267 episodes

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Marketing Today with Alan Hart Alan B. Hart

    • Business
    • 5.0 • 24 Ratings

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

    Purpose is Power with ALSAC'S Emily Callahan

    Purpose is Power with ALSAC'S Emily Callahan

    Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. 

    On the show, Emily and Alan discuss St. Jude’s origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind  St. Jude’s partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space. 

    But in between, they also talk about purpose: what it means and how it can empower companies and their partnerships. Emily encourages people to “be a difference maker where you are.” Listen in to find out how that inspires her career, their marketing, and St. Jude’s mission.

    In this episode, you’ll learn:
    Why purpose is the power behind marketing
    St. Jude’s partnership to travel to space
    What CMOs can learn from cause marketers


    Key Highlights:
    [01:25] Emily’s morning routine
    [02:53] Emily’s path to Chief Marketing and Experience Officer
    [06:12] All about St. Jude Children’s Hospital
    [10:16] What non-profit marketing looks like
    [13:58] Purpose behind marketing
    [17:25] St. Jude is going to space!
    [20:37] Stories of inspiration
    [24:33] What marketers can learn from cause marketers
    [26:11] Emily’s career advice
    [28:37] A defining experience that made Emily who she is today 
    [30:07] Emily’s advice to her younger self
    [31:58] Emily’s impact purchase
    [33:28] The brands and companies Emily follows
    [34:50] What Emily says is today’s biggest threat and opportunity for marketers

    Resources Mentioned: 
    Emily Callahan
    ALSAC
    St. Jude Children’s Research Hospital
    Richard Shadyac, President and CEO at ALSAC
    Edelman
    Susan G. Komen
    Danny Thomas and the history of St. Jude
    St. Jude and Inspiration4 Space Travel
    Jared Isaacman
    Inspiration4
    Chadwick Boseman Visit to St. Jude
    Russell Weiner , President at Domino’s
    Domino’s $100MM pledge to St. Jude
    Beachbody
    Peloton
    Joe Jackman, Reinventionist, Marketing Today Episode

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Emily’s LinkedIn:https://www.linkedin.com/in/emily-callahan-9685b9/
    St. Jude’s Twitter: https://twitter.com/StJude

    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 36 min
    Driving Results through Reinvention with Joe Jackman

    Driving Results through Reinvention with Joe Jackman

    Joe Jackman is the CEO & Founder of Jackman Reinvents, the world’s first and foremost reinvention company. He’s also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed. 

    In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it.” Throughout the interview you’ll hear him speak on how business leaders can make change more acceptable - a positive for their business - and avoid becoming irrelevant. 

    After listening to this episode, you’ll realize that the future is now. Marketing leaders need to adapt before the wave is gone and they’re left behind. 

    In this episode, you’ll learn:
    Why people resist change
    The danger of doing the math
    What’s necessary to be successful at change


    Key Highlights:
    [01:52] Joe’s transformational summer
    [06:30] Becoming a reinventionist  
    [10:35] The roots of resisting change
    [14:35] Pushing the status quo
    [17:20] Being a part of creating the future
    [19:08] Don’t do the math 
    [23:24] How to become successful at change
    [28:07] Companies who are embracing change
    [32:32] The benefit of a non-linear path
    [35:45] Where does it come from? 
    [40:37] A defining experience that made Joe who he is today 
    [42:12] Joe’s advice to his younger self
    [44:16] Joe’s impact purchase
    [46:10] The brands and companies Joe follows
    [49:35] What Joe says is today’s biggest threat and opportunity for marketers

    Resources Mentioned: 
    Joe Jackman
    Jackman
    The Reinventionist Mindset: Five Human Principles that will Lead to Successful Business Transformation (book)
    University of Windsor
    Industrial Design
    Loblaws
    AMA Hall of Legends – Joe Jackman
    Chris Bryant, CMO of Chipotle
    Nick Kokonas, founder of Alinea and Tock
    Medium app
    iPhone 15 foot charge cord
    Jamie Diamond, JP Morgan Chase and others on hiring convicts (Bloomberg)
    Major League Baseball Decision to Move Allstar Game (NBC News)
    Phil Knight (Wikipedia) and Shoe Dog (book)
    Jean Freeman from Zambezi 

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Joe’s LinkedIn:https://www.linkedin.com/in/joe-jackman/
    Jackman Reinvents Twitter: https://twitter.com/wearejackman


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 52 min
    Digging into the Mechanisms of Growth with Qualtrics's Kylan Lundeen

    Digging into the Mechanisms of Growth with Qualtrics's Kylan Lundeen

    Kylan Lundeen is the Chief Marketing Officer at Qualtrics where he's helped revenue growth increase up to 50% per year. When Kylan started “meandering” in marketing, he began to realize the importance of growth versus marketing alone. He says, “the job of any marketer is to influence other people to take action and do something”, but you can only do that when you understand growth.

