Hospitality Design: What I've Learned Hospitality Design

Growing up in the Chicago suburbs, Mario Tricoci got the entrepreneurial bug at an early age, watching his parents revolutionize the salon world and invent the day spa concept. He saw what they created and wanted to emulate it, but with his own spin. When he opened the Simeone Deary Design Group-crafted Elysian hotel in Chicago in 2009, it changed the hospitality landscape as a refined luxury hotel that put community first and offered approachable service. The project was short-lived (they sold it in 2011), but Tricoci was just getting started, launching Aparium Hotel Group in 2012. Today, the hotel owner and operator counts 11 properties in its portfolio, with four more slated to open this year. Here, the CEO and founder shares how his philosophy of finding the right partner, place, and product has led to Aparium’s decade-plus of success.

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Studio Collective partners Leslie Kale, Adam Goldstein, and Christian Schulz founded their firm during the Great Recession. Though they started out to make ends meet, they soon found successful with cocktail lounge the Spare Room at the Hollywood Roosevelt before diving into hotels with the Landsby in Sylvan, California. Today, the trio leads a 20-person team, where they’ve expanded their portfolio with notable projects like the Hotel Figueroa in downtown Los Angeles, Proper Hotels' spinoff brand Hotel June on LA’s Westside, and recently, Ferraro’s Bar & Restaurant at the Four Seasons Resort Maui at Wailea. With more than two decades of experience, the Venice, California-based design firm has learned how to let the client and project dictate where things are headed. “You have to trust that it will still be great,” says Schulz.
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Growing up in Brooklyn, New York and then Long Island, Julien Albertini, cofounder of Asthetíque, was influenced by his architect father and his mother, who loved redecorating their home. He studied architecture and then finance, designing small projects around the city until he met his business partner, the Moscow-based designer Alina Pimkina. Their vision and goals aligned, and their design firm, with offices in New York, Miami, and recently Riyadh, has showcased that rich intersection of masculine and feminine in projects for the past seven years, from Café Polet in Moscow to to Kahawa Café in Doha. Albertini shares his journey from architecture and finance student to successful entrepreneur.
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Childhood friends Asher Warr and Robin Faulkner, cofounders of Amarla Hotels, launched their first property in Cartagena in 2018. The 17th-century mansion, a former tobacco factory, celebrates the community via authentic experiences—a pillar of the newly founded  brand. Next came Amarla Casco Viejo, the eight-room boutique that is reimagining Panama’s hospitality scene. The British entrepreneurs are rethinking hospitality by creating hotels centered around what they call a heartfelt hospitality approach—one that transcends the property and immerses visitors into the location.
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From an early age, the Melbourne-bred, New York-based Ross Mollison had a love for music and live entertainment. This nascent passion led him to launch Spiegelworld in 2005, known for its groundbreaking shows that blend cabaret, the circus, and variety performances.
Under Mollison's leadership, Spiegelworld has become synonymous with cutting-edge, adult-oriented entertainment that pushes the boundaries of traditional theatrical experiences. Indeed, his creativity and vision have played a key role in shaping Spiegelworld's reputation as a trailblazer in the world of live entertainment, spotlighted in the forthcoming DiscoShow and the development of a circus town in Nipton, California, where Mollison and his team dream up their creative, otherworldly endeavors.
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Carlos Martínez Flórez, who left Cuba when he was 3 years old, spent his early years in Puerto Rico, where he developed a passion for reading and storytelling. He struggled in school but was always interested in architecture, which he pursued at the Ohio State University. He cut his teeth with Holabird & Root, the Doblin Group, and Perkins&Will before landing at Gensler in 2001. With more than four decades of industry experience, Martínez Flórez now serves as the co-managing director and design principal at the firm's New York office, where he has become integral in fostering the next generation of design professionals.
Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.