The Sales Advantage Podcast

Dawn Grooters
  • 5.0 (10)
  • Business
  • Updated Weekly

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

  1. Building Connections, Skills, and the Future of the Industry with The Claxton Collective

    3d ago

    Building Connections, Skills, and the Future of the Industry with The Claxton Collective

    In this episode of The Sales Advantage Podcast, I sit down with my dear friend, Kate Duff to talk about an exciting community designed to strengthen relationships, develop skills, and create more opportunities within the gift, wholesale, and sales industry: The Claxton Collective. We discuss: Who The Claxton Collective is for What members gain access to inside the community How connection and collaboration help professionals grow Why developing skills and industry relationships matters more than ever How communities like this can help attract and support the next generation entering our industry This conversation is all about growth, support, networking, and creating an environment where people can learn from one another while building meaningful business relationships. Whether you are a sales rep, wholesale brand, agency, consultant, service provider or someone looking to grow your career and connections in the industry, this episode will show you why investing in community can be a game changer. 👉 Learn more about The Claxton Collective and join here: https://the-claxton-collective.mn.co/landing/ Building relationships and growing your skills is not optional in today’s business world. It is the advantage. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    31 min
  2. The Sales Math No One Talks About: Why Hybrid Sales Wins

    3d ago

    The Sales Math No One Talks About: Why Hybrid Sales Wins

    What actually creates more revenue in sales today: inside sales, road appointments, or a hybrid approach? In this episode of The Sales Advantage Podcast, I break down the real numbers behind three common sales models and reveal why Hybrid Sales consistently produces the strongest results. We walk through real sales math comparing inside sales calls, appointment-based selling, and a hybrid strategy that blends both. You’ll learn how: Inside sales creates volume, frequency, and consistent follow-up Traditional appointments generate larger orders but are limited by time Hybrid Sales combines customer reach with relationship depth to maximize revenue Small phone orders add up faster than most reps realize Annual revenue differences can add up to tens of thousands of dollars each year I also share a real story of a sales rep who implemented Hybrid Sales Advantage® and increased her sales by 50% year over year in just the first three months by changing how she worked and not by working more. In this episode, we explore: The hidden math behind sales activity and revenue Why “more miles” does not always equal more sales The limiting beliefs that keep sales reps stuck in outdated habits How Hybrid Sales creates more conversations, better follow-up, and sustainable growth If you want to understand the real economics of your territory and learn how to make more money without burning yourself out, this episode will change how you think about sales. 👉 Learn how to build your own Hybrid Sales strategy inside Hybrid Sales Advantage® 🔗https://www.brokenvesselsales.com/hybridsalesadvantage You do not need more miles. You need more conversations. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    11 min
  3. The Data the Industry Is Missing

    May 12

    The Data the Industry Is Missing

    Most companies have sales data. Most sales reps have customer information. But there is one critical piece missing that connects everything together: activity data. In this episode of The Sales Advantage Podcast, I break down why the sales industry is missing one of the most valuable forms of information available and how a CRM helps capture the activity that actually drives revenue. You may know: who your customers are, what they ordered, and how much they spent. But do you know: When the last appointment happened? What was discussed during the last phone call? How many follow-ups were made? Whether messages were left or emails were opened? What activity actually led to the sale? Without activity data, sales teams are left guessing. You can see the outcome, but not the actions that created it. This episode explores why tracking customer engagement through a CRM is a game changer for sales reps, companies, agencies, and the industry as a whole. In this episode, you’ll learn: What activity data is and why it matters The missing connection between customer data and sales results Why relying on memory, spreadsheets, and notebooks creates blind spots How CRM activity tracking improves follow-up, visibility, accountability, and revenue growth Why companies that understand activity data can repeat what works and improve what doesn’t If you want to stop guessing and start understanding what truly drives sales, this episode will change how you think about CRM and customer relationships. 👉 Learn how to organize your sales process and capture the activity that drives results with CRM Advantage www.brokenvesselsales.com/crmadvantage Sales data tells you what happened. Activity data tells you why. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    9 min
  4. Windshield Math: What Is Driving Really Costing You?

    May 5

    Windshield Math: What Is Driving Really Costing You?

    How much time do you spend behind the wheel each week? In this episode of The Sales Advantage Podcast, I walk you through a powerful exercise called The Windshield Math Exercise to reveal the true cost of windshield time and why traditional road sales may be limiting your growth. Many sales reps spend 15 to 20 hours per week driving, which can add up to nearly 80 hours a month spent in the car. That is two full work weeks that could be used for customer conversations, follow-ups, reorders, appointment setting, and building stronger relationships. In this episode, you will learn: How to calculate the real impact of windshield time on your sales Why driving feels productive but conversations create revenue How opportunity cost affects your customer reach and income The limiting beliefs that keep sales reps tied to old habits Why hybrid sales helps you connect with more customers while spending less time on the road How blending phone calls, CRM organization, and strategic travel creates better results I also explain why the goal is not to visit every customer, but to reach every customer, and how Hybrid Sales helps sales reps increase efficiency, save time, and create more sales conversations. If you are ready to rethink how you spend your time and stop relying on miles to create revenue, this episode will challenge how you view productivity in sales. 👉 Learn how to build a smarter, more profitable sales strategy inside Hybrid Sales Advantage® www.brokenvesselsales.com/hybridsalesadvantage The money you are looking for is not in more miles. It is in more conversations with all your customers. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    9 min
  5. The First 5 Days of the Month Determine Your Entire Month