    In their conversation, Alan and Kylan discuss skateboards, valuable content creation in a world of distraction, and the power of educating your internal team on what marketing actually does. You’ll also hear Kylan’s perspective on creating a new category, as well as how he and his team have combatted the marketing competition that is the entertainment industry. Listen in to find out how Kylan thinks marketers should be adapting to the future and what you can do to cut through the noise.  

    In this episode, you’ll learn:
    The benefit of accepting random projects
    Why you should focus on growth vs. marketing
    Overcoming the entertainment competition  


    Key Highlights:
    [01:26] Kylan’s favorite hobby
    [03:30] How Kylan became an accidental marketer
    [06:15] “Meandering” through marketing
    [09:32] Getting banned from Dreamforce
    [11:15] Becoming CMO
    [15:06] Focusing on growth vs. marketing
    [19:05] Appreciating the foundations
    [21:12] Creating a new category
    [29:00] Marketing, clear and simple
    [34:13] Competing with entertainment
    [40:00] Where Kylan gets inspiration
    [45:37] A defining experience that made Kylan who he is today 
    [49:35] What Kylan says is today’s biggest threat and opportunity for marketers

    Resources Mentioned: 
    Qualtrics
    Kylan Lundeen
    Functional Art
    Skateboards
    Ryan Smith
    Jared Smith
    Dreamforce
    Qualtrics 5 for the Fight
    Andy Rachleff  – Benchmark Capital 

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Kylan LinkedIn:https://www.linkedin.com/in/kylanlundeen/
    Qualtrics Twitter: https://twitter.com/Qualtrics/


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 52 min
    Wines, Racing, and the Historic Partnership with Churchill Downs with Jackson Family Wines’ Bill O’Connor

    Wines, Racing, and the Historic Partnership with Churchill Downs with Jackson Family Wines’ Bill O’Connor

    Bill O’Connor  is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, Freemark Abbey, Murphy Goode, Stonestreet, among many others.

    On the show, Alan and Bill talk about the historic partnership between Jackson Family Wines and the home of the Kentucky Derby, Churchill Downs, and what Bill makes about effective partnerships.

    In this episode, you’ll learn:
    What it’s like being a family-owned winery
    How to effectively handle partnerships
    The importance of refining your customer’s experience


    Key Highlights:
    [02:00] Bill’s dream job
    [03:30] The historic partnership with Churchill Downs
    [04:36] Jackson Family Wines’ tie to racing
    [11:50] Their wide variety of wine offerings
    [14:02] How Bill thinks about partnerships
    [16:06] Refining the customer experience 
    [20:30] Bill’s advice for navigating new relationships
    [23:15] A defining experience that made Bill who he is today 
    [26:54] Bill’s advice for his younger self
    [29:36] Bill’s recent impactful purchase
    [31:05] The brands, companies, and causes Bill follows
    [33:03] What Bill says is today’s biggest threat and opportunity for marketers

    Resources Mentioned: 
    Jackson Family Wines
    Bill O’Connor
    Churchill Downs & Kendall-Jackson and La Crema Sponsorship
    Stonetreet Farms
    Jess Jackson (Wikipedia)
    Barbara Banke
    Cardinale, La Jota, Freemark Abbey, Hartford Family Winery
    Grounded – Julia Jackson

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Bill LinkedIn:https://www.linkedin.com/in/bill-o-connor-28662a22
    Jackson Family Wines Twitter: https://twitter.com/jfw 
    Stonestreet Farm Twitter: https://twitter.com/StonestreetFarm


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 38 min
    Drawing Inspiration from Operations to Marketing with Appian’s Denise Broady

    Drawing Inspiration from Operations to Marketing with Appian’s Denise Broady

    Denise Broady is the Chief Marketing Officer at Appian, a low-code, solution-focused organization that helps customers become more agile, creative, and connected. Denise’s experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I really love to bring processes and data to the art of marketing.”

    On the show, Denise and Alan discuss how she became the CMO at Appian. They talk about her experience transitioning virtually and things to think about for anyone managing their career or taking on a new role.

