84 episodes

Pursuant is a fundraising agency leveraging data, experience, and creativity to help you change the world. Built by fundraisers and marketers for fundraisers and marketers, we exist solely to help determined nonprofits make an even bigger impact in the world.

Go Beyond: The Pursuant Podcast for Nonprofit‪s‬ Nonprofit Fundraising & Marketing Podcast by Pursuant

    • Business
    • 5.0 • 14 Ratings

Pursuant is a fundraising agency leveraging data, experience, and creativity to help you change the world. Built by fundraisers and marketers for fundraisers and marketers, we exist solely to help determined nonprofits make an even bigger impact in the world.

    2021 Fundraising Forecast

    2021 Fundraising Forecast

    In this episode, Jennifer Bielat, Executive Vice President of Client Strategy, explains how the fundraising results from the end of 2020 are shaping strategy in 2021. We also discuss the emerging economic recovery, including how a "k-shaped" recovery model may affect philanthropy. If you're evaluating your Q2 and Q3 fundraising strategy, you won't want to miss this conversation!

    Are you asking questions about your fundraising data, but are struggling to find actionable insights? Pursuant’s GivingDNA platform is here to help. We combine your constituent data, donation data, third party information, and tack on augmented intelligence to provide you with insights about who is giving to you, what motivates them to give, and which channels through which they prefer to engage.

    The Platform also comes with baked in opportunity segments that show you who is most likely to give a large gift, is most likely to lapse, and most likely to give monthly. All this and much more is at the fingertips of fundraisers like you, no IT or data analyst required. Learn more at GivingDNA.com today.

    • 23 min
    Lessons Learned from Virtual Galas

    Lessons Learned from Virtual Galas

    It’s 2021, and doing things virtually from home — whether it’s holiday zooms with family, game nights with friends, or religious services — has become the new normal. Last year, we tapped our friend Reggie Rivers at the gala team to get his insight into how nonprofits can maximize virtual galas. We got Reggie back on the line to learn how this model has evolved in the subsequent months, and what the future might hold for “hybrid events.” We also dug into the question of who on your donor file are the most valuable candidates to reach through this channel.
    Learn more about Reggie Rivers and the Gala Team by visiting https://www.thegalateam.com/

    Are you asking questions about your fundraising data, but are struggling to find actionable insights? Pursuant’s GivingDNA platform is here to help. We combine your constituent data, donation data, third party information, and tack on augmented intelligence to provide you with insights about who is giving to you, what motivates them to give, and which channels through which they prefer to engage.

    The Platform also comes with baked in opportunity segments that show you who is most likely to give a large gift, is most likely to lapse, and most likely to give monthly. All this and much more is at the fingertips of fundraisers like you, no IT or data analyst required. Learn more at https://www.pursuant.com/givingdna-platform/ today.

    • 24 min
    Why Indirect Metrics Matter for Nonprofits

    Why Indirect Metrics Matter for Nonprofits

    Most nonprofits focus on direct metrics to guide them through their budgeting process. Often, they look at figures like the number of emails and mailers sent, how many gifts were received, and gain/loss metrics (like net revenue and cost per dollar raised).

    This data indicates how a given program is performing. However, it doesn’t explain why you’re getting those results. In this episode, we sat down with one of our resident data gurus, Suchi Otta, to dive into what indirect metrics your nonprofit could be using to more effectively track the success or failure of your fundraising initiatives.

    • 14 min
    Measuring Major Giving Success in a Topsy Turvy Year

    Measuring Major Giving Success in a Topsy Turvy Year

    In a year like 2020, it can be difficult to establish a baseline metric for success. Given the importance of major giving to many nonprofit organizations, knowing if you are on track or off couldn't be more crucial.

    We set out to explore the ins and outs of major giving in 2020 in this episode. Kristin Priest and Doug Cogswell explain:

    * Why not all major gift prospects should be viewed the same
    * Major Giving trends we're seeing several months into the COVID-19 pandemic
    * Key metrics nonprofit leaders should be watching
    * Defining the right case for support that will move your most valuable donors to engage

    If you're struggling to know whether or not your major gifts program is on track to succeed, we'd love to introduce you to our Major Giving Maximizer solution. Learn more at pursuant.com/mgm.

    • 31 min
    How Will COVID and the 2020 Presidential Election Affect Year-End Giving?

    How Will COVID and the 2020 Presidential Election Affect Year-End Giving?

    In this episode, Leah and Matthew sat down to discuss the latest findings from the donorCentrics Q2 2020 report. Nonprofit leaders are facing a wide arrange of questions as we head into year end giving, including:’

    - Did giving increase, remain flat, or decline in the first months of the COVID-19 pandemic?
    - What is on the horizon for year-end giving?
    - How could the results of the 2020 election possibly impact giving?
    - What fundraising channels should your nonprofit invest in going into 2021?

    You can also head over to pursuant.com/givingoutlook to download the 2020 Pursuant Giving Outlook and start planning for 2021.

    • 16 min
    How JDRF is Breaking Down Organizational Silos to Reach the Right Donors with the Right Message

    How JDRF is Breaking Down Organizational Silos to Reach the Right Donors with the Right Message

    JDRF is dedicated to finding a cure for Type 1 Diabetes, and has a large base of fundraisers who are passionate about their cause. But like many organizations, they experienced a disconnect between departments when it came to making decisions about how to segment their donor database. Sound familiar?

    That’s why we sat down with Myrna Mulholland, Vice President of Integrated Fundraising at JDRF to discuss how her nonprofit is breaking down organizational silos to communicate more effectively with their donors.

    Learn more about audience segmentation at our upcoming webinar on October 15 with Children's Medical Center Foundation Dallas: https://info.pursuant.com/segmentation-secrets-webinar

    • 28 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

JRichardson - IV ,

Must listen!

If you’re in the nonprofit sector, this show is a must listen!

CJThomas6 ,

Great show!

A must listen for anyone working in nonprofits or funding raising. The host and guests always share helpful insights and actionable ideas.

RWlistens ,

Super podcast for nonprofits

A really professional, insightful and relevant show for nonprofits!

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