273 episodes

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Marketing Today with Alan Hart Alan B. Hart

    • Business
    • 5.0 • 26 Ratings

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

    Aligning Your Brand and Product Messaging with Frankly Organic Vodka Co-founders Philip and Kristen Risk

    Aligning Your Brand and Product Messaging with Frankly Organic Vodka Co-founders Philip and Kristen Risk

    Husband and wife, Philip and Kristen Risk are the Co-founders of Frankly Organic Vodka. 

    On the show, Alan learns how they met selling luggage, how they maneuvered from sales to marketing, and what brought them to founding a vodka company. They share what's unique about Frankly Organic Vodka and how the liquor industry is not an easy place to survive and thrive. Yet this dynamite couple is doing just fine. Frankly Organic Vodka expanded its distribution from two states to thirteen states in 2020 and will continue to grow into 45 states. 

    When they first founded the company, they focused on making sure the branding fit their product, values, and messaging: transparent, clean, and delicious vodka. Like they say, “It's straight. Honest. To the point. And memorable.” Listen to the full episode to find out how brand alignment with their product has been key to their success.

    In this episode, you’ll learn:
    The importance of knowing what you consume
    Doing the research and being transparent
    Aligning your brand with your messaging 


    Key Highlights:
    [01:53] How Philip and Kristen met
    [03:25] Why start a vodka company?
    [08:12] Starting vodka with juice
    [09:42] What makes Frankly Organic Vodka unique
    [12:02] Branding the vodka
    [13:40] Ups and downs of the journey
    [18:00] Growth and expansion for the company
    [24:28] Shifting go-to-market strategy 
    [28:05] Lessons learned
    [29:35] The experiences that defined Kristen and Philip
    [31:25] Advice to their younger selves 
    [32:45] What marketers should be learning more about
    [33:20] The brands and organizations Kristen and Philip follow
    [34:21] The biggest threat marketers face 

    Resources Mentioned: 
    Frankly Organic Vodka
    Mission and 100% Real Ingredients
    Philip Risk
    Kristen Risk
    Drizly’s Latest Trends in Top Drinks (Forbes)

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Kristen LinkedIn: https://www.linkedin.com/in/kristen-risk-4301145a
    Philip LinkedIn: https://www.linkedin.com/in/philip-risk-a8b7305
    Frankly Organic Vodka Instagram: https://www.instagram.com/FranklyOrganicVodka/
    Frankly Organic Vodka Facebook: https://www.facebook.com/FranklyOrganicVodka/


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 36 min
    Using Social Commerce to Influence Your Brand with Jane.com’s Meagen Johnson

    Using Social Commerce to Influence Your Brand with Jane.com’s Meagen Johnson

    Meagen Johnson is the SVP of Marketing at Jane.com, a curated fashion marketplace with more than 2,000 brands and thousands of products released daily and only available for 72 hours. 

    In this episode, Alan and Meagen dive into Meagen’s passion for marketing beginning in  high school, how she ended up at Jane.com, and the trends she sees in the clothing and fashion industry and social media. 

    Meagen believes the biggest opportunity for today’s marketers  is to leverage social commerce not just for sales but also for brand awareness. She says marketers need to push to be different and that “what got you here today is definitely not going to get you where you need to go.” What should you be doing to not fall behind? Test, experiment, try different things to see if they work and align with your brand. How does the concept of “shopetainment” and influencers fit into this? Listen to their conversation to find out.

    In this episode, you’ll learn:
    How to stand out and drive growth in a competitive marketplace
    The evolution of social commerce 
    How being different can feel more personal


    Key Highlights:
    [01:20] Why Meagen doesn’t eat fruits and vegetables
    [02:55] Falling in love with marketing in high school 
    [07:45] What is Jane.com 
    [10:01] The competition of marketing to women
    [11:20] Shopetainment: what works and what doesn’t work
    [16:00] Breaking down influencers, creators, and affiliates
    [20:39] Meagen’s advice for marketers 
    [22:35] An experience that defines Meagen, makes her who she is today
    [25:25] Meagen’s advice for her younger self 
    [26:18] What marketers should be learning more about
    [28:32] The brands and organizations Meagen follows 
    [30:11] What Meagen thinks is the best threat and opportunity for marketers 

     

    Resources Mentioned: 
    Jane.com
    Meagen Johnson
    Jane’s Social Commerce Success (glossy.co)
    Facebook Shopping Platform
    Pinterest Shopping
    Influencer, Creators, Affiliates

