Success Story with Scott D. Clary Success Story Media

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In this "Lessons" episode, we dive into the world of influencer marketing with Alessandro Bogliari, CEO of Influencer Marketing Factory. Discover how to navigate the complexities of B2B and B2C branding on social media platforms and learn from real-life case studies. Alessandro shares insights on leveraging influencer partnerships to enhance your brand's visibility and reach.

Case Study Insights: Gain practical knowledge from successful campaigns, including a B2C example featuring Cringe Carter on TikTok and a B2B example from the finance and insurance sectors. Learn how authentic content and strategic influencer collaborations drive engagement and growth.

Platform-Specific Strategies: Understand how to choose the right social media platforms for your brand. Alessandro emphasizes the importance of focusing on a few key platforms where your audience is most active and tailoring content to each platform's unique environment.

Content Creation Tactics: Learn the importance of native content creation. Avoid repurposing the same content across different platforms. Instead, create custom content for TikTok, YouTube, Instagram, and others to maximize engagement and effectiveness.

80/20 Rule for Social Media: Apply the Pareto Principle to your social media efforts. Focus on the 20% of activities that yield 80% of the results. This strategic approach helps allocate resources efficiently and drives significant growth for your brand.

➡️ Show Links
https://successstorypodcast.com  
YouTube: https://youtu.be/6tlcmFmxThE   
Apple: https://podcasts.apple.com/us/podcast/alessandro-bogliari-ceo-of-influencer-marketing/id1484783544?i=1000531765852         
Spotify: https://open.spotify.com/episode/5c3DEmaKQLusHxi9rGttef?si=4552738d370c43d9         

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In this "Lessons" episode, we explore the unique strategies Jack Butcher used to scale his online course to a million dollars in revenue within 18 months. Jack, the founder of Visualize Value, shares his insights on leveraging organic growth, creating valuable content, and building a strong brand identity.

Organic Growth Strategies: Learn how Jack utilized the power of Twitter to grow his audience organically. By producing content with natural velocity that gets shared organically, Jack was able to expand his reach without spending any money on advertising. Discover the benefits of engaging with open networks and letting your content work for you.

Productizing Expertise: Jack transitioned from a service-based business to creating educational products by codifying his skills into scalable courses. He explains how to turn your unique skill set into a product that others can learn from, thus scaling your knowledge and reaching a wider audience without direct involvement.

Leveraging Social Proof: A single tweet from influencer David Perell significantly boosted Jack's business. Learn how endorsements and social proof from respected figures can drive interest and credibility in your brand. Understand the role of social media interactions in building a successful business.

Consistency and Brand Identity: Jack emphasizes the importance of maintaining a consistent style and visual identity. By building visual equity and sticking to brand guidelines, he created a recognizable and trusted brand. Learn how consistency in your branding efforts can help establish and grow your business.

➡️ Show Links
https://successstorypodcast.com   
YouTube: https://youtu.be/q6yLfUyGFrw   
Apple: https://podcasts.apple.com/us/podcast/jack-butcher-founder-of-visualize-value-how-to-build/id1484783544?i=1000530705800         
Spotify: https://open.spotify.com/episode/1PyBfo96OHiXCgKk4MbvUq?si=257d501fa158431a         

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➡️ About The Guest
Lori Harder is a powerhouse in the world of fitness, self-love, and entrepreneurship.  She's a multi-faceted individual who has achieved success in various fields.  Starting out as a fitness competitor, Lori became a world champion and a fitness cover model.  Her expertise extends beyond physical fitness; she's a strong advocate for mental well-being and mindfulness.
Lori's passion lies in empowering women.  She's a motivational speaker, the host of the popular podcast "Earn Your Happy," and the author of "A Tribe Called Bliss."  Through these platforms, Lori teaches women how to build strong communities, discover their purpose, and achieve their entrepreneurial dreams.  Her own journey from overcoming challenges to becoming a multimillionaire serves as a powerful inspiration to her audience.

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https://www.instagram.com/loriharder/ 
https://x.com/loriharder/ 
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➡️ Talking Points
00:00 - Introduction
02:36 - A New Lesson for "A Tribe Called Bliss"
03:54 - Recent vs. Established Success
05:54 - Building Lori's Tribe
08:35 - Networking Secrets
13:50 - Early Life Impact
17:33 - Transitioning to Fitness
21:30 - Lori's Rock Bottom: Kidnapping
38:55 - Sponsor: Imperfect Action Podcast
39:39 - Self-Awareness Insights
45:00 - Meaning of "Earn Your Happy"
46:39 - Building a Business Tribe
54:10 - Communication Myths
1:00:14 - Setting Boundaries
1:07:30 - Lori's Current Projects
1:17:15 - Connect with Lori Online
1:17:38 - Advice for Younger Self
1:18:08 - Defining Success


