
100 episodes

Marketing Ink: Big Ideas for Local Businesses Allie Bloyd
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- Business
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4.9 • 69 Ratings
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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com
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Adapting to the Changing Ad and Business Landscape with Jon Loomer
Are you looking to grow your business and take your marketing strategy to the next level? Then join me as Facebook expert Jon Loomer shares his journey of starting a Facebook ads blog in 2011. Discover how blogging helped his business grow successfully for a really long time... before seeing a decline and the strategies he mastered to adapt and stay AHEAD of the competition.
Learn from one of the most well-known professionals in the field of Facebook ads, lead generation and professional growth so you too can take charge of your own success story!
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Connect with Jon Loomer:
https://www.jonloomer.com
Connect with host Allie Bloyd:
https://alliebloyd.com/book -
Solving The Data Puzzle: Understand Your Customer Journey & Unlock Hidden Revenue
Frustrated with tracking, monitoring and analyzing all of your marketing data without knowing which strategies are working?
Today I am joined by Chris Mercer, founder of Measurement Marketing Academy, and he has some awesome solutions!
We discuss how you (and your team) can learn to use accurate measurement marketing to get better visibility into your customer journey, instantly increase conversion rates, and unlock hidden revenue opportunities your business needs for predictable and repeatable growth.
Goodbye data overwhelm, analysis paralysis, and random acts of marketing! Say Hello to smarter decision making around lead generation, customer acquisition, and less wasted time on strategies that aren’t getting you results.
The best part? You truly you do not have to be a numbers person to use these free tools and make sense out of them! You just have to use them in a slightly different way. And that's exactly what Chris will teach you!
Tune in now to get the answers you need to make more money with predictable and repeatable growth - no complicated analytics required!
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Connect with Chris at Measurement Marketing Academy:
https://measurementmarketing.io
Connect with host Allie Bloyd:
alliebloyd.com/book
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Discover Untapped Franchise Marketing Opportunities For Strategic Growth
Are you a franchisor looking to grow your business?
Have you ever wondered what it takes to attract the right franchisees?
In this episode, I am joined by Kevin Oldham, founder of Franchise My Business and one of the leading franchise marketers in the industry not to mention a franchise owner himself!
Listen as Kevin shares what he believes most franchise owners and franchisees are missing from their marketing, how they can both work together more effectively, what works best for marketing local franchises and why franchises can be great partnership opportunities for marketers looking to strategically grow their business.
Kevin specializes in partnering with emerging franchise concepts and provide them with the marketing assistance they need to be ultra successful. So join us as we discuss his unique prospective into the world of franchising and the tremendous business development opportunities!
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Connect with Kevin Oldham:
🎙Website/Podcast: https://kevinoldham.live
➡️ Instagram: https://www.instagram.com/thekevinoldham
➡️ Youtube: https://www.youtube.com/@franchisemybusiness
Connect with host, Allie Bloyd:
www.alliebloyd.com/book
➡️ Youtube: https://www.youtube.com/@AllieBloyd -
Lead Generation Strategies: Crack The Code For Your Local Business
Are you trying to generate more leads for your local business? It can be tough to know what the best strategy is.
Whether you're a business owner or a marketing guru, I've got you covered! In this video, join me as I break down my tried & true local lead generation strategies - so you can learn how to develop a plan for yourself (or your clients) and get the most out of every single lead.
I also share important resources that I created specifically for myself & my local marketing mastery students to help them analyze & fully understand their KPI data, no more guesswork!
Tune in now for my expert advice on local lead generation strategies that can finally put you in the drivers set and skyrocket you to success!
*Don't forget to click the link below & grab your free copy of my KPI Metrics Calculator Workbook today!
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Connect with me, Allie Bloyd:
alliebloyd.com/book
Grab my KPI Metrics Calculator:
https://alliebloyd.com/kpi
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Strategically Grow Your SaaS Business With GoHighLevel
Are you ready to STRATEGICALLY grow your SAAS business with GoHighLevel? 🧗
In this 2023 Tutorial for any size business or marketing agency, we’ll show you the ultimate tips and tricks to turn your software-as-a-service product into a cash cow! 💸
From marketing your product or services to managing content and lead communications...ALL in one place, we'll help you hit your high level success in no time at all.
So come join me with Paulson Thomas, Director of Business Development @ Highlevel, for an informative in-depth ride as we take you through the quickest way to become a pro at SAAS growth!
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Connect with Allie:
Highlevel Marketing Platform:https://bit.ly/try-highlevel
GET THE LOCAL LEAD GENERATION MASTERCLASS FOR ONLY $47:
https://alliebloyd.com/leadgen-masterclass
GET THE ULTIMATE HIGHLEVEL MASTERCLASS FOR ONLY $47:
https://alliebloyd.com/highlevel
Schedule a call to chat about your marketing needs!
https://alliebloyd.com
Learn to craft the perfect OFFER:
https://alliebloyd.com/offer-workbook
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Kickin' It Old School: Direct Mail strategies (that work) for local businesses & agencies
Are you a small to large business or marketing agency looking for a direct mail strategy that works?
Look no further! In this episode of Marketing Ink, I'm joined by Mike Stodola, CMO at Technology Marketing Toolkit to discuss the different direct mail strategies that can help take your business to the next level.
From creative ways to utilize direct mail plus to tips on how to get the most out of your campaigns - we'll have it all.
Whether you're just starting out or an experienced marketer, there's something here for everyone. Kickin' it old school with direct mail - don't miss it!
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Connect with Mike Stodola:
www.technologymarketingtoolkit.com
www.linkedin.com/in/mikestodola
www.facebook.com/mike.stodola
Connect with your host, Allie Bloyd:
www.alliebloyd.com
www.alliebloyd.com/book
www.facebook.com/allie.bloyd.media
Customer Reviews
Great Content & Guests!
Allie you’ve put a great show together. I look forward to bing-listening past episodes and also appearing on the show to give value to your guests. Onward!
Highly recommended!
What is great about Allie is that you'll know that she's an expert in marketing and ads (from real-life experiences), got into a few episodes, and the content and format are great! I love that she has the heart for helping local businesses and how she leads meaningful conversations with her guests who bring so much experience to the table. Highly recommended!
Girl has got it together!
Allie gives real actionable steps to market, grow, and scale your business. This is a no-fluff hard-core business podcast. It’s going in rotation!