Marketing Today with Alan Hart Alan B. Hart

Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles.

In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.”

Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs.

In this episode, you’ll learn:
Forgive yourself when you aren’t perfect
Always seek improvement
Focus on building trust with your customer

Key Highlights:
[01:29] What has motherhood taught Deena about marketing?
[04:51] Deena’s journey to StockX
[06:57] What even is StockX?
[14:08] Seizing growth opportunities
[17:45] Marketing to sellers and buyers
[19:43] Deena’s approach to leadership
[21:40] Defining moments in Deena’s life
[24:49] Advice to her younger self
[25:53] Don’t underestimate data and analytics
[27:18] Brands to follow

Resources Mentioned: 
StockX
Deena Bahri
How StockX works
StockX report on investment performance
Food52 | Food 52 Story from content to products
Texas Legislation of Women’s Rights (NPR)

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Deena LinkedIn: https://www.linkedin.com/in/deenabahri/
Deena Twitter: https://twitter.com/deenadb
StockX Twitter: https://twitter.com/stockx
StockX Instagram: https://www.instagram.com/stockx/

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

 

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Molly Sonenberg is creative brand manager at monday.com where she drives the brand’s voice and keeps messaging consistent across the brand’s channels. 

In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization.”

Listen to hear why culture is so important at monday.com and how they approached marketing while the company was going public.

In this episode, you’ll learn:
Sharing information leads to success
You should be nicer to yourself
Marketing partnerships are underrated

Key Highlights:
[03:08] Molly’s journey to monday.com
[05:41] What is monday.com?
[08:03] Culture defines everything at monday.com
[12:17] How does culture affect marketing?
[21:22] How does Molly combat Imposter Syndrome?
[28:35] Brands to take notice of
[30:54] What’s the biggest threat for marketers today?

Resources Mentioned: 
Monday.com
Molly Aviva Sonenberg
Jim Cramer of Mad Money
Tel Aviv, Israel
Why Managers Fear a Remote-Work Future (The Atlantic)
IPO of Monday.com
Imposter Syndrome
Meditation – Love-Kindness
Brands Molly follows: Everlane, Bumble, Bumble Café, Slack updates

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Molly LinkedIn: https://www.linkedin.com/in/mollyaviva
monday.com Twitter: https://twitter.com/mondaydotcom

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

 

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data.

In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what she thinks marketers should focus on and the misconceptions and responsibilities of being on a board of directors.

Jackie says that being a successful marketer “has far more to do with being data-driven, understanding your customer and the market better than anyone else, and putting your energy there to target and be relevant.” She believes companies win by doing these things. Not by screaming from the rooftops.

In this episode, you’ll learn:
The importance of seeing and understanding data
Maintaining brand voice during an acquisition
How to build trust and relevancy with your audience


Key Highlights:
[01:58] Jackie’s side hustle 
[04:34] Jackie’s career journey
[07:51] Who is Tableau? 
[09:58] Overcoming the fear of being data-driven
[12:22] Salesforce acquires Tableau 
[14:01] Maintaining Tableau’s voice in the acquisition 
[19:24] Building trust and relevancy with your audience
[23:54] The misconception of being on a board of directors
[30:12] An experience that defines Jackie, makes her who she is
[37:04] A topic marketers should be learning more about
[39:30] The brands and organizations Jackie follows
[41:42] The biggest threat and opportunity for marketers

Resources Mentioned: 
Tableau
Jackie Yeaney
Blind Ambition Fitness (family business)
Tableau Public
Salesforce Acquisition of Tableau
Tableau Covid Hub
Talkspace
Avaya
Brands Jackie follows: Peloton, StitchFix, LinkedIn, AirBnB

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Jackie LinkedIn: https://www.linkedin.com/in/jackieyeaney/ 
Jackie Twitter: https://twitter.com/jackieyeaney
Tableau Twitter: https://twitter.com/Tableau

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience. 

