203 episodes
Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology Courtney Elmer | PodLaunch
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5.0 • 126 Ratings
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Welcome to the only podcast about podcasting that taps into the science of human behavior and psychology to help you create a bingeworthy podcast your listeners can't ignore.
Why? Because the LAST thing you want is to feel like you’re talking to yourself in an empty room (and we’re right there with ya!)
Leveraging more than 7 years of experience in marketing and business psychology, Courtney Elmer is the leading authority on the science behind what makes podcasts succeed (or fail).
While most podcasts about podcasting cover the basics like tech and logistics, ~we~ know you're smart enough to know where to plug in a mic.
You want the strategy to launch, grow, and monetize a podcast that can actually grow your business and position you as the in-demand thought leader in your niche so you can use your voice to create meaningful change in the world.
We've helped six and seven figure experts just like you...
+ Climb the charts and outrank industry-leading podcast hosts
+ Get hundreds of authentic five-star reviews within 48 hrs of podcast launch
+ Crush their 25k, 50k, 75k, and 100k+ download milestones
+ Elevate their networks and befriend top industry leaders
+ Find their authentic voice and use it to build their legacy
+ Reclaim their time and experience their best sales months ever (simply by monetizing their podcast through their own courses, products, or programs)
We're going to help you do the same.
Because here's the deal: if you're going to host a podcast, you don't want to be ~another~ podcast that adds to the noise.
You want...
+A bingeworthy podcast that millions listen to every week
+ A Top 100 podcast that makes you the go-to expert in your niche
+ A podcast that converts listeners to leads for your business (so you can predictably grow your audience and your income)
The problem: Only 2 out of 10 podcasters make it past their first six episodes.
The question is, why?
If you’re going to invest your time in creating a podcast, you deserve to be getting hundreds of five-star reviews, thousands of downloads, and dozens of listeners raising their hands to work with you.
Plus, you're a busy entrepreneur. Which means you have zero time to figure out how to start a podcast, launch a podcast, and grow a successful podcast on your own.
We've helped over 95% of our clients break the Apple Top 100 in their categories and scale their podcasts 5x faster with our psychology-based approach.*
So just to be clear, if you're here to learn what kind of mic to buy or how to hit record, this isn't the podcast for you.
But if you're here because you haven't found anyone who teaches you the science behind a successful podcast and the systems required to reach the top 100 and stay there, you're in the right place.
Why do we care so much? Simple: you have an important message to share.
And the world deserves to hear it.
Ready to become the host of a client-converting podcast people can't stop raving about? Hit follow and let's dive in.
It's time to make your business bingeworthy.
*based on the latest industry data and real client results
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The Science Behind Creating Content Your Listeners Can't Ignore
Did you know there are 5 Content Gatekeepers your listeners must pass before hitting play on your episode? Nail this, and you'll stop potential fans from scrolling past your show.
In this episode, you’ll learn the secrets to create binge-worthy content that:
Subconsciously attracts new listeners to your showGets listeners choosing *your* podcast over your competitionKeeps your listeners listening through to the end of every episodeCompels listeners to reach out and ask, “How do I work with you!?”
Ready to create podcast content your listeners can’t ignore? Hit play and let’s dive in!
Liked this episode? Share it on social and tag me @thecourtneyelmer
Love the show? Leave a 5-star review and let me know!
Want to launch a Top 100 podcast of your own? Join me for our next free, no pitch, LIVE Workshop
Join 1500+ entrepreneurs and get access to the weekly Own Your Voice digital newsletter with insider tips on how to start and grow top-ranked podcast so you can create the greater influence, income, and impact you deserve.
Connect with Courtney:
Website Instagram Linked In -
3 Reasons Your Podcast is Getting Overlooked
Whether you have a podcast you want to grow or you’re launching one for the first time, there are 3 secret ingredients you’re going to need if you want to get your show in the Top 100 in your category.
Hit play to find out what these ingredients are, how they function together, and (most importantly!) what’ll happen if you’re missing any one of them.
SPOILER ALERT:
Ingredient number 1 is the key to converting more listeners to leads…Ingredient 2 has the most potential to get your show ranking on the charts…Ingredient 3 is the surprising secret to long-term audience growth
Want to know what these ingredients are and how to incorporate them into your podcast (or podcast-to-be)? Hit play and let’s dive in!
Liked this episode? Share it on social and tag me @thecourtneyelmer
Love the show? Leave a 5-star review and let me know!
Want to launch a Top 100 podcast of your own? Join me for our next free, no pitch, LIVE Workshop
Join 1500+ entrepreneurs and get access to the weekly Own Your Voice digital newsletter with insider tips on how to start and grow top-ranked podcast so you can create the greater influence, income, and impact you deserve.
Connect with Courtney:
Website Instagram Linked In -
The Real Reason 88% of Podcasts Fail
If you want to become the host of a Top 100 podcast, there are three key things you’re going to need (and nope, millions of downloads isn’t one of them).
