Marketing Ink: Big Ideas for Local Businesses

Allie Bloyd
  • 4.9 (73)
  • MARKETING
  • UPDATED SEMIMONTHLY
Marketing Ink: Big Ideas for Local Businesses

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

  1. SEP 26

    How To EXPLODE Your Business With Youtube Ads

    In this episode of Marketing Ink, host Allie Bloyd sits down with YouTube advertising beast Aleric Heck to dive deep into the world of YouTube ads.  Aleric shares his journey from starting a YouTube channel as a teenager to becoming a leading authority in YouTube ad strategies for education based, coaching, and consulting businesses.  What Secrets Does Aleric Share?  The Winning Ad Formula: Aleric breaks down the hook, educate, and call to action structure for high performing ads.  Creative Strategies: Tips on creating authentic, high converting video content with minimal equipment. Advanced Targeting Techniques: Learn about custom audiences and Aleric's "Alpha AI Targeting Strategy" for pinpointing your ideal clients. Retargeting Strategies: Hot and warm retargeting methods to re engage your audience and drive conversions. Actionable Advice: Tips for those new to YouTube ads to optimize campaigns and achieve better results.   ----------------------------------------------------------------   Connect with Aleric Heck: Free 19 Page YouTube Ad Strategy PDF: Get Aleric's detailed guide on YouTube ad strategies, plus accompanying training at adoutreach.com/gift KeywordSearch Tool: Aleric’s software for AI ad targeting on YouTube and Google Ads. Try it with a five day unlimited free trial at keywordsearch.com   Connect with Allie: If you want to learn about my 12-month mentorship or mastermind programs, book a call today! https://alliebloyd.com/marketing-mentorship If you want to learn about the services I offer to help you grow your business, book a call at https://alliebloyd.com

    34 min

  2. SEP 12

    Blueprint to Building a $100K/Month Coaching Business

    In this episode of Marketing Ink, Allie shares actionable steps for growing a coaching business to over $100,000 per month. She outlines four types of coaching programs, emphasizing the importance of starting with a highly leveraged group coaching model.  Allie covers how to create compelling offers, validate them with small ads, and sell your program before building all the content. She also stresses the importance of scaling through paid ads, understanding your customer acquisition costs, and delegating tasks like sales and administrative work as you grow emphasizing focus on sales first, then gradually hiring a closer and an appointment setter.  This episode is packed with tips on structuring your coaching business for long-term success… while maintaining profitability and lifestyle flexibility.    Links Allie Shares in the Episode: -Schedule a Call to learn more about Allie’s coaching and mentorship programs: https://alliebloyd.com/strategy-session-booking - Try Highlevel for 2 weeks for FREE: https://bit.ly/try-highlevel Resources for hiring virtual assistants: alliebloyd.com   These links provide tools and resources to help you streamline and scale your coaching business as outlined in this episode.

    41 min

  3. AUG 27

    How To Attract Wealthy Clients Podcasting with Josh Forti

    Josh Forti shares his journey as an entrepreneur and how he discovered the Golden Mic Method. He discusses the importance of focusing on principles and proven marketing and sales techniques… rather than chasing after new and flashy tactics.  The Golden Mic Method is a principle-based approach to sales that utilizes a podcast as a platform to reach and attract high-paying clients. He also highlights the importance of making the podcast about the guests and their ideas, rather than using it as a platform to pitch his services.  The Golden Mike Method focuses on building a platform that attracts wealthy clients and creates powerful relationships. By focusing on high-quality conversations and building a platform that amplifies the guest, entrepreneurs can attract wealthy individuals who are willing to invest in their services.  Selling to wealthy clients is easier and allows for higher margins, providing financial stability and the ability to deliver exceptional results. The Golden Mike Method is a choice to work in a world of wealth and abundance ____________________ Connect With Josh Forti On All Platforms🔥 www.joshforti.com

