your content marketing strategy and boost your brand's authority? 🚀 In our latest podcast episode with Becky Lawler, we dive deep into leveraging research for impactful marketing.



Here's why you can't afford to miss this episode:



Discover how top companies like Adobe and IBM use original research to stand out.

Learn the secrets to generating authority and leads through insightful data.

Becky shares a case study where research doubled a company's investment value.



Becky Lawlor is the Founder and Chief Research & Content Officer at RedPoint.



She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped to scale pipeline growth and enhance industry authority for top-tier tech companies like Adobe, Samsung, IBM, Fivetran, and Zapier.



Some of the results she has helped clients achieve with original research include:

2-3X more leads than previous campaigns

2.5 million readers reached

80+ media mentions

10+ long-form editorials

$255,000 worth of free media and advertising



What she has found is that no other type of content achieves more marketing performance than original research-based content.



Key takeaways include:



The power of research in content marketing for B2B tech companies.

Strategies to choose compelling research topics that resonate with your audience.

Practical tips for conducting research with limited resources.



Connect with Becky:

https://www.linkedin.com/in/beckylawlor/

https://redpointcontent.com/



Timestamps:

0:00 Intro

0:14 Using original research in content marketing

1:12 Leveraging original research for brand authority and thought leadership

6:09 Conducting market research for thought leadership

12:15 Using original research to create valuable content

16:08 Survey design and audience sourcing

21:57 Survey design and research goals

29:02 Market research and content strategy

34:45 Survey research and data analysis

39:18 Building client relationships through LinkedIn and content marketing



Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.



Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing



Give us a review: https://ratethispodcast.com/funkymarketingshow/



And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/



#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity


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Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing?



Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth.



We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull.



Here's what you'll discover:



- The pivotal shift from transactional to relational dynamics in customer engagement.

- Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness.

- Real-world examples and data-driven insights that showcase the monumental impact of this shift.

- Practical takeaways to apply these insights to your brand's strategy.



Key Takeaways:



- Shifting Focus: Moving from quantity to quality in lead generation.

- Customer Centricity: Building a buying journey that's as seamless as it is engaging.

- Strategic Insights: Leveraging real conversations and data to refine your approach.



We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more.



Timestamps:

0:00 Marketing and sales alignment

3:50 B2B tech marketing and sales strategies

9:04 Aligning sales and marketing strategies for demand generation

13:26 Using podcasts for account-based marketing

18:15 Growth loops and user-generated content

23:57 Using LinkedIn for company branding and content creation

28:48 Leveraging LinkedIn for B2B marketing and sales



Contact Cedric on cedric@jump.foundation

Sign up for his Newsletter: https://www.jump.foundation/newsletter

Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer



Find the original episode here:

Youtube https://youtu.be/LoyYaxsPrzY

Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855

Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976



Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.



Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing



Give us a review: https://ratethispodcast.com/funkymarketingshow/



And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/



#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity


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Just wrapped up an incredible podcast episode with Ben Kazinik, and I'm buzzing with insights to share!



This conversation ventured into the realms of SEO, social media, content marketing, and the fascinating interplay between them.



Ben is an experienced well-rounded marketing manager. He grew a B2C home decor company to over $1M in annual revenue. He worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.



He has created and managed blogs, affiliate programs, referral programs, influencers, cold email outreach and social media. He has a deep passion for CRO, A/B testing and UI/UX.



Ever find yourself pondering the heavyweight match between SEO and social media? Which should lead your digital strategy?



Ben brought a wealth of knowledge, discussing how blending expert matchmaking with strategic content creation can revolutionize how we approach marketing.



Imagine a world where finding the right marketing talent is as easy as swiping right on a dating app—this is the future Ben envisions with Maple, a platform connecting brands with marketing mavens.



We delved into real-world examples, showcasing how companies like ClickUp are empowering experts to elevate their brands and the remarkable impact of strategic content on LinkedIn.



For anyone navigating the complex digital marketing landscape, this episode is a goldmine of actionable strategies and innovative insights. Whether you're a seasoned marketer or just getting your feet wet, there's something in here for you.



Curious? Dive into the full episode to turbocharge your marketing strategies. Don't forget to subscribe and join the conversation. Your next big idea might just be a play button away!



Connect with Ben:

LinkedIn: https://www.linkedin.com/in/ben-kazinik/



Timestamps:

0:00 Intro

0:14 Social media vs SEO strategies for content creators

2:50 Content marketing and expert matching platform

7:24 Empowering subject matter experts for brand promotion

8:45 Leveraging LinkedIn for business growth

14:47 LinkedIn content strategy and personal branding

20:44 Marketing, content, and SEO strategies

24:20 AI's impact on content creation and marketing strategies

33:03 B2B marketing strategies and SEO effectiveness

34:32 Marketing strategies and avoiding burnout

38:47 Work-life balance and creativity.

45:08 Mentorship, community building, and partnerships for business growth

50:06 Marriage advice, community-building, and overcoming fear of vulnerability



Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.



Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing



Give us a review: https://ratethispodcast.com/funkymarketingshow/



And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/



#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity


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Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business.



Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and Meltwater.



She uses her hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty. She also enjoys collaborating with sales, bridging marketing and sales alignment and often people wonder if her career started in sales.



She specialized in Go-to-Market Strategy, Digital and Global Marketing, Account Based Marketing, Demand Generation and User Acquisition.



She lives in San Diego with her family and she's a mom to a wonderful girl. She also enjoy cooking, spending time outside and she's currently obsessed with her garden; an apple tree, a lemon tree, and heirloom tomatoes to be exact.



Here’s what you’ll learn from this episode:



- The Journey from Volleyball to B2B Marketing Maven: Tamara shares her fascinating transition from an athlete to a marketing leader, highlighting the skills and mindset that propelled her success.

- Aligning Marketing with Revenue: Discover how staying close to revenue can revolutionize your marketing strategies, focusing on outcomes over outputs.

- Mastering Go-to-Market Strategies: Unpack the evolution of go-to-market approaches in the B2B space and learn how to adapt and thrive in today's dynamic environment.

- Leveraging Culture for Growth: Understand the critical role of company culture in driving fast, effective decision-making and fostering a high-growth environment.

- Sales and Marketing Alignment: Get actionable insights on bridging the gap between sales and marketing, ensuring that your teams are working in tandem to achieve common goals.



Whether you're a marketing professional, a sales leader, or a business owner, this episode is packed with valuable insights that will help you elevate your strategies, optimize your processes, and drive significant growth for your business.



Timestamps:



0:00 Marketing career path and growth

4:04 Job search strategies and company analysis

12:55 Go-to-market strategies in B2B marketing

21:53 Marketing operations, processes, and resources

29:40 Aligning marketing and sales teams for maximum revenue

33:47 Aligning marketing and sales teams for revenue growth

40:10 Marketing and sales alignment

48:53 Marketing and sales alignment for growth



Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.



Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing



Give us a review: https://ratethispodcast.com/funkymarketingshow/



And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/



#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategie