347 episodes

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

Marketing Today with Alan Hart Alan B. Hart

    • Business
    • 5.0 • 728 Ratings

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.

    Building a Brand from the Inside with Stephanie McCarty, Chief Marketing & Communications Officer at Taylor Morrison

    Building a Brand from the Inside with Stephanie McCarty, Chief Marketing & Communications Officer at Taylor Morrison

    With a background in journalism and a career in communications, Stephanie McCarty may not be the typical CMO but that is exactly what makes her perfect for the job. She is leading a marketing revolution in homebuilding by reimagining the marketplace and digital shopping experience at Taylor Morrison. 

    In this episode, Alan and Stephanie discuss how to get your entire organization rowing in the same direction by understanding that culture building is the groundwork for success, and why having a consistent compelling message is essential no matter who you are talking to.

    In this episode, you'll learn: 


    The importance of pushing for innovations in established industries 
    Benefits of building the brand reputation from the inside out rather than trying to shape external opinions
    Why CMOs need to focus on the employee experience as well as the customer experience

    Key Highlights 


    [02:00] How experiencing loss at an early age motivates Stephanie today
    [05:20] The nontraditional path that led Stephanie to the CMO role 
    [16:00] The rapid pace of change in the marketing industry
    [17:50] Who is Taylor Morrison?
    [19:30] What marketing and communications look like at Taylor Morrison
    [25:30] How to stay close to the customer journey    
    [28:00] Collecting and using data to understand how customers think
    [33:00] Advice for CMO’s thinking on the employee experience 
    [35:20] What is TMLiving?
    [38:50] Defining moments in Stephanie’s life 
    [41:00] The power of “radical candor” 
    [42:50] Advice for her younger self
    [43:20] Focusing on customer effort
    [44:00] Brands that have nailed the customer experience  
    [45:45] The opportunity associated with rapid change 

    Thank you to our sponsor: 

    If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/marketingtoday and try Basecamp for free. No credit card required and cancel anytime.Thank you, Basecamp for sponsoring this episode!

    Resources Mentioned: 


    Stephanie McCarty  
    Taylor Morrison 
    Recent Growth of Taylor Morrison 
    Chairman and CEO of Taylor Morrison, Sheryl Palmer 
    TMLiving 
    Brands mentioned: Peloton, Southwest, Starbucks, Dutch Bros, Athletic Greens 

    Follow the podcast: 


    Listen in iTunes (link: http://apple.co/2dbdAhV) 
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) 
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC) 

    Connect with the Guest: 


    https://www.linkedin.com/in/stephanie-mccarty/ 
    https://twitter.com/stephmcrty 
    https://twitter.com/Taylor_Morrison 

    Connect with Marketing Today and Alan Hart: 


    Twitter Alan B Hart - http://twitter.com/abhart 
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart 
    Twitter Marketing Today - http://twitter.com/themktgtoday 
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/ 
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/ 

     
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 49 min
    Cultivating a Community of Brand Advocates with Todd Smith, CMO at Traeger

    Cultivating a Community of Brand Advocates with Todd Smith, CMO at Traeger

    Todd Smith developed a deep respect for brands and brand managers early in his career. After years of working across several different industries, Todd has been CMO at Traeger for the past 3 years where he spends most of his time working with the sales, product, and technology teams to drive innovation in every step of the customer journey

    In this episode, Alan and Todd discuss how no matter what you're selling, it’s all about understanding who are you trying to reach and working to build a connection. Todd is passionate about cultivating a community of advocates and is always trying to adapt and come up with new ways to engage.

     

    In this episode, you'll learn: 


    How Traeger is cultivating a community of passionate advocates
    The benefits of leveraging collaborations in product and marketing
     The importance of valuing relationships

     

    Key Highlights 


    [03:30] How Todd became CMO at Traeger
    [07:00] Marketing across different industries
    [07:35] How is the role of CMO defined at Traeger
    [08:20] what is the Traegerhood?
    [11:20] Marketings role in fostering community
    [14:45] How Traeger is building a long-lasting customer journey
    [16:40] Transitioning distribution channels 
    [17:50] Leveraging collaborations in product and marketing 
    [20:00] Product innovation as a growth driver
    [23:00] The “coaching tree” and how it guides Todds decision making
    [24:50] The importance of valuing relationships
    [25:55] Staying up to speed by being close to the consumers
    [27:00] Companies to watch 
    [29:30] Evolving the way you reach your consumer

    Thank you to our sponsor: 

    If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/marketingtoday and try Basecamp for free. No credit card required and cancel anytime.Thank you, Basecamp for sponsoring this episode!

    Resources Mentioned: 


    Todd Smith 
    Traeger 
    Prior career stops: Coca-Cola Company, Powerade, Vitamin Water, Exos 
    Traeger Kitchen Live 
    Whistle Pig Whiskey & Traeger Collaboration 
    Patagonia &  Liquid Death 

     

    Follow the podcast: 


    Listen in iTunes (link: http://apple.co/2dbdAhV) 
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) 
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC) 

     

    Connect with the Guest: 


    https://www.linkedin.com/in/todd-smith-7221aa/ 
    https://twitter.com/TraegerGrills 
    https://www.instagram.com/traegergrills/ 

     

    Connect with Marketing Today and Alan Hart: 


    Twitter Alan B Hart - http://twitter.com/abhart 
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart 
    Twitter Marketing Today - http://twitter.com/themktgtoday 
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/ 
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/ 
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 33 min
    Shaping the future of engineering and technology with Ana Villegas, CMO at Affinipay

    Shaping the future of engineering and technology with Ana Villegas, CMO at Affinipay

    Ana Villegas knew early on that she wanted to be a CMO and achieved that goal by staying focused on gaining the skills necessary to do so. As the CMO at NI, she oversaw everything from “brand to demand” including corporate communication, ESG strategy, and ensuring NI’s values manifested in the marketplace.

    In this episode, Alan and Ana talk about how her experience as a successful female business leader informs the way NI is increasing diversity in their engineering talent, what she is doing to help modernize the company's purpose and impact strategy, and how they are being intentional in shaping the future of the industry. At the time of this recording, Ana was with NI and is now the CMO at Affinipay

    In this episode, you'll learn: 


    How Ana is helping to modernize and rebrand an established company
    The three pillars NI has established to drive its corporate impact strategy
    Ways to directly impact the pipeline of talent and improve diversity in technology

    Key Highlights 


    [04:20] Ana’s path from being an engineering student in Peru to CMO at NI 
    [09:35] How is the CMO role defined at NI
    [10:55] Why does NI classify ESG under the marketing umbrella
    [12:30] The way corporate impact manifests in the marketplace
    [14:30] The unique position NI is in to shape the future of engineering 
    [18:15] What NI is doing to “change the faces of engineering”
    [23:15] The important role women play in business leadership
    [24:50] Practical ways Ana is focusing on diversifying the workforce
    [26:30] The importance of being mindful of leadership succession plans  
    [30:00] The impact Ana’s grandmother had on who she is today
    [33:15] Shifts in marketing towards being more multidimensional 
    [35:00] Which companies are leading efforts to get more women into STEM
    [37:45] The benefits of being agile in the way we engage customers

    Resources Mentioned: 


    Ana Villegas 
    NI 
    Corporate Impact at NI 
    Interview with prior CMO on Marketing Today – Carla Piñeyro Sublett 
    Latinitas, a non-profit organization that empowers girls to innovate through media and technology where Ana is on the board 
    Raven and Lily, where Ana is on the board, is a certified B-corporation dedicated to upholding a positive environmental and social impact, working with organizations that champion women and ensure they are involved in every aspect of our business, whether at the executive level, in design and development, or sourcing and production. 
    Ana is a member of the University of Texas McCombs School Marketing Advisory Council: a collegiate organization comprised of industry leaders with the purpose of advising the McCombs School Marketing staff on the development of the program. 
    Ana is also part of the Fast Company Executive Board: an invitation-only professional network of company founders, executives, and leaders who are defining the future of business. 

    Follow the podcast: 


    Listen in iTunes (link: http://apple.co/2dbdAhV) 
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) 
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC) 

    Connect with the Guest: 


    https://www.linkedin.com/in/villegasana/ 
    https://twitter.com/anavillegas 
    https://twitter.com/NIglobal 

    Connect with Marketing Today and Alan Hart: 


    Twitter Alan B Hart - http://twitter.com/abhart 
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart 
    Twitter Marketing Today - http://twitter.com/themktgtoday 
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/ 

    *Note: at the time of this recording Ana was with NI and is now the CMO at Affinipay*
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 40 min
    Navigating Hyper-Growth with John Taylor, CMO at AMD

    Navigating Hyper-Growth with John Taylor, CMO at AMD

    As CMO during a time of hyper-growth and record-breaking acquisitions, John Taylor is constantly evolving AMD’s marketing approach and working to advance the company’s identity.  By moving from a “product first” to an “audience first” method, AMD has been able to navigate rapid changes and foster a high level of confidence in the future by directly engaging with customers and being intentional with the culture they are creating. 

    In this episode, Alan and John talk about the importance of building trust and affinity around your brand, why marketers need to directly see how their message lands, and ways to leverage industry partnerships. 

    In this episode, you'll learn: 


    The importance of communicating directly to your most discerning consumers
    What role a CMO plays in the company culture 
    Why AMD decided to create their own Brand Platform

    Key Highlights 


    [03:30] John's path to becoming a CMO
    [07:00] What is driving the ”hyper-growth” at AMD?
    [09:00] How acquisitions affect marketing strategies
    [11:20] Evolving marketing efforts as the business grows 
    [12:40] Understanding a complex go-to-market matrix
    [14:00] Investing in technology to increase and measure the impact
    [14:50] What makes a good CMO?
    [16:45] How AMD is approaching marketing today
    [20:30] Why marketing teams need to lean into PR
    [23:00] John’s approach to leadership and culture
    [26:40] What is “Together We Advance”?
    [31:30] The mentors that shaped John
    [34:15] Why young people should take on big challenges 
    [35:30] The benefit of delivering the story you're trying to tell in person
    [37:20] The brand John thinks we should watch
    [38:00] The importance of sustainable computing
    [38:55] Balancing the need for data and the ever-changing data landscape 

     

    Resources Mentioned: 


    John Taylor 
    AMD 
    AMD Acquires Xilinx 
    AMD continues its growth trajectory 
    Pam Edstrom 
    Dr. Lisa Su 
    Ruth Cotter 
    AMD Environmental Sustainability 
    Microsoft Inclusive Design 

     

    Follow the podcast: 


    Listen in iTunes (link: http://apple.co/2dbdAhV) 
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) 
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC) 

     

    Connect with the Guest: 


    https://www.linkedin.com/in/john-m-taylor-cmo/ 
    https://twitter.com/jtrex 
    https://twitter.com/AMD  

     

    Connect with Marketing Today and Alan Hart: 


    Twitter Alan B Hart - http://twitter.com/abhart 
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart 
    Twitter Marketing Today - http://twitter.com/themktgtoday 
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/ 
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 42 min
    The Importance of Winning Over Gen Z and Inspiring Action with DeNora Getachew, CEO of DoSomething.org

    The Importance of Winning Over Gen Z and Inspiring Action with DeNora Getachew, CEO of DoSomething.org

    DeNora’s experiences as a teenager quickly shaped how she viewed the world and her role in it. With a passion for civic engagement and empowering young people, DeNora found a home at DoSomething.org where she uses social understanding and data to inspire action.

    In this episode, Alan and DeNora discuss why brands should care about their social impact, how Gen Z is forcing companies to evolve, and the Holy Grail of marketing: how to get people to really buy into what we are promoting.  

     

    In this episode, you'll learn: 


    How DoSomething.org is fueling young people to change the world
    The “secret” to getting people to take action 
    The power of being intentional, honest, and centering social good

    Key Highlights 


    [01:20] The experience that solidified DeNora’s interstate in civic engagement  
    [03:50] Denora’s path to becoming CEO of DoSomething.org
    [10:20] How DoSomething is meeting the moment to transform the future
    [14:45] What do young people care about today and why
    [17:35] Young people have evolved beyond being influenced by the simple CTA
    [22:00] The impact DoSomething is driving by giving them tools 
    [24:15] The power of being intentional, honest, and centering social good
    [26:00] Why brands should care about their social impact
    [27:50] How the role of civic engagement has changed with today's workforce
    [28:30] Centering young people in the dialogue may help us find better solutions
    [31:40] The formative experiences and people that define DeNora
    [33:15] What is COVID Clarity?
    [34:00] DeNora’s advice to her younger self
    [34:55] Marketers have to evolve to meet the upcoming generations 
    [36:30] Three things companies need to consider to stay relevant
    [38:20] Which brands are connecting the dots between their brand and consumer's concerns
    [40:10] Young people are the biggest opportunity AND biggest threat to marketers 

    Resources Mentioned: 


    DeNora Getachew 
    DoSomething.org 
    DoSomething.org Partners 
    DoSomething.org Scholarships 
    Brands of interest: Patagonia, Live Nation, Foot Locker, NBA – No Games on Election Day 

    Follow the podcast: 


    Listen in iTunes (link: http://apple.co/2dbdAhV) 
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) 
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC) 

    Connect with the Guest: 


    https://www.linkedin.com/in/denora-getachew/ 
    https://twitter.com/DeNoraGetachew  
    https://twitter.com/dosomething  

    Connect with Marketing Today and Alan Hart: 


    Twitter Alan B Hart - http://twitter.com/abhart 
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart 
    Twitter Marketing Today - http://twitter.com/themktgtoday 
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/ 
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/ 
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 42 min
    The current state of D&I in corporate America with Global Diversity and Inclusion Leader at Merck, Celeste Warren

    The current state of D&I in corporate America with Global Diversity and Inclusion Leader at Merck, Celeste Warren

    The state of diversity, equity, and inclusion has changed rapidly since the pandemic. Thankfully, Celeste Warren is here to help us understand how to navigate it. No matter if you're a C-Suit executive, a middle manager, or an individual employee she takes us through the important steps you can take to become a D&I ambassador and how it impacts the bottom line. 

    In this episode, Alan and Celeste discuss how recent events have changed the way we think about D&I, as well as why having a good grasp on it is vital to connecting with your customers and retaining top talent.   

    In this episode, you'll learn:  


    How social and cultural factors shifted the importance and implementation of D&I practices   
    Ways leaders and employees at every level can enact change  
    Why understanding D&I is vital to successful marketing campaigns  

    Key Highlights  


    [04:10] Celeste’s path to D&I at Merck 
    [10:00] What inspired Celest to write her new book 
    [13:40] The current state of D&I in corporate America 
    [18:15] The importance of C-Suite leaders taking accountability  
    [20:30] The role of middle management  
    [25:25] How can individuals be D&I ambassadors 
    [29:15] Three easy steps to become an ambassador 
    [33:35] Why understanding D&I is vital to successful marketing  
    [38:10] How can organizations do social activism the right way 

    Resources Mentioned:  


    Celeste Warren  
    Diversity & Inclusion at Merck  
    How to Be a Diversity and Inclusion Ambassador: Everyone’s Role in Helping All Feel Accepted, Engaged, and Valued   

    Follow the podcast:  


    Listen in iTunes (link: http://apple.co/2dbdAhV)  
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)  
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC)  

    Connect with the Guest:  


    https://www.linkedin.com/in/celeste-warren-she-her-3728784/  
    https://twitter.com/CRWDiversity 

    Connect with Marketing Today and Alan Hart:  


    Twitter Alan B Hart - http://twitter.com/abhart  
    LinkedIn Alan  - https://www.linkedin.com/in/alanhart  
    Twitter Marketing Today - http://twitter.com/themktgtoday  
    Facebook Marketing Today - https://www.facebook.com/themktgtoday/  
    LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  
    Support the show: https://www.patreon.com/marketingtoday
    See omnystudio.com/listener for privacy information.

    • 43 min

Customer Reviews

5.0 out of 5
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Ken@Thomas ,

Love this!

Great podcast learned so much!! You are the Best host I've ever listened to. So genuine so real

tony__78 ,

Great podcast!

I think this is one of the best podcasts I’ve ever listened to and I think Alan is a really cool person

Marvin Reeves ,

Great info

At last found such a splendid episode with great content

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