273 episodes

Listen to our podcast for Shopify sellers – it's all about growing your store with expert advice and insider tips.Hi, my name is Claus Lauter, the host of the show, and I have the privilege of interviewing world-class experts, founders, and thought leaders in ecommerce, marketing, and AI.I’m sharing those conversations with you, helping you stay ahead of the competition and enabling you to grow your business on Shopify.Every episode offers actionable tactics and practical tips. We cover a broad range of marketing topics, including Shopify apps, direct-to-consumer (DTC) marketing, social media, AI, and much more. With 250+ episodes, you're sure to find something that will help you grow faster.Join over 15,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem.New episodes are released every Tuesday and Thursday. Subscribe now!Visit ecommercecoffeebreak.com to learn more or follow @ecomcoffeebreak on X/Twitter.For inquiries about becoming a guest or sponsoring the podcast, please email hello@ecommercecoffeebreak.com.Please subscribe, rate, and review the podcast if you enjoy it.

Marketing Podcast for Shopify Merchants: The Ecommerce Coffee Break Claus Lauter

    • Business
    • 5.0 • 17 Ratings

Listen to our podcast for Shopify sellers – it's all about growing your store with expert advice and insider tips.Hi, my name is Claus Lauter, the host of the show, and I have the privilege of interviewing world-class experts, founders, and thought leaders in ecommerce, marketing, and AI.I’m sharing those conversations with you, helping you stay ahead of the competition and enabling you to grow your business on Shopify.Every episode offers actionable tactics and practical tips. We cover a broad range of marketing topics, including Shopify apps, direct-to-consumer (DTC) marketing, social media, AI, and much more. With 250+ episodes, you're sure to find something that will help you grow faster.Join over 15,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem.New episodes are released every Tuesday and Thursday. Subscribe now!Visit ecommercecoffeebreak.com to learn more or follow @ecomcoffeebreak on X/Twitter.For inquiries about becoming a guest or sponsoring the podcast, please email hello@ecommercecoffeebreak.com.Please subscribe, rate, and review the podcast if you enjoy it.

    How To Customize Your Store Using Apps Without Breaking The Bank | #264 Mohammad Hashemi

    How To Customize Your Store Using Apps Without Breaking The Bank | #264 Mohammad Hashemi

    In this podcast episode, we discuss how to customize your store using apps without breaking the bank. Our featured guest on the show is Mohammad Hashemi, co-founder at Gadget.
    Topics discussed in this episode:
    How your business can customize your store using apps without breaking the bank.Ways Gadget is particularly beneficial for projects that involve back-end data security, stability, and large volumes of data. When using this service, it allows businesses to skip the expensive and time-consuming set-up infrastructure phase.How the company provides customized solutions with various templates as a starting point to reduce the cost and time of development.
     Links & Resources

    Website: https://gadget.dev/
    LinkedIn: https://www.linkedin.com/in/mohashemi/
    X/Twitter: https://twitter.com/hashemito
    x/Twitter: https://twitter.com/gadget_dev

    Get access to more free resources by visiting the podcast episode page at
    bit.ly/46MF9Wa


    Subscribe & Listen Everywhere:
    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


    Episode Sponsors

    PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

    Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.
    preezie is at the forefront of helping brands elevate the shopping experience with interactive ecommerce solutions that acquire, convert, and retarget more customers. Their solutions leverage behavioural psychology to optimise customer acquisition, enable guided shopping experiences, and drive zero-party data personalisation.  Brands, like Target, Canon, and Dell use preezie to engage millions of shoppers every month. Contact preezie today.
    Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    • 29 min
    Why Social Proof Is Crucial For Ecommerce | #263 Daan Vaneker

    Why Social Proof Is Crucial For Ecommerce | #263 Daan Vaneker

    In this podcast episode, we delve into the significance of social proof in ecommerce. Our featured guest on the show is Daan Vaneker, founder & CEO of trustprofile.com
    Topics discussed in this episode:
    How trust-building impacts small online businesses.The fundamentals of trust-building for online businesses.The importance of showcasing the human side of a business.How negative reviews can be advantageous for a business.The proper method for collecting and showcasing reviews.The influence of product reviews on decision-making.Links & Resources