    41 min

  4. JUN 18

    Education vs. Entertainment: Finding Your Content Style

    In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach. They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of niching down, engaging with audiences, and balancing content creation across multiple platforms.  She also offers valuable tips on maintaining consistency, creating compelling thumbnails, and leveraging both short-form and long-form content effectively. Connect today with Mille Adrian, online educator and YouTuber teaching Content Creators the latest strategies and trends on social media.   Youtube: http://www.youtube.com/@MillieAdrian FREE TRAINING: itsmodernmillie.com/webinar-youtube IMM Website: itsmodernmillie.com Instagram: instagram.com/itsmodernmillie TikTok: tiktok.com/@itsmodernmillie

    49 min

  5. JUN 6

    From NFL Strength Coach to Wellness Center Success

    In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016.  Highlighting key aspects of his early business growth through word of mouth, customer service, and strategic marketing, Ryan & Allie discuss valuable insights for local and small business owners. Ryan shares his expansion into IV therapy, body contouring, and various aesthetic services, and how taking control of his marketing efforts, using Facebook ads, and automating backend processes has led to significant revenue growth and business scalability.  Ryan emphasizes the importance of finding a successful mentor, finding the right business partners, and relentless effort to achieving business success. -------------------------------------- Are you ready to take your business to a never-before reached level? Choose the right mentor to personally walk along side of you to reach your success goals and simplify your life as a business owner or agency owner. Connect with me @ alliebloyd.com/book    Connect with Ryan Turner, Infusion Wellness Center: LinkedIn: https://www.linkedin.com/in/ryan-turner Website: https://infusioncryoandlaser.com

    47 min

  6. MAY 8

    Kickstart Your Short Form Content With AI Video Marketing

    In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media.  Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and growing an audience. He offers insights into the strategies that have enabled him to gain millions of followers across various platforms, techniques for creating effective short form content, and the importance of captions, hashtags, and engagement in boosting reach. Austin also shares his latest venture, Syllaby.io, a powerful tool designed to make digital agency strategies accessible to entrepreneurs at a lower cost.  Lastly, he outlines his method for increasing content views and engagement, including how to craft compelling hooks, and shares advice on focusing on content formats that resonate with creators personally. This episode is an in-depth look at the evolution of social media marketing and provides valuable tips for leveraging video to enhance online presence and business success.   Get started today with your own in-house AI Video Marketing Agency: https://syllaby.io   Connect directly with Austin Armstrong: https://socialtypro.com/about-us/austin-armstrong   Youtube: https://www.youtube.com/c/SocialtyPro   Facebook: https://www.facebook.com/socialtypro

    42 min

  7. APR 22

    Building a Marketing Empire... Journey From eBay To Agency CEO

    In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also discusses key strategies for growth in marketing, the importance of understanding both the creative and analytical sides of advertising, and the evolution of his business philosophy. Additionally, Ashton provides insights into the merger that formed Bad Marketing, the challenges and strategies in running a large agency, the potential of Amazon for e-commerce, and maintaining corporate culture in a rapidly growing business environment.   Connect With Ashton @ Bad Marketing Agency https://www.badmarketing.com https://www.badmarketing.com/links https://www.linkedin.com/company/4media-marketing   Connect with Allie Bloyd to learn more about Local Marketing Mastery coaching opportunities, Expert Class Mastermind or Done-For-You marketing services. http://alliebloyd.com/book

    40 min

  8. APR 12

    Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity

    In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engaging customers through live chat, seamless calendar integrations, and leveraging the innovative communities feature. Shaun explains the pivotal role of attribution in marketing, sharing how High Level brings transparency to ROI assessments for businesses. With a customer-first approach, he sheds light on how continual updates are a direct response to user feedback. The discussion also dives into High Level's mission to streamline marketing efforts and business operations into a singular, coherent platform that offers users a competitive edge. Whether you are a current High Level user or exploring tools to amplify your marketing effectiveness, this episode is packed with valuable insights. Don't miss out on expert conversations that can transform the way you connect with your audience and measure success. Stay tuned to our channel for more episodes that help shape your marketing strategies. Remember to like, share, and subscribe for more updates. For more information or to try High Level, click the link in the description below!   Ready to get started with a FREE Highlevel account? 👉 http://bit.ly/Try-Highlevel   Connect with Allie: http://alliebloyd.com/book Check out my $47 Highlevel Masterclass which includes a ready to use Snapshot:  https://alliebloyd.com/highlevel

    36 min
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4.9
out of 5
73 Ratings

About

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

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