Marketing Powerups Ramli John

Vassilena Valchanov shares her brand messaging framework template.🎉 About Vassilena Valchanov
Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.
🕰️ Timestamps and transcript
00:00 Brand and product messaging bridges positioning and copywriting.04:37 Focus on content first, then refining language.08:53 Understanding customer needs essential for successful product.12:56 Client vision integrated with customer feedback strategy.14:48 Trend in conversational marketing and customer confusion.17:36 Evaluate alternatives to direct competitors, consider existing options.22:35 Messaging emphasizes pricing structure, value for customers.26:12 Building a network crucial for personal growth.27:29 Link learning to action; community key.30:49 Subscribe to Marketing Powerups for actionable takeaways.✨ Useful links
Vassilena's website: https://valchanova.me/Her newsletter: https://valchanova.me/newsletter/The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/

Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations.

Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063
[00:00:00] Nick Bennett[00:00:44] Developing a Go-to-Market Model with Nick Bennett[00:02:38] Starting a Company and Launching with Hype[00:07:18] A conversation about the people-first go-to-market strategy[00:08:40] Customer Led Growth: Building Strong Relationships with Customers[00:15:37] The Importance of Customer Marketing and When to Start[00:18:24] Using NPS Surveys to Drive G2 Reviews[00:23:34] The Rise of B2B Influencer Marketing[00:29:30] Building Relationships for Career Success

Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062
[00:00:00] The Importance of Customer Education[00:07:37] Proving ROI for Customer Training Initiatives[00:13:51] The Importance of Training Programs and Brand Positioning[00:22:19] Using Training as a Sales Qualification Tool[00:26:01] Patterns in Sales Training Program Challenges[00:30:15] The intersections between customer education and data silos[00:36:03] Top Tips for Creating a World-Class Training Program[00:39:20] Career Power-Ups and Creating a Star Map of an Organization[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes

Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061
🎉 About Marc Thomas
Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of experience in digital marketing, previously leading growth at Powered By Search. Marc now works at Podia as their Senior Growth Marketer. You can read some of his latest posts and sign up for his newsletter at PositiveHuman.co
🕰️ Timestamps and transcript
[00:00:00] The Rinse, Rinse, and Repeat Framework for Marketing Success[00:00:44] Marc's Career Journey[00:01:05] The Death of Marketing Playbooks[00:01:26] The RINse and Repeat Framework[00:09:01] Why Some Companies Grow Faster Than Others[00:11:08] The Evolution of SaaS Marketing[00:15:00] The Importance of Having Strong Marketing Foundation[00:17:11] Creating a Rinse and Repeat Playbook for Growth [00:21:12] Podia's Approach to Customer Research and Insights[00:27:34] Why Customer Research is Crucial for Product Development[00:32:07] Ideation and Customer Research at Podia[00:37:49] The Shift in Marketing: From Data-Driven to Idea-Driven[00:43:29] The Power of Creative Marketing with Podia[00:52:48] Career Powerups with Marc Thomas✨ Useful links
Marc Thomas on LinkedIn - https://www.linkedin.com/in/iammarcthomas/Positive Human (Marc's website and newsletter) - https://positivehuman.co/Podia - https://www.podia.com/

Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059
🎉 About Kamil Rextin
Kamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberflip and Crowdrift. At 42 Agency, Kamil helps B2B SaaS companies generate more leads and scale their businesses through innovative marketing strategies.
🕰️ Timestamps and transcript
[00:00:00] Guerrilla Marketing Tactics for Conferences [00:07:10] Standing Out at Events: A Creative Approach by 42 Agency[00:10:13] The Balance Between Short-Term and Long-Term Results in Marketing[00:13:39] Balancing Brand Experience and Direct Sales at Events[00:14:56] Creating Memorable Event Experiences[00:17:33] Innovative Marketing Ideas from 42 Agency[00:21:49] Changes in the Landscape of Performance Marketing[00:23:09] The Shift Away from Product-Led Growth[00:26:24] The Future of Growth and Performance Marketing[00:29:09] Standing Out and Being Memorable in a Noisy Market[00:30:31] Career Powerups✨ Useful links
42 Agency - https://www.42agency.com/Kamil Rextin's LinkedIn page - https://www.linkedin.com/in/kamilrextin/SaaStr isn't a disaster [essay] - https://www.42slash.com/p/saastr-isnt-a-disaastr-but-pitching