The Sales Advantage Podcast

Dawn Grooters
  • 5.0 (10)
  • BUSINESS
  • UPDATED WEEKLY

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

  1. If You Don’t Plan Q2 Now, You’ll Feel It in June

    3D AGO

    If You Don’t Plan Q2 Now, You’ll Feel It in June

    What you do right now determines how June will feel. In this episode of The Sales Advantage Podcast, I break down why waiting to plan Q2 creates unnecessary pressure later and how a clear plan today can completely change the trajectory of your sales year. We talk about how planning does more than increase sales. A strong plan reduces stress, creates confidence, and helps customers feel more connected to you. You will learn why a 90-day plan works better than annual goals, how it creates momentum without overwhelm, and why it allows you to stay on track even when life throws you a curveball like illness, family emergencies, or shifting priorities. This episode also addresses why most sales reps only consistently connect with about 30 percent of their customers and how a strategic plan helps you reach more of your territory while saving time on the road, especially during busy Q2 months. If you want Q2 to feel organized, intentional, and productive instead of reactive and stressful, this episode will help you take the first step. 👉 Ready to plan, execute, and work smarter in Q2 Enroll in Hybrid Sales Advantage® to learn how to connect with all of your customers, use a CRM to stay organized, and build a sales strategy that works at the click of a button. Enroll here: https://www.brokenvesselsales.com/hybridsalesadvantage If you do not plan Q2 now, you will feel it in June. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  2. Stop Starting Over Every Month

    MAR 3

    Stop Starting Over Every Month

    Do you ever start a new month feeling behind, scattered, and unsure where to begin? In this episode of The Sales Advantage Podcast, I break down why starting over every month is one of the biggest drains on sales momentum, energy, and results. I paint two very different pictures of how sales reps operate. One rep resets every month, relying on memory, sticky notes, and generic follow-ups, which leads to frustration, low energy, and missed sales. The other rep carries momentum forward, uses a CRM to track conversations and next steps, and picks up every customer relationship right where it left off. In this episode, you will learn: -Why starting over every month hurts your sales pipeline -How momentum is built through consistent follow-up and systems -What the data says about using a CRM to increase productivity and sales -Practical tips to stop resetting and start building real momentum If you are tired of scrambling, forgetting follow-ups, and feeling like sales should not be this hard, this episode will help you reset how you work. 👉 Ready to carry momentum into Q2 Join the Territory Takeover Workshop: Creating Your Q2 90-Day Plan to Grow Sales on March 10th at 6 PM CT. Register at brokenvesselsales.com/90dayplan Stop starting over. Start building momentum. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  3. Why Investing in Yourself Is The Ultimate Sales Advantage

    FEB 24

    Why Investing in Yourself Is The Ultimate Sales Advantage

    The most successful sales reps have one thing in common: they invest in themselves. In this episode of The Sales Advantage Podcast, we talk about why personal and professional development is no longer optional for sales professionals who want to grow. Investing in yourself gives you a clear advantage over reps who do the same things year after year and wonder why nothing changes. We answer the questions sales reps ask most often, including why investing in yourself matters, what areas are worth investing in, whether training is really worth it, how long it takes to see results, and where the best place to start is. We also discuss why growth often feels uncomfortable, why learning can be scary, and why the reps with the most passion and desire are the ones who seek out training even when it comes with growing pains. Many sales reps are asking for more education because they are not getting it anywhere else. They want to sharpen their skills, build better systems, and do their jobs better. That commitment to learning is what creates long-term sales success. If you are ready to invest in how you sell, how you manage your territory, and how you connect with customers, there are two clear next steps. Hybrid Sales Advantage® is designed for sales reps who want a complete hybrid sales strategy. It teaches inside sales skills, shows you how to blend phone work with in-person appointments, and includes a customized CRM setup for your territory with training on how to use it daily. 👉 Learn more about Hybrid Sales Advantage®: https://www.brokenvesselsales.com/hybridsalesadvantage If you are ready to get organized and use a CRM with confidence but are not ready for a full hybrid sales strategy yet, CRM Advantage is a done-with-you CRM setup and training program. It focuses on cleaning up customer data, customizing your CRM, and helping you build consistent daily habits. 👉 Learn more about CRM Advantage: https://www.brokenvesselsales.com/crmadvantage Investing in yourself is not an expense. It is a competitive advantage that compounds over time. Listen now and take the first step toward the growth you want to see. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    6 min
  4. Hybrid Sales Advantage vs CRM Advantage: Which Program Is Right for You

