Marketing Powerups Ramli John

Ian Faison, Founder of Caspian Studios, shares his serialized content framework.
🎉 About Ian Faison
Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.
🔖 Video Chapters00:00 Ian Faison's serialized content framework03:55 Create serialized content, build audiences, take cues.09:39 Podcasting is intimate; technology aids its success.11:01 Tailor content for audience, go the extra mile.15:30 People crave mystery, humor, and connection in stories.20:01 Pitched story, secured A-list talent, perfect synergy.21:07 Highlighting mistreatment of employees in company storytelling.27:15 Creativity and clarity are essential for marketing.28:23 AI can help with serialized content framework.33:17 Developers' show created from authentic nostalgia.36:48 Farming is their passion and means everything.39:06 West Point connections opened doors for success.42:42 Support, help, connect with others for success.45:39 Check out castbeanstudios.com for exciting murderverse shows.47:07 Subscribe to Marketing Powerups for actionable insights.
✨ Useful links
👨🏽‍💻 Caspian Studios website🔗 Ian Faison on LinkedInMurder in HR Podcast ShowThe Hacker Chronicles Show

Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.
🎉 About Alli Blum
Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework. 
✨ Useful links
Alli Blum's website — https://alliblum.com/Alli's Linkedin — https://www.linkedin.com/in/alliblum/Switch interviews and strategic context with Alli Blum — https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/How SaaS marketers can get buy-in on qualitative research — https://www.forgetthefunnel.com/resources/getting-saas-customer-research-buy-in

Vassilena Valchanov shares her brand messaging framework template.🎉 About Vassilena Valchanov
Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.
🕰️ Timestamps and transcript
00:00 Brand and product messaging bridges positioning and copywriting.04:37 Focus on content first, then refining language.08:53 Understanding customer needs essential for successful product.12:56 Client vision integrated with customer feedback strategy.14:48 Trend in conversational marketing and customer confusion.17:36 Evaluate alternatives to direct competitors, consider existing options.22:35 Messaging emphasizes pricing structure, value for customers.26:12 Building a network crucial for personal growth.27:29 Link learning to action; community key.30:49 Subscribe to Marketing Powerups for actionable takeaways.✨ Useful links
Vassilena's website: https://valchanova.me/Her newsletter: https://valchanova.me/newsletter/The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/

Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations.

Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063
[00:00:00] Nick Bennett[00:00:44] Developing a Go-to-Market Model with Nick Bennett[00:02:38] Starting a Company and Launching with Hype[00:07:18] A conversation about the people-first go-to-market strategy[00:08:40] Customer Led Growth: Building Strong Relationships with Customers[00:15:37] The Importance of Customer Marketing and When to Start[00:18:24] Using NPS Surveys to Drive G2 Reviews[00:23:34] The Rise of B2B Influencer Marketing[00:29:30] Building Relationships for Career Success

Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062
[00:00:00] The Importance of Customer Education[00:07:37] Proving ROI for Customer Training Initiatives[00:13:51] The Importance of Training Programs and Brand Positioning[00:22:19] Using Training as a Sales Qualification Tool[00:26:01] Patterns in Sales Training Program Challenges[00:30:15] The intersections between customer education and data silos[00:36:03] Top Tips for Creating a World-Class Training Program[00:39:20] Career Power-Ups and Creating a Star Map of an Organization[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes