100 episodes

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

Marketing Ink: Big Ideas for Local Businesses Allie Bloyd

    • Business
    • 4.9 • 67 Ratings

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

    Mastering Content Marketing with Digital Marketer's Mark De Grasse

    Mastering Content Marketing with Digital Marketer's Mark De Grasse

    Know you need to go all in with content marketing in 2023, but not quite sure how to make it happen, or where your efforts and energy would be best utilized? This episode is for you. I'm joined by Mark de Grasse, the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners.
    Mark de Grasse is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.
     
    He lays out what you should be doing moving forward to leverage the most critical aspects of content marketing, wether you have a small budget or large budget, a small team or a complete content department. 
     
    If you're ready to go HARD on your marketing and increase your sales in the coming year, I'd love to help you do it. Visit https://alliebloyd.com and see how I can help.

    • 35 min
    The secret to growing and managing a 70+ person team with Brett Curry

    The secret to growing and managing a 70+ person team with Brett Curry

    Hiring, Firing, Managing - It’s all a part of business, and for most business owners, it’s our LEAST favorite part. But for the rare entrepreneur like Brett Curry, it just comes naturally. In this episode, we’ll dive into his journey to building an agency with over 70 employees and what he would recommend for teams large and small to improve success from the start.
     
    If you want to learn more about Brett and OMGCommerce, visit https://www.omgcommerce.com/
    If you want to learn how I can help you grow your local business or local marketing agency, visit https://alliebloyd.com



















     

    • 42 min
    Sales Funnels 101: What are they, why do you need them, and 3 types of funnels you can start using to generate more leads today

    Sales Funnels 101: What are they, why do you need them, and 3 types of funnels you can start using to generate more leads today

    If you're a small business owner, you've heard the term sales funnel, you just might not actually know what it means. Even if you've dabbled with them, you may not be clear on their true purpose or how to make the most of them, let alone how you should be implementing a funnel in the most effective way for your business.
    In this episode, I'll walk you through all of it. 
    If you want to check out my free video tutorials on sales funnels, ads, and more, visit https://youtube.com/c/alliebloyd or schedule a call with me and my team at https://alliebloyd.com/book
    Want to check out my FAVORITE sales funnel builder, Highlevel? Grab my Ultimate Highlevel Masterclass for only $47! https://alliebloyd.com/highlevel

    • 35 min
    How to leverage YouTube videos to skyrocket SEO with Atiba de Souza

    How to leverage YouTube videos to skyrocket SEO with Atiba de Souza

    Whether or not you're currently creating video content, this episode is for you. Youtube videos are now one of the easiest ways to rank your content on page 1 on google, but only if you know how to use it. Atiba DeSouza is a video and SEO expert who dives deep into the type of content to create and how to publish it to effectively boost your search rankings and drive more traffic and leads to your business.
    If you want to learn more about Atiba, visit him here: https://www.linkedin.com/in/atibadesouza/
    If you want to see how I can help your local business or agency grow, visit alliebloyd.com to learn more.

    • 56 min
    From Bricks and Mortar Personal Trainer to Online Fitness Coach with Prince Kapoor

    From Bricks and Mortar Personal Trainer to Online Fitness Coach with Prince Kapoor

    If you're a brick-and-mortar business owner and you've wondered how to increase your revenue without increasing overhead, this episode is for you! Prince started at the bottom, learning personal training from a young age, eventually opening his own training gym.
     
    But as many entrepreneurs experienced, Covid threw a wrench in his plans. Luckily, he was already set up to shift online and made this his primary focus. Over the last 2 years, Prince has grown his business more than he knew could be possible by leveraging the power of online coaching and accountability, while also helping his clients get better results. Hear how he made the shift and how you can too, while also diving into the important topic of physical fitness as an entrepreneur.











     

    If you want to learn more about Prince and how to work with him, click here: https://linktr.ee/Princekapoor











     

    If you want to see how I can help you grow your local business or take in online, schedule a call here: https://alliebloyd.com/book

    • 48 min
    From Business Class to Expert Class: How Service Providers Can Add 100k + To Revenue Without More Done For You Clients

    From Business Class to Expert Class: How Service Providers Can Add 100k + To Revenue Without More Done For You Clients

    If you're a local business owner or service provider who's found some success and wants to grow, but aren't sure you want to continue doing done-for-you or service-based work, or add on additional local locations, this could be the opportunity you've been looking for.
    In this special episode, you'll learn EXACTLY how to build an information business to $50-$100k per month and what to avoid along the way.
    If you want to see how I can help you implement this exact strategy, visit https://alliebloyd.com/expert-class to get started.
    Want to learn more about the other ways I can help your small business grow? Visit https://alliebloydmedia.com
     

    • 1 hr 39 min

Customer Reviews

4.9 out of 5
67 Ratings

67 Ratings

JPinTexas ,

Great Content & Guests!

Allie you’ve put a great show together. I look forward to bing-listening past episodes and also appearing on the show to give value to your guests. Onward!

Facqt Media ,

Highly recommended!

What is great about Allie is that you'll know that she's an expert in marketing and ads (from real-life experiences), got into a few episodes, and the content and format are great! I love that she has the heart for helping local businesses and how she leads meaningful conversations with her guests who bring so much experience to the table. Highly recommended!

Happie Hippie ,

Girl has got it together!

Allie gives real actionable steps to market, grow, and scale your business. This is a no-fluff hard-core business podcast. It’s going in rotation!

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