    FEB 17

    Hybrid Sales Advantage vs CRM Advantage: Which Program Is Right for You

    Sales reps ask this question all the time: What’s the difference between Hybrid Sales Advantage and CRM Advantage, and how do I know which one I need? In this episode of The Sales Advantage Podcast, we clearly break down both programs so you can choose the right next step based on where you are in your sales journey. Hybrid Sales Advantage® is designed for sales reps who want a complete hybrid sales strategy. It teaches inside sales skills, shows you how to blend phone work with in-person appointments, and helps you connect with all of your customers, not just the ones you see on the road. This program also includes a fully customized CRM setup for your territory and training on how to use your CRM daily to manage follow-up, opportunities, and customer relationships. CRM Advantage was created for sales reps who know they need a CRM but are not ready for a full hybrid sales strategy yet. This is a done-with-you program where we clean up customer lists together, customize the CRM to match how you work, handle the setup for you, and train you to confidently use your CRM every day. CRM Advantage does not include hybrid sales strategy, inside sales training, or territory segmentation, and that is intentional. It focuses on organization, clarity, and consistency. In this episode, you will learn who each program is for, who it is not for, what is included and not included, and how each program benefits sales reps in different seasons of their business. If you have questions on either program, email us at sales@brokenvesselsales.com. If you are ready to change how you sell, maximize your territory, and blend inside and outside sales into one clear strategy, learn more about Hybrid Sales Advantage® here: 👉 https://www.brokenvesselsales.com/hybridsalesadvantage If you are ready to get organized, clean up your customer data, and finally use a CRM with confidence, learn more about CRM Advantage here: 👉 https://www.brokenvesselsales.com/crmadvantage Clarity leads to confidence, and confidence creates momentum. Listen now and choose the program that fits where you are right now. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  5. Customization Is The New Competitive Advantage: Why One Size Fits All No Longer Works

    FEB 10

    Customization Is The New Competitive Advantage: Why One Size Fits All No Longer Works

    One-size-fits-all no longer works in sales. Customization is what makes you stand out, build trust, and create solutions customers actually want. In this episode of The Sales Advantage Podcast, we talk about why customized solutions matter at every level of the sales process. Retailers customize their assortments to meet the needs of different shoppers. Vendors create multiple product lines and price points to serve a variety of buyers. Sales reps must do the same because no two retailers buy the same products, in the same quantities, or in the same way. You will learn the three essential steps to successful customization. First, how asking better questions uncovers what truly matters to your customer. Second, how to identify the key elements that need to be customized rather than trying to change everything. Third, how to present a solution that feels specific, relevant, and valuable to each customer. We also discuss why your systems need to support customization. Training programs, sales processes, and CRMs should be built around how you work and how your customers buy, not forced into a one-size-fits-all approach. If you want practical tools to support customization, join my upcoming workshop on Tuesday, February 17th at 6 PM CT, Excel Without the Headache: A Sales Rep’s Way to Clean and Use a Sales Report from MarketTime. This workshop will help you export sales reports from MarketTime, organize them in Excel, and focus on the right customers and opportunities. You can register using the link in the show notes. 👉 Register here: https://www.brokenvesselsales.com/excelworkshop Sales reps have also asked for a CRM solution that works for them even if they are not ready for a full hybrid sales strategy. That is why I created CRM Advantage, a done-with-you CRM setup and training program customized to how you sell and how your customers buy. Learn more about CRM Advantage using the link in the show notes. For a limited time, enroll with a friend and you both receive 20 percent off. 👉 Learn more: https://www.brokenvesselsales.com/crmadvantage Customization is what makes you unique and keeps customers engaged. Listen now and start building solutions designed to fit how you sell. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  6. You Didn’t Go To Market For A Tote Bag: How To Turn Show Conversations Into Revenue

    FEB 3

    You Didn’t Go To Market For A Tote Bag: How To Turn Show Conversations Into Revenue

