The Sales Advantage Podcast

Dawn Grooters

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

  1. Windshield Math: What Is Driving Really Costing You?

    2D AGO

    Windshield Math: What Is Driving Really Costing You?

    How much time do you spend behind the wheel each week? In this episode of The Sales Advantage Podcast, I walk you through a powerful exercise called The Windshield Math Exercise to reveal the true cost of windshield time and why traditional road sales may be limiting your growth. Many sales reps spend 15 to 20 hours per week driving, which can add up to nearly 80 hours a month spent in the car. That is two full work weeks that could be used for customer conversations, follow-ups, reorders, appointment setting, and building stronger relationships. In this episode, you will learn: How to calculate the real impact of windshield time on your sales Why driving feels productive but conversations create revenue How opportunity cost affects your customer reach and income The limiting beliefs that keep sales reps tied to old habits Why hybrid sales helps you connect with more customers while spending less time on the road How blending phone calls, CRM organization, and strategic travel creates better results I also explain why the goal is not to visit every customer, but to reach every customer, and how Hybrid Sales helps sales reps increase efficiency, save time, and create more sales conversations. If you are ready to rethink how you spend your time and stop relying on miles to create revenue, this episode will challenge how you view productivity in sales. 👉 Learn how to build a smarter, more profitable sales strategy inside Hybrid Sales Advantage® www.brokenvesselsales.com/hybridsalesadvantage The money you are looking for is not in more miles. It is in more conversations with all your customers. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    9 min
  2. The First 5 Days of the Month Determine Your Entire Month

    APR 28

    The First 5 Days of the Month Determine Your Entire Month

    Most sales reps don’t have a sales problem, they have a start-of-the-month problem. In this episode of The Sales Advantage Podcast, I break down why the first five days of the month are critical to your success and how front-loading the right activities can completely change your results. If you’ve ever felt like you’re playing catch-up all month, recreating emails from scratch, missing follow-ups, or only reaching a small portion of your customers, this episode will show you a better way to work. We talk about how to use the beginning of the month to: Create email templates that save hours of time each week Send promotions to all your customers early so they can make informed buying decisions Build a clear plan that gives your follow-up purpose and direction Reduce stress, increase productivity, and create consistent sales momentum I also address the limiting beliefs that keep sales reps stuck in reactive habits and why making time at the beginning of the month actually gives you more time, more customer connections, and more revenue. If you want to stop scrambling and start building momentum, this episode will help you reset how you work. Learn how to create systems, templates, and consistent customer outreach inside Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage Start strong. Stay consistent. Build a better month. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    8 min
  3. What Happens When Life Disrupts Your Sales Routine

    APR 21

    What Happens When Life Disrupts Your Sales Routine

    Life does not wait for a convenient time to interrupt your sales routine. In this episode of The Sales Advantage Podcast, I talk about what really happens when illness, family responsibilities, unexpected events, or major life changes disrupt the way you work. Most sales reps rely heavily on travel, in-person appointments, and being on the road. But when life limits your ability to do those things, it can leave you feeling stuck, overwhelmed, and unsure how to maintain your income or stay connected to your customers. In this episode, I share my personal experience of navigating a life-changing event that forced me to rethink how I sold, along with lessons learned from real situations like injuries, family emergencies, and even the impact of the pandemic on sales routines. You will learn: Why relying only on traditional road sales creates risk How life disruptions can affect your sales, income, and relationships Why learning new sales methods now prepares you for the unexpected How hybrid sales creates flexibility so you can keep working no matter your circumstances If you want a sales strategy that supports your life, not competes with it, this episode will help you think differently about how you work. Learn how to build a flexible, sustainable sales system with Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage Life will interrupt your routine. The question is, will you be ready? Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    7 min
  4. Your Customers Didn’t Say No, You Just Didn’t Follow Up

    APR 14

    Your Customers Didn’t Say No, You Just Didn’t Follow Up

    Most sales are not lost because customers say no. They are lost because there was no follow-up. In this episode of The Sales Advantage Podcast, I break down one of the most common and costly sales mistakes... missed follow-ups, and how they quietly impact your revenue, relationships, and confidence. We talk about why follow-ups get missed, how trying to manage everything in your head leads to forgotten opportunities, and the real cost of not having a system in place. I also address the limiting beliefs that keep sales reps from getting organized and why relying on memory is not a strategy. In this episode, you will learn: Why missed follow-ups lead to missed orders and lost revenue How lack of follow-up impacts customer trust and relationships The mindset shift needed to stop relying on memory and start using systems Three simple steps you can take today to improve follow-up, even without a CRM If you want more consistent sales, stronger customer relationships, and less stress in your day-to-day work, this episode will show you how to start making that change. 👉 Ready to stop missing follow-ups and start closing more sales Learn how to build a follow-up system inside Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  5. Stop Waiting For Permission To Sell Better

