Influencer Business: A podcast by Trove

Trove
  • 4.8 (91)
  • MARKETING
Influencer Business: A podcast by Trove

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

  1. 10/02/2021

    Lindsay Alesso, a Senior Client Development Manager at CJ Affiliate, on how to approach the intricacies of affiliate marketing with clarity

    In our very last episode of Season 5, we sit down with Lindsay Alesso to discuss the intricacies and tactics of affiliate marketing. Lindsay is a Senior Client Development Manager at CJ Affiliate who has worked with global brands in the travel, retail, fashion, and sportswear space on their marketing objectives to create and execute short and long-term affiliate strategies. She’s been a panelist for many affiliate events that are focused on the value of content, and has received recognition a...

    36 min

  2. 09/06/2021

    Amy Romfo (@thecoastaloak) on going viral with reels, increasing her email list by 10x, and why it’s important to be nimble as a content creator

    Amy Romfo (of @thecoastal oak) is a DIY blogger and content creator based in Charleston, SC. She talks candidly about pursuing content creation full-time with three young kiddos underfoot, flipping furniture, and pursuing home construction projects, all while taking her audience along for the ride (including the flops!). In this episode, Amy and I talk through: The makeup of a compelling reelHer reel that went viralThe downsides of viral contentThe value of being able to reach your audie...

    49 min

  3. 08/20/2021

    Molly Fienning, Co-Founder + Co-CEO of Babiators and Co-Founder + CEO of Red Clay on entrepreneurship and growing Red Clay 3-4X year over year

    Molly Fienning is the co-founder and CEO of Red Clay, a fast-growing, Southern food business, crafting delicious hot sauces, hot honeys and specialty salts. And when I say fast-growing, they have grown 3-4X year over year in gross revenue these past three years and have rolled Red Clay out to The Fresh Market, Whole Foods Market, Publix, Food 52 and more. Incredibly impressive! Prior to Red Clay, Molly was Co-Founder and Co-CEO of Babiators, one of Forbes' 100 Most Promising Companies an...

    54 min

  4. 08/13/2021

    Bonnie Knobloch, Head of Business Development, on Equilibria’s (@equilibriawomen) highly relational influencer marketing strategy

    Equilibria is the premium CBD brand that you’ve likely seen scrolling through your Instagram. While still a young company (not even 3 y/o yet!), they have seen incredible growth during their lifespan, in large part due to their partnerships with content creators. Bonnie Knobloch, the Head of Business Development at Equilibria, joins us for a transparent conversation about their highly relational approach to influencer marketing. We talk about: Their generous commission structureWhy she w...

    55 min

  5. 07/30/2021

    Emily Chan, Director of Affiliate Marketing, on how Our Place (@ourplace) approaches partnering with content creators

    We continue our streak of a dynamite Season 5 guest line-up with Emily Chan, Director of Affiliate Marketing at Our Place (@ourplace), a kitchenware and cookware brand that believes in connections made across the kitchen table. She has played a key role in developing the affiliate program from the ground up, partnering with a large network of influencers and top tier publishers aiming to drive impactful revenue for the brand. Prior to joining Our Place, Emily was leading affiliate at DTC...

    44 min

  6. 07/23/2021

    Jackie Thomson (@jtthomson) on when to partner with a PR firm and the value they provide for your brand

    We’re already nearly halfway through Season 5! Up until now, we’ve talked with content creators, product-based businesses, a social media strategy expert, and a director of influencer and brand partnerships at a major affiliate company. All amazing guests! And we’re continuing that trend with today’s guest. In this episode, we’re sitting down with Jackie Thomson, a partner at Leapfrog PR to talk about what, exactly, a PR agency can do for brands and the value they bring to that partnersh...

    48 min

  7. 07/16/2021

    Corinne Travis on monetization, the power of data, and influencer campaign management

    Corinne Travis, the Director of Influencer & Brand Partnerships at CJ Affiliate joins us on the podcast to dive into affiliate marketing...its value, what it looks like at CJ, and how to approach it successfully (as an influencer and brand). We talk about what brands look for in sponsored influencer campaigns, the power of using data to pitch to brands, and so much more!As the Director of Influencer & Brand Partnerships at CJ Affiliate, Corinne helps influencers maximize monetization ...

    41 min

  8. 07/09/2021

    Ashley Brooke on running a small business as a content creator

    Long-time content creator Ashley Brooke (of Ashley Brooke Designs) talks candidly about her path to reinvention and what it means to run a small business as a content creator. For anyone curious about what it looks like to treat a blog as a business and what it means to be a good influencer partner for brands, this is for you! AshleyBrooke.com is a creative brand and lifestyle blog dedicated to celebrating life’s big moments and every day adventures. For more than 10 years, Ashley has wo...

    55 min
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4.8
out of 5
91 Ratings

About

Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding landscape.Season 5 of Influencer Business is sponsored by CJ Affiliate. We're so proud to partner with CJ, who is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. We strongly encourage you to head to cj.com/trove to learn more!

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