194 episodes

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Marketing Today with Alan Hart Alan B. Hart

    • Marketing

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

    The power of music with Genius CRO Rob Elder

    The power of music with Genius CRO Rob Elder

    During this 191st episode of “Marketing Today,” host Alan Hart interviews Rob Elder, the chief revenue officer at Genius. Genius is the world's largest encyclopedia of lyrics and music. It's a leading brand in music producing popular video series' like "Verified," "Deconstructed," "Genius News," and "Open Mic," reaching over 100 million people monthly across the globe.

    Elder started his career at agency Grey Direct as an assistant media planner, then moved into the "sales" side of the business with Sony. He's been with Genius for a little over two years and had the opportunity to drive growth and focus on developing processes to help the startup be successful.

    Elder shares his unique journey and the importance of mentors in that journey. He discusses what Genius brings to the music industry and bringing back the "deeper connection and message that the artist is trying to convey." He shares about the power of music, branding, and marketing legitimacy. "Brands are starting to recognize...that if they want something fun, intimate, cool, and that moves the needle with the younger consumer, Genius is the place to do that."

     

    Highlights from this week’s “Marketing Today”:
    Rob's background and the path to becoming CRO of Genius. 01:23
    Key mentors that helped Rob along the way and how. 02:10
    The offering "Genius" provides to the music industry. 04:46
    Highlights for Genius over the last two years. 06:50
    The power of music for brand partnerships. 08:58
    A breakdown of Genius' brand and artist relationships. 10:41
    Examples of brand/artist relationships. 12:16
    The future of Genius going forward. 14:43
    Specific partnerships that will "move the needle" for Genius. 16:48
    How data drives the strategy for Genius. 17:26
    The experience of Rob's past that defines who he is today. 18:51
    Advice for the "younger" Rob. 19:40
    Brands, Companies, or Causes to take notice of. 20:44
    Most significant opportunity or threat to marketers. 22:37

     

    Resources Mentioned:
    Rob Elder on LinkedIn
    Genius Website
    Genius YouTube Channel
    Verified
    Deconstructed
    Genius News
    Open Mic video series
    Genius and Spotify Integration
    Campaigns for Brands:

    McDonald's
    Showtime
    Acura
    HBO

     

    Support the show.

    • 24 min
    Sky Zone's Josh Cole on marketing and brand partnerships

    Sky Zone's Josh Cole on marketing and brand partnerships

    Sky Zone's Josh Cole on marketing and brand partnerships

    During this 190th episode of “Marketing Today,” host Alan Hart interviews Josh Cole, the chief marketing officer at Sky Zone.  Sky Zone is an active environment with gravity-defying aerial attractions with around 210 locations around the world.

    Cole began his career with a short stint in financial services before making a jump into the entertainment industry at Universal Studios parks and resorts division.  He joined as the first team, specifically focused on internet marketing. He was involved in starting all of their social media and digital marketing from the beginning.  Five years ago, he made the "jump" to Sky Zone to widen his responsibilities and oversee "all things marketing."

    Cole discusses his gratefulness that someone took a chance on him.  "You got to hire for intangibles. You've got to find someone who is smart, curious, and has the right personality and dig in."  He shares the importance and health benefits of "active" play.  "We know that we have the highest awareness, but awareness doesn't mean anything unless it turns into visits."  Cole discusses the importance of GX (guest experience), research, and branding.

    Highlights from this week’s “Marketing Today”:
    Josh's background and journey into marketing. 01:18
    A unique story: the big jump from financial services to marketing. 03:39
    The "soaring" business of Sky Zone. 08:21
    The key factors that differentiate Sky Zone from other parks. 11:56
    Three elements for how the "totality of marketing" comes into play. 16:22
    The challenges and opportunities for franchise marketing. 22:29
    Advantages of "Battle-tested" marketers. 27:25
    Sky Zone's partnership with Carnival Cruise Lines. 29:01
    Josh's defining moment/experience that makes up who he is today. 33:58
    Josh's advice for a young marketer starting out. 36:35
    Current brands to be watching. 38:39
    The future of marketing and opportunity for marketers. 41:09
    Linking commerce to culture, naturally. 42:53

     

    Resources Mentioned:
    Sky Zone'sWebsite
    Universal Studios Parks in Osaka, Japan
    Carnival Sky Zone at Sea
    Carnival Panorama
    Shaquille O’Neal Sky Zone Dunk Contest in LA
    Josh Cole on LinkedIn

     

    Subscribe the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    https://www.linkedin.com/in/joshuacole/
    https://twitter.com/skyzone
    https://www.instagram.com/skyzone/

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

     

    Support the show.

    • 44 min
    Jim Geikie on creating a positive impact with One Better Ventures

    Jim Geikie on creating a positive impact with One Better Ventures

    During this 189th episode of “Marketing Today,” host Alan Hart interviews Jim Geikie, one of the partners One Better Ventures. This recording took place before a live audience in Durham, NC. Jim spent 18 years Unilever, then joined Burt's Bees, where he led retail strategy, brand marketing, business development. He also led Cree's entry into consumer lighting and the commercial strategy for skincare maker, Lalumiere.

    One Better Ventures nurtures and develops consumer brands that have a positive impact on the world. They advise, invest in, and incubate mission-driven ventures with breakthrough sustainable business models.

    Jim shares the importance of purpose for the success of companies.  "The world is full of problems, and there is nothing more powerful on the planet than business."  He discusses the obligation for companies to leave the world a better place as they make profits.  One Better Ventures has the ability to "play this nice balance of avoiding work we aren't good at, working a stage that we're good at, and being able to hand off appropriately."