    January trade shows are over, and now it’s time to turn conversations into sales. If you’re a sales rep coming home from market with great conversations, verbal commitments, and notes scattered across notebooks, emails, photos, and PDFs, this episode is for you. In this episode of The Sales Advantage Podcast, we talk about why trade show momentum is often lost after the show—and how simple systems help sales reps capture follow-up, stay organized, and move opportunities forward. You’ll hear the story of a sales rep who logged quick notes and follow-up tasks in her CRM throughout market, so when the show ended, she didn’t feel overwhelmed or behind. She left with clarity, confidence, and a clear follow-up plan, without trying to remember everything. In this episode, you’ll learn: Why relying on memory after trade shows leads to missed follow-up How to organize notes, conversations, and next steps in one place Why clarity and structure create confidence and momentum Why a CRM is the foundation for consistent follow-up 📊 February Sales Rep Workshop: Excel Without the Headache A Sales Rep’s Way to Clean and Use a Sales Report from MarketTime 🗓 Tuesday, February 17th at 6 PM CT Learn how to export MarketTime sales reports, clean them in Excel, and sort and filter your data so you know exactly where to focus. 👉 Register here: https://www.brokenvesselsales.com/excelworkshop 🧠 CRM Advantage Ready for a CRM, even if you’re not ready for hybrid sales yet? CRM Advantage is a done-with-you CRM setup and training program built for sales reps who want clarity without overwhelm. 👉 Learn more: https://www.brokenvesselsales.com/crmadvantage 🎉 Bonus: Enroll with a friend and you both get 20% off. You didn’t go to market for a tote bag—you went to create opportunity. Let’s make sure it pays off. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  7. Why Building Trusts With Customers Means Everything

    JAN 27

    Why Building Trusts With Customers Means Everything

    Trust is the foundation of every successful sales relationship. In this episode of The Sales Advantage Podcast, I talk about why building trust with customers matters more than ever and how trust directly impacts sales, loyalty, and long-term growth. We are living in a trust recession. Buyers are overwhelmed by marketing messages and social media highlights that are not always accurate. Because of that, customers are more cautious about who they buy from and who they listen to. This episode breaks down what happens when customers trust you, what happens when they do not, and how trust shows up in real sales results. You will learn practical ways to build trust through consistent communication, doing what you say you will do, transparency, and adding real value instead of noise. We also talk about why systems like a CRM and phone sales strategies are essential for staying consistent and showing up prepared for every customer. If you want stronger relationships, more consistent orders, and customers who rely on you, trust has to be built intentionally. 👉 Ready to build trust with all of your customers and close more sales: Join Hybrid Sales Advantage® to learn how to consistently connect, stay organized, and build trust-based relationships that drive sales. 🔗 EnrollP16 here: https://www.brokenvesselsales.com/hybridsalesadvantage. Our next 8-week group training calls start the week of February 9th. Trust is the sales advantage you need this year. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    9 min
  8. Stop Doing These Bad Sales Habits

    JAN 20

    Stop Doing These Bad Sales Habits

    Do have bad habits? Many sales reps are struggling because of habits that quietly work against them. In this episode of The Sales Advantage Podcast, I break down the five bad sales habits that slow the sales cycle, damage trust, and cost real revenue. We talk about habits like only reaching out when you want an order, relying on memory instead of systems, avoiding phone calls, not following up enough, and winging it without a plan. I explain why these habits hurt buyers, stall sales, and drain your energy and then share what to do instead so you can build consistency and confidence. This episode is packed with practical insights, real-world sales examples, and data-backed reasons why changing these habits leads to stronger relationships and more consistent sales. If you are ready to replace bad habits with systems that support follow-up, organization, and customer connection, this episode will show you where to start. 👉 Want help building better sales habits that actually stick: Join Hybrid Sales Advantage® to learn phone strategies, CRM organization, and consistent sales systems that help you build trust and close more sales. 🔗 Enroll here: https://www.brokenvesselsales.com/hybridsalesadvantage. Our next 8-week group training calls start the week of February 9th. Good habits create great sales results. Consistency is the real sales advantage. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    8 min
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Trailer

5
out of 5
10 Ratings

About

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

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