100 episodes

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

Marketing Ink: Big Ideas for Local Businesses Allie Bloyd

    • Business
    • 4.9 • 72 Ratings

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

    Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity

    Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity

    In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engaging customers through live chat, seamless calendar integrations, and leveraging the innovative communities feature.
    Shaun explains the pivotal role of attribution in marketing, sharing how High Level brings transparency to ROI assessments for businesses. With a customer-first approach, he sheds light on how continual updates are a direct response to user feedback. The discussion also dives into High Level's mission to streamline marketing efforts and business operations into a singular, coherent platform that offers users a competitive edge.
    Whether you are a current High Level user or exploring tools to amplify your marketing effectiveness, this episode is packed with valuable insights. Don't miss out on expert conversations that can transform the way you connect with your audience and measure success.
    Stay tuned to our channel for more episodes that help shape your marketing strategies. Remember to like, share, and subscribe for more updates.
    For more information or to try High Level, click the link in the description below!
     
    Ready to get started with a FREE Highlevel account?
    👉 http://bit.ly/Try-Highlevel
     
    Connect with Allie:
    http://alliebloyd.com/book
    Check out my $47 Highlevel Masterclass which includes a ready to use Snapshot:  https://alliebloyd.com/highlevel
     
     
     

    • 35 min
    Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers

    Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers

    Are you ready to take your marketing game to the next level?
    In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates.

    Join us as we dive into the world of funnels and discover how to optimize your post-click experience for maximum conversions. As a business owner or marketer, it's crucial to understand the importance of converting leads into customers. Let Khalid guide you through his initial steps and strategies for achieving professional and business growth through effective lead generation. Significantly enhance your brand's image and reputation by providing a seamless and enjoyable user experience to ensure repeat customers.
    Whether you're running paid advertising or simply looking for ways to boost your website's performance, this video has something valuable for everyone. Don't miss out on this insightful discussion and get ready to elevate your marketing! 
     
    -------------------
    🧨 Are you ready to take your marketing to the next level? 
    🎟 Join my 50% off early-bird priority waitlist to be one of the first to grab your ticket to GET ELEVATED LIVE in Fort. Lauderdale, FL. March 16-17.
    This will be a hands on small-group workshop to ensure you get plenty of personalized attention! 
    GET ELEVATED LIVE
    -----------------------------
    🧨 Connect with Khalid Saleh:
    Twitter: @khalidh
    LinkedIn: Khalid Saleh
    Website: FigPii
     
    🧨 Connect with Allie Bloyd:
    https://alliebloyd.com
    https://alliebloyd.com/book
    GET ELEVATED LIVE

    • 45 min
    How Paid Advertising Catapulted My Revenue: Lessons Learned & Top Tips 2024

    How Paid Advertising Catapulted My Revenue: Lessons Learned & Top Tips 2024

    Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing.
    As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid advertising with the right strategy. It truly allows you to be the captain of your own ship and master your destiny.
    But as we all know, paid advertising is not a one-size-fits-all solution. I'll also be sharing my top tips on how to make it work for your business specifically.
    But that's not all - in addition to discussing marketing strategies, I'll also be sharing my experience of taking five weeks off for maternity leave and how my business continued to thrive without me being there! It just goes to show that with proper preparation and delegation, anything is possible.
    ---------------------------
    Connect with Allie:
    www.alliebloyd.com
    https://alliebloyd.com/book
    Youtube:
    www.youtube.com/@AllieBloyd
    Facebook:
    www.facebook.com/alliebloydmedia
     

    • 35 min
    How To Take Your E-Commerce Business To The NEXT Level

    How To Take Your E-Commerce Business To The NEXT Level

    Are you a business owner looking to grow your brand and achieve success in the long run? In this must-watch video, Jason shares his journey of growing his agency from primarily focusing on e-commerce to expanding into lead generation and service-based industries. But that's not all, he also offers professional consulting and training programs to help others build their dream businesses and live the life they desire.
     Discover the key strategies that are currently working for Jason, including a crucial tip on achieving a decent average order value for successful advertising.
    But... it all starts with crystal clear visualization of your goals and ideal future!
     Don't miss out on this valuable advice from a marketing expert who knows how to make your business thrive.
    Don't just dream about success, take action now! 
    -------------------------
    Get connected with Jason Portnoy:
    Website: https://www.jportnoy.com
    Podcast: https://perfectlymentored.com
    Blog: https://www.jportnoy.com/blog
     
    Connect with me, Allie Bloyd:
    https://www.alliebloyd.com/book
     
     

    • 43 min
    Adapting to the Changing Ad and Business Landscape with Jon Loomer

    Adapting to the Changing Ad and Business Landscape with Jon Loomer

    Are you looking to grow your business and take your marketing strategy to the next level? Then join me as Facebook expert Jon Loomer shares his journey of starting a Facebook ads blog in 2011. Discover how blogging helped his business grow successfully for a really long time... before seeing a decline and the strategies he mastered to adapt and stay AHEAD of the competition. 
    Learn from one of the most well-known professionals in the field of Facebook ads, lead generation and professional growth so you too can take charge of your own success story!
    -------------------------
    Connect with Jon Loomer:
    https://www.jonloomer.com
     
    Connect with host Allie Bloyd:
    https://alliebloyd.com/book 

    • 53 min
    Solving The Data Puzzle: Understand Your Customer Journey & Unlock Hidden Revenue

    Solving The Data Puzzle: Understand Your Customer Journey & Unlock Hidden Revenue

    Frustrated with tracking, monitoring and analyzing all of your marketing data without knowing which strategies are working?
    Today I am joined by Chris Mercer, founder of Measurement Marketing Academy, and he has some awesome solutions!
    We discuss how you (and your team) can learn to use accurate measurement marketing to get better visibility into your customer journey, instantly increase conversion rates, and unlock hidden revenue opportunities your business needs for predictable and repeatable growth.
    Goodbye data overwhelm, analysis paralysis, and random acts of marketing! Say Hello to smarter decision making around lead generation, customer acquisition, and less wasted time on strategies that aren’t getting you results.
    The best part? You truly you do not have to be a numbers person to use these free tools and make sense out of them! You just have to use them in a slightly different way. And that's exactly what Chris will teach you!
    Tune in now to get the answers you need to make more money with predictable and repeatable growth - no complicated analytics required!
    ------------------------------
    Connect with Chris at Measurement Marketing Academy:
    https://measurementmarketing.io
     
    Connect with host Allie Bloyd:
    alliebloyd.com/book
     

    • 42 min

Customer Reviews

4.9 out of 5
72 Ratings

72 Ratings

guato suave ,

Great content!

Excellent insight. Looking forward to upcoming shows.

Love this show!!!! ,

Love it!

Love this show! So great for business growth

JPinTexas ,

Great Content & Guests!

Allie you’ve put a great show together. I look forward to bing-listening past episodes and also appearing on the show to give value to your guests. Onward!

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