The Sales Advantage Podcast

Dawn Grooters

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

  1. Sales, Summer Break, and the Juggle Nobody Talks About

    4d ago

    Sales, Summer Break, and the Juggle Nobody Talks About

    Summer can be one of the most challenging seasons for working parents in sales. In this episode of The Sales Advantage Podcast, we talk honestly about the guilt, chaos, shifting schedules, and pressure that come with balancing work, family, and summer life. This episode covers: Working parent guilt and overwhelm Flexibility and realistic expectations Why Hybrid Sales creates better work-life balance Setting boundaries during busy seasons Prioritizing what matters most How CRM systems and organization reduce stress If you are trying to juggle sales goals, family schedules, summer activities, and everyday life, this episode is a reminder that you are not alone. 👉 Learn more about Hybrid Sales Advantage® and CRM Advantage: https://www.brokenvesselsales.com “Some days survival is the win.” Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    6 min
  2. You Can’t Force the Sale, But You Can Faithfully Show Up

    Jun 16

    You Can’t Force the Sale, But You Can Faithfully Show Up

    Sales can feel emotionally exhausting when you carry pressure, uncertainty, and the fear of results slowing down. In this episode of The Sales Advantage Podcast, I talk about the emotional side of sales, why trying to force outcomes creates stress, and how faith, consistency, and trusting the process can completely change the way you work. We discuss: Sales stress and fear of uncertainty Trying to control customer decisions and results The importance of faith, surrender, and consistency Why adding value matters even when results are delayed Identity beyond sales performance How Hybrid Sales helps create steady customer connection and follow-up This episode is a reminder that sales is often about planting and watering consistently while trusting that growth takes time. 👉 Learn more about Hybrid Sales Advantage®: https://www.brokenvesselsales.com/hybridsalesadvantage “Your job is to plant and water. You cannot force growth overnight.” Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    8 min
  3. How AI Can Save Sales Reps Hours Every Week

    Jun 9

    How AI Can Save Sales Reps Hours Every Week

    Artificial Intelligence is everywhere right now, but what does it actually mean for sales reps? In this episode of The Sales Advantage Podcast, we cut through the hype and explore practical ways sales reps, sales managers, and business owners can use AI to save time, stay organized, and focus on what matters most: building relationships and generating sales. You'll learn how AI can help with: Drafting customer emails and follow-ups Creating customer outreach ideas Territory planning and prioritization Summarizing promotions and product launches Managing CRM notes, tasks, and customer activity Creating social media content Analyzing sales reports and customer data Organizing spreadsheets and identifying sales opportunities We also discuss the cautions of AI, including why you should learn the fundamentals first, how to verify information for accuracy, and why AI should support relationships rather than replace them. The sales professionals who learn how to leverage AI today will have a significant advantage tomorrow—not because AI replaces great sales skills, but because it frees up more time for meaningful customer conversations. If you're curious about how AI can help you work smarter, improve productivity, and grow sales without losing the human side of selling, this episode is for you. 👉 Learn more about Hybrid Sales Advantage® and CRM Advantage at: https://www.brokenvesselsales.com AI won't replace great salespeople. But great salespeople who learn to use AI wisely will have a major advantage. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    11 min
  4. How To Win Sales During Summer Show Season Even If Buyers Don’t Attend

    Jun 2

    How To Win Sales During Summer Show Season Even If Buyers Don’t Attend

    Summer market season feels different this year, and the shift of Atlanta Market from July to June is changing buying timelines, travel plans, and customer behavior across the industry. In this episode of The Sales Advantage Podcast, we talk about what these changes could mean for sales reps, vendors, retailers, and agencies—and how to adapt strategically instead of reacting emotionally. Rather than panicking about attendance, this episode focuses on paying attention to customer behavior, identifying patterns, and learning how to support buyers whether they attend market or stay home. In this episode, you’ll learn: How changing trade show schedules may impact buyer behavior and order timing Why great sales reps study customer patterns instead of jumping to conclusions Strategies for working with buyers before, during, and after market How to support customers who choose not to attend trade shows Why follow-up matters more than ever during show season How curated recommendations and virtual support help customers make buying decisions Why trade shows are now just one part of the customer journey This episode also explores how Hybrid Sales helps sales reps stay connected year-round through phone calls, follow-up systems, CRM organization, and intentional customer outreach—whether customers attend market or not. 👉 Learn how to build a stronger Hybrid Sales strategy inside Hybrid Sales Advantage™ https://www.brokenvesselsales.com/hybridsalesadvantage Trade shows may evolve, but relationships, follow-up, and adding value will never go out of style. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    10 min
  5. Building Connections, Skills, and the Future of the Industry with The Claxton Collective

    May 26

    Building Connections, Skills, and the Future of the Industry with The Claxton Collective