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Meagen LinkedIn: https://www.linkedin.com/in/meagenjohnson/
    Meagen Twitter:https://twitter.com/meagen_johnson_
    Jane Facebook: https://www.facebook.com/veryjane
    Jane Pinterest: https://www.pinterest.com/veryjane/
    Jane Twitter: https://twitter.com/janedeals


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 32 min
    Digital Business Transformation: Defending, Differentiating, and Disrupting with Publicis Sapient's Teresa Barreira

    Digital Business Transformation: Defending, Differentiating, and Disrupting with Publicis Sapient's Teresa Barreira

    Teresa Barreira is the CMO at Publicis Sapient where she works to transform businesses in the constantly evolving world.  

    In this episode, Alan and Teresa discuss her path to becoming CMO at Publicis Sapient, the new internship program she’s launched, and why she believes that diversity and inclusion are not only HR functions.

    Along with her passion for D&I awareness, Teresa is passionate about transforming businesses. In her eyes, an organization should be like an operating room, constantly evolving and gleaning expertise and counsel from the experts in the room to accomplish a goal. Marketing plays a large role in driving that change. She says, “marketing is not just about telling a story or managing the brand. It is now about transforming the business.”

    Listen to the full conversation to learn how you can also defend, differentiate, and disrupt within your organization and industry.

    In this episode, you’ll learn:
    Why content is the king and queen of a service company
    Why diversity and inclusion doesn’t only belong in HR
    Digital business transformation: defend, differentiate, and disrupt


    Key Highlights:
    [01:35] Growing up in Portugal and coming to the States
    [03:38] From medical student to CMO
    [07:16] What Teresa loves about the services division
    [09:25] Selling a service as well as the people 
    [10:30] Lessons learned by being your authentic self
    [15:40] Publicis Sapient’s internship program
    [22:11] Diversity and Inclusion is a company-wide endeavor
    [26:34] An organization should be an operating room
    [28:00] What is a digital business transformation 
    [32:22] Transforming McDonald’s
    [37:00] What Teresa says is today’s biggest opportunity for marketers

    Resources Mentioned: 
    Publicis Sapient
    Teresa Barreira
    Past experience: IBM, Accenture, Deloitte
    Services Marketing
    Internship program – 120 students, 9 in marketing, 90% first generation college students
    Tony Wells of USAA on Marketing Today Podcast Episode
    Travis Montaque founder of Holler on Marketing Today Podcast Episode
    Pod Model – Agile Approach
    McDonald’s business transformation

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Teresa’s LinkedIn: https://www.linkedin.com/in/tbarreira/
    Teresa’s Twitter:https://twitter.com/TeresaBarreira
    Publicis Sapient Twitter:https://twitter.com/PublicisSapient

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 43 min
    The Financial Impact of Customer Connection with Khoros’s Katherine Calvert

    The Financial Impact of Customer Connection with Khoros’s Katherine Calvert

    Katherine Calvert is the Chief Marketing Officer of Khoros, a digital engagement platform for social marketing, online communities, and customer care.

    In this episode, Alan and Katherine discuss her path to becoming CMO at Khoros and her perspective on customer engagement. She also shares what platforms marketers should consider if they want to create great experiences for their customers and prospects.

    Katherine believes “there is a real opportunity for marketing leaders to be the champion within companies to elevate CX,” saying customer experience should be the “north star” by which they lead. Studies show that over 60% of consumers stop doing business with a brand after just one negative instance. On the other hand, 80% of consumers say they will pay more for the same product or service if it comes with a delightful customer experience.

    Listen to find out how customer experience is transformational to your company’s finances.

    In this episode, you’ll learn:
    The importance of staying connected 
    The financial impact of having good CX
    Utilizing platforms and channels

    Key Highlights:
    [01:22] Katherine’s brush with Kevin Bacon
    [02:55] Katherine’s path to becoming CMO
    [05:32] What you should know about Khoros
    [09:15] Stay connected with your customers
    [15:05] How marketers should think about channels and platforms 
    [20:01] Katherine’s advice for customer engagement
    [24:15] A defining experience that made Katherine who she is today 
    [26:34] Katherine’s advice to her younger self
    [27:29] A topic Katherine believes marketers should learn about
    [30:24] The brands and companies Katherine follows
    [32:35] What Katherine says is today’s biggest opportunity for marketers

    Resources Mentioned: 
    Khoros
    Katherine Calvert
    Quicksilver (movie), Kevin Bacon (actor)
    Lithium, Spredfast Merger
    Khoros Smart Social Report
    Sephora, Rothys

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Katherine’s LinkedIn: https://www.linkedin.com/in/katherinecalvert/
    Katherine’s Twitter: https://twitter.com/kpcalvert
    Khoros’s Twitter: https://twitter.com/Khoros


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 34 min
    Standing Out in the Crowd with Torchy’s Tacos Scott Hudler

    Standing Out in the Crowd with Torchy’s Tacos Scott Hudler

    Scott Hudler is the CMO of Torchy’s Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means. 