    APR 7

    Stop Waiting For Permission To Sell Better

    If you’ve ever thought, “I know I need to change how I’m selling… but my agency doesn’t do it that way,” this episode is for you. In this episode of The Sales Advantage Podcast, I break down one of the biggest hidden barriers in sales today which is waiting for permission to change. Many sales reps know the old way of selling is no longer working, but they stay stuck because it feels safer to follow what everyone else is doing. I share a powerful story of a sales rep who felt overwhelmed, exhausted, and afraid to try something different. She quietly gave herself permission to change her approach, implemented hybrid sales strategies, and by the end of Q1, she was up 50% over the previous year. I also share my own journey from traditional road sales to inside sales after a life-changing event, and how that shift led to building a more sustainable, effective way to sell. In this episode, you will learn: Why waiting for permission keeps you stuck in outdated sales habits How limiting beliefs hold sales reps back from making necessary changes What happens when you take ownership of your sales process How hybrid sales strategies help you connect with more customers and grow revenue If you are ready to stop waiting, start taking action, and build a better way to sell, this episode will challenge you to make the shift. 👉 Learn how to implement these strategies inside Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage You don’t need permission to sell better. You just need to start. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    8 min
  6. Hybrid Sales Is Not Optional Anymore. Here’s Why

    MAR 31

    Hybrid Sales Is Not Optional Anymore. Here’s Why

    Traditional road sales alone no longer works. Long drives, back-to-back appointments, missed follow-ups, and time away from home leave sales reps exhausted and still missing customers who are ready to order. In this episode of The Sales Advantage Podcast, I break down why hybrid sales is no longer optional and what happens when you keep relying on the old way of selling. We talk about the real challenges sales reps face today, including large territories that span hours, pressure from vendors, and the struggle to keep up with follow-ups while traveling. You will learn how blending in-person selling with inside sales strategies helps you reach all of your customers, not just the top 30 percent, while saving time on the road and increasing sales. This episode also explains why organization is critical in modern sales and why managing hundreds of customers without a CRM leads to missed opportunities and lost revenue. I share how Hybrid Sales Advantage® focuses on your customers, your sales activity, and your organization so you can work smarter and grow your territory with confidence. If you know something needs to change and you want help building a sustainable sales system, this episode will show you why hybrid sales is the advantage you need right now. 👉 Learn more about Hybrid Sales Advantage® and enroll at https://www.brokenvesselsales.com/hybridsalesadvantage Already a top sales rep but need help getting organized with a CRM? CRM Advantage is designed to help you streamline your sales process and stay on top of every opportunity. Hybrid sales is not optional anymore. It is how top sales professionals win. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    10 min
  7. Why Every Business Should Have Inside Sales

    MAR 24

    Why Every Business Should Have Inside Sales

    If your business does not have inside sales, you are leaving revenue on the table. In this episode of The Sales Advantage Podcast, I break down why inside sales is no longer optional and how it plays a critical role for retailers, vendors, sales agencies, and hybrid sales teams. We talk about what inside sales really looks like today, how it complements in-person sales, trade shows, online platforms, and field reps, and why businesses that rely only on face-to-face selling miss opportunities every single month. I share insights from making nearly 100,000 sales calls and explain how consistent phone outreach and follow-up can generate up to 35 percent more sales by reaching customers who are ready to buy but are not being contacted. You will learn: What inside sales is and what it is not How inside sales works for retailers, vendors, and sales reps Why hybrid sales strategies outperform single-channel selling How much revenue businesses leave behind without consistent outreach If you want to reach more customers, recover missed sales, and build stronger relationships without adding more travel, this episode will show you why inside sales is the advantage your business needs right now. 👉 Want to learn how to implement inside sales as part of a proven hybrid strategy Enroll in Hybrid Sales Advantage® at 🔗 https://www.brokenvesselsales.com/hybridsalesadvantage 📩 For businesses interested in adding or strengthening inside sales, email me directly to start the conversation: sales@brokenvesselsales.com Inside sales is not about pressure. It is about presence, consistency, and growth. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    9 min
  8. Start Guiding. How One Conversation Changes Everything in Retail

    MAR 17

    Start Guiding. How One Conversation Changes Everything in Retail

    Great service does not always lead to great sales. In this episode of The Sales Advantage Podcast, I break down why passive conversations on the sales floor cause customers to browse without buying and how a simple shift in mindset can dramatically increase sales without changing your product or your pricing. I share a real shopping experience in a gift and apparel boutique that highlights how missed questions lead to missed opportunities. From there, we unpack why retail selling works just like inside sales and how every customer interaction has three key moments: welcome, discovery, and direction. In this episode, you will learn: Why waiting for customers to ask questions stalls the sale The three questions every retail associate should ask How better discovery leads to more confident checkouts Why closing is not pressure but clarity If you lead a retail team, work the sales floor, or support customers in any way, this episode gives you practical, repeatable tools to guide conversations, increase confidence, and turn browsers into buyers. Stop waiting. Start guiding. Ask one more question. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
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Trailer

5
out of 5
10 Ratings

About

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

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