The StoryBrand Podcast

StoryBrand.com
  • 4.7 (1.9K)
  • Marketing
  • Updated Weekly

Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.

  1. 6d ago

    The Five Soundbites Every Business Needs (SUMMER REPLAY)

    Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today's replay is about the five soundbites every business needs.   The truth is, customers don't remember paragraphs of information. They remember short, sticky, repeatable phrases. We call those soundbites. And when you know how to create those soundbites, your marketing gets sharper across your website, emails, sales conversations, and socials.   In this episode, you'll hear the framework behind 5 soundbites that helped one company make millions, and how you can use the same approach in your own business.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

    The Five Soundbites Every Business Needs (SUMMER REPLAY)

  2. Jul 6

    The One Sentence Every Business Owner Needs (SUMMER REPLAY)

    This summer, we're revisiting a handful of our most valuable StoryBrand Podcast episodes to help you clarify your message so you can grow your business. Today's episode is about your elevator pitch.   Most people explain what they do in a way that's either too long, too confusing, or too focused on themselves. But when you can clearly explain what you do in one sentence, people understand your value faster. They get it. In this replay, you'll learn how to create an elevator pitch that makes people lean in, ask questions, and remember your business long after the conversation.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

    The One Sentence Every Business Owner Needs (SUMMER REPLAY)

  3. Jun 29

    The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)

    This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales.   Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results?   In this replay host Donald Miller and and former host Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

    The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)

  4. Jun 22

    Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)

    This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales.   Today's replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don't buy. This episode dives into the science behind why that is. You'll learn how high cognitive load messaging is hurting your business, and how to make your message easier to understand, remember, and act on.   Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

    Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)

  5. Jun 15

    Why Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)

    This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once.   Today's replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn't converting, this episode will help you diagnose why.   You'll learn how to stop making your company the hero and start positioning your customer as the hero instead.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

    Why Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)

  6. Jun 8

    How to Negotiate When Nice Stops Working

    Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled?   In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of Negotiation Made Simple, to talk about what to do when nice stops working. John explains how to spot competitive negotiators, use power without letting your ego drive, and shift a stuck conversation toward a smarter outcome. You'll learn when to accommodate, when to compete, and when to hit pause before the whole thing blows up. Listen in to learn the skills to turn a tense negotiation into a better result.   Buy "Negotiation Made Simple" here: https://www.amazon.com/Negotiation-Made-Simple-Relationships-Delivering/dp/1400336325   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

    How to Negotiate When Nice Stops Working

  7. Jun 1

    How to Ask for the Sale Without Sounding Pushy

    Believing in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal, everything starts to feel awkward. So you wing it, avoid the hard questions, and hope the customer decides on their own. But hope is not a sales strategy. What if selling could feel less like pressure and more like helping someone cross the finish line?   In this week's episode, Donald Miller talks with Jonny Holsten, CEO of Bridge Selling and author of Fix Your Broken Sales Calls. Jonny explains why so many sales conversations fall apart and shows you how to guide buyers through a simple "bridge" from pain to purchase. You'll learn how to ask better questions, qualify without sounding rude, present the right solution, and close the sale without the cringe factor. Listen in to learn how to make sales feel clear, helpful, and a lot less awkward.   Buy Jonny's book here: https://www.amazon.com/Your-Broken-Sales-Calls-Conversations-ebook/dp/B0GG5532KF     Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

    How to Ask for the Sale Without Sounding Pushy

  8. May 25

    How One CEO Used Clear Messaging to Scale Past $100M

    Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing?   In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY refined its language, avoided confusing customers, and learned to position each service around the real problem it solves. Listen in to learn how the right words can help customers understand your value and buy with confidence.   Need help finding the right people to grow your business? Visit:http://belaysolutions.com/donaldmiller   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

    How One CEO Used Clear Messaging to Scale Past $100M
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Hosts & Guests

4.7
out of 5
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About

Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.

Information

  • Creator
    StoryBrand.com
  • Years Active
    2016 - 2026
  • Episodes
    565
  • Rating
    Clean
  • Copyright
    © Donald Miller Words, LLC. All rights reserved.
  • Show Website
    The StoryBrand Podcast

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