Easy Email Marketing with Yael Keon Yael Keon

ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here.

With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today.

Understand what email marketing really is (Hint: It isn’t just newsletters)

Get the 8 steps to implementing your email marketing strategy

Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?”

And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.

You’ll be on your way to:


Get Confident with your content - because you, yes, even you, can send emails that your audience wants to read
Know how to make the “right” choice of email marketing software - no more asking randoms in Facebook groups
Grow your email list without fancy lead magnets - and show up and serve those new subscribers with class
Overcome those mindset blocks that are stopping you from hitting send
Discover automations & segmenting - AKA how to make sure you are sending the right emails to the right people at the right time
Understand how it all fits together - by creating the 5 essential Email Experiences.

Get instant access totally for free at yaelkeon.com/start


See omnystudio.com/listener for privacy information.

Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground.

Because email marketing does not equal email newsletters.

Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then…

No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when.

It has changed. And the potential is ridiculous.

In this episode, I’m sharing 5 ways email marketing should be used today.

And the best news is - you can forget about most of the rules and use it in a way that makes sense to you and your business.

 

Want to see more of what I get up to when I’m not podcasting?


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience


See omnystudio.com/listener for privacy information.

Don’t think you are a good writer? Then this podcast episode is for you!

The truth is anyone can be a good writer. It just takes time, practice and a little guidance.

The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better.

So please don’t let the misconception that you “are not a good writer” stop you from sending emails.

But to help you out, I’m here to offer some of my favourite tips. Coming from someone who is not technically a writer but who has written and reviewed tens of thousands of emails.

This is NOT another piece of email marketing writing tips where they only talk about subject lines and layouts (I have different episodes for those).

Instead, inside this episode you’ll learn 15 practical tips to help you write the actual words and make them stand out.

From tone of voice to power words to email openers, you’ll get some advise you can take away and use today.

 

Resources mentioned:

Engaging Emails Course

Ep 101 - Email Design Essentials

Ep 42 - Spice up your Subject Lines

WordStream Power Words Article

 

Want to see more of what I get up to when I’m not podcasting?


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience


See omnystudio.com/listener for privacy information.

Want a quick tip that with save you your sanity when using your email marketing software? Listen in!

I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or groups and a couple of automations.

But then you add another lead magnet.

Or you want to send different emails to different groups.

Or you want to add this extra automation.

Or you want to add some preferences like allowing someone to opt out.

Before you know it you have dozens (if not 100s of tags), a tonne of automations that you don’t know what they do, you are unsure if your subscribers are actually getting the right emails and it becomes all too overwhelming.

It’s enough to make someone pull their hair out and give up. OR they come to me to sort it all out for them!

But it doesn’t need to be this way. In this episode I’ll share the one hack that will make your software so much more organised.

 

Want to see more of what I get up to when I’m not podcasting?


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience


See omnystudio.com/listener for privacy information.

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty?

No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost.

But what you need to know is that there is more to email design than what meets the eye (literally and figuratively).

Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility.

I do a deep dive into each of the above and share practical insights into what can have impact on each.

The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals.

You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send.

Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage

 

Want to see more of what I get up to when I’m not podcasting?


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience


See omnystudio.com/listener for privacy information.

Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way.

Inside this episode I discuss:


My business journey so far and the mistakes I have made along the way
How my ADHD diagnosis changed everything
Why being constantly told “it’s just around the corner” or “you have so much potential” stalled my business growth (Coaches please don’t say this to people!)
The 5 key things to watch out for when choosing what you want to invest in
Questions to ask yourself before you spend

And ultimately how self trust is the biggest thing you can build.

This is a frank, vulnerable and opinionated episode but something different I really felt needed to be said.

Here’s to another 100 episodes - I’ll be back with the email marketing goodness next time.

 

Want to see more of what I get up to when I’m not podcasting?


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience


See omnystudio.com/listener for privacy information.