36 episodes
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Consumer Behavior Lab
-
- Business
-
-
5.0 • 14 Ratings
-
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
-
Liquid Death: The Power of Smashing Category Norms
In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.
-
Kentucky Derby: Leveraging Data to Build False Confidence
In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.
-
Sustainability: Helping Consumers Make Decisions with Lateral Social Proof
In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.
-
Redbull: The Pratfall Effect and the Benefit of a Bad Taste
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.
-
Chipotle: Piquing Interest by Building Community
In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.
-
Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.
Customer Reviews
Love this podcast!
Every episode I’ve listen to so far I’ve learned about so many behavioral science tools that I can apply and teach others about. Love the mix of examples and theory.
Wow! So much content!
Absolutely love this podcast and hope they continue. Five episodes in and I’ve taken so many notes. I love how short and sweet the episodes are but still chock-full of content! Fantastic company examples, interesting highlights, and I love the way it’s wrapped up at the end with 2 specific takeaway points. Keep it up!
Love this podcast!
I love this podcast and all the great content but fyi your last episode is a repeat upload from the Amazon episode posted previously. Hopefully you can get it replaced so we can listen to the correct one!