    Apr 28

    The First 5 Days of the Month Determine Your Entire Month

    Most sales reps don’t have a sales problem, they have a start-of-the-month problem. In this episode of The Sales Advantage Podcast, I break down why the first five days of the month are critical to your success and how front-loading the right activities can completely change your results. If you’ve ever felt like you’re playing catch-up all month, recreating emails from scratch, missing follow-ups, or only reaching a small portion of your customers, this episode will show you a better way to work. We talk about how to use the beginning of the month to: Create email templates that save hours of time each week Send promotions to all your customers early so they can make informed buying decisions Build a clear plan that gives your follow-up purpose and direction Reduce stress, increase productivity, and create consistent sales momentum I also address the limiting beliefs that keep sales reps stuck in reactive habits and why making time at the beginning of the month actually gives you more time, more customer connections, and more revenue. If you want to stop scrambling and start building momentum, this episode will help you reset how you work. Learn how to create systems, templates, and consistent customer outreach inside Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage Start strong. Stay consistent. Build a better month. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    8 min
  6. What Happens When Life Disrupts Your Sales Routine

    Apr 21

    What Happens When Life Disrupts Your Sales Routine

    Life does not wait for a convenient time to interrupt your sales routine. In this episode of The Sales Advantage Podcast, I talk about what really happens when illness, family responsibilities, unexpected events, or major life changes disrupt the way you work. Most sales reps rely heavily on travel, in-person appointments, and being on the road. But when life limits your ability to do those things, it can leave you feeling stuck, overwhelmed, and unsure how to maintain your income or stay connected to your customers. In this episode, I share my personal experience of navigating a life-changing event that forced me to rethink how I sold, along with lessons learned from real situations like injuries, family emergencies, and even the impact of the pandemic on sales routines. You will learn: Why relying only on traditional road sales creates risk How life disruptions can affect your sales, income, and relationships Why learning new sales methods now prepares you for the unexpected How hybrid sales creates flexibility so you can keep working no matter your circumstances If you want a sales strategy that supports your life, not competes with it, this episode will help you think differently about how you work. Learn how to build a flexible, sustainable sales system with Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage Life will interrupt your routine. The question is, will you be ready? Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    7 min
  7. Your Customers Didn’t Say No, You Just Didn’t Follow Up

    Apr 14

    Your Customers Didn’t Say No, You Just Didn’t Follow Up

    Most sales are not lost because customers say no. They are lost because there was no follow-up. In this episode of The Sales Advantage Podcast, I break down one of the most common and costly sales mistakes... missed follow-ups, and how they quietly impact your revenue, relationships, and confidence. We talk about why follow-ups get missed, how trying to manage everything in your head leads to forgotten opportunities, and the real cost of not having a system in place. I also address the limiting beliefs that keep sales reps from getting organized and why relying on memory is not a strategy. In this episode, you will learn: Why missed follow-ups lead to missed orders and lost revenue How lack of follow-up impacts customer trust and relationships The mindset shift needed to stop relying on memory and start using systems Three simple steps you can take today to improve follow-up, even without a CRM If you want more consistent sales, stronger customer relationships, and less stress in your day-to-day work, this episode will show you how to start making that change. 👉 Ready to stop missing follow-ups and start closing more sales Learn how to build a follow-up system inside Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    7 min
  8. Stop Waiting For Permission To Sell Better

    Apr 7

    Stop Waiting For Permission To Sell Better

    If you’ve ever thought, “I know I need to change how I’m selling… but my agency doesn’t do it that way,” this episode is for you. In this episode of The Sales Advantage Podcast, I break down one of the biggest hidden barriers in sales today which is waiting for permission to change. Many sales reps know the old way of selling is no longer working, but they stay stuck because it feels safer to follow what everyone else is doing. I share a powerful story of a sales rep who felt overwhelmed, exhausted, and afraid to try something different. She quietly gave herself permission to change her approach, implemented hybrid sales strategies, and by the end of Q1, she was up 50% over the previous year. I also share my own journey from traditional road sales to inside sales after a life-changing event, and how that shift led to building a more sustainable, effective way to sell. In this episode, you will learn: Why waiting for permission keeps you stuck in outdated sales habits How limiting beliefs hold sales reps back from making necessary changes What happens when you take ownership of your sales process How hybrid sales strategies help you connect with more customers and grow revenue If you are ready to stop waiting, start taking action, and build a better way to sell, this episode will challenge you to make the shift. 👉 Learn how to implement these strategies inside Hybrid Sales Advantage® https://www.brokenvesselsales.com/hybridsalesadvantage You don’t need permission to sell better. You just need to start. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧

    8 min
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Trailer

5
out of 5
10 Ratings

About

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

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