In The ARENA with Dariush Soudi

Dariush Soudi

14 years ago I lost everything. I was living in the UK and worth multi-millions, but after being held by a knife in my home and suffering from a heart attack, I lost it all. I moved to Dubai with only $750 and had to start again. Now I've surpassed my goals and it is my mission to help you achieve abundance by sharing my conversations with successful entrepreneurs and industry experts who share the same values as me. Thank you for listening. Gladiator Mastery: https://training.gladiatorsmastery.com/special/ IG: https://www.instagram.com/dariushsoudiofficial/

  1. Reim El Houni: Can Traditional Media Survive the New Age of Broadcasting?

    OCT 10

    Reim El Houni: Can Traditional Media Survive the New Age of Broadcasting?

    The media world is undergoing its biggest transformation in history. With algorithms changing the rules daily and creators armed with just a camera rivaling global broadcasters, is traditional media losing its crown? Or can television still hold its authority in an era where anyone can go viral overnight?In this episode of In the Arena, Dave Crane sits down with Reim El Houni, a powerhouse in both old and new media and the driving force behind one of the region’s leading daily TV shows, DXB Today. Together they unpack the shifts happening in broadcasting, why credibility still matters, and how the playing field has been leveled for creators everywhere.Hosted by Dave Crane, Ex BBC broadcaster and award winning motivational speaker, who has trained thousands of leaders to master influence and communication in just 7 seconds.Reim reveals what it takes to thrive in today’s fast paced industry, from adapting to evolving formats to learning directly from the best producers and directors in the game. Whether you are a content creator, aspiring journalist, or seasoned broadcaster, this conversation is a roadmap to navigating media’s new landscape.What You Will Learn in This Episode•⁠ ⁠Why algorithms have changed the balance of power in media•⁠ ⁠How traditional broadcasting is adapting to survive the digital shift•⁠ ⁠The importance of credibility in a world flooded with content•⁠ ⁠Why learning from diverse environments and leaders is essential•⁠ ⁠How to future proof your skills in a rapidly evolving industryBecause in today’s world, it is not about choosing between TV and YouTube. It is about mastering both and knowing how to stand out no matter where the audience is watching.00:00:00 - Many creators lack business savvy.00:00:21 - Digital media is leveling the playing field.00:00:38 - Industry changes require quick adaptation.00:00:57 - TV still has more credibility than YouTube.00:02:09 - Reim's childhood obsession: TV and film.00:03:13 - He sent a cold email to the BBC; he landed an internship.00:04:18 - Broadcasting has a clear career path.00:04:36 - Dubai has become Reim's new home.00:05:41 - Freelance contracts are common in media.00:07:21 - Business savvy is crucial for creators.00:09:07 - Worked on Mission: Impossible in Dubai.00:10:33 - Transition from executive producer to logistics.00:12:24 - No regrets; I learned large-scale operations.00:14:20 - Media evolution demands faster learning.00:15:53 ​​- Audiences care about content, not origin.00:17:57 - Social media was essential during the Arab Spring.00:19:25 - Younger Arabs embrace social media.00:23:22 - TV still has more credibility.00:33:23 - Podcasts and streaming are growing.00:51:25 - Consistency is key for new creators.Follow Dariush:Instagram: https://www.instagram.com/dariushsoudiofficial/?hl=enWebsite: https://dariushsoudi.comFollow Dave: Instagram: https://www.instagram.com/thedavecrane/?hl=en Linkedin: https://ae.linkedin.com/in/davecranedubaiFollow Reim El Houni:Instagram: https://www.instagram.com/reimelhouni/Linkedin: https://ae.linkedin.com/in/reimelhouniWebsite: https://www.reimelhouni.com/

    59 min
  2. Richard Fitzgerald: How I Built Dubai’s Fastest-Growing Media Brand

    OCT 9

    Richard Fitzgerald: How I Built Dubai’s Fastest-Growing Media Brand

    What does it take to build a media empire in a region that historically never had one? Richard Fitzgerald did not just ask the question, he jumped on a plane to Dubai and spent the next three years living out of airports to find the answer.From launching Love in Dubai in 2015 to reaching a quarter of a million readers in the first month, Richard’s story is one of relentless hustle, trial by fire, and learning how to create demand where none existed. The early days were not easy. Selling ads was a battle. But persistence, the right incentives, and an unshakable belief in publishing the right stories for the right audience turned his vision into a brand millions recognize today.In this episode of In the Arena, Richard sits down with Dariush Soudi to share the highs, lows, and lessons of building a media company in the Middle East. They explore how hard work compounds over time, why systems matter more than luck, and whether Richard would ever sell the company he has built from scratch.What You’ll Learn in This Episode•⁠ ⁠How Love in Dubai became one of the region’s fastest growing media brands•⁠ ⁠Why building demand is about consistency and trust, not shortcuts•⁠ ⁠The hidden challenges of selling in a market that was not ready for you•⁠ ⁠How systems, incentives, and accountability drive long term success•⁠ ⁠Richard’s honest take on whether he would ever exit the businessHard work always pays but only if you are willing to keep showing up when no one else believes it will.00:00:00 – Introduction00:01:03 – Early Career & Move to Dubai00:02:21 – The Ambition to Build00:04:08 – From London to Dubai: Seeking Opportunity00:06:00 – The Hustle of Agency Life & Sales00:08:49 – The Genesis of "Lovin Dubai"00:10:06 – The Struggle & Bootstrapping00:14:25 – Pivoting from Agency to Media00:18:26 – Understanding the Media Landscape00:20:15 – Personal Journey: Conversion to Islam00:23:39 – Building a Media Empire00:32:02 – Platform Strategy & Dominance00:35:52 – Inbound Demand Creation00:37:09 – The "Leakage" Problem00:46:12 – Investing in Studios & Original Content00:48:33 – Funding & Future GoalsFollow Dariush:Instagram: https://www.instagram.com/dariushsoudiofficial/?hl=enWebsite: https://dariushsoudi.comFollow Richard:Instagram: https://www.instagram.com/fitzyrichard/ Linkedin: https://ae.linkedin.com/in/fitzyrichardX: https://x.com/fitzyrichard?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

    1h 2m

Ratings & Reviews

5
out of 5
2 Ratings

About

14 years ago I lost everything. I was living in the UK and worth multi-millions, but after being held by a knife in my home and suffering from a heart attack, I lost it all. I moved to Dubai with only $750 and had to start again. Now I've surpassed my goals and it is my mission to help you achieve abundance by sharing my conversations with successful entrepreneurs and industry experts who share the same values as me. Thank you for listening. Gladiator Mastery: https://training.gladiatorsmastery.com/special/ IG: https://www.instagram.com/dariushsoudiofficial/

You Might Also Like