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➡️ About The Guest
David Novak is the Co-Founder, retired Chairman, and CEO of Yum! Brands, the world’s largest restaurant company with over 45,000 locations in more than 135 countries. Under his leadership, Yum! Brands grew from $4 billion to over $32 billion in revenue. After retiring in 2016, Novak founded David Novak Leadership, focusing on modern team leadership through online courses, books, and workshops. He also hosts the business podcast "How Leaders Lead with David Novak." Novak’s initiatives, including the Lift-a-Life Foundation, Lead4Change, Global Game Changers, and the Novak Leadership Institute at the University of Missouri, aim to develop leaders at every stage of life.
A renowned expert on leadership and recognition culture, Novak is a bestselling author of several acclaimed books, including "Taking People With You," "O GREAT ONE!" and "Take Charge of You." His achievements have earned him numerous accolades, such as the “2012 CEO of the Year” by Chief Executive magazine, recognition as one of the world’s “30 Best CEOs” by Barron’s, and inclusion in the “100 Best-Performing CEOs in the World” by Harvard Business Review. He has also received the Horatio Alger Award for philanthropy and higher education and the 2012 United Nations World Food Program Leadership Award for Yum! Brands' World Hunger Relief.

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➡️ Talking Points
00:00 - Introduction
02:41 - Myths About Learning
07:00 - Marketing Insights
11:02 - Solving Hospitality Needs
15:42 - Childhood's Impact on Leadership 
18:24 - Learning to Love Your Work
23:24 - An Entrepreneur's Timing
29:17 - Learn from Experts
36:26 - Sponsor: Imperfect Action Podcast
37:11 - CEO's Market-Making Role
38:13 - Curiosity in Leadership
42:42 - Effective Learning by Doing
50:16 - Keys to Success Beyond Money
53:53 - Aligning with a Big Mission
1:03:58 -  Key Lesson from Novak
1:06:08 - Focusing on Failures
1:06:55 - Connect with David Novak
1:08:52 - Advice for Younger Self
1:09:19 - Defining Success


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In this "Lessons" episode, we dive into the journey of pursuing your own goals and building a successful business from scratch. Join us as we learn from Ryan Staley, Founder and CEO of Whale Boss, who transformed his expertise into a thriving enterprise. Discover strategies for personal branding, leveraging networks, and overcoming challenges in entrepreneurship.

Building Your Personal Brand: Discover how Ryan Staley initially focused on achieving internal results and later expanded his network to build a personal brand. Learn the importance of engaging with peers outside your company to gain valuable insights and feedback.

Crafting a Unique Methodology: Explore how Ryan developed a unique sales methodology and frameworks that eventually led to creating a course for sales reps. Understand the significance of identifying and refining your unique value proposition.

Outsourcing for Growth: Understand the importance of outsourcing and building a team to accelerate business growth. Learn from Ryan's experience of initially trying to do everything himself and the benefits of delegating tasks.

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https://successstorypodcast.com  
YouTube: https://youtu.be/h6bTaGTKCEI  
Apple: https://podcasts.apple.com/us/podcast/ryan-staley-ceo-of-whale-boss-%24150mm-rev-closed-how/id1484783544?i=1000529987201        
Spotify: https://open.spotify.com/episode/73xU8TBbDrfPsGbp9Qv2FL?si=pN1uX34eRtm_pAss7_EFMQ        

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➡️ About The Guest
Andy Schoonover is an accomplished entrepreneur and business leader with a distinguished career that began after earning a BS in Commerce from the McIntire School at the University of Virginia. At Host Marriott Corporation, now known as Host Hotels & Resorts (NYSE: HST), Andy honed his skills in Treasury, Asset Management, and Acquisition and Development, overseeing transactions valued at approximately $1.5 billion. 
Andy’s career trajectory shifted when he attended Stanford Business School, where the entrepreneurial spirit took hold. Passing on opportunities at tech giants like Google and Facebook, Andy, along with his business school roommate Chris Hendriksen, founded Blue Canyon Capital in September 2006. The firm acquired Valued Relationships, Inc. (VRI) in Dayton, Ohio, where Andy served as CEO, driving a fourfold growth in revenues and leading to a successful sale to Pamlico Capital in 2014, yielding a gross return of approximately 9x.

➡️ Show Links
https://www.instagram.com/joincrowdhealth/ 
https://twitter.com/SchoonoverAndy/ 
https://www.linkedin.com/in/andy-schoonover-6261557/ 

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➡️ Talking Points
00:00 - Introduction
02:40 - Andy’s Journey
05:10 - US Healthcare Woes
08:23 - Finance Transparency Issues
11:59 - Creating a New Category
20:39 - CrowdHealth Criteria
22:25 - Building CrowdHealth: Andy’s Vision
25:56 - Sponsor: Imperfect Action Podcast
26:40 - Hiring Insights
32:10 - Marketing the Unknown
35:35 - Scaling New Ideas
38:55 - CrowdHealth’s Edge
40:42 - The Most Influential Person in Andy’s Life
41:30 - Connect with Andy
43:00 - Personal Challenges
43:45 - The Most Impactful Person in Andy’s Life
44:48 - Book/Podcast Picks
45:27 - Advice to Younger Self
46:28 - Defining Success


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