Make Marketing Suck Less for Expertise-Driven Solo Businesses Dr. Michelle Mazur

“I know that I'm extraordinary at what I do. And because I have messaging, because I have my packages, because I have my pricing, I can keep moving forward in confidence in one area of my life”.

There comes a time when the shit hits the fan in your life and you just can't keep showing up the way you like. 

The first thing that always goes is marketing.

Let's face it. Most of us don't have the option of just stopping marketing altogether.

We can't put our businesses on hold because we need it to pay our own bills. 

So how do you keep going? 

When marketing already sucks for you, how do you keep going when your personal life has gone off the rails?
I am thrilled to have Expert Up Club member, Nicole Trick Steinbach, on the show today to talk about how she made marketing suck less even when the proverbial shit hit the fan in her personal life. 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

“I used to always think - I have all these great ideas and I make these products, like, you know, digital-based products. And if only I had the money that I could actually hire a team and build the thing out and then actually pay money for advertising, I just know it would hit.”

If you just build the right funnel, have the right welcome sequence, and the right lead magnet, you can put money into ads and people will come out and wanna work with you. 

And this seems like the absolutely best way to make marketing suck less. 

But is it? 

I am so excited to have Rachel Alexandria on the show today. Rachel is one of the founding members of the Expert Up Club, and she's here to talk about her experience building a funnel. What worked, what didn't, and how she is making her marketing suck less now

Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route.  The whole thing was such a detour for me. It seriously tanked my business.”

So many business owners have gone down this path only to realize, “Hey. This isn't for me!” 
With all the hype around “stop trading dollars for hours” and make money while you sleep, there was something she was NOT being told. 
Choosing to create a course meant that Elise Enriquez, productivity coach, had to give up doing something she loved (working with clients) for something that sucked (marketing).

You'll want to hear Elise's story about how she recovered from making this strategic misstep and how she's adjusted course and, finally, what she's letting go of in her marketing to make it easier for her and make it more effective. 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. 

If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.) 

So before you start digging deep into the 3 Word Rebellion, how do you know if it's right for your business? 

Well, there are 3 telltale signs, and that's what we are talking about on the show today. 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

Your client has a lot of options when it comes to solving their problem. 

There's so much competition and competition for their time, energy, and financial resources. 

>>>How do you make sure that your business is the one they choose? 
>>>How do you show you're different from the web celebs with charismatic marketing? 

You do it by differentiating your business. 

So what is differentiation and why is it critical for your business? That's exactly what we're gonna talk about on today's pod.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

“How does having a 3 Word Rebellion make marketing suck less?” 

That's a question I got from a listener and it's a super smart question. 

To truly make marketing suck less:
you have to know that the work you put in will actually pay offthat it will make marketing easier and more effective to bring in your right-fit clients.Today, I’m taking you behind the scenes of my own business and showing you how my 3 Word Rebellion makes marketing take half the time while being twice as effective for my business.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.