1,133 episodes
Today in Digital Marketing Tod Maffin
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- Business
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4.6 • 76 Ratings
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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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More. More Never Changes.
It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted?
That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Deepfakes: The Next Brand Safety Challenge
Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
The 'Other' Bucket: What is Google Ads Hiding?
Why is Google dumping up to three-quarters of your ad results into an unmarked bucket? HubSpot is about to get more expensive. Finally, a framework for data deletion requests. And Microsoft's change to shopping campaigns is coming whether you want it or not.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
⚠️ A TikTok Cyberattack is Underway
A nasty cyberattack is targeting big TikTok accounts — and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Meet the Instagram Ads Everyone Is Going to Hate
Enshittification comes to the Instagram feed — how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify's acquisition could mean a huge bill for you.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
The Instagram “Taste Test”
The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy
Customer Reviews
Excellent podcast
Great podcast in every way. Smart, informative, very current, and superb sound quality.
Best way to start a marketer’s day!
After my boss sent my several episodes of this podcast because of the relevant topics in those episodes, I decided to try starting my day listening and learning what was new in my field. Let me tell you, if you don’t think 10 mins every morning learning your craft better will help you - give it a try! Great show, will continue to be a listener.
Identity politics with a little bit of digital marketing
This show is so thoroughly infused with woke ideology and virtue signaling that it is nauseating.
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