    Website: https://www.trustprofile.com/
    Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/
    Shopify App Store: https://apps.shopify.com/trustprofile
    LinkedIn: https://www.linkedin.com/in/dvaneker/
    LinkedIn: https://www.linkedin.com/company/trustprofile/
    Facebook: https://www.facebook.com/trustprofile/

    Get access to more free resources by visiting the podcast episode page at
    bit.ly/3RsEODT


    Subscribe & Listen Everywhere:
    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


    Episode Sponsors

    PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

    Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.
    preezie is at the forefront of helping brands elevate the shopping experience with interactive ecommerce solutions that acquire, convert, and retarget more customers. Their solutions leverage behavioural psychology to optimise customer acquisition, enable guided shopping experiences, and drive zero-party data personalisation.  Brands, like Target, Canon, and Dell use preezie to engage millions of shoppers every month. Contact preezie today.
    Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    • 24 min
    Beyond Followers: How to Build a Brand Community | #262 Raquel Rincon

    Beyond Followers: How to Build a Brand Community | #262 Raquel Rincon

    In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com.
    On the Show Today, You’ll Learn:
    The impact of community building on a brand’s marketing.How to organically grow a community around a brand for increased engagement. The power of Facebook groups in creating a dedicated space for the brand's fans. The importance of user-generated content and memes in building a strong community. Find out how Taylor Swift's team leverages user-generated content to strengthen her community. The essential role of customer service and community management in e-commerce success.Links & Resources

    Website: http://partnerhero.com
    LinkedIn: https://www.linkedin.com/company/partnerhero
    LinkedIn: https://www.linkedin.com/in/rockyrincon/

    Get access to more free resources by visiting the podcast episode page at
    bit.ly/46ArjX3


    Subscribe & Listen Everywhere:
    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


    Episode Sponsors

    PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

    Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.


    preezie is at the forefront of helping brands elevate the shopping experience with interactive ecommerce solutions that acquire, convert, and retarget more customers. Their solutions leverage behavioural psychology to optimise customer acquisition, enable guided shopping experiences, and drive zero-party data personalisation.  Brands, like Target, Canon, and Dell use preezie to engage millions of shoppers every month. Contact preezie today.
    Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    • 25 min
    Multi-Millionaire Reveals How Anyone Can Get Rich | #261 Rob Moore

    Multi-Millionaire Reveals How Anyone Can Get Rich | #261 Rob Moore

    In this podcast episode, we discuss how to make money, manage money and master money to become rich. Our featured guest on the show is author, public speaker, and entrepreneur Rob Moore.
    On the Show Today, You’ll Learn:
    From broke to millionaireLessons learned from interviews with 21 billionaires and 100+ multi-millionairesThe link between emotions and sound financial decisionsThe risks of entrepreneurshipThe importance of seeking mentorshipOverhyped and underhyped trends in financeThe evolution from currency to cryptocurrenciesThe realities of cryptocurrencies and the future of moneyLinks & Resources

    Website: https://robmoore.com/
    LinkedIn: https://www.linkedin.com/in/robmoore1979/
    Instagram: https://www.instagram.com/robmooreprogressive/
    Twitter: https://twitter.com/robprogressive
    TikTok: https://www.tiktok.com/@robmooreprogressive

    Get access to more free resources by visiting the podcast episode page at
    bit.ly/49SZfkw


    Subscribe & Listen Everywhere:
    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


    Episode Sponsors

    PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

    Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.
    preezie is at the forefront of helping brands elevate the shopping experience with interactive ecommerce solutions that acquire, convert, and retarget more customers. Their solutions leverage behavioural psychology to optimise customer acquisition, enable guided shopping experiences, and drive zero-party data personalisation.  Brands, like Target, Canon, and Dell use preezie to engage millions of shoppers every month. Contact preezie today.
    Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    • 29 min
    The Power of Behavioral Psychology for Ecommerce Success | #260 Michael Tutek

