The Sales Advantage Podcast

Dawn Grooters

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

  1. Stop Waiting For Permission To Sell Better

    1D AGO

    Stop Waiting For Permission To Sell Better

    If you’ve ever thought, “I know I need to change how I’m selling… but my agency doesn’t do it that way,” this episode is for you. In this episode of The Sales Advantage Podcast, I break down one of the biggest hidden barriers in sales today which is waiting for permission to change. Many sales reps know the old way of selling is no longer working, but they stay stuck because it feels safer to follow what everyone else is doing. I share a powerful story of a sales rep who felt overwhelmed, exhausted, and afraid to try something different. She quietly gave herself permission to change her approach, implemented hybrid sales strategies, and by the end of Q1, she was up 50% over the previous year. I also share my own journey from traditional road sales to inside sales after a life-changing event, and how that shift led to building a more sustainable, effective way to sell. In this episode, you will learn: Why waiting for permission keeps you stuck in outdated sales habits How limiting beliefs hold sales reps back from making necessary changes What happens when you take ownership of your sales process How hybrid sales strategies help you connect with more customers and grow revenue If you are ready to stop waiting, start taking action, and build a better way to sell, this episode will challenge you to make the shift. 👉 Learn how to implement these strategies inside Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage You don’t need permission to sell better. You just need to start. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    8 min
  2. Hybrid Sales Is Not Optional Anymore. Here’s Why

    MAR 31

    Hybrid Sales Is Not Optional Anymore. Here’s Why

    Traditional road sales alone no longer works. Long drives, back-to-back appointments, missed follow-ups, and time away from home leave sales reps exhausted and still missing customers who are ready to order. In this episode of The Sales Advantage Podcast, I break down why hybrid sales is no longer optional and what happens when you keep relying on the old way of selling. We talk about the real challenges sales reps face today, including large territories that span hours, pressure from vendors, and the struggle to keep up with follow-ups while traveling. You will learn how blending in-person selling with inside sales strategies helps you reach all of your customers, not just the top 30 percent, while saving time on the road and increasing sales. This episode also explains why organization is critical in modern sales and why managing hundreds of customers without a CRM leads to missed opportunities and lost revenue. I share how Hybrid Sales Advantage® focuses on your customers, your sales activity, and your organization so you can work smarter and grow your territory with confidence. If you know something needs to change and you want help building a sustainable sales system, this episode will show you why hybrid sales is the advantage you need right now. 👉 Learn more about Hybrid Sales Advantage® and enroll at https://www.brokenvesselsales.com/hybridsalesadvantage Already a top sales rep but need help getting organized with a CRM? CRM Advantage is designed to help you streamline your sales process and stay on top of every opportunity. Hybrid sales is not optional anymore. It is how top sales professionals win. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    10 min
  3. Why Every Business Should Have Inside Sales

    MAR 24

    Why Every Business Should Have Inside Sales

    If your business does not have inside sales, you are leaving revenue on the table. In this episode of The Sales Advantage Podcast, I break down why inside sales is no longer optional and how it plays a critical role for retailers, vendors, sales agencies, and hybrid sales teams. We talk about what inside sales really looks like today, how it complements in-person sales, trade shows, online platforms, and field reps, and why businesses that rely only on face-to-face selling miss opportunities every single month. I share insights from making nearly 100,000 sales calls and explain how consistent phone outreach and follow-up can generate up to 35 percent more sales by reaching customers who are ready to buy but are not being contacted. You will learn: What inside sales is and what it is not How inside sales works for retailers, vendors, and sales reps Why hybrid sales strategies outperform single-channel selling How much revenue businesses leave behind without consistent outreach If you want to reach more customers, recover missed sales, and build stronger relationships without adding more travel, this episode will show you why inside sales is the advantage your business needs right now. 👉 Want to learn how to implement inside sales as part of a proven hybrid strategy Enroll in Hybrid Sales Advantage® at 🔗 https://www.brokenvesselsales.com/hybridsalesadvantage 📩 For businesses interested in adding or strengthening inside sales, email me directly to start the conversation: sales@brokenvesselsales.com Inside sales is not about pressure. It is about presence, consistency, and growth. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    9 min
  4. If You Don’t Plan Q2 Now, You’ll Feel It in June

    MAR 10

    If You Don’t Plan Q2 Now, You’ll Feel It in June

    What you do right now determines how June will feel. In this episode of The Sales Advantage Podcast, I break down why waiting to plan Q2 creates unnecessary pressure later and how a clear plan today can completely change the trajectory of your sales year. We talk about how planning does more than increase sales. A strong plan reduces stress, creates confidence, and helps customers feel more connected to you. You will learn why a 90-day plan works better than annual goals, how it creates momentum without overwhelm, and why it allows you to stay on track even when life throws you a curveball like illness, family emergencies, or shifting priorities. This episode also addresses why most sales reps only consistently connect with about 30 percent of their customers and how a strategic plan helps you reach more of your territory while saving time on the road, especially during busy Q2 months. If you want Q2 to feel organized, intentional, and productive instead of reactive and stressful, this episode will help you take the first step. 👉 Ready to plan, execute, and work smarter in Q2 Enroll in Hybrid Sales Advantage® to learn how to connect with all of your customers, use a CRM to stay organized, and build a sales strategy that works at the click of a button. Enroll here: https://www.brokenvesselsales.com/hybridsalesadvantage If you do not plan Q2 now, you will feel it in June. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  5. Stop Starting Over Every Month

