56 episodes

Pursuant is a fundraising agency leveraging data, experience, and creativity to help you change the world. Built by fundraisers and marketers for fundraisers and marketers, we exist solely to help determined nonprofits make an even bigger impact in the world.

Go Beyond: The Pursuant Listening Experience for Nonprofits Nonprofit Fundraising & Marketing Podcast by Pursuant

    • Business

Pursuant is a fundraising agency leveraging data, experience, and creativity to help you change the world. Built by fundraisers and marketers for fundraisers and marketers, we exist solely to help determined nonprofits make an even bigger impact in the world.

    Harnessing the Power of User Generated Content for Fundraising

    Harnessing the Power of User Generated Content for Fundraising

    Social media has enabled donors, constituents, and volunteers to share how their favorite nonprofits are making a difference in their lives. These micro-stories, photos, and videos actually have a formal name in the marketing world. It’s called User-Generated Content, and if you don’t have a strategy for using it in your fundraising program, you might be missing an invaluable opportunity. In this episode, we sat down with digital marketing evangelist S. David Ramirez to discuss how to leverage UCG to make a measurable impact in your fundraising.

    You can find the downloadable resources from this episode here: https://page.pursuant.com/podcast-resources/

    • 25 min
    Fundraising in the New Reality of Donor Data Privacy

    Fundraising in the New Reality of Donor Data Privacy

    Nonprofits talk a lot about the practice of relationship fundraising and creating personalized experiences for their donors. But what if, in a few years, most of your donors were anonymous? How would that change the practice of relationship fundraising?

    That might sound like a strange proposition, but the recent wave of data privacy laws, social media fundraising, and donor-advised funds mean that nonprofits might soon face a reality where they have to steward donors personally… while not knowing as much about them as they used to. We sat down with our CEO, Trent Ricker, to pick his brain on how nonprofits can act now to anticipate these changes and build a sustainable model for future growth.

    You can download the resources discussed in this podcast here: https://page.pursuant.com/podcast-resources/

    • 28 min
    Board Engagement With FUNdraising

    Board Engagement With FUNdraising

    This week we're tackling engagement, board engagement specifically. 

    We sat down with speaker and author Arlene Cogen, who facilitates Culture of Philanthropy primer programs designed to increase board engagement with FUNdraising. Her goal is to give board members a fresh perspective on philanthropy. The program brings Board members through a participatory exercise where they walk away with an appreciation of and desire to FUN*draise. (*F= Flow of money  U= Unique perspective of your organization and N = Natural process to give.)

    • 23 min
    How to Turn Sustained Giving Into Your Secret Weapon

    How to Turn Sustained Giving Into Your Secret Weapon

    In a world where you’re competing against millions of nonprofits for your donor’s dollars, sustained giving programs have become the secret weapon of creating predictable revenue and increasing donor loyalty. If you have a monthly giving program, how do you grow it? How do you identify monthly donors who are ready to be asked to increase their commitment?

    That’s what we sat down with Erica Waasdorp, President of A Direct Solution, to discuss. Read more about Sustaining Giving by downloading our free ebook: "Grow Your Monthly Giving: 5 Strategies to Increase Monthly Recurring Donations" at pursuant.com/podcastresources

    • 25 min
    Putting the Donor Success Model Into Action

    Putting the Donor Success Model Into Action

    In this weeks' podcast episode, we sat down with Debbi Stanley, CFRE to talk about how we can set up our donor retention strategies for better success. Taking knowledge and insights from the for-profit customer success models, we can apply retention and engagement strategies to our donors that will build relationships and loyalty. Debbi shares with us the Donor Success Model and how to put it to work for your organization.

    • 25 min
    Looking Back at 2019 Fundraising: A Quick Update

    Looking Back at 2019 Fundraising: A Quick Update

    In this episode, Matthew Mielcarek explains the most important takeaways fundraisers need to know going into 2020. Spoiler alert: things aren't as dire as you think.

    • 14 min

Customer Reviews

GrowthHackingAllDay ,

Favorite nonprofit podcast!

Love how this podcast gets me thinking about things in a different way.

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