284 episodes

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Marketing Today with Alan Hart Alan B. Hart

    • Business
    • 5.0 • 28 Ratings

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

    Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri

    Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri

    Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles.

    In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.”

    Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs.

    In this episode, you’ll learn:
    Forgive yourself when you aren’t perfect
    Always seek improvement
    Focus on building trust with your customer

    Key Highlights:
    [01:29] What has motherhood taught Deena about marketing?
    [04:51] Deena’s journey to StockX
    [06:57] What even is StockX?
    [14:08] Seizing growth opportunities
    [17:45] Marketing to sellers and buyers
    [19:43] Deena’s approach to leadership
    [21:40] Defining moments in Deena’s life
    [24:49] Advice to her younger self
    [25:53] Don’t underestimate data and analytics
    [27:18] Brands to follow

    Resources Mentioned: 
    StockX
    Deena Bahri
    How StockX works
    StockX report on investment performance
    Food52 | Food 52 Story from content to products
    Texas Legislation of Women’s Rights (NPR)

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Deena LinkedIn: https://www.linkedin.com/in/deenabahri/
    Deena Twitter: https://twitter.com/deenadb
    StockX Twitter: https://twitter.com/stockx
    StockX Instagram: https://www.instagram.com/stockx/

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

     

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 30 min
    Marketing through an IPO with monday.com’s Molly Aviva Sonenberg

    Marketing through an IPO with monday.com’s Molly Aviva Sonenberg

    Molly Sonenberg is creative brand manager at monday.com where she drives the brand’s voice and keeps messaging consistent across the brand’s channels. 

    In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization.”

    Listen to hear why culture is so important at monday.com and how they approached marketing while the company was going public.

    In this episode, you’ll learn:
    Sharing information leads to success
    You should be nicer to yourself
    Marketing partnerships are underrated

    Key Highlights:
    [03:08] Molly’s journey to monday.com
    [05:41] What is monday.com?
    [08:03] Culture defines everything at monday.com
    [12:17] How does culture affect marketing?
    [21:22] How does Molly combat Imposter Syndrome?
    [28:35] Brands to take notice of
    [30:54] What’s the biggest threat for marketers today?

    Resources Mentioned: 
    Monday.com
    Molly Aviva Sonenberg
    Jim Cramer of Mad Money
    Tel Aviv, Israel
    Why Managers Fear a Remote-Work Future (The Atlantic)
    IPO of Monday.com
    Imposter Syndrome
    Meditation – Love-Kindness
    Brands Molly follows: Everlane, Bumble, Bumble Café, Slack updates

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Molly LinkedIn: https://www.linkedin.com/in/mollyaviva
    monday.com Twitter: https://twitter.com/mondaydotcom

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

     

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 32 min
    Standing for a Data Culture with Tableau’s Jackie Yeaney

    Standing for a Data Culture with Tableau’s Jackie Yeaney

    Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data.

    In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what she thinks marketers should focus on and the misconceptions and responsibilities of being on a board of directors.

    Jackie says that being a successful marketer “has far more to do with being data-driven, understanding your customer and the market better than anyone else, and putting your energy there to target and be relevant.” She believes companies win by doing these things. Not by screaming from the rooftops.

    In this episode, you’ll learn:
    The importance of seeing and understanding data
    Maintaining brand voice during an acquisition
    How to build trust and relevancy with your audience


    Key Highlights:
    [01:58] Jackie’s side hustle 
    [04:34] Jackie’s career journey
    [07:51] Who is Tableau? 
    [09:58] Overcoming the fear of being data-driven
    [12:22] Salesforce acquires Tableau 
    [14:01] Maintaining Tableau’s voice in the acquisition 
    [19:24] Building trust and relevancy with your audience
    [23:54] The misconception of being on a board of directors
    [30:12] An experience that defines Jackie, makes her who she is
    [37:04] A topic marketers should be learning more about
    [39:30] The brands and organizations Jackie follows
    [41:42] The biggest threat and opportunity for marketers

    Resources Mentioned: 
    Tableau
    Jackie Yeaney
    Blind Ambition Fitness (family business)
    Tableau Public
    Salesforce Acquisition of Tableau
    Tableau Covid Hub
    Talkspace
    Avaya
    Brands Jackie follows: Peloton, StitchFix, LinkedIn, AirBnB

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Jackie LinkedIn: https://www.linkedin.com/in/jackieyeaney/ 
    Jackie Twitter: https://twitter.com/jackieyeaney
    Tableau Twitter: https://twitter.com/Tableau

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 44 min
    Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder

    Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder

    Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience. 

    In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were doing, I just saw a sea of sameness.” Listen in to hear how Save A Lot leans into modernization and stands out from the crowd.