    In this episode of The Sales Advantage Podcast, I sit down with my dear friend, Kate Duff to talk about an exciting community designed to strengthen relationships, develop skills, and create more opportunities within the gift, wholesale, and sales industry: The Claxton Collective. We discuss: Who The Claxton Collective is for What members gain access to inside the community How connection and collaboration help professionals grow Why developing skills and industry relationships matters more than ever How communities like this can help attract and support the next generation entering our industry This conversation is all about growth, support, networking, and creating an environment where people can learn from one another while building meaningful business relationships. Whether you are a sales rep, wholesale brand, agency, consultant, service provider or someone looking to grow your career and connections in the industry, this episode will show you why investing in community can be a game changer. 👉 Learn more about The Claxton Collective and join here: https://the-claxton-collective.mn.co/landing/ Building relationships and growing your skills is not optional in today’s business world. It is the advantage. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    31 min
  6. The Sales Math No One Talks About: Why Hybrid Sales Wins

    May 26

    The Sales Math No One Talks About: Why Hybrid Sales Wins

    What actually creates more revenue in sales today: inside sales, road appointments, or a hybrid approach? In this episode of The Sales Advantage Podcast, I break down the real numbers behind three common sales models and reveal why Hybrid Sales consistently produces the strongest results. We walk through real sales math comparing inside sales calls, appointment-based selling, and a hybrid strategy that blends both. You’ll learn how: Inside sales creates volume, frequency, and consistent follow-up Traditional appointments generate larger orders but are limited by time Hybrid Sales combines customer reach with relationship depth to maximize revenue Small phone orders add up faster than most reps realize Annual revenue differences can add up to tens of thousands of dollars each year I also share a real story of a sales rep who implemented Hybrid Sales Advantage® and increased her sales by 50% year over year in just the first three months by changing how she worked and not by working more. In this episode, we explore: The hidden math behind sales activity and revenue Why “more miles” does not always equal more sales The limiting beliefs that keep sales reps stuck in outdated habits How Hybrid Sales creates more conversations, better follow-up, and sustainable growth If you want to understand the real economics of your territory and learn how to make more money without burning yourself out, this episode will change how you think about sales. 👉 Learn how to build your own Hybrid Sales strategy inside Hybrid Sales Advantage® 🔗https://www.brokenvesselsales.com/hybridsalesadvantage You do not need more miles. You need more conversations. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    11 min
  7. The Data the Industry Is Missing

    May 12

    The Data the Industry Is Missing

    Most companies have sales data. Most sales reps have customer information. But there is one critical piece missing that connects everything together: activity data. In this episode of The Sales Advantage Podcast, I break down why the sales industry is missing one of the most valuable forms of information available and how a CRM helps capture the activity that actually drives revenue. You may know: who your customers are, what they ordered, and how much they spent. But do you know: When the last appointment happened? What was discussed during the last phone call? How many follow-ups were made? Whether messages were left or emails were opened? What activity actually led to the sale? Without activity data, sales teams are left guessing. You can see the outcome, but not the actions that created it. This episode explores why tracking customer engagement through a CRM is a game changer for sales reps, companies, agencies, and the industry as a whole. In this episode, you’ll learn: What activity data is and why it matters The missing connection between customer data and sales results Why relying on memory, spreadsheets, and notebooks creates blind spots How CRM activity tracking improves follow-up, visibility, accountability, and revenue growth Why companies that understand activity data can repeat what works and improve what doesn’t If you want to stop guessing and start understanding what truly drives sales, this episode will change how you think about CRM and customer relationships. 👉 Learn how to organize your sales process and capture the activity that drives results with CRM Advantage www.brokenvesselsales.com/crmadvantage Sales data tells you what happened. Activity data tells you why. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    9 min
  8. Windshield Math: What Is Driving Really Costing You?

    May 5

    Windshield Math: What Is Driving Really Costing You?

    How much time do you spend behind the wheel each week? In this episode of The Sales Advantage Podcast, I walk you through a powerful exercise called The Windshield Math Exercise to reveal the true cost of windshield time and why traditional road sales may be limiting your growth. Many sales reps spend 15 to 20 hours per week driving, which can add up to nearly 80 hours a month spent in the car. That is two full work weeks that could be used for customer conversations, follow-ups, reorders, appointment setting, and building stronger relationships. In this episode, you will learn: How to calculate the real impact of windshield time on your sales Why driving feels productive but conversations create revenue How opportunity cost affects your customer reach and income The limiting beliefs that keep sales reps tied to old habits Why hybrid sales helps you connect with more customers while spending less time on the road How blending phone calls, CRM organization, and strategic travel creates better results I also explain why the goal is not to visit every customer, but to reach every customer, and how Hybrid Sales helps sales reps increase efficiency, save time, and create more sales conversations. If you are ready to rethink how you spend your time and stop relying on miles to create revenue, this episode will challenge how you view productivity in sales. 👉 Learn how to build a smarter, more profitable sales strategy inside Hybrid Sales Advantage® www.brokenvesselsales.com/hybridsalesadvantage The money you are looking for is not in more miles. It is in more conversations with all your customers. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    9 min
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Trailer

5
out of 5
11 Ratings

About

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

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