    Torchy’s was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years. 

    Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.

    In this episode, you’ll learn:
    The intersection between fun and business
    Great customer experience shines through the abundance of choices
    Meeting customers where they want to interact with you


    Key Highlights:
    [01:45] Scott’s favorite city
    [03:22] The brands Scott has worked for
    [06:01] What made Torchy’s the next “right” move
    [07:16] Torchy’s backstory
    [12:06] Executing a winning formula
    [14:00] Not a franchise but individually owned
    [17:07] Making the leaps to grow
    [18:35] How the food industry will change post-pandemic
    [20:15] Overcoming the abundance of choices
    [21:41] Experiential marketing at Torchy’s
    [26:22] A defining experience that made Scott who he is today 
    [30:30] Scott’s advice to his younger self
    [31:20] Scott’s impactful purchase
    [32:38] The brands and companies Scott follows
    [34:35] What Scott says is today’s biggest threat and opportunity for marketers

    Resources Mentioned: 
    Torchy’s Tacos
    Scott Hudler
    Michael Rypka (Texas Living Story) 
    GJ Hart, CEO, on the Managing Partner internal ownership model
    Airpods Pro
    Todoist (app)

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Scott’s LinkedIn: https://www.linkedin.com/in/scott-hudler-61a0662/ 
    Torchy’s Twitter: https://twitter.com/torchystacos


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 36 min
    Being a Good Steward of Data with Privacy Lawyer, Odia Kagan

    Being a Good Steward of Data with Privacy Lawyer, Odia Kagan

    Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP, a US national law firm. She has advised more than 200 companies of varying industries and sizes on compliance with GDPR, the California Consumer Privacy Act and other US data protection laws. 

    In this episode, Odia and Alan discuss why marketers should care about data protection and what they should be paying attention to in the connection between marketing and data. For those unfamiliar with CCPA and CPRA laws, Odia breaks down what each means and why they are relevant to marketing. 

    Odia says, “Consumer trust is aligned with privacy compliance.” As the interview continues, you’ll hear more references to the emerging cookie-less world, consumer trust, and mindfullness that all data collection isn’t good data collection.  

    In this episode, you’ll learn:
    Why marketers should care about data protection
    What it means to be a good steward of data
    The relationship between privacy laws and UX design and experience 

    Key Highlights:
    [01:31] What led Odia to pursue privacy law 
    [02:38] Care about data protection 
    [05:15] Be transparent about what you do with data
    [10:45] Be mindful of how you share data
    [12:45] What Odia thinks marketers can solve
    [19:36] Breaking down CCPA legislation 
    [24:34] Breaking down CPRA legislation
    [31:15] Privacy laws with UX design and experience  
    [35:20] Meeting consumer expectation 
    [38:00] A defining experience that made Odia who she is today 
    [39:10] Odia’s advice to her younger self
    [40:00] Odia’s impactful purchase
    [41:05] The brands and companies Odia follows
    [42:38] What Odia says is today’s biggest threat and opportunity for marketers

    Resources Mentioned: 
    Odia Kagan
    Fox Rothschild (law firm)
    GDPR
    Apple IDFA impact
    Third-party cookies explained
    California Consumer Privacy Act (CCPA)
    California Privacy Rights Act (CPRA)
    Virginia Privacy Legislation 
    ICO – Age appropriate design code

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Odia’s LinkedIn: https://www.linkedin.com/in/odiakagan/
    Fox Rothschild Twitter: https://twitter.com/FoxRothschild

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 45 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Mark Colgan ,

Awesome show!

Alan is fantastic at interviewing key guests and teasing out the valuable knowledge they have to share. I particularly enjoyed and recommend the interview with Bill Macaitis, great episode! Thank you, Alan!

Karen @ Interview Valet ,

Great

This is a great show! Be sure to subscribe so you don't miss an episode. Alan and his guests continuously offer great insight and actionable tips you can implement in your business.

J. Barshop ,

Awesome show, highly recommend!

Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business.

Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

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