    In this episode, you’ll learn:
    The importance of the first 100 days of a new role
    How success centers around accountability and ownership
    Why finding your culture fit matters

    Key Highlights:
    [01:55] Denise’s journey to becoming CMO at Appian
    [05:55] Denise’s experience in both COO and CMO roles
    [09:08] How Denise views ownership of driving sales pipelines
    [11:21] Should the COO role own the sales pipeline? 
    [13:55] The first 100 days onboarding in a virtual environment
    [17:45] Denise’s advice on peer-to-peer interaction
    [20:17] Denise’s advice for managing your career growth
    [25:15] A defining experience that made Denise who she is today 
    [27:20] Denise’s advice for her younger self
    [29:36] Denise’s recent impactful purchase
    [31:10] The brands, companies, and causes Denise follows
    [35:18] What Denise says is today’s biggest threat and opportunity for marketers

    Resources Mentioned: 
    Denise Broady
    Appian
    Low-code
    Refugee Camps in and surrounding Vietnam (PBS Story)
    Moo Notebooks
    David Sinclair author of Lifespan


    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Denise LinkedIn: https://www.linkedin.com/in/denisebroady/ 
    Denise Twitter: https://twitter.com/dvubroady 
    Appian Twitter: https://twitter.com/Appian 


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 38 min
    Alternative Solutions to Third-Party Cookies with Xaxis's Nishant Desai

    Alternative Solutions to Third-Party Cookies with Xaxis's Nishant Desai

    Nishant Desai, or Nish, is the Director of Technology and Operations at Xaxis, The Outcome Media Company. Nish has 20+ years of experience leading technical partnerships, integrations, and ad operations for thousands of brands, platforms, and partners. 

    On Marketing Today, Alan and Nish unpack the future of marketing without third-party cookies. With only a year before the change, Nish’s advice is, “Don’t panic” and look to alternative solutions. 

    This important interview touches on the events that lead to cookie death, alternative marketplace solutions, and what marketers should be thinking about as this new landscape comes into view. Listen in to learn more about the cookie-less effect on marketers and users.

    In this episode, you’ll learn:
    Why third-party cookies are ending
    The benefits of a flock-based cookie solution
    The future of a unified ID-based ecosystem 


    Key Highlights:
    [01:48] Nish’s path to advertising, MarTech, and AdTech
    [02:40] How computer science helps MarTech and AdTech
    [0316] The death of cookies 
    [05:15] The difference between browser approach and universal idea approach
    [07:44] Google’s proposals for browser cookies
    [12:21] Roadblocks to a browser-based or FLoC based solution
    [16:30] Survival of the fittest
    [21:18] Which version is better for users
    [22:30] Who will be successful in the new cookie world
    [24:53] Will there be a growth of data stores?
    [27:03] What marketers should be thinking about to move forward
    [29:42] A defining experience that made Nish who he is today 
    [30:46] Nish’s advice for his younger self
    [32:35] Nish’s recent impactful purchase
    [33:35] The brands, companies, and causes Nish follows
    [34:53] What Nish says is today’s biggest threat and opportunity for marketers

    Resources Mentioned: 
    Nish Desai
    Xaxis
    Xaxis Top 10 Trends
    First-party cookies vs. Third-party cookies
    W3C Standards Organization
    FLoC backed by Google
    Universal IDs
    Opposing views of FLoC
    Brand-driven partnerships – Walmart & The Trade Desk
    Bitcoin
    Google AI
    Tesla AI
    Indoor Flywheel Trainer Example
    Identity – GDPR, CCPA
    Cookies and GDPR

    Subscribe to the podcast:
    Listen in iTunes (link: http://apple.co/2dbdAhV)
    Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
    Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

    Connect with the Guest:
    Nish LinkedIn: https://www.linkedin.com/in/nishantdesai/ 
    Nish Twitter: https://twitter.com/Nishant_Desai
    Xaxis Twitter: https://twitter.com/XaxisTweets


    Connect with Marketing Today and Alan Hart:
    http://twitter.com/abhart
    https://www.linkedin.com/in/alanhart
    http://twitter.com/themktgtoday
    https://www.facebook.com/themktgtoday/
    https://www.linkedin.com/company/marketing-today-with-alan-hart/

    Support the show: https://www.patreon.com/marketingtoday

    See omnystudio.com/listener for privacy information.

    • 38 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Mark Colgan ,

Awesome show!

Alan is fantastic at interviewing key guests and teasing out the valuable knowledge they have to share. I particularly enjoyed and recommend the interview with Bill Macaitis, great episode! Thank you, Alan!

Karen @ Interview Valet ,

Great

This is a great show! Be sure to subscribe so you don't miss an episode. Alan and his guests continuously offer great insight and actionable tips you can implement in your business.

J. Barshop ,

Awesome show, highly recommend!

Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business.

Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

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