58 episodes

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

Marketing Ink: Big Ideas for Local Businesses Allie Bloyd

    • Business
    • 4.9 • 59 Ratings

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

    How To Create a Local Offer That Converts

    How To Create a Local Offer That Converts

    I've always been surprised at how many local business owners or marketers don't truly understand one very important aspect of marketing: the offer. 
    The right, well thought out offer is the difference between marketing success and failure. Get it right, you'll win big. Get it wrong, you'll blame the ad platform! hahah 
    Learn my I.N.S.A.N.E. offer system in this step by step training that will help you discover what you need to do to create and offer that converts - and profits!
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    If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/local-call
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    Get the Offer Creation Workbook For FREE: https://alliebloyd.com/offer-workbook
    ________________
    - Get 3 FREE Text Campaigns: https://alliebloyd.com/sms
    ________________
    - Join My FREE Facebook Group:
    facebook.com/groups/remodel.your.marketing
    _______________
    - Get my facebook ads ultimate jumpstart pack for FREE: https://alliebloyd.com/jumpstart

    • 50 min
    The Steps to Creating High-Converting Youtube Ads

    The Steps to Creating High-Converting Youtube Ads

    If you've wondered if Youtube ads are worth your time or advertising budget, this episode will clear up all your questions and confusion! 
    Youtube Ads Expert and owner of Video Agency, Viewability, Tom Breeze walks us through the steps you should take when starting off with youtube ads and what makes effective ads work!
    Tom is one of the top Youtube Ads experts in the world and our conversation was chock-full of tips, tricks, and ideas for local business owners & marketers alike! 
    ________________
    If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/local-call
    ________________
    - Get 3 FREE Text Campaigns: alliebloyd.com/sms
    ________________
    - Join My FREE Facebook Group:
    facebook.com/groups/remodel.your.marketing
    _______________
    - Get my facebook ads ultimate jumpstart pack for FREE: alliebloyd.com/jumpstart

    • 56 min
    How To Combine Passion & Entrepreneurship to Make an Impact

    How To Combine Passion & Entrepreneurship to Make an Impact

    In this episode, I'm interviewed by Dr. Ai Addyson-Zhang, CEO of Classroom Without Walls, to discuss my new book, Uncensored America: Thought-Provoking Poetry on Faith, Family & Freedom! We discuss I have used my entrepreneurial platform to create this work of 'activist art' to try and make an impact in the world. Hear how the book came to be, why I wrote it, and what we can all do to make a positive impact in the world.

    • 56 min
    How to Explode Your Business with Relationship Marketing

    How to Explode Your Business with Relationship Marketing

    Relationship marketing expert, Jessika Phillips, and I dive deep into relationship marketing - What is it? How can you use it? Why is it so incredibly powerful? 
    In this digital world, small business owners and large businesses should be using online tools to deepen community and client relationships, show their personality, voice their values, and see their sales EXPLODE!
    ________________
    If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/local-call
    ________________
    - Get 3 FREE Text Campaigns: alliebloyd.com/sms
    ________________
    - Join My FREE Facebook Group:
    facebook.com/groups/remodel.your.marketing
    _______________
    - Get my facebook ads ultimate jumpstart pack for FREE: alliebloyd.com/jumpstart

    • 49 min
    Marketing Mindset: Why You WILL or WILL NOT Succeed

    Marketing Mindset: Why You WILL or WILL NOT Succeed

    Some succeed in marketing, others don't. But why is that? How can you make sure that you're not in the group that fails? This podcast will outline the major blocks I've seen in marketers, agency owners &  business owners that cause them to fail, or not fully succeed, in the marketing space - and how to overcome them.
    If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/book
    ___________________________
    To get the $500 Organic Growth Quickstart Course FOR FREE - Order your copy of Uncensored America: Thought-Provoking Poetry on Faith, Family & Freedom on Amazon or by visiting uncensoredamericabook.com
     
    Submit your screenshots to support@alliebloydmedia.com for access!
     
    ______________________
     
    Grab my 3 FREE Text SMS Campaigns with full explainer videos on setup and use at alliebloyd.com/sms
     
    ________________
     
    - Join My FREE Facebook Group: facebook.com/groups/remodel.your.marketing
     

    • 33 min
    How To Use Video To Improve Local Business Ad Results

    How To Use Video To Improve Local Business Ad Results

    In this episode, I'm joined by Krista Mashore, who rose to the top in the real estate field and helps other real estate agents do the same. We dive into the video strategy that helps local agents OR business owners set themselves apart, increase advertising results and build a community of raving fans.
    Understanding your avatars, creating regular video content, and being willing to invest in the growth of your business will help you go from small and unknown to Top-Tier and thriving. Learn the process and hear our most important tips to implement this in your own business!
    If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/book
     
    ________________
     
    - Join My FREE Facebook Group: facebook.com/groups/remodel.your.marketing
     
    ________________
     
    - PRE-ORDER 'UNCENSORED AMERICA' to get an autographed copy (and free gift) when it's released on April 9th!
    Uncensoredamericabook.com
     

    • 46 min

Customer Reviews

4.9 out of 5
59 Ratings

59 Ratings

Financial Asset Protection ,

I never knew this..

In your episode, “How to Use Your Customer Buying Cycle to Craft your Ad..”, you mentioned how different businesses/industries have different cycles of turning a lead into a buying customer. And this cycle is connected to your marketing efforts. Since I am in financial services, it can easily take 2 years to convert a lead into a client. Thus, if I invest in marketing, I shouldn’t expect an ROI in less than 2 years. This has been confusing me for a while but thank you for clarifying. I’m looking forward to listening to more of your episodes.

dayanamayfield ,

Keeps me motivated

My favorite thing about Allie's podcast is getting in the trenches advice from her and some of my other fave social media marketers (like Rachel Pedersen). The hard part about marketing your business is staying motivated and consistent, and this podcast helps me a lot, simply because of Allie's commitment and excitement.

Adell1984 ,

Great Marketing Advice

I own a local services business, so I needed very specific advice on how to market online amidst a bunch of worldwide online companies. This is by far one of the most helpful and easy to understand podcasts I’ve listened to on marketing your business!!

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