    Highlights from this week’s “Marketing Today”:
    How purpose directly impacts profit. 03:50
    The way you can get big without "selling out." 07:07
    The high BS meter of consumers. 08:25
    One Better Ventures focus on "growth stage" ventures. 09:05
    5 things that matter when One Better Ventures looks at in potential companies. 13:02
    One Better Ventures's focus on the health and wellness business. 15:43
    Key "exits" for One Better Venture and 3 important lessons learned. 18:11
    What's next for One Better Ventures? 21:42

    Resources Mentioned:
    One Better Ventures
    Milton Freidman
    Phil Harvey Marketing Today episode
    Burt's Bees
    Unilever
    LaLumiere
    Seventh Generation

     

    Support the show.

    • 23 min
    Customer Experience with Jennifer Chase from SAS

    Customer Experience with Jennifer Chase from SAS

    During this 188th episode of “Marketing Today,” host Alan Hart interviews Jennifer Chase, senior vice president of global marketing and shared services for SAS. Chase has been with SAS for over 20 years and talks about the "secret sauce" that keeps her and other employees engaged and behind the company.  This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC.

    Chase shares with us how data is helping SAS with their customer experience. She shares her experience on topics of trust, security, and transparency. SAS is helping its customers see that "to do customer experience in a way that is meaningful, you have to start with customer obsession, and you have to learn and know your customer."

    Chase shares the importance of trust and "if you can't create a high level of trust with your customers, you are not going to create a high level of customer experience." She talks about the importance of instigating change before your customers are the ones to disrupt your company.

    Highlights from this week’s “Marketing Today”:
    Why Jennifer has been with SAS for 20+ years. 01:05
    How SAS is helping companies with customer experience. 03:15
    Keys for companies to make sure they are using their data appropriately. 04:59
    How to use trust as a competitive advantage. 06:47
    Examples of successful SAS customer experiences. 08:30
    Five things marketers can do to "future-proof" themselves and their business. 12:21
    AR and VR: The future of customer experience. 15:18

     

    Resources Mentioned:
    SAS
    LinkedIn Post –What I’ve Learned From 20 Years at SAS
    Internet Summit

     

    Support the show.

    • 17 min
    Microsoft Bing Evangelist Christi Olson on Accessibility, Search and Voice

    Microsoft Bing Evangelist Christi Olson on Accessibility, Search and Voice

    During this 187th episode of “Marketing Today,” host Alan Hart interviews Christi Olson, head of evangelism for Bing at Microsoft. Olson has led in-house digital marketing at teams at a number of companies for over a decade. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC.

    Olson, a search practitioner for 15 years, was the first full-time employee at Microsoft to manage search.  She left the company to get some "outside" experience before rejoining Microsoft in her current role.

    Olson shares with us about Bing search marketing, accessibility and the impact on SEO, voice as a search method and user interface, and trust as it relates to customers.  "Most web developers and SEO's don't really think about accessibility first when they're developing a site and content."  Olson shares the importance of leveling the playing field for all people in search and "why we should start thinking about it first and foremost and not as an after-the-fact process."

    Highlights from this week’s “Marketing Today”:
    Christi's background and journey to her current role with Bing at Microsoft. 01:12
    Why Accessibility is so critical at this moment. 02:09
    Ranking factors and accessibility. 05:01
    Good SEO practices to make accessibility a priority. 06:05
    The future of "voice" in search. 08:00
    What marketers should be thinking about when it comes to voice discovery. 10:22
    The "trust" factor: earning customer trust for your products. 13:52
    Microsoft's approach to advertising and trust. 16:10

    Resources Mentioned:
    American Disabilities Act
    2019 Microsoft Voice report
    Christi Olson on LinkedIn
    Internet Summit

    Support the show.

    • 17 min
    Web Optimization at Qualtrics with Jared Gardner

    Web Optimization at Qualtrics with Jared Gardner

    During this 186th episode of “Marketing Today,” host Alan Hart interviews Jared Gardner, from Qualtrics. Gardner has led search, conversion rate optimization, analytics, and content management programs across several vertical markets. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC.

    At Qualtrics, Gardner focuses on scaling demand generation through unpaid channels. Before Qualtrics, he worked for Red Door Interactive, with clients such as Charles Schwab and Century Link.

    Gardner shares his journey from broadcast media to search and optimization.  He thought, "digital marketing and the internet is not getting any smaller, so that's gotta be an ok place to work."  Qualtrics focuses on an "action every day" mentality.  Jared shares the Qualtrics approach for scaling search and conversion.

    Highlights from this week’s “Marketing Today”:
    Jared's background in broadcast media and journey into search and conversion optimization. 01:12
    The role at Qualtrics 02:00
    Scaling and creating scale at Qualtrics 02:25
    Two key pieces of advice for marketers trying to drive web traffic and conversions. 03:13
    Deciding "what" content to write to drive traffic. 04:53
    Examples of executing optimization 05:55
    The "in" metric for Qualtrics 07:00
    The future of search. 08:31
    The future of conversion. 11:31

     

    Resources Mentioned:
    X4 Summit
    Internet Summit

    Support the show.

    • 13 min

Customer Reviews

Karen @ Interview Valet ,

Great

This is a great show! Be sure to subscribe so you don't miss an episode. Alan and his guests continuously offer great insight and actionable tips you can implement in your business.

J. Barshop ,

Awesome show, highly recommend!

Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business.

Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

CamMaxH ,

Great Take Aways for Marketing Leaders

Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!

Top Podcasts In Marketing

Listeners Also Subscribed To