    The Power of Behavioral Psychology for Ecommerce Success | #260 Michael Tutek

    In this podcast episode, we discuss why behavioral psychology, personalization, and collaboration are keys to your ecommerce success. Our featured guest on the show is Michael Tutek, Co-Founder and CEO at preezie.com.
    On the Show Today, You’ll Learn:
    Psychology's impact on e-commerce for enhanced customer experiences. Bridge the gap between in-store and online customer behavior, boosting conversion rates. Discover the power of guided selling online, elevating average order values. Leverage personalization for increased customer loyalty in e-commerce. Utilize delayed results to build trust and enhance customer engagement. Employ mirroring techniques for a trustworthy online environment. Links & Resources

    Website: https://preezie.com/
    LinkedIn: https://www.linkedin.com/company/preezie/
    X/Twitter: https://twitter.com/PreezieOfficial
    YouTube: https://www.youtube.com/@preezie
    Facebook: https://www.facebook.com/preezieAU/
    Instagram: https://www.instagram.com/preezieofficial/


    Get access to more free resources by visiting the podcast episode page at
    bit.ly/3RaE06e


    Subscribe & Listen Everywhere:
    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


    Episode Sponsors

    PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

    Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.
    preezie is at the forefront of helping brands elevate the shopping experience with interactive ecommerce solutions that acquire, convert, and retarget more customers. Their solutions leverage behavioural psychology to optimise customer acquisition, enable guided shopping experiences, and drive zero-party data personalisation.  Brands, like Target, Canon, and Dell use preezie to engage millions of shoppers every month. Contact preezie today.
    Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    • 23 min
    Scale Your Subscription Sales In 2024 | #259 Andriy Rudnyk

    Scale Your Subscription Sales In 2024 | #259 Andriy Rudnyk

    In this podcast episode, we discuss how to scale your subscription sales in 2024. Our featured guest on the show is Andriy Rudnyk, founder at goodsubscription.agency
    On the Show Today, You’ll Learn:
    Why prioritize recurring revenue for increased profitability.How to leverage ideal subscriber persona research for business success. The role of surveys and customer feedback in subscription programs. Steps to assess if a subscription model aligns with your brand. The impact of a subscription app on business success. Importance of community building and personalized offers to reduce churn. Key steps in integrating a subscription program into your business. How to boost customer lifetime value through personalized cancellation offers. Links & Resources

    Website: https://www.goodsubscription.agency/
    Shopify App Store: https://apps.shopify.com/gsa-subscription-optimizer
    LinkedIn: https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/
    X/Twitter: https://twitter.com/lihtster


    Get access to more free resources by visiting the podcast episode page at
    bit.ly/3uoXnjl


    Subscribe & Listen Everywhere:
    Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts


    Episode Sponsors

    PartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand’s customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!

    Smart Ecommerce Marketing: Get your own marketing wizard at half the cost. Boost your ecommerce business with a remote marketing assistant and say goodbye to marketing stress. Easily scale up, increase productivity, reclaim your time, and save up to 50% compared to US/EU hires. Visit https://smart-ecommerce-marketing.com today.
    preezie is at the forefront of helping brands elevate the shopping experience with interactive ecommerce solutions that acquire, convert, and retarget more customers. Their solutions leverage behavioural psychology to optimise customer acquisition, enable guided shopping experiences, and drive zero-party data personalisation.  Brands, like Target, Canon, and Dell use preezie to engage millions of shoppers every month. Contact preezie today.
    Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.

    Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

    • 26 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

C. Camisasca ,

A great show for ecomm brands!

Claus’ podcast is a great way to stay on top of the latest trends and tools in e-commerce. Big fan!

Sir Rodge ,

Love this podcast

Really enjoy Claus’s interview style and the whole concept of the pod, great of a coffee break :)

Nksdesign dreams ,

Tons of useful tips

As a Shopify designer who also runs her own store, I get a lot of useful tips from this show. Highly recommend!

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