Go Beyond Fundraising: The Podcast for Nonprofits

Nonprofit Fundraising & Marketing Podcast by Pursuant
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Go Beyond Fundraising: The Podcast for Nonprofits

Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/

  1. FEB 25

    Creating Compelling Video Content: Communicate Authentically by Going Off-Script

    Video can bring your nonprofit’s message to life, making it more engaging for donors and other audiences. Finding the right people to communicate your mission doesn’t have to be overwhelming. Creating high-quality, compelling video content may be more straightforward than you expect. In this episode of the Go Beyond Fundraising podcast, we sit down with Pat Taggart, Founder and Chief Creative at SkyBlue Creative and a twenty-year veteran of impact video. Along with practical tips, Pat shares how creating authentic video content hinges on getting people to relax on camera and creating space for them to speak from their own experiences. Ditching the script is key to building more meaningful content.  Empowering people impacted by what you do is one of the best ways to drive support for your mission – which Pat illustrates with storytelling. Revealing some of his most successful tools, Pat explains how cell phones have leveled the playing field, putting one of the best tools for high-quality content creation at your fingertips. In fact, your cell can be instrumental in generating a potent mix of candid and professional imagery.

    33 min

  2. FEB 10

    Think Like an Entrepreneur: Revenue Growth & Sustainable Programs for Nonprofits

    Nonprofits operate in a fast-paced world. To navigate the rapid changes in technology, social behaviors, and how we exchange information, it’s time to think like an entrepreneur. In this episode of the Go Beyond Fundraising podcast, our CEO, Trent Ricker, talks with Tom Ulbrich, President and CEO of Goodwill of Western New York. Tom has extensive entrepreneurial experience, having owned and grown multiple businesses. He also ran the Center for Entrepreneurial Leadership at the University of Buffalo and was an Assistant Dean at the Schools of Management and Social Work, where he worked on social innovation. Throughout this conversation, Tom and Trent share characteristics of entrepreneurs that nonprofit leaders can adopt to help them grow revenue and build sustainable programs. They also explore business best practices that enable organizations to better communicate their impact as they seek funding and recruit talent.

    41 min

  3. FEB 5

    Proven Strategies to Maximize DAF Impact for Nonprofits

    Does your organization struggle to engage donors behind gifts from donor-advised funds (DAFs)? Have you received a generous DAF gift but wondered how to thank the anonymous donor and build a lasting connection? Engaging DAF donors can be challenging, especially when anonymity creates a barrier. However, with thoughtful strategies, your nonprofit can foster gratitude, retention, and deeper donor relationships, even with DAF contributors. In this episode of the Go Beyond Fundraising podcast, Ryan Carpenter, VP of Client Success at GivingDNA, tackles the challenges nonprofits face with DAF giving. Ryan shares practical strategies to build stronger relationships with DAF donors, despite anonymity, and highlights ways to simplify the process of accepting and stewarding DAF gifts. With the average DAF contribution exceeding $1,100—five to twenty times higher than traditional gifts—it’s essential to position your organization to make the most of this powerful giving vehicle. Ryan explores common misconceptions about DAFs, offers actionable insights to streamline DAF gift acceptance, and demonstrates how technology can bridge the gap between your organization and anonymous donors. Join us as we discuss: How to proactively communicate that you accept DAF contributions. Effective strategies for engaging DAF donors and their sponsoring organizations. The role of technology in donor profiling and identifying untapped opportunities Whether you’re new to DAFs or looking for ways to optimize your approach, this episode is packed with actionable advice to help you deepen connections with DAF donors and amplify your impact.