    MAR 3

    Stop Starting Over Every Month

    Do you ever start a new month feeling behind, scattered, and unsure where to begin? In this episode of The Sales Advantage Podcast, I break down why starting over every month is one of the biggest drains on sales momentum, energy, and results. I paint two very different pictures of how sales reps operate. One rep resets every month, relying on memory, sticky notes, and generic follow-ups, which leads to frustration, low energy, and missed sales. The other rep carries momentum forward, uses a CRM to track conversations and next steps, and picks up every customer relationship right where it left off. In this episode, you will learn: -Why starting over every month hurts your sales pipeline -How momentum is built through consistent follow-up and systems -What the data says about using a CRM to increase productivity and sales -Practical tips to stop resetting and start building real momentum If you are tired of scrambling, forgetting follow-ups, and feeling like sales should not be this hard, this episode will help you reset how you work. 👉 Ready to carry momentum into Q2 Join the Territory Takeover Workshop: Creating Your Q2 90-Day Plan to Grow Sales on March 10th at 6 PM CT. Register at brokenvesselsales.com/90dayplan Stop starting over. Start building momentum. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  6. Why Investing in Yourself Is The Ultimate Sales Advantage

    FEB 24

    Why Investing in Yourself Is The Ultimate Sales Advantage

    The most successful sales reps have one thing in common: they invest in themselves. In this episode of The Sales Advantage Podcast, we talk about why personal and professional development is no longer optional for sales professionals who want to grow. Investing in yourself gives you a clear advantage over reps who do the same things year after year and wonder why nothing changes. We answer the questions sales reps ask most often, including why investing in yourself matters, what areas are worth investing in, whether training is really worth it, how long it takes to see results, and where the best place to start is. We also discuss why growth often feels uncomfortable, why learning can be scary, and why the reps with the most passion and desire are the ones who seek out training even when it comes with growing pains. Many sales reps are asking for more education because they are not getting it anywhere else. They want to sharpen their skills, build better systems, and do their jobs better. That commitment to learning is what creates long-term sales success. If you are ready to invest in how you sell, how you manage your territory, and how you connect with customers, there are two clear next steps. Hybrid Sales Advantage® is designed for sales reps who want a complete hybrid sales strategy. It teaches inside sales skills, shows you how to blend phone work with in-person appointments, and includes a customized CRM setup for your territory with training on how to use it daily. 👉 Learn more about Hybrid Sales Advantage®: https://www.brokenvesselsales.com/hybridsalesadvantage If you are ready to get organized and use a CRM with confidence but are not ready for a full hybrid sales strategy yet, CRM Advantage is a done-with-you CRM setup and training program. It focuses on cleaning up customer data, customizing your CRM, and helping you build consistent daily habits. 👉 Learn more about CRM Advantage: https://www.brokenvesselsales.com/crmadvantage Investing in yourself is not an expense. It is a competitive advantage that compounds over time. Listen now and take the first step toward the growth you want to see. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    6 min
  7. Hybrid Sales Advantage vs CRM Advantage: Which Program Is Right for You

    FEB 17

    Hybrid Sales Advantage vs CRM Advantage: Which Program Is Right for You

    Sales reps ask this question all the time: What’s the difference between Hybrid Sales Advantage and CRM Advantage, and how do I know which one I need? In this episode of The Sales Advantage Podcast, we clearly break down both programs so you can choose the right next step based on where you are in your sales journey. Hybrid Sales Advantage® is designed for sales reps who want a complete hybrid sales strategy. It teaches inside sales skills, shows you how to blend phone work with in-person appointments, and helps you connect with all of your customers, not just the ones you see on the road. This program also includes a fully customized CRM setup for your territory and training on how to use your CRM daily to manage follow-up, opportunities, and customer relationships. CRM Advantage was created for sales reps who know they need a CRM but are not ready for a full hybrid sales strategy yet. This is a done-with-you program where we clean up customer lists together, customize the CRM to match how you work, handle the setup for you, and train you to confidently use your CRM every day. CRM Advantage does not include hybrid sales strategy, inside sales training, or territory segmentation, and that is intentional. It focuses on organization, clarity, and consistency. In this episode, you will learn who each program is for, who it is not for, what is included and not included, and how each program benefits sales reps in different seasons of their business. If you have questions on either program, email us at sales@brokenvesselsales.com. If you are ready to change how you sell, maximize your territory, and blend inside and outside sales into one clear strategy, learn more about Hybrid Sales Advantage® here: 👉 https://www.brokenvesselsales.com/hybridsalesadvantage If you are ready to get organized, clean up your customer data, and finally use a CRM with confidence, learn more about CRM Advantage here: 👉 https://www.brokenvesselsales.com/crmadvantage Clarity leads to confidence, and confidence creates momentum. Listen now and choose the program that fits where you are right now. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
5
out of 5
10 Ratings

About

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

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