In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were doing, I just saw a sea of sameness.” Listen in to hear how Save A Lot leans into modernization and stands out from the crowd.

In this episode, you’ll learn:
How to think about modernization in marketing
Where you should be listening to your customers
Staying ahead of the curve of digitization
The power of music in campaigns 


Key Highlights:
[01:14] Tim’s career as a mascot
[02:20] Tim’s journey to marketing at Save A Lot
[04:11] What is Save A Lot? 
[05:37] What brought Tim to the grocery industry
[07:24] Their modernization project
[11:00] The importance of listening to your customers
[14:02] “Like a lot, a lot” campaign
[20:04] Breaking out of the sea of sameness
[22:16] An experience that defines Tim, makes him who he is
[24:01] Tim’s advice to his younger self 
[25:15] What marketers should be learning more about
[26:02] The brands and organizations Tim follows
[28:08] The biggest threat and opportunity for marketers

Resources Mentioned: 
Save A Lot
Tim Schroder
Jay Clemmons (early manager and mentor)
Save A Lot Modernization & Investment
Save A Lot Brand Campaign
VIA Agency
Save A Lot Music Video
J.B. Steenkamp on Marketing Today Podcast
Brands Tim follows: Apple, Nike, Target, and Chick-fil-a 

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Tim LinkedIn: https://www.linkedin.com/in/tim-schroder-dfw/
SaveALot Twitter: https://twitter.com/SaveALot

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value.

In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku platform to transform marketing. Sweta says, “Not only do you need the traditional business side of marketing, but you really need to be technology forward and data reliant.” 


Listen to hear why marketers should engage with streaming providers and how data plays a key role in their success.

In this episode, you’ll learn:
Why data is king
Why embed marketing into an experience
The future of data and marketing

Key Highlights:
[01:38] Sweta is an identical twin
[02:42] The start of Sweta’s career 
[05:51] What has changed in the industry
[08:20] Roku as a business 
[09:42] What is Roku Channel? 
[11:20] Embedding marketing into the platform
[15:53] The success of Roku Channel
[18:08] How marketers can work with Roku
[20:02] An experience that defines Sweta, makes her who she is today
[23:20] Sweta’s advice for her younger self 
[25:38] A topic marketers should be learning more about
[27:02] The brands and organizations Sweta follows
[29:34] The biggest threat and opportunity for marketers 

Resources Mentioned: 
Roku
Sweta Patel
Roku Channel
Quibi purchase
Launch of Roku Originals
TikTok
Dave (fintech) 

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Sweta LinkedIn: https://www.linkedin.com/in/sweta-patel-kamath/
Sweta Twitter: https://twitter.com/Roku 

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space.

In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform.

Ash joined R/GA most recently from Publicis Sapient. He and Alan discuss his time in advertising, creative, and his lengthy career in UK politics. Listen to hear how his incarceration and political career inspire his current work at R/GA and the role marketers play in social reform. 

In this episode, you’ll learn:
The role of marketing in social reformation
Taking responsibility for the influence you have
The power of designing around people


Key Highlights:
[01:32] Ash’s experience being incarcerated 
[10:18] Ash’s first job out of prison
[14:56] Moving from politics to creative 
[20:40] Marketing’s role within social reform
[26:21] How campaigning prepared Ash for CMO
[30:11] Incorporating the human element
[34:28] R/GA’s focus
[40:01] Putting the focus back on humans
[43:40] Ash’s defining experience,
[45:54] Ash’s advice to his younger self 
[47:41] What marketers should be learning more about 
[50:10] The brands and organizations Ash follows
[52:15] The biggest threat to marketers 

Resources Mentioned: 
Ashish Prashar
R/GA
Donald James, author (Wikipedia)
Andy Coulson
Tom Morton, R/GA
Sean Lyons, R/GA
Merch Aid
Just Leadership

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Ashish Twitter: https://twitter.com/Ash_Prashar 
R/GA Twitter: https://twitter.com/RGA

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.