    17 min

  4. FEB 4

    Gen Z and Social Giving: Unlocking Nonprofit Success Through Social Media and AI

    Did you know Gen Z is 10 times more likely to share their donations on social media compared to Baby Boomers? Passionate, tech savvy and socially connected, Gen Z is an audience nonprofits can’t afford to ignore. In this episode of the Go Beyond Fundraising podcast, we talk with Michelle Boggs, Senior Advisor for Nonprofit Fundraising and Development at Classy by GoFundMe, about the surprising new research in the latest Social State of Giving report, highlighting Gen Z's significant engagement with social media for philanthropy and what that means for nonprofits. The report found that 41% of Gen Z, 25% of millennials, and 20% of Gen X are motivated to donate by social media content. We discuss impact creators and why they are crucial for reaching younger donors, as well as leveraging AI to drive future social giving trends. We also take a dive into new tools like Meta integration and GoFundMe profiles that enhance the donor experience and tap into the power of social sharing. Curious about what’s next in fundraising? Connect with some of the sector’s most forward-thinking minds at the upcoming Collaborative, presented by Classy by GoFundMe. This interactive and inspiring event is your chance to expand your network and gain fresh insights into the future of fundraising.

    32 min

  5. JAN 28

    Beyond Transactions: How Relationship Fundraising Builds Donor Loyalty and Lifetime Value

    About a decade ago, we partnered with Drs. Adrian Sargeant and Jin Chang to sponsor their research on relationship fundraising. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, revisits that research to see what lessons still hold — and where there’s room to grow. With donor acquisition and retention becoming more challenging, nonprofits must move beyond transactional fundraising and forge deeper connections with their supporters. By doing so, they can build long-term support and boost their donors’ lifetime value. This conversation explores how relationship fundraising helps nonprofits increase donor loyalty and longevity, retain more supporters, and attract younger generations. We also share strategies fundraisers can use to turn one-time transactions into long-standing relationships with donors who care about your cause. Want a deeper dive? Download a free copy of “How Relationship Fundraising Works” to unlock the potential of donor-centric fundraising in your organization.

    48 min

  6. JAN 13

    Text Your Way to Fundraising Success: Unlocking the Power of SMS for Nonprofit Fundraising

    Don’t sleep on incorporating SMS, or text messaging, into your future fundraising campaigns. While many nonprofits use this powerful tool it’s growing in popularity and effectiveness, especially with the decline in traditional telemarketing. In this episode of the Go Beyond Fundraising podcast, we talk with Stephanie Drahan, Vice President of Account Management, and David Sachetti, Associate Vice President for Client Strategy, about SMS, why it’s an important tactic, and how it can be leveraged in fundraising campaigns. SMS can function as a bridge between online and offline fundraising by adding an additional touchpoint for donors. Nonprofits new to SMS can start with a peer-to-peer program for smaller audiences, such as event registration, while those with larger audiences may deploy a blast or broadcast SMS campaign to reach thousands. It’s simple to use, less intrusive than other forms of marketing, and let’s face it – almost everyone has their cell phone nearby. Another bonus? It’s easy to personalize and create a one-on-one experience.

    35 min

  7. JAN 6

    Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations

    End-of-year giving is officially wrapped! You may have planned a matching gift campaign to finish the year strong, but promoting matching gifts throughout the year can boost both giving frequency and amount. In this episode of the Go Beyond Fundraising podcast, we talk with Amelia Baumann, Partnership Success Specialist at Double the Donation, about the crucial importance of ensuring donors know if their employers offer a matching gift program. Need proof? About 84% of donors are more likely to give if they see a match is offered, and 70% more donors respond to fundraising appeals that mention matching. We discuss the many benefits matching gifts can bring your organization. We’ll also share best practices to help you maximize awareness of this strategy. With more visibility, your donors can double or triple their gift — and your impact — at no extra cost to them. Listen now.

    19 min

  8. 12/10/2024

    How to Choose the Best Content Management System for Your Nonprofit Website

    Your website is the hub of your digital presence. Depending on the size of your organization, your site could have anywhere from hundreds to thousands of pages — that’s a significant amount of content to manage. A content management system (CMS) simplifies this process so you can unlock new opportunities to connect with your audience. In this episode of the Go Beyond Fundraising podcast, we talk with three of Allegiance Group + Pursuant’s web experts, Russ Chettiar, Ren John, and Mark Leta, about how a CMS can make your website more efficient and effective. If you’re in the market for a new website or CMS, this episode is for you. We break down precisely what you should look for in a CMS and offer quick tips to help you begin the search process in the right direction. Get ready to bring your data and content together for a dynamic and engaging web experience that drives meaningful interactions with your supporters.

    29 min
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    4.8
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    21 Ratings

    About

    Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/

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