100 episodes

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

Marketing Ink: Big Ideas for Local Businesses Allie Bloyd

    • Business
    • 4.9 • 72 Ratings

Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com

    Education vs. Entertainment: Finding Your Content Style

    Education vs. Entertainment: Finding Your Content Style

    In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach.
    They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of niching down, engaging with audiences, and balancing content creation across multiple platforms. 
    She also offers valuable tips on maintaining consistency, creating compelling thumbnails, and leveraging both short-form and long-form content effectively.
    Connect today with Mille Adrian, online educator and YouTuber teaching Content Creators the latest strategies and trends on social media.
     
    Youtube:
    http://www.youtube.com/@MillieAdrian
    FREE TRAINING:
    itsmodernmillie.com/webinar-youtube
    IMM Website:
    itsmodernmillie.com
    Instagram:
    instagram.com/itsmodernmillie
    TikTok:
    tiktok.com/@itsmodernmillie

    • 48 min
    From NFL Strength Coach to Wellness Center Success

    From NFL Strength Coach to Wellness Center Success

    In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL.
    Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. 
    Highlighting key aspects of his early business growth through word of mouth, customer service, and strategic marketing, Ryan & Allie discuss valuable insights for local and small business owners.
    Ryan shares his expansion into IV therapy, body contouring, and various aesthetic services, and how taking control of his marketing efforts, using Facebook ads, and automating backend processes has led to significant revenue growth and business scalability. 
    Ryan emphasizes the importance of finding a successful mentor, finding the right business partners, and relentless effort to achieving business success.
    --------------------------------------
    Are you ready to take your business to a never-before reached level?
    Choose the right mentor to personally walk along side of you to reach your success goals and simplify your life as a business owner or agency owner.
    Connect with me @ alliebloyd.com/book 
     
    Connect with Ryan Turner, Infusion Wellness Center:
    LinkedIn: https://www.linkedin.com/in/ryan-turner
    Website: https://infusioncryoandlaser.com

    • 46 min
    Kickstart Your Short Form Content With AI Video Marketing

    Kickstart Your Short Form Content With AI Video Marketing

    In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. 
    Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and growing an audience.
    He offers insights into the strategies that have enabled him to gain millions of followers across various platforms, techniques for creating effective short form content, and the importance of captions, hashtags, and engagement in boosting reach.
    Austin also shares his latest venture, Syllaby.io, a powerful tool designed to make digital agency strategies accessible to entrepreneurs at a lower cost. 
    Lastly, he outlines his method for increasing content views and engagement, including how to craft compelling hooks, and shares advice on focusing on content formats that resonate with creators personally.
    This episode is an in-depth look at the evolution of social media marketing and provides valuable tips for leveraging video to enhance online presence and business success.
     
    Get started today with your own in-house AI Video Marketing Agency:
    https://syllaby.io
     
    Connect directly with Austin Armstrong:
    https://socialtypro.com/about-us/austin-armstrong
     
    Youtube:
    https://www.youtube.com/c/SocialtyPro
     
    Facebook:
    https://www.facebook.com/socialtypro

    • 42 min
    Building a Marketing Empire... Journey From eBay To Agency CEO

    Building a Marketing Empire... Journey From eBay To Agency CEO

    In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency.
    Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies.
    He also discusses key strategies for growth in marketing, the importance of understanding both the creative and analytical sides of advertising, and the evolution of his business philosophy.
    Additionally, Ashton provides insights into the merger that formed Bad Marketing, the challenges and strategies in running a large agency, the potential of Amazon for e-commerce, and maintaining corporate culture in a rapidly growing business environment.
     
    Connect With Ashton @ Bad Marketing Agency
    https://www.badmarketing.com
    https://www.badmarketing.com/links
    https://www.linkedin.com/company/4media-marketing
     
    Connect with Allie Bloyd to learn more about Local Marketing Mastery coaching opportunities, Expert Class Mastermind or Done-For-You marketing services.
    http://alliebloyd.com/book
     

    • 39 min
    Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity

    Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity

    In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engaging customers through live chat, seamless calendar integrations, and leveraging the innovative communities feature.
    Shaun explains the pivotal role of attribution in marketing, sharing how High Level brings transparency to ROI assessments for businesses. With a customer-first approach, he sheds light on how continual updates are a direct response to user feedback. The discussion also dives into High Level's mission to streamline marketing efforts and business operations into a singular, coherent platform that offers users a competitive edge.
    Whether you are a current High Level user or exploring tools to amplify your marketing effectiveness, this episode is packed with valuable insights. Don't miss out on expert conversations that can transform the way you connect with your audience and measure success.
    Stay tuned to our channel for more episodes that help shape your marketing strategies. Remember to like, share, and subscribe for more updates.
    For more information or to try High Level, click the link in the description below!
     
    Ready to get started with a FREE Highlevel account?
    👉 http://bit.ly/Try-Highlevel
     
    Connect with Allie:
    http://alliebloyd.com/book
    Check out my $47 Highlevel Masterclass which includes a ready to use Snapshot:  https://alliebloyd.com/highlevel
     
     
     

    • 35 min
    Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers

    Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers

    Are you ready to take your marketing game to the next level?
    In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates.

    Join us as we dive into the world of funnels and discover how to optimize your post-click experience for maximum conversions. As a business owner or marketer, it's crucial to understand the importance of converting leads into customers. Let Khalid guide you through his initial steps and strategies for achieving professional and business growth through effective lead generation. Significantly enhance your brand's image and reputation by providing a seamless and enjoyable user experience to ensure repeat customers.
    Whether you're running paid advertising or simply looking for ways to boost your website's performance, this video has something valuable for everyone. Don't miss out on this insightful discussion and get ready to elevate your marketing! 
     
    -------------------
    🧨 Are you ready to take your marketing to the next level? 
    🎟 Join my 50% off early-bird priority waitlist to be one of the first to grab your ticket to GET ELEVATED LIVE in Fort. Lauderdale, FL. March 16-17.
    This will be a hands on small-group workshop to ensure you get plenty of personalized attention! 
    GET ELEVATED LIVE
    -----------------------------
    🧨 Connect with Khalid Saleh:
    Twitter: @khalidh
    LinkedIn: Khalid Saleh
    Website: FigPii
     
    🧨 Connect with Allie Bloyd:
    https://alliebloyd.com
    https://alliebloyd.com/book
    GET ELEVATED LIVE

    • 45 min

Customer Reviews

4.9 out of 5
72 Ratings

72 Ratings

guato suave ,

Great content!

Excellent insight. Looking forward to upcoming shows.

Love this show!!!! ,

Love it!

Love this show! So great for business growth

JPinTexas ,

Great Content & Guests!

Allie you’ve put a great show together. I look forward to bing-listening past episodes and also appearing on the show to give value to your guests. Onward!

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