    In this episode, you’ll learn:
    How to think about modernization in marketing
    Where you should be listening to your customers
    Staying ahead of the curve of digitization
    The power of music in campaigns 


    Key Highlights:
    [01:14] Tim’s career as a mascot
    [02:20] Tim’s journey to marketing at Save A Lot
    [04:11] What is Save A Lot? 
    [05:37] What brought Tim to the grocery industry
    [07:24] Their modernization project
    [11:00] The importance of listening to your customers
    [14:02] “Like a lot, a lot” campaign
    [20:04] Breaking out of the sea of sameness
    [22:16] An experience that defines Tim, makes him who he is
    [24:01] Tim’s advice to his younger self 
    [25:15] What marketers should be learning more about
    [26:02] The brands and organizations Tim follows
    [28:08] The biggest threat and opportunity for marketers

    Resources Mentioned: 
    Save A Lot
    Tim Schroder
    Jay Clemmons (early manager and mentor)
    Save A Lot Modernization & Investment
    Save A Lot Brand Campaign
    VIA Agency
    Save A Lot Music Video
    J.B. Steenkamp on Marketing Today Podcast
    Brands Tim follows: Apple, Nike, Target, and Chick-fil-a 

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Tim LinkedIn: https://www.linkedin.com/in/tim-schroder-dfw/
    SaveALot Twitter: https://twitter.com/SaveALot

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 30 min
    Becoming Technology Forward and Data Reliant with Roku’s Sweta Patel

    Becoming Technology Forward and Data Reliant with Roku’s Sweta Patel

    Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value.

    In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku platform to transform marketing. Sweta says, “Not only do you need the traditional business side of marketing, but you really need to be technology forward and data reliant.” 


    Listen to hear why marketers should engage with streaming providers and how data plays a key role in their success.

    In this episode, you’ll learn:
    Why data is king
    Why embed marketing into an experience
    The future of data and marketing

    Key Highlights:
    [01:38] Sweta is an identical twin
    [02:42] The start of Sweta’s career 
    [05:51] What has changed in the industry
    [08:20] Roku as a business 
    [09:42] What is Roku Channel? 
    [11:20] Embedding marketing into the platform
    [15:53] The success of Roku Channel
    [18:08] How marketers can work with Roku
    [20:02] An experience that defines Sweta, makes her who she is today
    [23:20] Sweta’s advice for her younger self 
    [25:38] A topic marketers should be learning more about
    [27:02] The brands and organizations Sweta follows
    [29:34] The biggest threat and opportunity for marketers 

    Resources Mentioned: 
    Roku
    Sweta Patel
    Roku Channel
    Quibi purchase
    Launch of Roku Originals
    TikTok
    Dave (fintech) 

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Sweta LinkedIn: https://www.linkedin.com/in/sweta-patel-kamath/
    Sweta Twitter: https://twitter.com/Roku 

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 32 min
    Building to Transform Society with R/GA's Ashish Prashar

    Building to Transform Society with R/GA's Ashish Prashar

    Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space.

    In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform.

    Ash joined R/GA most recently from Publicis Sapient. He and Alan discuss his time in advertising, creative, and his lengthy career in UK politics. Listen to hear how his incarceration and political career inspire his current work at R/GA and the role marketers play in social reform. 

    In this episode, you’ll learn:
    The role of marketing in social reformation
    Taking responsibility for the influence you have
    The power of designing around people


    Key Highlights:
    [01:32] Ash’s experience being incarcerated 
    [10:18] Ash’s first job out of prison
    [14:56] Moving from politics to creative 
    [20:40] Marketing’s role within social reform
    [26:21] How campaigning prepared Ash for CMO
    [30:11] Incorporating the human element
    [34:28] R/GA’s focus
    [40:01] Putting the focus back on humans
    [43:40] Ash’s defining experience,
    [45:54] Ash’s advice to his younger self 
    [47:41] What marketers should be learning more about 
    [50:10] The brands and organizations Ash follows
    [52:15] The biggest threat to marketers 

    Resources Mentioned: 
    Ashish Prashar
    R/GA
    Donald James, author (Wikipedia)
    Andy Coulson
    Tom Morton, R/GA
    Sean Lyons, R/GA
    Merch Aid
    Just Leadership

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Ashish Twitter: https://twitter.com/Ash_Prashar 
    R/GA Twitter: https://twitter.com/RGA

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 54 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Mark Colgan ,

Awesome show!

Alan is fantastic at interviewing key guests and teasing out the valuable knowledge they have to share. I particularly enjoyed and recommend the interview with Bill Macaitis, great episode! Thank you, Alan!

Karen @ Interview Valet ,

Great

This is a great show! Be sure to subscribe so you don't miss an episode. Alan and his guests continuously offer great insight and actionable tips you can implement in your business.

J. Barshop ,

Awesome show, highly recommend!

Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business.

Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

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