In fact, ranking a podcast has absolutely nothing to do with the quality of your audio, the size of your audience, or your level of expertise either.
But before we can talk about what you need to do to get your show ranking every week, you first need to know what ~prevents~ most podcasters from ranking in the first place.
When you finish this episode, you’ll find out what’s causing your podcast to get overlooked and the specific mistakes you need to avoid if you want your show to get discovered by new listeners who need what you have to offer. Ready to become the host of a client-converting podcast your listeners can’t ignore? Hit play to find out how!
Liked this episode? Share it on social and tag me @thecourtneyelmer
Love the show? Leave a 5-star review and let me know!
Want to launch a Top 100 podcast of your own? Join me for our next free, no pitch, LIVE Workshop
Join 1500+ entrepreneurs and get access to the weekly Own Your Voice digital newsletter with insider tips on how to start and grow top-ranked podcast so you can create the greater influence, income, and impact you deserve.
Connect with Courtney:
Website Instagram Linked In -
4 Signs It's Time to Rebrand Your Podcast
If you've been podcasting for at least a year or more but you're not see significant change in downloads month over month....
If you can't hit or haven't maintained more than 1000+ downloads a week no matter how much value you pack inside every episode...
If you've changed things like your cover art or show title within the last 6 months but still aren't seeing downloads increase or listeners convert to leads...
It might be time to look under the hood at what's really causing your plateau.
In this episode, find out the what + why behind our recent podcast rebrand, plus 4 signs it might be time to rebrand your podcast.
Liked this episode? Share it on social and tag me @thecourtneyelmer
Love the show? Leave a 5-star review and let me know!
Want to launch a Top 100 podcast of your own? Join me for our next free, no pitch, LIVE Workshop
Join 1500+ entrepreneurs and get access to the weekly Own Your Voice digital newsletter with insider tips on how to start and grow top-ranked podcast so you can create the greater influence, income, and impact you deserve.
Connect with Courtney:
Website Instagram Linked In -
How to Write a Sales Page that Actually Converts with Annie Ruggles
You’ve probably written your fair share of sales pages. But how are they converting?
If the answer is “not as well as I’d like it to!” then you’re in luck. Because the gifted Annie Ruggles is BACK this week with a special bonus episode where she breaks down exactly what to do to write a sales page that actually converts
When you listen, you’ll learn
The surprising reason why most sales pages flopThe secret to a sales page that actually makes people want to buyThe truth about testimonials: how to use them, and what to avoidThe brilliant “sandwich hack” that will increase clicks on every buy button (and much more!)Episode Links:
Get your FREE Sales Page Audit @anniepreneurWebsitePodcast
Liked this episode? Share it on social and tag me @thecourtneyelmer
Love the show? Leave a 5-star review and let me know!
Want to launch a Top 100 podcast of your own? Join me for our next free, no pitch, LIVE Workshop
Join 1500+ entrepreneurs and get access to the weekly Own Your Voice digital newsletter with insider tips on how to start and grow top-ranked podcast so you can create the greater influence, income, and impact you deserve.
Connect with Courtney:
Website Instagram Linked In -
3 About Page Mistakes to Stop Making Now with Annie Ruggles
Pop Quiz: Which page on your website is the hardest one to write?
If you answered About Pages, you’re right. GONE are the days where you could write a 14-paragraph monologue about the history of your entrepreneurial journey because guess what? No one cares.
There IS a right and a wrong way to write an About Page though. Annie Ruggles joins me on the show to clear up the confusion so you can learn how to write an About Page people actually want to read.
When you listen, you’ll learn:
3 common About Page mistakes that cause people to click awayHow to identify the parts of your story people actually care aboutThe About Page Framework that keeps people readingHow much to include (and what to leave out)(and more!)
Episode Links:
Get your FREE About Page Audit @anniepreneurWebsitePodcast
Liked this episode? Share it on social and tag me @thecourtneyelmer
Love the show? Leave a 5-star review and let me know!
Want to launch a Top 100 podcast of your own? Join me for our next free, no pitch, LIVE Workshop
Join 1500+ entrepreneurs and get access to the weekly Own Your Voice digital newsletter with insider tips on how to start and grow top-ranked podcast so you can create the greater influence, income, and impact you deserve.
Connect with Courtney:
Website Instagram Linked In
Customer Reviews
Love the tips
The tips and different topics really give you a different perspective and support with podcasting.
Well I’m Hooked
So much to consider about rebranding and relaunching especially after podcasting for a while. Something I need to do.
Great show for business owners who podcast!
Courtney knows what she’s doing. It’s so refreshing to see some novel strategy on podcasting. I was sick of hearing the same advice that only gets you tiny incremental growth and this growth strategy was actually good and fits with my experience of what worked. Thanks Courtney—you have a new follower! 🙌